This Cybersecurity eBook Was So Popular It’s Been Turned Into a SlideShare

The Cybercrime Prevention Tips in this Ebook Were So Popular It's Been Turned Into a SlideShare

Believe it or not, the internet is still a mighty dangerous place.

Hackers are out to capture your data — and the data of your key clients. And being a small business may actually make you a bigger target. The perception by cybercriminals may be that with smaller size comes greater potential vulnerability, experts say.

Luckily, the ebook entitled “Tips to Protect Your Business From Cybercrime” sponsored by Microsoft, shares tips for protecting your website, safeguarding your financial information and creating good habits that will help you and your team protect  yourself online in the future. Download a free copy here:

Download it Now!

eBook Now Available on SlideShare

The eBook has more than 75 tips in all from experts to help you and your partners, clients and community keep websites, financial and other information secure. And it’s been  so popular thus far we decided to make it available on SlideShare (below.) So you can now share it easily with your network on social media, on your blog or anywhere else you can embed content.

A Sample of the Cybercrime Prevention Tips

Finally here are a few of the cybersecrity tips you will find in this eBook.

Cybersecurity is About the Little Things

Everett Sizemore of Inflow explains, “It’s not about doing one thing. It’s about many basic things, like keeping software and plugins updated, not using the same password everywhere, updating passwords regularly, using two-factor identification when available, blocking ‘brute force’ attacks by limiting login attempts…

The more obstacles in their way, the more likely a hacker is going to move on to another target, and the less likely their tools (which sniff for known vulnerabilities) will ever bring your site onto their radar in the first place.”

You’ll Want to Get Your Web Host Involved

Stoney deGeyter of Pole Position Marketing says, “Both your web hosting platform and content management system play an important role in your site’s security. You’ll want to check with your web host provider about what they do and/or recommend to keep your site secure. If you’re using WordPress as a CMS, you’ll want to update whenever a new version is released as many updates are designed to fix known security issues. Plugins can also cause security holes, so limit your use of plugins whenever possible, and keep those up to date as well.”

PCI Compliance is a Critical Component

When it comes to financial security, Seth Rand of Rand Internet Marketing points out, “One of the most important items would be PCI Compliance (Payment Card Industry Standard). PCI compliance sets a standard for any organization that collects credit card data. The goal is to ensure the prevention of cyber crimes and identity theft. Most credit card payment gateways enforce this standard, and for good reason.”

Keep a Separate Computer Designated for Transactions

And Ester Venouziou of LocalShops1 & Live Local! magazine adds: “One of the best tips I’ve heard for protecting small businesses against cybercrime is to have a separate computer dedicated exclusively to financial transactions.

Don’t use this computer for social media, email, games or web-browsing. And of course, make sure the computer is password-protected, and change your password every three to six months.”

Be VERY Skeptical About Suspicious Emails

David Langton of Langton Cherubino Group ads “When I worked for an insurance company the secretary Jeanette would block calls from, ‘The person who really wants to talk to you about an opportunity that can change your life!’ But today, small business owners are bombarded with email spam offers that are increasingly deceptive.”

Is your business’s financial rating in trouble? Does the IRS really need to reach you now? Is that really a message
from your credit card company? Spam keeps getting trickier and the best tip is to avoid clicking on or following
anything that you can’t verify.”

Thanks to everyone who participated and provided cybercrime security tips. Don’t forget to download the free ebook on cybercrime here.

Image: Small Business Trends

This article, "This Cybersecurity eBook Was So Popular It’s Been Turned Into a SlideShare" was first published on Small Business Trends



RSS Business Feeds

This Cybersecurity eBook Was So Popular It’s Been Turned Into a SlideShare

The Cybercrime Prevention Tips in this Ebook Were So Popular It's Been Turned Into a SlideShare

Believe it or not, the internet is still a mighty dangerous place.

Hackers are out to capture your data — and the data of your key clients. And being a small business may actually make you a bigger target. The perception by cybercriminals may be that with smaller size comes greater potential vulnerability, experts say.

Luckily, the ebook entitled “Tips to Protect Your Business From Cybercrime” sponsored by Microsoft, shares tips for protecting your website, safeguarding your financial information and creating good habits that will help you and your team protect  yourself online in the future. Download a free copy here:

Download it Now!

eBook Now Available on SlideShare

The eBook has more than 75 tips in all from experts to help you and your partners, clients and community keep websites, financial and other information secure. And it’s been  so popular thus far we decided to make it available on SlideShare (below.) So you can now share it easily with your network on social media, on your blog or anywhere else you can embed content.

A Sample of the Cybercrime Prevention Tips

Finally here are a few of the cybersecrity tips you will find in this eBook.

Cybersecurity is About the Little Things

Everett Sizemore of Inflow explains, “It’s not about doing one thing. It’s about many basic things, like keeping software and plugins updated, not using the same password everywhere, updating passwords regularly, using two-factor identification when available, blocking ‘brute force’ attacks by limiting login attempts…

The more obstacles in their way, the more likely a hacker is going to move on to another target, and the less likely their tools (which sniff for known vulnerabilities) will ever bring your site onto their radar in the first place.”

You’ll Want to Get Your Web Host Involved

Stoney deGeyter of Pole Position Marketing says, “Both your web hosting platform and content management system play an important role in your site’s security. You’ll want to check with your web host provider about what they do and/or recommend to keep your site secure. If you’re using WordPress as a CMS, you’ll want to update whenever a new version is released as many updates are designed to fix known security issues. Plugins can also cause security holes, so limit your use of plugins whenever possible, and keep those up to date as well.”

PCI Compliance is a Critical Component

When it comes to financial security, Seth Rand of Rand Internet Marketing points out, “One of the most important items would be PCI Compliance (Payment Card Industry Standard). PCI compliance sets a standard for any organization that collects credit card data. The goal is to ensure the prevention of cyber crimes and identity theft. Most credit card payment gateways enforce this standard, and for good reason.”

Keep a Separate Computer Designated for Transactions

And Ester Venouziou of LocalShops1 & Live Local! magazine adds: “One of the best tips I’ve heard for protecting small businesses against cybercrime is to have a separate computer dedicated exclusively to financial transactions.

Don’t use this computer for social media, email, games or web-browsing. And of course, make sure the computer is password-protected, and change your password every three to six months.”

Be VERY Skeptical About Suspicious Emails

David Langton of Langton Cherubino Group ads “When I worked for an insurance company the secretary Jeanette would block calls from, ‘The person who really wants to talk to you about an opportunity that can change your life!’ But today, small business owners are bombarded with email spam offers that are increasingly deceptive.”

Is your business’s financial rating in trouble? Does the IRS really need to reach you now? Is that really a message
from your credit card company? Spam keeps getting trickier and the best tip is to avoid clicking on or following
anything that you can’t verify.”

Thanks to everyone who participated and provided cybercrime security tips. Don’t forget to download the free ebook on cybercrime here.

Image: Small Business Trends

This article, "This Cybersecurity eBook Was So Popular It’s Been Turned Into a SlideShare" was first published on Small Business Trends



via Small Business Trends Business Feeds

Your Business Can Overcome Huge Obstacles – Just Like the Rio Olympics (Watch)

A few weeks ago, many experts expected the 2016 Summer Olympics in Rio to be a disaster. Now that the games are over, it seems that those experts were mistaken.

That’s not to say that there weren’t any issues. Aside from the green pool water and the now infamous Ryan Lochte incident, there were several smaller incidents that went mostly unnoticed. And the broadcast coverage of the events even managed to leave out some half-empty stadiums and much of the less-than-picturesque scenes surrounding the Olympic stadiums.

In addition, the games actually managed to do some good for Rio as well, with creation of some new infrastructure that will remain in the city long after the event is a distant memory.

So it wasn’t a perfect event. But what two-week international event could be? And for those watching at home, who were mainly focused on the athletes’ performances anyway, it came across as a fairly seamless experience.

Keeping Business Issues Behind the Scenes Lessens their Impact

That same concept can be applied to businesses as well. You can’t run a business without running into countless business issues behind the scenes. But focus on keeping your products and customer facing experience from really being affected, and people will likely be happy with the result.

Rio Torch Photo via Shutterstock

This article, "Your Business Can Overcome Huge Obstacles – Just Like the Rio Olympics (Watch)" was first published on Small Business Trends



RSS Business Feeds

Your Business Can Overcome Huge Obstacles – Just Like the Rio Olympics (Watch)

A few weeks ago, many experts expected the 2016 Summer Olympics in Rio to be a disaster. Now that the games are over, it seems that those experts were mistaken.

That’s not to say that there weren’t any issues. Aside from the green pool water and the now infamous Ryan Lochte incident, there were several smaller incidents that went mostly unnoticed. And the broadcast coverage of the events even managed to leave out some half-empty stadiums and much of the less-than-picturesque scenes surrounding the Olympic stadiums.

In addition, the games actually managed to do some good for Rio as well, with creation of some new infrastructure that will remain in the city long after the event is a distant memory.

So it wasn’t a perfect event. But what two-week international event could be? And for those watching at home, who were mainly focused on the athletes’ performances anyway, it came across as a fairly seamless experience.

Keeping Business Issues Behind the Scenes Lessens their Impact

That same concept can be applied to businesses as well. You can’t run a business without running into countless business issues behind the scenes. But focus on keeping your products and customer facing experience from really being affected, and people will likely be happy with the result.

Rio Torch Photo via Shutterstock

This article, "Your Business Can Overcome Huge Obstacles – Just Like the Rio Olympics (Watch)" was first published on Small Business Trends



via Small Business Trends Business Feeds

How Bestselling Author Jay McInerney Writes: Part One

jay-mcinerney-file-1

The bestselling author of 11 books, including the eighties-defining Bright Lights, Big City, Jay McInerney, took a break to chat with me about his new book, the writing process, and some timeless tips from his mentor, Raymond Carver.

Vanity Fair called Mr. McInerney “Our modern-day Fitzgerald,” and his most recent book — Bright, Precious Days — is described as “… a sexy, vibrant, cross-generational New York story — a literary and commercial triumph of the highest order.”

The author is a renowned short story writer, screenwriter, and actor who has lived in New York for three decades and rubbed elbows with a laundry list of literary lions, including his mentors Tobias Wolff and Raymond Carver.

In addition to fiction, Jay writes a highly regarded wine column for Town & Country magazine, and has written several essay collections on wine.

The author most recently joined the Prince Street podcast as a culinary and arts correspondent and has interviewed director Francis Ford Coppola, author Stephanie Danler, and celebrity chefs including Eric Ripert, to name a few.

Join us for this two-part interview, and if you’re a fan of the show, please subscribe in iTunes to automatically get new interviews and help other writers find us.

In Part One of the file Jay McInerney and I discuss:

  • Why it’s not a bad thing to be compared to your betters
  • How to incorporate your passions into your writing
  • Why you need to sit at your desk every day and listen to the voices in your head
  • The author’s process of discovery at the level of language
  • How the right soundtrack can inspire your writing
Subscribe in iTunes to Listen

To leave a rating or comment, visit iTunes.

The post How Bestselling Author Jay McInerney Writes: Part One appeared first on Copyblogger.



RSS Business Feeds

Kickstarter Adds a Follow Feature, Makes the Funding Platform More Social

Kickstarter Adds a ‘Follow’ Feature, Makes the Funding Platform More Social - Learn How to Use Kickstarter's Follow Button

In news of interest to crowdfunding entrepreneurs, Kickstarter recently rolled out a new ‘Follow’ feature that allows users to follow creators directly and be first to find out when their next projects launch. Once you follow a Kickstarter creator, you’ll also be notified when they’ve backed a project that’s just getting off the ground, the crowdfunding company said.

“There are thousands of creative projects on Kickstarter at any given moment, and following creators you admire to get a sense of what inspires them is a great way to explore projects that are likely to speak to you — or to discover something completely unexpected and delightful,” wrote Justin Kazmark, a Kickstarter employee and the company’s PR spokesman, in a blog post announcing the new feature.

New Way to Discover Kickstarter Projects

Kickstarter, possibly the world’s most recognizable crowdfunding platform, says it has helped more than 262,600 creators from all over the world successfully fund 313,023 projects since launching in 2009. Over 10 million people, from every continent on earth, have backed a Kickstarter project, the company’s website says.

Though popular with artists, musicians, filmmakers, designers, developers and other creators, the site has also become popular with startups seeking to crowdsource new products.

The company is hoping the new feature will help those using the site to find new backers by appealing to a larger social community who may be drawn to a project by others.

“As a creator, reaching new backers is key to growing your audience over time. Millions of backers all over the world enthusiastically look to Kickstarter for what’s next. The Follow feature is a way to connect with the Kickstarter community even after your initial project is complete,” said Kazmark on the Kickstarter official blog.

How to Use Kickstarter’s Follow Button

Getting started with the Kickstarter follow feature is pretty straightforward. Go to the listing of creators whose projects have been backed in the past and click the ‘Follow’ button alongside those that interest you. You can also browse the Advanced Discover recommendations page to find projects of interest, or follow creators directly from their profile pages.

The new features would seem to give the Kickstarter platform a more social feel. Creators can also promote their Kickstarter profile through existing social platforms like Facebook, Instagram and Twitter as another way to attract followers for future projects.

Image: Kickstarter

This article, "Kickstarter Adds a Follow Feature, Makes the Funding Platform More Social" was first published on Small Business Trends



RSS Business Feeds

Kickstarter Adds a Follow Feature, Makes the Funding Platform More Social

Kickstarter Adds a ‘Follow’ Feature, Makes the Funding Platform More Social - Learn How to Use Kickstarter's Follow Button

In news of interest to crowdfunding entrepreneurs, Kickstarter recently rolled out a new ‘Follow’ feature that allows users to follow creators directly and be first to find out when their next projects launch. Once you follow a Kickstarter creator, you’ll also be notified when they’ve backed a project that’s just getting off the ground, the crowdfunding company said.

“There are thousands of creative projects on Kickstarter at any given moment, and following creators you admire to get a sense of what inspires them is a great way to explore projects that are likely to speak to you — or to discover something completely unexpected and delightful,” wrote Justin Kazmark, a Kickstarter employee and the company’s PR spokesman, in a blog post announcing the new feature.

New Way to Discover Kickstarter Projects

Kickstarter, possibly the world’s most recognizable crowdfunding platform, says it has helped more than 262,600 creators from all over the world successfully fund 313,023 projects since launching in 2009. Over 10 million people, from every continent on earth, have backed a Kickstarter project, the company’s website says.

Though popular with artists, musicians, filmmakers, designers, developers and other creators, the site has also become popular with startups seeking to crowdsource new products.

The company is hoping the new feature will help those using the site to find new backers by appealing to a larger social community who may be drawn to a project by others.

“As a creator, reaching new backers is key to growing your audience over time. Millions of backers all over the world enthusiastically look to Kickstarter for what’s next. The Follow feature is a way to connect with the Kickstarter community even after your initial project is complete,” said Kazmark on the Kickstarter official blog.

How to Use Kickstarter’s Follow Button

Getting started with the Kickstarter follow feature is pretty straightforward. Go to the listing of creators whose projects have been backed in the past and click the ‘Follow’ button alongside those that interest you. You can also browse the Advanced Discover recommendations page to find projects of interest, or follow creators directly from their profile pages.

The new features would seem to give the Kickstarter platform a more social feel. Creators can also promote their Kickstarter profile through existing social platforms like Facebook, Instagram and Twitter as another way to attract followers for future projects.

Image: Kickstarter

This article, "Kickstarter Adds a Follow Feature, Makes the Funding Platform More Social" was first published on Small Business Trends



via Small Business Trends Business Feeds