How Content Can Drive Traffic and Sales

effective-traffic-and-sales.png

Content marketing is part of a broader digital marketing strategy which means it should be helping your site gain targeted traffic and conversions. Sadly, lots of businesses out there either neglect content strategy completely (and simply don’t create content) or, which is arguably worse, create content just for the sake of creating content: There’s no well-planned traffic or conversion generation plan behind publishing new content. This article will help you fix both: Here’s an overview of ways to use content to drive traffic and sales:

Traffic Driving Channels

When it comes to content, there are three main traffic-generating channels:

  • Organic search
  • Social media
  • Referral (other sites linking to you)

Let’s take a look at each of these channels in a bit more detail:

Driving traffic from organic search

Organic search remains the “best” source of traffic for several important reasons:

  • It can be a fairly steady source of traffic (build once, see it coming for several months without additional effort)
  • It is highly targeted: People were actually searching for the information you are covering

Google remains the primary traffic driver in the world:Google as traffic driver Source: sparktoro.com

No other traffic source is so effective. And no other traffic source is so challenging. Building traffic from Google basically comes down to two main tactics:

  • Increasing your positions for your relevant search queries
  • Ensuring your search listing gets clicked

To quickly cover each one: Increasing your positions for your relevant search queries This is the major goal of search engine optimization: Identifying relevant keywords (which also serve as content ideas) and coming up with ways to get your content ranked for those search queries. Two tools I am mostly using to research keywords and create high-ranking content are:

  • Ahrefs: I love their Keyword Explorer feature that offers lots of filters allowing you to find relevant questions and related queries that are in high demand, yet have a doable organic competition.
  • Text Optimizer: Once I know my target keyword, I run this tool to find more concepts and questions to cover in my content. This semantic-analysis-based tool allows you to create more in depth content including a wider range of related topics:

Text Optimizer Ensuring your search listing gets clicked Organic search results have become so diverse and visual that it is not easy to get clicks, unless you rank #1 (which, as you can imagine, is quite a crowded position). Thankfully, we do have some impact on organic listings and what they look like:

  • Obviously, focus on your content headline: It should stand out, possibly include numbers and/or a CTA
  • Consider using FAQ Schema to get Google to show a rich snippet including questions – answers. In some cases, you will be able to use other types of schema like Recipes and Event Schema
  • Pay attention to your branding: Google shows your domain (brand name) and your logo (favicon) in mobile search results making your brand identity part of your CTR strategy.

Mobile SERPs Namify is a nice tool to help you with that if you’re struggling. It will find you a great clickable brand name and create your visual identity. It is a cool tool if you are starting a site or looking to better define your brand identity: Namify

Driving traffic from social media

Generating social media traffic is somewhat easier than building traffic from Google but chances are those clicks won’t be so effective in terms of on-page engagement and conversions. Social media marketing is often interruptive. People seldom use social media to click links. They are there to chat with friends, see one another’s updates and catch up with family members. Yes, they may find your links interesting and click them but they will still be in a hurry to return to their feeds. Yet, social media traffic remains a valid additional traffic driver. To give you a quick overview of platforms and tactics, here’s a quick chart:

Platform How to build traffic What to expect
Facebook Post linked updates from time to time inviting friends to read and spread the word. It is usually a friendly environment for sharing your work. Sharing a link on a personal page is usually pretty effective but cannot be overdone. If you use a business page, your only bet is to pay for views or clicks.
Twitter Tweeting links may be effective if you have engaged following. In some niches there are active Twitter chats where you can share a link if it adds value to a discussion. Tweets are short-lives, so schedule several to go live in the future at different times. There are also a few ways to recycle tweets for more exposure.
Instagram You cannot post links in updates but if your profile has enough followers (at least 10,000), you can post links in stories which is quite effective for traffic. Instagram is not the best traffic generation channel but it is great for finding partners. Spend your time there to find people who you can build mutually beneficial relationships
Pinterest Integrate your CTA (e.g. “Click the image to read more”, “Click to download”, etc.) to drive people to your site Pinterest has a very specific image format that works. Tools like Venngage will help!
Linkedin Post links in your updates and tag mentioned people and companies. Linkedin won’t send a ton of traffic but those few clicks you’ll get are likely to engage better than those from Facebook. The Linkedin crowd is there for business, so they are likely to take interest in what it is you are doing. This platform will mostly only work in a B2B niche but if you are looking for leads, it can work very well!

The nice thing about this type of traffic is that you get to achieve other (possibly more important goals) when building it. You get to know your audience better, find partners and influencers, meet your potential content promoters, discover cool opportunities (like new groups and contests), find great content ideas, etc. Besides, by being on social media and meeting other bloggers, I increase my odds that my content will generate some natural backlinks which are key to increasing my organic rankings and consequently traffic.

Driving referral traffic

Finally, getting traffic from links on other sites is often part of a link building strategy. In fact, if you need a definition of a valuable backlink: It is the one that gets traffic. Traffic driving links are hard to come by but a few ways that may work include:

  • Regularly contributing to other (preferably popular) blogs
  • Reaching out to other bloggers inviting them to fix outdated or broken links with your resource.

Both of these methods include a powerful relationship building component, so it is a good idea to look out for bloggers to reach out to (or contribute for) when being on social media building your following and interacting with peers. There are, of course, other ways content can drive clicks but they are not relevant in the small business context. For example, creating viral content can send thousands of clicks but it is too time consuming (and often useless) for a small business to try.

How to Make Content Part of Your Sales Funnel

Getting traffic is only half of the battle. For your content to drive sales, you need to adjust your content strategy to your product and sales funnel:

  • Match content topics to your value proposition. When doing your keyword research and topic brainstorming, keep your product in mind. Which problems is your product solving? Focus on creating content that addresses those products and possibly offers your product as a solution.
  • Integrate your CTAs into content. These can be anything from a soft call-to-action inviting readers to check out your product (as an answer to a described question) to a two-step opt in that offers them to download a full report or a more detailed instruction.

To give you a good idea of both in action, here’s an article over at Hubspot integrating all kinds of contextual CTAs in a most fitting way: Contextual CTAs

Keep an eye on your content-driven conversion funnels

Finally, monitoring your conversions is key to creating a more effective content-driven sales funnel. Setting up Google Analytics goals is a must. Another idea is to use more conversion-oriented platforms like Finteza which allows to slice and dice your analytics data to get specific insights into which content-driven page does a better way driving sales from a particular traffic source: Finteza

Conclusion

Creating an effective traffic- and sales-driving content strategy takes time and effort but it is a very rewarding undertaking that will establish your brand as a knowledge hub, build brand loyalty and trust and help your business understand your niche and target audience. Good luck!

Image: Depositphotos

This article, "How Content Can Drive Traffic and Sales" was first published on Small Business Trends



via Small Business Trends Business Feeds

How Content Can Drive Traffic and Sales

effective-traffic-and-sales.png

Content marketing is part of a broader digital marketing strategy which means it should be helping your site gain targeted traffic and conversions. Sadly, lots of businesses out there either neglect content strategy completely (and simply don’t create content) or, which is arguably worse, create content just for the sake of creating content: There’s no well-planned traffic or conversion generation plan behind publishing new content. This article will help you fix both: Here’s an overview of ways to use content to drive traffic and sales:

Traffic Driving Channels

When it comes to content, there are three main traffic-generating channels:

  • Organic search
  • Social media
  • Referral (other sites linking to you)

Let’s take a look at each of these channels in a bit more detail:

Driving traffic from organic search

Organic search remains the “best” source of traffic for several important reasons:

  • It can be a fairly steady source of traffic (build once, see it coming for several months without additional effort)
  • It is highly targeted: People were actually searching for the information you are covering

Google remains the primary traffic driver in the world:Google as traffic driver Source: sparktoro.com

No other traffic source is so effective. And no other traffic source is so challenging. Building traffic from Google basically comes down to two main tactics:

  • Increasing your positions for your relevant search queries
  • Ensuring your search listing gets clicked

To quickly cover each one: Increasing your positions for your relevant search queries This is the major goal of search engine optimization: Identifying relevant keywords (which also serve as content ideas) and coming up with ways to get your content ranked for those search queries. Two tools I am mostly using to research keywords and create high-ranking content are:

  • Ahrefs: I love their Keyword Explorer feature that offers lots of filters allowing you to find relevant questions and related queries that are in high demand, yet have a doable organic competition.
  • Text Optimizer: Once I know my target keyword, I run this tool to find more concepts and questions to cover in my content. This semantic-analysis-based tool allows you to create more in depth content including a wider range of related topics:

Text Optimizer Ensuring your search listing gets clicked Organic search results have become so diverse and visual that it is not easy to get clicks, unless you rank #1 (which, as you can imagine, is quite a crowded position). Thankfully, we do have some impact on organic listings and what they look like:

  • Obviously, focus on your content headline: It should stand out, possibly include numbers and/or a CTA
  • Consider using FAQ Schema to get Google to show a rich snippet including questions – answers. In some cases, you will be able to use other types of schema like Recipes and Event Schema
  • Pay attention to your branding: Google shows your domain (brand name) and your logo (favicon) in mobile search results making your brand identity part of your CTR strategy.

Mobile SERPs Namify is a nice tool to help you with that if you’re struggling. It will find you a great clickable brand name and create your visual identity. It is a cool tool if you are starting a site or looking to better define your brand identity: Namify

Driving traffic from social media

Generating social media traffic is somewhat easier than building traffic from Google but chances are those clicks won’t be so effective in terms of on-page engagement and conversions. Social media marketing is often interruptive. People seldom use social media to click links. They are there to chat with friends, see one another’s updates and catch up with family members. Yes, they may find your links interesting and click them but they will still be in a hurry to return to their feeds. Yet, social media traffic remains a valid additional traffic driver. To give you a quick overview of platforms and tactics, here’s a quick chart:

Platform How to build traffic What to expect
Facebook Post linked updates from time to time inviting friends to read and spread the word. It is usually a friendly environment for sharing your work. Sharing a link on a personal page is usually pretty effective but cannot be overdone. If you use a business page, your only bet is to pay for views or clicks.
Twitter Tweeting links may be effective if you have engaged following. In some niches there are active Twitter chats where you can share a link if it adds value to a discussion. Tweets are short-lives, so schedule several to go live in the future at different times. There are also a few ways to recycle tweets for more exposure.
Instagram You cannot post links in updates but if your profile has enough followers (at least 10,000), you can post links in stories which is quite effective for traffic. Instagram is not the best traffic generation channel but it is great for finding partners. Spend your time there to find people who you can build mutually beneficial relationships
Pinterest Integrate your CTA (e.g. “Click the image to read more”, “Click to download”, etc.) to drive people to your site Pinterest has a very specific image format that works. Tools like Venngage will help!
Linkedin Post links in your updates and tag mentioned people and companies. Linkedin won’t send a ton of traffic but those few clicks you’ll get are likely to engage better than those from Facebook. The Linkedin crowd is there for business, so they are likely to take interest in what it is you are doing. This platform will mostly only work in a B2B niche but if you are looking for leads, it can work very well!

The nice thing about this type of traffic is that you get to achieve other (possibly more important goals) when building it. You get to know your audience better, find partners and influencers, meet your potential content promoters, discover cool opportunities (like new groups and contests), find great content ideas, etc. Besides, by being on social media and meeting other bloggers, I increase my odds that my content will generate some natural backlinks which are key to increasing my organic rankings and consequently traffic.

Driving referral traffic

Finally, getting traffic from links on other sites is often part of a link building strategy. In fact, if you need a definition of a valuable backlink: It is the one that gets traffic. Traffic driving links are hard to come by but a few ways that may work include:

  • Regularly contributing to other (preferably popular) blogs
  • Reaching out to other bloggers inviting them to fix outdated or broken links with your resource.

Both of these methods include a powerful relationship building component, so it is a good idea to look out for bloggers to reach out to (or contribute for) when being on social media building your following and interacting with peers. There are, of course, other ways content can drive clicks but they are not relevant in the small business context. For example, creating viral content can send thousands of clicks but it is too time consuming (and often useless) for a small business to try.

How to Make Content Part of Your Sales Funnel

Getting traffic is only half of the battle. For your content to drive sales, you need to adjust your content strategy to your product and sales funnel:

  • Match content topics to your value proposition. When doing your keyword research and topic brainstorming, keep your product in mind. Which problems is your product solving? Focus on creating content that addresses those products and possibly offers your product as a solution.
  • Integrate your CTAs into content. These can be anything from a soft call-to-action inviting readers to check out your product (as an answer to a described question) to a two-step opt in that offers them to download a full report or a more detailed instruction.

To give you a good idea of both in action, here’s an article over at Hubspot integrating all kinds of contextual CTAs in a most fitting way: Contextual CTAs

Keep an eye on your content-driven conversion funnels

Finally, monitoring your conversions is key to creating a more effective content-driven sales funnel. Setting up Google Analytics goals is a must. Another idea is to use more conversion-oriented platforms like Finteza which allows to slice and dice your analytics data to get specific insights into which content-driven page does a better way driving sales from a particular traffic source: Finteza

Conclusion

Creating an effective traffic- and sales-driving content strategy takes time and effort but it is a very rewarding undertaking that will establish your brand as a knowledge hub, build brand loyalty and trust and help your business understand your niche and target audience. Good luck!

Image: Depositphotos

This article, "How Content Can Drive Traffic and Sales" was first published on Small Business Trends



RSS Business Feeds

How to Print from Your iPhone

how-to-print-from-iphone-.png

As a business owner, you are constantly using your mobile device to keep tabs on your operations. From taking orders, sending invoices, tracking workflows, corresponding, and everything in between. Entrepreneurs and almost everyone else for that matter, rely more and more on smartphones. This includes being able to print from your iPhone.

If you find yourself needing printouts, this article will show how to print from your iPhone or iPad.

Can I Print Directly from my iPhone?

Yes, you can. There are several ways where you can print directly using any Wi-Fi-enabled printer over a wireless network. But first, you will have to ensure that your phone is connected to the Wi-Fi or that is connected to your network so that way the phone could detect the printer when you’re ready to print.

How to Use AirPrint for iPhone Print Jobs

One of the ways to print photos or documents is through an AirPrint printer. With AirPrint, you can order a print job from an iPhone using an AirPrint-enabled printer. AirPrint works with WiFi without the need to install printer-specific drivers. To print with AirPrint you will need to follow these steps:

1.       Before you begin you will have to make sure that your printer supports AirPrint and that your printer is connected to the same WiFi network and that you’re within range of.

2.      Once done you can open the app that you want to print from, find the print option, tap the app’s share icon by scrolling down.

3.      Then tap Print to start printing.

4.      You also have the option to view or cancel your print job through the App Switcher.

How to Set Up an AirPrint Enabled Printer and Print Wirelessly

You can print wirelessly from your Apple device to an AirPrint printer. Most popular printer models are AirPrint-enabled. But you will need to determine your printer is set up. Just in case you are not set up to go directly to printing, this is the setup process:

1.       Make sure your printer is connected to the same Wi-Fi network as your Apple device.

2.      Check to see if your printer is added among your connected devices. You can do this by clicking on the printer pop-up menu, and choosing Nearby Printers or Printers & Scanners preferences and selecting your printer. If your printer isn’t available, then add it.

3.     In some cases your device might not have an AirPrinter installed on it, in this case, you will need to update your Apple software.

5.      Tap the share button until you see an icon of a printer next to the word ‘Print’. Tap Print to start the print job.

How to Print from iPhone or iPad without AirPrint

You have many options when it comes to printing from your iPhone or iPad and this includes using the best email app for iPhone. Emails and their attachments are some of the most printed documents in the digital world. So make sure your app can print your emails for you. In the event that your printer isn’t AirPrint enabled you may still be able to print from your iPhone or iPad. One way is through using an app from the printer’s manufacturer. Go to the App Store and search for an app from your printer’s manufacturer that can help you print wirelessly. Another option is to look for third-party software like Printopia, Presto and Printer Pro by Readdle that lets you print to your Mac’s shared printers.

How to Print Documents from iPhone

In the event that you do not have an AirPrint printer, you can create a Wi-Fi hotspot to share with your wireless printer. Printers then can be added to the device through the Printer Options menu. However, unlike most of the device’s settings menus, the ‘Printer Options’ menu cannot be accessed through the ‘Settings’ application. Instead, you must select the ‘Print’ option while viewing the image, document, or Web page that you want to print and add the printer from there.

1.       Choose the photo, document, application, or webpage you want to print.

2.      Tap the share icon while viewing the Web page, document, or image that you want to print.

3.      Tap the ‘Print’ option on the menu screen that appears to open the ‘Printer Options’ menu.

4.      Tap the ‘Printer’ option, followed by the name of the printer that you want to add to the iPhone. The printer will now be added to the device.

5.      Once you choose the printer, you can order the print job based on paper size, number of copies, or page range.

How to Print Text Messages from iPhone

There are two simple ways to print text messages from iPhone:

1.       You can take a screenshot of the text message(s) and print them as pictures

2.      Manually copy, paste and send each message conversation through a word file or email and print.

How to Print Photos from iPhone

First, you will need to ensure your printer is an AirPrint-enabled printer and is using the same Wi-Fi as your iPhone. Then make sure that your iPhone or iPad is running the latest version of iOS and your printer has the latest firmware version installed as well. Then do the following:

1.       Open the photo or image you need to print and click the share button.

2.      Tap print.

3.     Tap select printer and print.

Why can’t I print from my Apple iPhone to my printer?

There are some issues to check if your iPhone and printer are not working together. First off you need to make sure that your printer is AirPrint enabled. Second, you need to make sure that both your Apple device and printer are on the same Wi-Fi network.

What is AirPrint?

AirPrint is a solution that helps you print documents and images without the need to download or install drivers. With it, you can print using your Mac, iPhone, iPad or iPod touch. AirPrint comes built-in with most popular printer models.

How do I add a printer to my phone?

Adding a printer to your phone is easy. First, make sure that your iPhone and iPad have the latest update. Then you can add a printer by going to the ‘Printer Options’ menu. To do this you will need to select the ‘Print’ option on the particular file. Under the ‘Print’ option you can select the printer that you want to add to your iPhone.

How do I use AirPrint if a Wi-Fi network is not available?

You can create a Wi-Fi hotspot on your device to connect to your printer. Many AirPrint printers will also help create a hotspot for your devices to connect to. Open your Settings app from your Home screen, tap Wi-Fi, under ‘Choose a Network’ tap your printer name and tap ‘Join This Network’. This will then allow you to print via AirPrint.

Can I print from my iPod Touch?

You can use AirPrint to print wirelessly to an AirPrint-enabled printer from your iPod touch.

Image: Depositphotos

This article, "How to Print from Your iPhone" was first published on Small Business Trends



RSS Business Feeds

How to Print from Your iPhone

how-to-print-from-iphone-.png

As a business owner, you are constantly using your mobile device to keep tabs on your operations. From taking orders, sending invoices, tracking workflows, corresponding, and everything in between. Entrepreneurs and almost everyone else for that matter, rely more and more on smartphones. This includes being able to print from your iPhone.

If you find yourself needing printouts, this article will show how to print from your iPhone or iPad.

Can I Print Directly from my iPhone?

Yes, you can. There are several ways where you can print directly using any Wi-Fi-enabled printer over a wireless network. But first, you will have to ensure that your phone is connected to the Wi-Fi or that is connected to your network so that way the phone could detect the printer when you’re ready to print.

How to Use AirPrint for iPhone Print Jobs

One of the ways to print photos or documents is through an AirPrint printer. With AirPrint, you can order a print job from an iPhone using an AirPrint-enabled printer. AirPrint works with WiFi without the need to install printer-specific drivers. To print with AirPrint you will need to follow these steps:

1.       Before you begin you will have to make sure that your printer supports AirPrint and that your printer is connected to the same WiFi network and that you’re within range of.

2.      Once done you can open the app that you want to print from, find the print option, tap the app’s share icon by scrolling down.

3.      Then tap Print to start printing.

4.      You also have the option to view or cancel your print job through the App Switcher.

How to Set Up an AirPrint Enabled Printer and Print Wirelessly

You can print wirelessly from your Apple device to an AirPrint printer. Most popular printer models are AirPrint-enabled. But you will need to determine your printer is set up. Just in case you are not set up to go directly to printing, this is the setup process:

1.       Make sure your printer is connected to the same Wi-Fi network as your Apple device.

2.      Check to see if your printer is added among your connected devices. You can do this by clicking on the printer pop-up menu, and choosing Nearby Printers or Printers & Scanners preferences and selecting your printer. If your printer isn’t available, then add it.

3.     In some cases your device might not have an AirPrinter installed on it, in this case, you will need to update your Apple software.

5.      Tap the share button until you see an icon of a printer next to the word ‘Print’. Tap Print to start the print job.

How to Print from iPhone or iPad without AirPrint

You have many options when it comes to printing from your iPhone or iPad and this includes using the best email app for iPhone. Emails and their attachments are some of the most printed documents in the digital world. So make sure your app can print your emails for you. In the event that your printer isn’t AirPrint enabled you may still be able to print from your iPhone or iPad. One way is through using an app from the printer’s manufacturer. Go to the App Store and search for an app from your printer’s manufacturer that can help you print wirelessly. Another option is to look for third-party software like Printopia, Presto and Printer Pro by Readdle that lets you print to your Mac’s shared printers.

How to Print Documents from iPhone

In the event that you do not have an AirPrint printer, you can create a Wi-Fi hotspot to share with your wireless printer. Printers then can be added to the device through the Printer Options menu. However, unlike most of the device’s settings menus, the ‘Printer Options’ menu cannot be accessed through the ‘Settings’ application. Instead, you must select the ‘Print’ option while viewing the image, document, or Web page that you want to print and add the printer from there.

1.       Choose the photo, document, application, or webpage you want to print.

2.      Tap the share icon while viewing the Web page, document, or image that you want to print.

3.      Tap the ‘Print’ option on the menu screen that appears to open the ‘Printer Options’ menu.

4.      Tap the ‘Printer’ option, followed by the name of the printer that you want to add to the iPhone. The printer will now be added to the device.

5.      Once you choose the printer, you can order the print job based on paper size, number of copies, or page range.

How to Print Text Messages from iPhone

There are two simple ways to print text messages from iPhone:

1.       You can take a screenshot of the text message(s) and print them as pictures

2.      Manually copy, paste and send each message conversation through a word file or email and print.

How to Print Photos from iPhone

First, you will need to ensure your printer is an AirPrint-enabled printer and is using the same Wi-Fi as your iPhone. Then make sure that your iPhone or iPad is running the latest version of iOS and your printer has the latest firmware version installed as well. Then do the following:

1.       Open the photo or image you need to print and click the share button.

2.      Tap print.

3.     Tap select printer and print.

Why can’t I print from my Apple iPhone to my printer?

There are some issues to check if your iPhone and printer are not working together. First off you need to make sure that your printer is AirPrint enabled. Second, you need to make sure that both your Apple device and printer are on the same Wi-Fi network.

What is AirPrint?

AirPrint is a solution that helps you print documents and images without the need to download or install drivers. With it, you can print using your Mac, iPhone, iPad or iPod touch. AirPrint comes built-in with most popular printer models.

How do I add a printer to my phone?

Adding a printer to your phone is easy. First, make sure that your iPhone and iPad have the latest update. Then you can add a printer by going to the ‘Printer Options’ menu. To do this you will need to select the ‘Print’ option on the particular file. Under the ‘Print’ option you can select the printer that you want to add to your iPhone.

How do I use AirPrint if a Wi-Fi network is not available?

You can create a Wi-Fi hotspot on your device to connect to your printer. Many AirPrint printers will also help create a hotspot for your devices to connect to. Open your Settings app from your Home screen, tap Wi-Fi, under ‘Choose a Network’ tap your printer name and tap ‘Join This Network’. This will then allow you to print via AirPrint.

Can I print from my iPod Touch?

You can use AirPrint to print wirelessly to an AirPrint-enabled printer from your iPod touch.

Image: Depositphotos

This article, "How to Print from Your iPhone" was first published on Small Business Trends



via Small Business Trends Business Feeds

How to Exit Your Small Business Rich

how-to-exit-small-business-rich.png

The dream of most small business owners is to exit their business rich. Many of them have over 80% of their personal wealth tied up in their company’s value, but statistics show only about 30% will end up selling their business to an outside buyer.

On The Small Business Radio Show this week, Sharon Lechter, co-author of the international bestseller “Rich Dad Poor Dad”, has released 14 other books in the Rich Dad series. She is now the co-author of new book with Michelle Seiler Tucker, called “Exit Rich: The 6 P Method to Sell Your Business for Huge Profit.”

Sharon explains that most small businesses do not exit rich because they have not built a foundation that allows them to sell the company for maximum value. She adds that “they focus on profit and sales and not on the foundation like operation systems, competitive advantages and the hidden value in your company. Too many business owners own a job not an asset.”

Interview with Author Sharon Lechter

Sharon says that most owners think their company is worth more than it is. She explains that there is a difference between a “mission brand and a celebrity brand”. The celebrity brand is tied directly to the personality and work of the owner. She adds that it is “harder to sell a business wrapped up in a person. It is much easier to sell a business that is based on established systems and not based an owner’s personality. Owners sometimes sees themselves as the company instead of the operator of the business.”  Sharon says if you want real long term value, you must build it independent from what you contribute. She insists that “entrepreneurs are not the best operators. The first P (of the 6 P Method) is people; you have to hire people where you are weak.”

According to Sharon, the biggest mistakes small companies make that lead to unnecessary failure in selling their company is that they do not establish the best first impression; they don’t have all their financials prepared. Sharon says that “you can’t manage what you can’t measure; your numbers tell a story. They can identify holes in your business by looking at your financials.”

Sharon suggests hiring a business broker since selling is a very emotional process. Have someone that does not have an emotional connection to the sale is a benefit; “High emotion (in this process) is low intelligence.”

Listen to the entire interview on how to exit your business rich on The Small Business Radio Show.

Image: sharonlechter

This article, "How to Exit Your Small Business Rich" was first published on Small Business Trends



RSS Business Feeds

How to Exit Your Small Business Rich

how-to-exit-small-business-rich.png

The dream of most small business owners is to exit their business rich. Many of them have over 80% of their personal wealth tied up in their company’s value, but statistics show only about 30% will end up selling their business to an outside buyer.

On The Small Business Radio Show this week, Sharon Lechter, co-author of the international bestseller “Rich Dad Poor Dad”, has released 14 other books in the Rich Dad series. She is now the co-author of new book with Michelle Seiler Tucker, called “Exit Rich: The 6 P Method to Sell Your Business for Huge Profit.”

Sharon explains that most small businesses do not exit rich because they have not built a foundation that allows them to sell the company for maximum value. She adds that “they focus on profit and sales and not on the foundation like operation systems, competitive advantages and the hidden value in your company. Too many business owners own a job not an asset.”

Interview with Author Sharon Lechter

Sharon says that most owners think their company is worth more than it is. She explains that there is a difference between a “mission brand and a celebrity brand”. The celebrity brand is tied directly to the personality and work of the owner. She adds that it is “harder to sell a business wrapped up in a person. It is much easier to sell a business that is based on established systems and not based an owner’s personality. Owners sometimes sees themselves as the company instead of the operator of the business.”  Sharon says if you want real long term value, you must build it independent from what you contribute. She insists that “entrepreneurs are not the best operators. The first P (of the 6 P Method) is people; you have to hire people where you are weak.”

According to Sharon, the biggest mistakes small companies make that lead to unnecessary failure in selling their company is that they do not establish the best first impression; they don’t have all their financials prepared. Sharon says that “you can’t manage what you can’t measure; your numbers tell a story. They can identify holes in your business by looking at your financials.”

Sharon suggests hiring a business broker since selling is a very emotional process. Have someone that does not have an emotional connection to the sale is a benefit; “High emotion (in this process) is low intelligence.”

Listen to the entire interview on how to exit your business rich on The Small Business Radio Show.

Image: sharonlechter

This article, "How to Exit Your Small Business Rich" was first published on Small Business Trends



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SyncFloor Gives Fitness Instructors Access to Music for Digital Classes

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SyncFloor, a B2B platform that provides licensed access to commercial music for businesses, has launched a service that gives fitness instructors access to music for digital classes.

Via online subscription services Bande and The Class, SyncFloor will bring music for on-demand and live streaming fitness classes.

Similar to the music it provides to podcasters, music supervisors and other content creators, SyncFloor will bring a new music experience specifically for fitness trainers.

SyncFloor Offers Music for Virtual Fitness Instructors

The Covid-19 pandemic created a boom in digital fitness. The demand for fitness instructors to deliver digital sessions remains high. The personal fitness industry is a profitable sector to get into. To help improve online fitness lessons, fitness instructors need to have access to the right technology, facilities and services, including music.

The Class, providers of a music-driven workout experience, and Bande, a virtual fitness community, have turned to SyncFllor to provide one-click licenses of high-quality commercial music. The collaboration will mean fitness instructors have more streamlined and easy access to music for digital classes.

As Kirt Debique, co-founder and CEO of SyncFloor explains: “The ability to legally source great commercial music directly impacts the quality of experience fitness brands deliver to their subscribers. They need quality music for live and on-demand classes.

“We can help companies with both, and we have all the music they need, from hip hop for kickboxing or dance pop for HIIT, to chillhop for yoga,” Debique continues.

Empowering Fitness Instructors

Designed to empower fitness instructors, SyncFloor has built a new suite of tools to assist them in finding the right music via a patented search. Using song segments and BPM customization, fitness instructors can craft a more unique class experience. They can also license a set of tracks with a single click.

Simplifying Payment for Fitness Instructors

As a means of simplifying payment, the platform has fitness-specific license fee structures and offers monthly invoicing.

SyncFloor has been hailed as a “game changer” by fitness instructors. By collaborating with The Class and Bande and drawing on an expanding curated music catalogue from around the world, SyncFloor delivers a complete solution for the burgeoning online fitness market.

Image: Depositphotos

This article, "SyncFloor Gives Fitness Instructors Access to Music for Digital Classes" was first published on Small Business Trends



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