Women in Technology Forum Looks to Boost Involvement in STEM

Event post - June 5, 2020

Women are earning more degrees in Science, Technology, Engineering, and Mathematics (STEM) fields than ever before. However, it is still much lower than the number of men.

The Executives’ Club of Chicago is looking to close that gap with its annual Women in Technology Forum event.

Titled, Fostering Girls in STEM to be Women in Tech, the event will focus on engaging young girls in STEM education and prepare them for studies and careers in technology.

An expert panel of female tech executives, founders, non-profit leaders, and advocates will take part in the discussion to get more girls in these fields. The goal is to support and bolster female talent early in the classroom all the way to their future careers.

How can we create an environment, in both schools and businesses, which encourages women to enter and advance in the tech field? This even looks to answer this question.

If you happen to be in Chicago on Wednesday, July 15, 2020, click the red button and register.

Register Now



Featured Events, Contests and Awards

TECHSPO Los Angeles 2020TECHSPO Los Angeles 2020
June 10, 2020, Santa Monica, California

TECHSPO Los Angeles is a 2-day technology expo taking place June 10 – 11, 2020 at the luxurious Loews Santa Monica Beach Hotel in Los Angeles, California. TECHSPO Los Angeles brings together developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology.


Fostering Girls in STEM to be Women in Tech Fostering Girls in STEM to be Women in Tech
July 15, 2020, Chicago

How can we create an environment, in both schools and businesses, which encourages women to enter and advance in the tech field? This event will focus on opportunities in Chicago to engage young girls in STEM education and prepare them for studies and careers in technology. Whether you are a parent, child, manager, or CEO – our discussion will bring relevant insight for all.


Small Business Expo 2020 - BOSTONSmall Business Expo 2020 – BOSTON
August 13, 2020, Boston

Small Business Expo is the most anticipated business-to-business networking & educational event, trade show & conference for business owners, entrepreneurs, start-ups, decision-makers or anyone who works for a small business or is interested in starting a Small Business. Small Business Expo is a FREE one-day event to attend for small businesses to network, attend great business-growth workshops, build new business relationships, exchange ideas, shop from new vendors and learn from leading industry experts.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: Depositphotos.com

This article, "Women in Technology Forum Looks to Boost Involvement in STEM" was first published on Small Business Trends



RSS Business Feeds

Women in Technology Forum Looks to Boost Involvement in STEM

Event post - June 5, 2020

Women are earning more degrees in Science, Technology, Engineering, and Mathematics (STEM) fields than ever before. However, it is still much lower than the number of men.

The Executives’ Club of Chicago is looking to close that gap with its annual Women in Technology Forum event.

Titled, Fostering Girls in STEM to be Women in Tech, the event will focus on engaging young girls in STEM education and prepare them for studies and careers in technology.

An expert panel of female tech executives, founders, non-profit leaders, and advocates will take part in the discussion to get more girls in these fields. The goal is to support and bolster female talent early in the classroom all the way to their future careers.

How can we create an environment, in both schools and businesses, which encourages women to enter and advance in the tech field? This even looks to answer this question.

If you happen to be in Chicago on Wednesday, July 15, 2020, click the red button and register.

Register Now



Featured Events, Contests and Awards

TECHSPO Los Angeles 2020TECHSPO Los Angeles 2020
June 10, 2020, Santa Monica, California

TECHSPO Los Angeles is a 2-day technology expo taking place June 10 – 11, 2020 at the luxurious Loews Santa Monica Beach Hotel in Los Angeles, California. TECHSPO Los Angeles brings together developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology.


Fostering Girls in STEM to be Women in Tech Fostering Girls in STEM to be Women in Tech
July 15, 2020, Chicago

How can we create an environment, in both schools and businesses, which encourages women to enter and advance in the tech field? This event will focus on opportunities in Chicago to engage young girls in STEM education and prepare them for studies and careers in technology. Whether you are a parent, child, manager, or CEO – our discussion will bring relevant insight for all.


Small Business Expo 2020 - BOSTONSmall Business Expo 2020 – BOSTON
August 13, 2020, Boston

Small Business Expo is the most anticipated business-to-business networking & educational event, trade show & conference for business owners, entrepreneurs, start-ups, decision-makers or anyone who works for a small business or is interested in starting a Small Business. Small Business Expo is a FREE one-day event to attend for small businesses to network, attend great business-growth workshops, build new business relationships, exchange ideas, shop from new vendors and learn from leading industry experts.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: Depositphotos.com

This article, "Women in Technology Forum Looks to Boost Involvement in STEM" was first published on Small Business Trends



via Small Business Trends Business Feeds

10 Tips for Making the Most of Popular Online Marketing Channels and Tech Tools

Online Marketing Channels

Marketing a business requires several tools and platforms. From Facebook to blogging, understanding the options available and their features can go a long way. Here are some tips from members of the online small business community to help you make sense of these popular marketing channels.

Create an Effective Facebook Content Calendar

If you want to make the most of your Facebook marketing strategy, you need to post regularly. But coming up with enough content can be tricky. In this Social Media Today post, Andrew Hutchinson outlines Facebook’s guidelines for creating your very own content calendar.

Learn About Google’s Latest Update

Google is constantly updating its technology to provide more relevant search results to users. This means that businesses that want to improve their SEO need to learn about new updates so they can tailor their strategies. Neil Patel elaborates on the latest update in this blog post.

Consider These Factors Before Spending on OTT Advertising

The increased popularity of streaming services has changed the way many companies view TV advertising. However, before you adjust your spending, there are some important things to consider. This Target Marketing post by Adam Ortman and Shari Slackman discusses further.

Choose the Right SEO Tools

If you want to really step up your SEO strategy, adding the right tools is a must. In this Cybernaira post, Adeshokan Shamsudeen goes over some of the different types of tools so business owners can choose the best ones for their needs. BizSugar members then discussed the post here.

Successfully Launch a Blog

Blogging is far from a new strategy for businesses. But some are just starting to consider it as a way to clearly communicate with customers and others in the industry from afar. If you’re thinking about launching a blog, the tips in this Blogging Brute post by Mike Allton may help.

Add a Call to Action in Blogs

If you use a blog to market your business and communicate with potential customers, it’s important to have a goal in mind for each post. And sometimes, adding a clear call to action at the end of each one could help you achieve those goals. Dave Brown explores that concept in this Small Biz Daily post.

Use Venmo to Build Your Brand

Venmo is a popular mobile payments platform that many businesses and individuals already use to collect money and pay others. But it can actually be more than that for businesses. In this DIY Marketers post, Sydney Wess shares tips for using Venmo to build a brand.

Use These Steps for Keyword Research

If you want to bring more visitors to your website, you need to choose the right keywords. And that requires research. In this Duct Tape Marketing post, John Jantsch offers tips for doing just that.

Consider These New Tech Devices

Using tech to run your business isn’t just about choosing software programs. There are some hardware devices that could also have benefits for business users. Ivan Widjaya lists some of these various products in this Biz Epic post.

Learn How Duplicate Content Affects Your SEO

If the content on your website is the same as content posted elsewhere, it could have a major impact on your search rankings. If you want to avoid issues, check out this Pixel Productions post by Anmol Kumar. Then see what members of the BizSugar community have to say here.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

READ MORE: 

Image: Depositphotos.com

This article, "10 Tips for Making the Most of Popular Online Marketing Channels and Tech Tools" was first published on Small Business Trends



RSS Business Feeds

10 Tips for Making the Most of Popular Online Marketing Channels and Tech Tools

Online Marketing Channels

Marketing a business requires several tools and platforms. From Facebook to blogging, understanding the options available and their features can go a long way. Here are some tips from members of the online small business community to help you make sense of these popular marketing channels.

Create an Effective Facebook Content Calendar

If you want to make the most of your Facebook marketing strategy, you need to post regularly. But coming up with enough content can be tricky. In this Social Media Today post, Andrew Hutchinson outlines Facebook’s guidelines for creating your very own content calendar.

Learn About Google’s Latest Update

Google is constantly updating its technology to provide more relevant search results to users. This means that businesses that want to improve their SEO need to learn about new updates so they can tailor their strategies. Neil Patel elaborates on the latest update in this blog post.

Consider These Factors Before Spending on OTT Advertising

The increased popularity of streaming services has changed the way many companies view TV advertising. However, before you adjust your spending, there are some important things to consider. This Target Marketing post by Adam Ortman and Shari Slackman discusses further.

Choose the Right SEO Tools

If you want to really step up your SEO strategy, adding the right tools is a must. In this Cybernaira post, Adeshokan Shamsudeen goes over some of the different types of tools so business owners can choose the best ones for their needs. BizSugar members then discussed the post here.

Successfully Launch a Blog

Blogging is far from a new strategy for businesses. But some are just starting to consider it as a way to clearly communicate with customers and others in the industry from afar. If you’re thinking about launching a blog, the tips in this Blogging Brute post by Mike Allton may help.

Add a Call to Action in Blogs

If you use a blog to market your business and communicate with potential customers, it’s important to have a goal in mind for each post. And sometimes, adding a clear call to action at the end of each one could help you achieve those goals. Dave Brown explores that concept in this Small Biz Daily post.

Use Venmo to Build Your Brand

Venmo is a popular mobile payments platform that many businesses and individuals already use to collect money and pay others. But it can actually be more than that for businesses. In this DIY Marketers post, Sydney Wess shares tips for using Venmo to build a brand.

Use These Steps for Keyword Research

If you want to bring more visitors to your website, you need to choose the right keywords. And that requires research. In this Duct Tape Marketing post, John Jantsch offers tips for doing just that.

Consider These New Tech Devices

Using tech to run your business isn’t just about choosing software programs. There are some hardware devices that could also have benefits for business users. Ivan Widjaya lists some of these various products in this Biz Epic post.

Learn How Duplicate Content Affects Your SEO

If the content on your website is the same as content posted elsewhere, it could have a major impact on your search rankings. If you want to avoid issues, check out this Pixel Productions post by Anmol Kumar. Then see what members of the BizSugar community have to say here.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

READ MORE: 

Image: Depositphotos.com

This article, "10 Tips for Making the Most of Popular Online Marketing Channels and Tech Tools" was first published on Small Business Trends



via Small Business Trends Business Feeds

These States Have the Most Essential Businesses

Most Essential Businesses 1

A study by LendingTree has ranked states across America on the number of essential businesses in a particular state. The study found the state of Maryland is home to 113,421 (81.5%) out of 139,143 businesses that are considered as essential businesses.

States with the Most Essential Businesses

Maryland’s ranking as the state with the highest number of essential businesses is because of the high number of restaurants and physicians’ offices residing in the state.

Virginia is a close second in the states’ ranking with 162,469 out of 201,593 essential businesses. This accounts for 80.6% of all businesses in Virginia. Oklahoma follows in third place with 80.5% of its businesses as essential.

At the end of the spectrum is Washington D.C. coming in last as the location with the least number of essential businesses. Of the 72.8% essential businesses in Washington D.C., public relations agencies are the most prevalent business types. The states of Hawaii and Wisconsin follow Washington with 74.5% and 76% respectively with essential businesses.

The designation on whether a business is essential or otherwise came to the fore over concerns of the outbreak of the coronavirus. This prompted restrictions or even closures of businesses deemed non-essential in order to curb the spread of the virus.

When a state classifies a business as being critical or essential, it automatically qualifies to stay in the exemption list. This means it can stay open. In addition, its employees can leave their home to go to work if they can’t work from home. Even with these exemptions, not all businesses remained open. Either prompted by safety concerns or other issues.

As the restrictions are gradually winding down more and more non-essential businesses are going to open their doors to the public as well.

Aren’t All Businesses Essential in Some Way?

LendingTree’s study was based on analysis data from the Census Bureau’s 2016 County Business Patterns Survey. In it, the study compared the total number of establishments in each state to the number of essential establishments as defined according to a report from the Minnesota Department of Employment and Economic Development.

Minnesota’s list of critical industries was used in the study. And it included the North American Industry Classification System (NAICS). This is only one of the three resources used to determine eligibility for critical sector work designation.

In it, the list identifies only 56 out of a pool of 286 businesses as non-essential. This would essentially broaden what specifically would define a business as being essential.  Though there is general consensus that airports, grocery stores, hospitals and banks qualify as an essential business.

The designation of non-essential gets less murky with many preferring to categorize entertainment businesses as non-essential. However, depending on the particular state or city laundromats, hardware stores, law firms, hotels and a host of others can easily be essential businesses. Ambiguity aside all businesses are essential in some way because they provide a particular specialized service.

A case in point here is Oklahoma’s definition of essential industries. It includes construction and infrastructure, finance, restaurants and retail, among others. To top it off, the study found that religious services in the state of Oklahoma were the most prominent essential offering. The ruling falls on what the particular state defines as being an essential business.

infogram

image: LendingTree
READ MORE: 

Image: Depositphotos.com

This article, "These States Have the Most Essential Businesses" was first published on Small Business Trends



RSS Business Feeds

These States Have the Most Essential Businesses

Most Essential Businesses 1

A study by LendingTree has ranked states across America on the number of essential businesses in a particular state. The study found the state of Maryland is home to 113,421 (81.5%) out of 139,143 businesses that are considered as essential businesses.

States with the Most Essential Businesses

Maryland’s ranking as the state with the highest number of essential businesses is because of the high number of restaurants and physicians’ offices residing in the state.

Virginia is a close second in the states’ ranking with 162,469 out of 201,593 essential businesses. This accounts for 80.6% of all businesses in Virginia. Oklahoma follows in third place with 80.5% of its businesses as essential.

At the end of the spectrum is Washington D.C. coming in last as the location with the least number of essential businesses. Of the 72.8% essential businesses in Washington D.C., public relations agencies are the most prevalent business types. The states of Hawaii and Wisconsin follow Washington with 74.5% and 76% respectively with essential businesses.

The designation on whether a business is essential or otherwise came to the fore over concerns of the outbreak of the coronavirus. This prompted restrictions or even closures of businesses deemed non-essential in order to curb the spread of the virus.

When a state classifies a business as being critical or essential, it automatically qualifies to stay in the exemption list. This means it can stay open. In addition, its employees can leave their home to go to work if they can’t work from home. Even with these exemptions, not all businesses remained open. Either prompted by safety concerns or other issues.

As the restrictions are gradually winding down more and more non-essential businesses are going to open their doors to the public as well.

Aren’t All Businesses Essential in Some Way?

LendingTree’s study was based on analysis data from the Census Bureau’s 2016 County Business Patterns Survey. In it, the study compared the total number of establishments in each state to the number of essential establishments as defined according to a report from the Minnesota Department of Employment and Economic Development.

Minnesota’s list of critical industries was used in the study. And it included the North American Industry Classification System (NAICS). This is only one of the three resources used to determine eligibility for critical sector work designation.

In it, the list identifies only 56 out of a pool of 286 businesses as non-essential. This would essentially broaden what specifically would define a business as being essential.  Though there is general consensus that airports, grocery stores, hospitals and banks qualify as an essential business.

The designation of non-essential gets less murky with many preferring to categorize entertainment businesses as non-essential. However, depending on the particular state or city laundromats, hardware stores, law firms, hotels and a host of others can easily be essential businesses. Ambiguity aside all businesses are essential in some way because they provide a particular specialized service.

A case in point here is Oklahoma’s definition of essential industries. It includes construction and infrastructure, finance, restaurants and retail, among others. To top it off, the study found that religious services in the state of Oklahoma were the most prominent essential offering. The ruling falls on what the particular state defines as being an essential business.

infogram

image: LendingTree
READ MORE: 

Image: Depositphotos.com

This article, "These States Have the Most Essential Businesses" was first published on Small Business Trends



via Small Business Trends Business Feeds

Why Digital Marketing can Help your Business be Successful Even in Times of Adversity

With most countries now starting to leave lockdown after the coronavirus pandemic, all organisations have faced unprecedented challenges. Face-to-face contact has been almost non-existent with several business sectors being forced to close to try and control the spread of the virus.

Running an online business

For some companies, this has been devastating, and their doors will be closed permanently while for others, it has presented new opportunities. What it has proved for all, however, is that having an online presence is essential.

For those looking to maximise the potential of their website, Phoenix Media, a digital marketing company in Bangkok, has some solutions that can help you even in times of adversity.…

The post Why Digital Marketing can Help your Business be Successful Even in Times of Adversity appeared first on SMALL BUSINESS CEO.



RSS Business Feeds