Kabbage and Facebook Partner on Simple Way for Businesses to Offer Gift Certificates Online

Kabbage and Facebook Gift Certificates Platform

When you significantly limit the movement of people, commerce becomes that much harder. The new partnership between Kabbage and Facebook wants to give a boost to this commerce by helping local small businesses generate more revenue during the COVID-19 crisis.

Kabbage and Facebook Gift Certificates Platform

Kabbage is bringing its financial expertise with small businesses and Facebook the accessibility of its platform. The integration will give small businesses across the U.S. another way to generate revenue by offering online gift certificates to local customers looking to support their communities.

The benefit for local small businesses is they get the marketing power of both Kabbage and Facebook shining a light on their company. And this is just what the CEO of Kabbage, Rob Frohwein, explains in the press release.

Frohwein says small businesses are the most impacted in this crisis. Adding, “Now with the powerful reach of Facebook, small business owners have greater opportunity to share gift certificate offers to the communities that rely upon them.”

The Push to Help Small businesses

In addition to this partnership with Facebook, the initiative Kabbage started is a call to action across the entire business sector. The company is empowering U.S. small businesses to generate critical revenue. Kabbage is not profiting from this effort and the companies it is partnering with have also pledged similar commitments.

So, how can you sign up your small business? It only takes three easy steps.

  1. Create a free account through Kabbage Payments, provide your business information and connect the account where you want the revenue deposited.
  2. Start offering online gift certificates. Customers can buy gift certificates of $15 to $500. Share your unique URL with them and they can start purchasing.
  3. The revenue for each gift card purchase will be deposited in your bank account the following banking day. Transactions are processed by 5pm ET. Transactions after 5pm ET will be deposited in your bank account within two banking days.

You can signup at Help Small Business.

Increasing Discovery

The benefit of having Facebook in this partnership is it increases the discovery of your business by getting more eyes on your gift card.

After you set up your gift card with Kabbage share a post about it. You can use the three templates right here from Facebook or create your own. Follow the template with a story about your gift card to further increase the awareness and go live. Call out how to buy your gift card in a Live session to your followers.

You can further increase your presence by joining Facebook Groups with small businesses like yours. It is another resource for learning, sharing tips, best practices, emergency preparedness and socializing.

The goal is to stay in touch with your colleagues and existing customers while Increasing the discovery of your business. As the lockdown conditions are prolonged, here are some steps you can take to keep you and your customers informed about you, your business, the virus and any new developments.

Five Steps to Stay Connected

  1. Stay informed about the latest development about the coronavirus. Make sure to get the information from reliable sources, such as the CDC and the WHO. You can then keep your customers informed by posting it on your site or answering their questions.
  2. Keep in touch with your customers by sharing the above information or any other news you think is relevant. Use social media to spread your reach.
  3. If your business is not online, now is a great time to do it. If it is online, now is also a great time to optimize your site to increase your eCommerce and work on your marketing.
  4. Generate automated responses for your customers so they can get an answer to some common questions even if you are not online or open.
  5. Similar to the automated responses create a Frequently Asked Questions (FAQ) page with detailed answers. Once you have it up, make sure to update the information anytime there are changes. 

The coronavirus will eventually die down, but until it does small business owners have to adapt to the current conditions. In most cases, this means an increased online presence. Now is a good time to learn or brush up on all things digital so you can hit the road running when the lockdown measures are lifted.

Image: Kabbage

This article, "Kabbage and Facebook Partner on Simple Way for Businesses to Offer Gift Certificates Online" was first published on Small Business Trends



via Small Business Trends Business Feeds

Kabbage and Facebook Partner on Simple Way for Businesses to Offer Gift Certificates Online

Kabbage and Facebook Gift Certificates Platform

When you significantly limit the movement of people, commerce becomes that much harder. The new partnership between Kabbage and Facebook wants to give a boost to this commerce by helping local small businesses generate more revenue during the COVID-19 crisis.

Kabbage and Facebook Gift Certificates Platform

Kabbage is bringing its financial expertise with small businesses and Facebook the accessibility of its platform. The integration will give small businesses across the U.S. another way to generate revenue by offering online gift certificates to local customers looking to support their communities.

The benefit for local small businesses is they get the marketing power of both Kabbage and Facebook shining a light on their company. And this is just what the CEO of Kabbage, Rob Frohwein, explains in the press release.

Frohwein says small businesses are the most impacted in this crisis. Adding, “Now with the powerful reach of Facebook, small business owners have greater opportunity to share gift certificate offers to the communities that rely upon them.”

The Push to Help Small businesses

In addition to this partnership with Facebook, the initiative Kabbage started is a call to action across the entire business sector. The company is empowering U.S. small businesses to generate critical revenue. Kabbage is not profiting from this effort and the companies it is partnering with have also pledged similar commitments.

So, how can you sign up your small business? It only takes three easy steps.

  1. Create a free account through Kabbage Payments, provide your business information and connect the account where you want the revenue deposited.
  2. Start offering online gift certificates. Customers can buy gift certificates of $15 to $500. Share your unique URL with them and they can start purchasing.
  3. The revenue for each gift card purchase will be deposited in your bank account the following banking day. Transactions are processed by 5pm ET. Transactions after 5pm ET will be deposited in your bank account within two banking days.

You can signup at Help Small Business.

Increasing Discovery

The benefit of having Facebook in this partnership is it increases the discovery of your business by getting more eyes on your gift card.

After you set up your gift card with Kabbage share a post about it. You can use the three templates right here from Facebook or create your own. Follow the template with a story about your gift card to further increase the awareness and go live. Call out how to buy your gift card in a Live session to your followers.

You can further increase your presence by joining Facebook Groups with small businesses like yours. It is another resource for learning, sharing tips, best practices, emergency preparedness and socializing.

The goal is to stay in touch with your colleagues and existing customers while Increasing the discovery of your business. As the lockdown conditions are prolonged, here are some steps you can take to keep you and your customers informed about you, your business, the virus and any new developments.

Five Steps to Stay Connected

  1. Stay informed about the latest development about the coronavirus. Make sure to get the information from reliable sources, such as the CDC and the WHO. You can then keep your customers informed by posting it on your site or answering their questions.
  2. Keep in touch with your customers by sharing the above information or any other news you think is relevant. Use social media to spread your reach.
  3. If your business is not online, now is a great time to do it. If it is online, now is also a great time to optimize your site to increase your eCommerce and work on your marketing.
  4. Generate automated responses for your customers so they can get an answer to some common questions even if you are not online or open.
  5. Similar to the automated responses create a Frequently Asked Questions (FAQ) page with detailed answers. Once you have it up, make sure to update the information anytime there are changes. 

The coronavirus will eventually die down, but until it does small business owners have to adapt to the current conditions. In most cases, this means an increased online presence. Now is a good time to learn or brush up on all things digital so you can hit the road running when the lockdown measures are lifted.

Image: Kabbage

This article, "Kabbage and Facebook Partner on Simple Way for Businesses to Offer Gift Certificates Online" was first published on Small Business Trends



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78% of Marketers Want to Work with Micro-Influencers

2020 State of Influencer Marketing Report

78% of marketers say they want to work with micro-influencers in 2020. This was a key finding of Linqia’s fourth annual State of Influencer Marketing Report.

2020 State of Influencer Marketing Report

The report confirmed that influencer marketing is a continuing marketing trend, with 40% of marketers saying they are running six or more influencer marketing campaigns. The study also found that 57% of marketers say they plan to increase their budgets for this type of marketing in 2020.

For small businesses, influencer marketing can be an effective way to promote their brand and products. Small businesses often have limited marketing budgets, as they have yet to fully establish their brand. By trusting the recommendations of the ‘influencer’, influencer marketing can be a cost-effective way for small businesses to ‘prove their worth’ to a large audience, which can ultimately help them sell their products or services and give their reputation and credibility a boost.

The report’s authors describe how influencer marketing will continue to dominate marketing this year.

Influencers Continue to Have Impact

“In 2020, we’ll see more growth, deeper impact, and greater reach thanks to a wide range of influencers across a wide range of platforms. There’s still plenty of room to learn and grow, and this year will bring more accuracy in measurement and an increase in transparency.

“Overall, 2020 will be more sophisticated, more thoughtful, more strategic, and more transparent,” the report notes.

What’s particularly interesting about Linqia’s report is that marketers are opting to involve micro-influencers in their marketing campaigns rather than just focusing on celebrity influencers. With 78% of participants saying they would like to work with micro-influencers in 2020, the report shows that these types of individuals are the most selected type of influencer, and the use of celebrity influencers are in decline.

Micro-influences enjoy a following ranging from between 2,000 up to 50,000 on a specific social media channel. They lack the visibility and prolific output of celebrity influencers. But micro-influencers focus on a particular topic, market niche or passion.

More Findings from the Report

Consider, another notable finding of Linqia’s latest influencer marketing report. Influencer marketing remains pervasive. For example, 89% of marketers plan to re-use content created by influencer marketing campaigns. This content appears across their social channels, on their websites, on emails and in display ads.

Instagram leads other social platforms in this type of marketing. Respondents to Linqia’s survey recognize the importance of Instagram. As a result, nearly 100% of the respondents said they plan to use Instagram for influencer marketing in 2020.

The research also highlighted the effectiveness of influencer marketing. For example, it found this type of content outperforms typical branded content by 2.7x on paid channels.

Consider the takeaway message from Linqia’s State of Influencer Marketing Report. You need to remain competitive and grow your brand and its reach. As a result, consider connecting with a broad range of influencers across a range of platforms.

Image: Depositphotos.com

This article, "78% of Marketers Want to Work with Micro-Influencers" was first published on Small Business Trends



via Small Business Trends Business Feeds

78% of Marketers Want to Work with Micro-Influencers

2020 State of Influencer Marketing Report

78% of marketers say they want to work with micro-influencers in 2020. This was a key finding of Linqia’s fourth annual State of Influencer Marketing Report.

2020 State of Influencer Marketing Report

The report confirmed that influencer marketing is a continuing marketing trend, with 40% of marketers saying they are running six or more influencer marketing campaigns. The study also found that 57% of marketers say they plan to increase their budgets for this type of marketing in 2020.

For small businesses, influencer marketing can be an effective way to promote their brand and products. Small businesses often have limited marketing budgets, as they have yet to fully establish their brand. By trusting the recommendations of the ‘influencer’, influencer marketing can be a cost-effective way for small businesses to ‘prove their worth’ to a large audience, which can ultimately help them sell their products or services and give their reputation and credibility a boost.

The report’s authors describe how influencer marketing will continue to dominate marketing this year.

Influencers Continue to Have Impact

“In 2020, we’ll see more growth, deeper impact, and greater reach thanks to a wide range of influencers across a wide range of platforms. There’s still plenty of room to learn and grow, and this year will bring more accuracy in measurement and an increase in transparency.

“Overall, 2020 will be more sophisticated, more thoughtful, more strategic, and more transparent,” the report notes.

What’s particularly interesting about Linqia’s report is that marketers are opting to involve micro-influencers in their marketing campaigns rather than just focusing on celebrity influencers. With 78% of participants saying they would like to work with micro-influencers in 2020, the report shows that these types of individuals are the most selected type of influencer, and the use of celebrity influencers are in decline.

Micro-influences enjoy a following ranging from between 2,000 up to 50,000 on a specific social media channel. They lack the visibility and prolific output of celebrity influencers. But micro-influencers focus on a particular topic, market niche or passion.

More Findings from the Report

Consider, another notable finding of Linqia’s latest influencer marketing report. Influencer marketing remains pervasive. For example, 89% of marketers plan to re-use content created by influencer marketing campaigns. This content appears across their social channels, on their websites, on emails and in display ads.

Instagram leads other social platforms in this type of marketing. Respondents to Linqia’s survey recognize the importance of Instagram. As a result, nearly 100% of the respondents said they plan to use Instagram for influencer marketing in 2020.

The research also highlighted the effectiveness of influencer marketing. For example, it found this type of content outperforms typical branded content by 2.7x on paid channels.

Consider the takeaway message from Linqia’s State of Influencer Marketing Report. You need to remain competitive and grow your brand and its reach. As a result, consider connecting with a broad range of influencers across a range of platforms.

Image: Depositphotos.com

This article, "78% of Marketers Want to Work with Micro-Influencers" was first published on Small Business Trends



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How to Choose your Best Mobile Under Your Budget

Mobile phones showcase your personality. It is a must-have essential gadget for everyone. However, before buying the best mobiles for yourself or for your family members, you need to consider your budget.

Smartphone tech

If your budget is low and you are searching for the best budget mobiles then it is not a bad idea. But there are some criteria that you need to look up before you choose the best mobiles in 2020.

How To Choose the Best Mobile Under Your Budget?

Here are the features that you need to consider in mobile phones under your budget,

1. Processor and Storage

The processor is an important factor because it determines how your phone works.…

The post How to Choose your Best Mobile Under Your Budget appeared first on SMALL BUSINESS CEO.



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35% of Customers Will Pay by Text Message but Only 4% of Small Businesses Offer Option

35% of Customers Will Use SMS Payments but Only 4% of Small Businesses Offer Option

Customers are increasingly adopting the SMS payment method. So if you want to delight your customers, you should start accepting payments by text messages.

According to the latest study from Weave, 35% of customers want to pay by text messages. However, only 4% of small businesses are having this payment option.

Small businesses strive to improve customer relationships. And allowing customers to pay by text messages is one way to do it.

What’s more, being able to accept payment by text messages can also provide your small business with an edge. This is because most businesses have yet to start receiving payment by text messages.

Small Business Consumer Behavior

When it comes to making payments for purchased products/services, customers want flexible options to pay.

Some customers prefer using their credit cards, while others like making payments with their smartphones.

If customers find that stores don’t accept their payment methods, they can’t buy from there.

In fact, 38% of small business customers, as the study finds, haven’t been able to make a purchase because the store couldn’t process their form of payment.

It goes without saying that customers are now avoiding carrying cash. 43% of small business customers carry less cash today than they used to carry one year before.

In the absence of cash, customers opt for digital payment methods. And the trend of mobile payments is growing fast.

Talking about making payment by text messages, 35% of customers want to pay with a text from their phone, as the study states.

Younger customers prefer paying with texts more than older ones do. 62% of buyers under the age of 35 always or frequently pay with a text if the store accepts payment via texts, discovers the study.

How Small Businesses Accept Payments

Though customers today expect flexible ways to make payments for purchases, not all businesses are having multiple options to accept payments.

Only 16% of small businesses offer more than three forms of payment options, according to the survey.

What is more surprising here is that only 4% of small businesses can accept payment by text messages, while more customers want to pay with text messages.

The more methods small businesses have to accept payments, the more they win over young customers. 40% of small businesses say that accepting more payment types will help them cater to young customers.

Small businesses having four or more payment options generate 7X more annual revenue than those having fewer than four payment options.

Takeaway on SMS Payments

As a small business owner, you should try to have more payment options.  This will provide your customers with more flexibility to pay. Consequently, more customers will buy from you.

If you start accepting payment via text messages, you can cater to young customers more.

Jeff Lyman, Chief Product Officer at Weave, said in his prepared statement, “As a business owner, the more convenient you make it for your customers to pay you, the more often you will get paid. While this seems evident, a lot of small business owners today still only accept cash, check and credit card payments,”

“Now more than ever, in the midst of this pandemic, we’re faced with the reality that payments are the lifeblood of a business. Yet even with this new host of simple and remote digital payment options, we’re still seeing a delay in their adoption from small business owners. Adopting these newer technologies like text-to-pay, Bitcoin, and digital wallet services like Venmo or Apple Pay speeds up the rate at which these businesses get cash in the door and saves them dollars due to typically lower processing fees associated with these more modern solutions,” He added.

About the Study

Weave commissioned an independent market research firm to conduct this study. The firm surveyed 380 small business customers and 350 small business owners. The objective of the survey was to know how customers pay and how businesses process payments.

Look at the infographic below to know more about the findings of the study.

 

35% of Customers Will Use SMS Payments but Only 4% of Small Businesses Offer Option

Image: Depositphotos.com

This article, "35% of Customers Will Pay by Text Message but Only 4% of Small Businesses Offer Option" was first published on Small Business Trends



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35% of Customers Will Pay by Text Message but Only 4% of Small Businesses Offer Option

35% of Customers Will Use SMS Payments but Only 4% of Small Businesses Offer Option

Customers are increasingly adopting the SMS payment method. So if you want to delight your customers, you should start accepting payments by text messages.

According to the latest study from Weave, 35% of customers want to pay by text messages. However, only 4% of small businesses are having this payment option.

Small businesses strive to improve customer relationships. And allowing customers to pay by text messages is one way to do it.

What’s more, being able to accept payment by text messages can also provide your small business with an edge. This is because most businesses have yet to start receiving payment by text messages.

Small Business Consumer Behavior

When it comes to making payments for purchased products/services, customers want flexible options to pay.

Some customers prefer using their credit cards, while others like making payments with their smartphones.

If customers find that stores don’t accept their payment methods, they can’t buy from there.

In fact, 38% of small business customers, as the study finds, haven’t been able to make a purchase because the store couldn’t process their form of payment.

It goes without saying that customers are now avoiding carrying cash. 43% of small business customers carry less cash today than they used to carry one year before.

In the absence of cash, customers opt for digital payment methods. And the trend of mobile payments is growing fast.

Talking about making payment by text messages, 35% of customers want to pay with a text from their phone, as the study states.

Younger customers prefer paying with texts more than older ones do. 62% of buyers under the age of 35 always or frequently pay with a text if the store accepts payment via texts, discovers the study.

How Small Businesses Accept Payments

Though customers today expect flexible ways to make payments for purchases, not all businesses are having multiple options to accept payments.

Only 16% of small businesses offer more than three forms of payment options, according to the survey.

What is more surprising here is that only 4% of small businesses can accept payment by text messages, while more customers want to pay with text messages.

The more methods small businesses have to accept payments, the more they win over young customers. 40% of small businesses say that accepting more payment types will help them cater to young customers.

Small businesses having four or more payment options generate 7X more annual revenue than those having fewer than four payment options.

Takeaway on SMS Payments

As a small business owner, you should try to have more payment options.  This will provide your customers with more flexibility to pay. Consequently, more customers will buy from you.

If you start accepting payment via text messages, you can cater to young customers more.

Jeff Lyman, Chief Product Officer at Weave, said in his prepared statement, “As a business owner, the more convenient you make it for your customers to pay you, the more often you will get paid. While this seems evident, a lot of small business owners today still only accept cash, check and credit card payments,”

“Now more than ever, in the midst of this pandemic, we’re faced with the reality that payments are the lifeblood of a business. Yet even with this new host of simple and remote digital payment options, we’re still seeing a delay in their adoption from small business owners. Adopting these newer technologies like text-to-pay, Bitcoin, and digital wallet services like Venmo or Apple Pay speeds up the rate at which these businesses get cash in the door and saves them dollars due to typically lower processing fees associated with these more modern solutions,” He added.

About the Study

Weave commissioned an independent market research firm to conduct this study. The firm surveyed 380 small business customers and 350 small business owners. The objective of the survey was to know how customers pay and how businesses process payments.

Look at the infographic below to know more about the findings of the study.

 

35% of Customers Will Use SMS Payments but Only 4% of Small Businesses Offer Option

Image: Depositphotos.com

This article, "35% of Customers Will Pay by Text Message but Only 4% of Small Businesses Offer Option" was first published on Small Business Trends



via Small Business Trends Business Feeds