Typography Design Trends for 2021

Typography Design Trends for 2021

Typography is an essential part of the messaging you want to convey and enhance the brand of your business. With the right fonts, you can evoke emotion or express an idea by either using it in headlines, body text or even your logo.

Fonts like comic sans provide a semblance of playfulness and youthfulness while sans-serifs help to capture attention and bring to notice something that feels important. The Typography Design Trends 2021 infographic from The Word Counter, offers a great insight into the top eight typography trends for 2021.

Eight Typography Design Trends for 2021

Serif Fonts

The timeless Serif fonts appear to be back in vogue in 2021, however, there is a slight twist. With a juxtaposition of slim and bold elements, serif fonts are back in style with beauty and direct to consumer brands by offering a soft artsy feel that can be applied across many industries.

Outline Fonts

Outline fonts which are fonts often used in headers, ads or websites continue to ride the popularity wave going into 2020 for logo or branding projects. The transparency is extra powerful when aligned next to bold which is great for making a statement evoking confidence and expression.

Evolved Brutalist Fonts

Brutalist can help you create visual tension and a break from standard web design. Evoking a 90s retro loom, the brutalist font has been gaining popularity in the design world from architecture to pieces of furniture, materials, and color palettes offering a refined and evolved feel.

Text Layering with Other Elements

Taking inspiration from the Photoshop hack of arranging the text and images in a layered way can help copy pop. The arrangement helps to draw attention both to the focal point and the text or the image helping users to focus on the words a little more.  The trend of text layering with other elements like images and illustrations will continue well into 2021.

Text-image Blending

Text-image blending is where the text becomes meshed with the image itself and the two become one. This is yet another technique to capture attention where instead of combining layers of text and images, making viewers wonder where the photo ends and the typography begins. This helps give your design the opportunity to get people to pay attention.

New Psychedelic

This retro throwback to groovy colors blended with a modern twist. Evoking the styles of the 1960s and 1970s new psychedelic pays tribute to those care-free vibes now long gone. You can use this font to create amazing logos, banners, stickers, cards, and posters.

Bold Modern Serif Fonts

The classic Serif fonts continue to be popular and have a lot of variations to help you coy or design look clean with a modern minimalist feel. This font is used by Spline, Orto, and Pizza Pizza.

Cyberpunk & Vaporware

This is also a tribute to times long gone and takes inspiration from the 1980s era. By evoking shared relationship technology such as computers, video games, and 1980s pop aesthetic come together to create a mesmerizing feel. It is an aesthetic design that is popular on social media, posters, or editorial design, thanks to its retro neon aesthetic colors and cool gradients.

Typography and Your Brand

The first thing a person sees about your brand, in most cases, is the name. And the typography you use will, for better or worse, influence how they feel about your brand. The right font and color will greatly influence how they continue to interact with your company.

Knowing what fonts are trending can help you choose the typography people like and are using. Take a look at the infographic from The Word Counter below for more details.

Image: The Word Counter

This article, "Typography Design Trends for 2021" was first published on Small Business Trends



RSS Business Feeds

Typography Design Trends for 2021

Typography Design Trends for 2021

Typography is an essential part of the messaging you want to convey and enhance the brand of your business. With the right fonts, you can evoke emotion or express an idea by either using it in headlines, body text or even your logo.

Fonts like comic sans provide a semblance of playfulness and youthfulness while sans-serifs help to capture attention and bring to notice something that feels important. The Typography Design Trends 2021 infographic from The Word Counter, offers a great insight into the top eight typography trends for 2021.

Eight Typography Design Trends for 2021

Serif Fonts

The timeless Serif fonts appear to be back in vogue in 2021, however, there is a slight twist. With a juxtaposition of slim and bold elements, serif fonts are back in style with beauty and direct to consumer brands by offering a soft artsy feel that can be applied across many industries.

Outline Fonts

Outline fonts which are fonts often used in headers, ads or websites continue to ride the popularity wave going into 2020 for logo or branding projects. The transparency is extra powerful when aligned next to bold which is great for making a statement evoking confidence and expression.

Evolved Brutalist Fonts

Brutalist can help you create visual tension and a break from standard web design. Evoking a 90s retro loom, the brutalist font has been gaining popularity in the design world from architecture to pieces of furniture, materials, and color palettes offering a refined and evolved feel.

Text Layering with Other Elements

Taking inspiration from the Photoshop hack of arranging the text and images in a layered way can help copy pop. The arrangement helps to draw attention both to the focal point and the text or the image helping users to focus on the words a little more.  The trend of text layering with other elements like images and illustrations will continue well into 2021.

Text-image Blending

Text-image blending is where the text becomes meshed with the image itself and the two become one. This is yet another technique to capture attention where instead of combining layers of text and images, making viewers wonder where the photo ends and the typography begins. This helps give your design the opportunity to get people to pay attention.

New Psychedelic

This retro throwback to groovy colors blended with a modern twist. Evoking the styles of the 1960s and 1970s new psychedelic pays tribute to those care-free vibes now long gone. You can use this font to create amazing logos, banners, stickers, cards, and posters.

Bold Modern Serif Fonts

The classic Serif fonts continue to be popular and have a lot of variations to help you coy or design look clean with a modern minimalist feel. This font is used by Spline, Orto, and Pizza Pizza.

Cyberpunk & Vaporware

This is also a tribute to times long gone and takes inspiration from the 1980s era. By evoking shared relationship technology such as computers, video games, and 1980s pop aesthetic come together to create a mesmerizing feel. It is an aesthetic design that is popular on social media, posters, or editorial design, thanks to its retro neon aesthetic colors and cool gradients.

Typography and Your Brand

The first thing a person sees about your brand, in most cases, is the name. And the typography you use will, for better or worse, influence how they feel about your brand. The right font and color will greatly influence how they continue to interact with your company.

Knowing what fonts are trending can help you choose the typography people like and are using. Take a look at the infographic from The Word Counter below for more details.

Image: The Word Counter

This article, "Typography Design Trends for 2021" was first published on Small Business Trends



via Small Business Trends Business Feeds

The ABC’s of Google Ads Mistakes, Part 2: Broad Keywords

ABC's of Google Ads Mistakes

The first time you open up the Google Ads console, you might be left thinking that you’ll need a degree in rocket science to use it. With so many options to choose from, it can be challenging to know where to even start. As with everything else, the best place to start where Google Ads is concerned is at the beginning.

With Google Ads, “the beginning” means the ABCs, which are:

  • A – Automation
  • B – Broad Keywords
  • C – Conversion Tracking

These fundamentals are essential to get right, whether you are a novice or a seasoned expert; get these right, and your marketing campaign has a much better chance of doing well. Get them wrong, however, and it’s likely you will struggle.

If you get the fundamentals wrong, you may struggle to reach the volume of traffic you need. Alternatively, you might end up getting a lot of traffic but nothing else. It’s great having a lot of people come to your website, but your efforts (and budget) are wasted if no one buys anything from you.

Each of these fundamentals is too complex to fit into a single article, so we will cover just one for now: Broad Keywords. Here we take a look at what they are, why it is important to get them right, and how to fix any issues.

What are Broad Keywords?

When setting up a Google Ads campaign, you will have the option of choosing between 3 keyword match types. Which one you choose will have a considerable impact on the volume and quality of the traffic you get from your campaign. And which keyword match type is best for you depends largely on the nature of your campaign.

Below we will we take a look at each match type and the pros and cons of each.

Exact Match

Exact match keywords are just that. Your ads will only be displayed when somebody types in your chosen keywords exactly.

Pros

  • Highly relevant traffic
  • High click-through rates
  • High conversion rates

Cons

  • Low traffic volume
  • High cost per click

Phrase Match

With phrase match selected, your ads will only be triggered by somebody searching for your chosen keywords, but other keywords can be included in their search. However, the keywords must also appear in the order you selected them in. For example, if you have “PC hardware” as a keyword, then a search for “discount PC hardware” will trigger your ads. A search for “hardware for PC” will not.

Pros

  • Targeted traffic, albeit not as targeted as exact match
  • Good click-through rates
  • Good conversion rates

Cons

  • Low traffic volume compared to broad search
  • High cost per click compared to broad search

Broad Match

With broad match selected, your ads will be triggered by any search terms that Google considers similar to your selected keywords. So, for example, if you choose “PC hardware” as a keyword term, your ad could be triggered if somebody searches for “discount hardware”.

Not only that, but Google will also sometimes allow synonyms to trigger a search. So, for example, a search for “power tools” might also cause your ad to be displayed.

Pros

  • High traffic volumes
  • Low cost per click

Cons

  • Poorly targeted traffic
  • Poor click-through rates
  • Poor conversion rates

Modified Broad Match

We say that there are 3 keyword types, and Google Ads does give you 3 main options to choose from, but in reality there are 4 . The fourth type, which a lot of beginners don’t know about, is modified broad match, and it’s somewhere between broad match and phrase match.

To use modified broad match searches, you should put a ‘+’ before a search term. This will then tell Google that synonyms are not wanted, and a search will only trigger your ads if that term is included.

Negative Keywords

Now although these are not exactly a match type, this is another option that can be very valuable – negative keywords.

Negative keywords are those that you don’t want to trigger your ads. It’s not telling Google that certain terms must be included; it’s telling them that specific terms should not be included. Let’s say that people are reaching your site after searching for “install PC hardware”. A lot of these people will not be looking to buy but are instead likely just looking for information on how to install a product they already have.

If you add “install PC hardware” to your negative keyword list, then that exact term will not trigger your ads to be shown, but “PC hardware” still will. It can be used in conjunction with broad match keywords to help limit the poor traffic coming your way – but you’d likely have to spend a lot of time adding negative keywords.

Why Choosing the Correct Match Type is Important

It’s easy to think that choosing the option that gives you the most traffic will give you the best results, but this is usually not the case. While it is, of course, important to have a good volume of traffic, it is also important to have a good QUALITY of traffic. In short, this means people coming to your site with at least some interest in what you are selling.

Broad keywords will give you the highest traffic volume. The cost per click is also very low, making it easy for you to afford to send a lot of people to your website. Because broad keywords are not as selective as the others, fewer of your visitors likely to have any interest in your products.

Broad keywords tend to give poor results in terms of conversions. But this does not mean broad match should never be used. Whether you should use broad match or any other match type depends on the specifics of your campaign and what you are hoping to achieve.

Which to Use?

Despite the obvious negatives of broad keywords, it does not mean they don’t have their uses. Indeed, Google themselves recommend starting with broad match and then refining your keyword strategy as time goes by.

It’s not just traffic that broad keywords will send your way – it will also send lots of data. That data will include what people are searching for to find your products, making it a very effective keyword research tool. Of course, however, what you really need is conversions. So when you do start finding good search terms from broad keyword results, you can add them as phrase or even exact match searches.

This is a strategy that tends to be used by agencies that have the time and resources. Other people will likely need faster results, and this will mean cutting out broad search and getting straight to phrase or exact match – with phrase match providing a good balance between traffic volume and quantity.

Don’t forget to check the conversion rates in the Google Ads control panel, if you have conversion tracking set up that is. Those keywords are converting well should be kept, and the others discarded.

When looking for new keywords and deciding on match types, the Google Ads keyword planner tool is very useful. It’s best to use relevant keywords that have a high search volume and low/medium competition. Google wants your campaigns to do well. If your campaigns are doing well then you are likely to continue using Google Ads, and this means more money for Google. They have given you the tools you need to make your campaign a success and it is a good idea to make the most of those tools.

Cost

Last but not least, we come to what is the main issue for a lot of people – how much does it cost? There is no single answer to the question but Google Ads is, generally speaking, very affordable. What’s more is that you get to set your own budget and you are not tied in if things are not going as you expected.

Different businesses will compete with each other to have their ads displayed. Which ads are displayed is decided by an auction with the highest bidders winning. Having said that, cost is not entirely down to whom bids the highest; there are other factors to take into account also, such as Click-Through Rate (CTR).

A high CTR basically means your ads are clicked on more often when shown, and the higher the CTR, the less you pay per click. It is worth experimenting with your ads to find the best CTR (and conversions) to help reduce your costs and maximize profits.

You obviously don’t have to manually bid for every single impression; that would be ridiculous. Instead, you let Google Ads know what you are willing to pay overall and the rest will be done automatically. There are different types of bid to choose from, which include:

Manual CPC Bidding:

  • With this option, you set bids yourself manually. This option helps you to prioritize the keywords that have been performing well for you.
  • Setting a maximum budget will limit your spend.

Maximize Clicks:

  • With this option, you set your average daily budget and Google Ads will automate bidding to maximize the number of clicks you get.
  • This option is good for convenience and for getting good traffic volumes, but some quality may be sacrificed.

Smart Bidding:

  • Smart bidding will help you to maximize conversions. You set which budget you want to spend and Google Ads will use machine learning to help you get the best results.
  • There are 5 main goals you can ask smart bidding to aim for, these are Enhanced Cost Per Click (ECPC), Maximize Conversion Value, Maximize Conversions, Target Cost per Action (CPA), and Target Return on Ad Spend (ROAS).

Conclusion

Setting the match type for your keywords is one of the most fundamental factors when it comes to setting up your account. Yet, it is also one of the most common errors that people make, which might partly be due to the fact that Google Ads sets broad keywords as default.

If you don’t have the right match type specified, then you can end up with a lot of traffic that has little value to you. Alternatively, you might end up paying a lot for highly targeted traffic but insufficient volume. Which is best for you depends on a number of factors, including what you want to achieve and how familiar you are with the Google Ads platform. As you get to know the platform and its functions better, you can enhance your keyword strategies to get more good quality traffic at a lower cost.

Image: Depositphotos.com

This article, "The ABC’s of Google Ads Mistakes, Part 2: Broad Keywords" was first published on Small Business Trends



RSS Business Feeds

The ABC’s of Google Ads Mistakes, Part 2: Broad Keywords

ABC's of Google Ads Mistakes

The first time you open up the Google Ads console, you might be left thinking that you’ll need a degree in rocket science to use it. With so many options to choose from, it can be challenging to know where to even start. As with everything else, the best place to start where Google Ads is concerned is at the beginning.

With Google Ads, “the beginning” means the ABCs, which are:

  • A – Automation
  • B – Broad Keywords
  • C – Conversion Tracking

These fundamentals are essential to get right, whether you are a novice or a seasoned expert; get these right, and your marketing campaign has a much better chance of doing well. Get them wrong, however, and it’s likely you will struggle.

If you get the fundamentals wrong, you may struggle to reach the volume of traffic you need. Alternatively, you might end up getting a lot of traffic but nothing else. It’s great having a lot of people come to your website, but your efforts (and budget) are wasted if no one buys anything from you.

Each of these fundamentals is too complex to fit into a single article, so we will cover just one for now: Broad Keywords. Here we take a look at what they are, why it is important to get them right, and how to fix any issues.

What are Broad Keywords?

When setting up a Google Ads campaign, you will have the option of choosing between 3 keyword match types. Which one you choose will have a considerable impact on the volume and quality of the traffic you get from your campaign. And which keyword match type is best for you depends largely on the nature of your campaign.

Below we will we take a look at each match type and the pros and cons of each.

Exact Match

Exact match keywords are just that. Your ads will only be displayed when somebody types in your chosen keywords exactly.

Pros

  • Highly relevant traffic
  • High click-through rates
  • High conversion rates

Cons

  • Low traffic volume
  • High cost per click

Phrase Match

With phrase match selected, your ads will only be triggered by somebody searching for your chosen keywords, but other keywords can be included in their search. However, the keywords must also appear in the order you selected them in. For example, if you have “PC hardware” as a keyword, then a search for “discount PC hardware” will trigger your ads. A search for “hardware for PC” will not.

Pros

  • Targeted traffic, albeit not as targeted as exact match
  • Good click-through rates
  • Good conversion rates

Cons

  • Low traffic volume compared to broad search
  • High cost per click compared to broad search

Broad Match

With broad match selected, your ads will be triggered by any search terms that Google considers similar to your selected keywords. So, for example, if you choose “PC hardware” as a keyword term, your ad could be triggered if somebody searches for “discount hardware”.

Not only that, but Google will also sometimes allow synonyms to trigger a search. So, for example, a search for “power tools” might also cause your ad to be displayed.

Pros

  • High traffic volumes
  • Low cost per click

Cons

  • Poorly targeted traffic
  • Poor click-through rates
  • Poor conversion rates

Modified Broad Match

We say that there are 3 keyword types, and Google Ads does give you 3 main options to choose from, but in reality there are 4 . The fourth type, which a lot of beginners don’t know about, is modified broad match, and it’s somewhere between broad match and phrase match.

To use modified broad match searches, you should put a ‘+’ before a search term. This will then tell Google that synonyms are not wanted, and a search will only trigger your ads if that term is included.

Negative Keywords

Now although these are not exactly a match type, this is another option that can be very valuable – negative keywords.

Negative keywords are those that you don’t want to trigger your ads. It’s not telling Google that certain terms must be included; it’s telling them that specific terms should not be included. Let’s say that people are reaching your site after searching for “install PC hardware”. A lot of these people will not be looking to buy but are instead likely just looking for information on how to install a product they already have.

If you add “install PC hardware” to your negative keyword list, then that exact term will not trigger your ads to be shown, but “PC hardware” still will. It can be used in conjunction with broad match keywords to help limit the poor traffic coming your way – but you’d likely have to spend a lot of time adding negative keywords.

Why Choosing the Correct Match Type is Important

It’s easy to think that choosing the option that gives you the most traffic will give you the best results, but this is usually not the case. While it is, of course, important to have a good volume of traffic, it is also important to have a good QUALITY of traffic. In short, this means people coming to your site with at least some interest in what you are selling.

Broad keywords will give you the highest traffic volume. The cost per click is also very low, making it easy for you to afford to send a lot of people to your website. Because broad keywords are not as selective as the others, fewer of your visitors likely to have any interest in your products.

Broad keywords tend to give poor results in terms of conversions. But this does not mean broad match should never be used. Whether you should use broad match or any other match type depends on the specifics of your campaign and what you are hoping to achieve.

Which to Use?

Despite the obvious negatives of broad keywords, it does not mean they don’t have their uses. Indeed, Google themselves recommend starting with broad match and then refining your keyword strategy as time goes by.

It’s not just traffic that broad keywords will send your way – it will also send lots of data. That data will include what people are searching for to find your products, making it a very effective keyword research tool. Of course, however, what you really need is conversions. So when you do start finding good search terms from broad keyword results, you can add them as phrase or even exact match searches.

This is a strategy that tends to be used by agencies that have the time and resources. Other people will likely need faster results, and this will mean cutting out broad search and getting straight to phrase or exact match – with phrase match providing a good balance between traffic volume and quantity.

Don’t forget to check the conversion rates in the Google Ads control panel, if you have conversion tracking set up that is. Those keywords are converting well should be kept, and the others discarded.

When looking for new keywords and deciding on match types, the Google Ads keyword planner tool is very useful. It’s best to use relevant keywords that have a high search volume and low/medium competition. Google wants your campaigns to do well. If your campaigns are doing well then you are likely to continue using Google Ads, and this means more money for Google. They have given you the tools you need to make your campaign a success and it is a good idea to make the most of those tools.

Cost

Last but not least, we come to what is the main issue for a lot of people – how much does it cost? There is no single answer to the question but Google Ads is, generally speaking, very affordable. What’s more is that you get to set your own budget and you are not tied in if things are not going as you expected.

Different businesses will compete with each other to have their ads displayed. Which ads are displayed is decided by an auction with the highest bidders winning. Having said that, cost is not entirely down to whom bids the highest; there are other factors to take into account also, such as Click-Through Rate (CTR).

A high CTR basically means your ads are clicked on more often when shown, and the higher the CTR, the less you pay per click. It is worth experimenting with your ads to find the best CTR (and conversions) to help reduce your costs and maximize profits.

You obviously don’t have to manually bid for every single impression; that would be ridiculous. Instead, you let Google Ads know what you are willing to pay overall and the rest will be done automatically. There are different types of bid to choose from, which include:

Manual CPC Bidding:

  • With this option, you set bids yourself manually. This option helps you to prioritize the keywords that have been performing well for you.
  • Setting a maximum budget will limit your spend.

Maximize Clicks:

  • With this option, you set your average daily budget and Google Ads will automate bidding to maximize the number of clicks you get.
  • This option is good for convenience and for getting good traffic volumes, but some quality may be sacrificed.

Smart Bidding:

  • Smart bidding will help you to maximize conversions. You set which budget you want to spend and Google Ads will use machine learning to help you get the best results.
  • There are 5 main goals you can ask smart bidding to aim for, these are Enhanced Cost Per Click (ECPC), Maximize Conversion Value, Maximize Conversions, Target Cost per Action (CPA), and Target Return on Ad Spend (ROAS).

Conclusion

Setting the match type for your keywords is one of the most fundamental factors when it comes to setting up your account. Yet, it is also one of the most common errors that people make, which might partly be due to the fact that Google Ads sets broad keywords as default.

If you don’t have the right match type specified, then you can end up with a lot of traffic that has little value to you. Alternatively, you might end up paying a lot for highly targeted traffic but insufficient volume. Which is best for you depends on a number of factors, including what you want to achieve and how familiar you are with the Google Ads platform. As you get to know the platform and its functions better, you can enhance your keyword strategies to get more good quality traffic at a lower cost.

Image: Depositphotos.com

This article, "The ABC’s of Google Ads Mistakes, Part 2: Broad Keywords" was first published on Small Business Trends



via Small Business Trends Business Feeds

Hone Your Email Marketing Writing with Zoho’s Free Webinar

 Email Marketing Writing with Zoho

According to HubSpot, There are almost 4 billion daily email users. And 99% of consumers check their email every day and it is the preferred way of getting an update from a brand. So it goes without saying, being able to write a writing an impactful email marketing copy is extremely important.

ZOHO is holding a free webinar titled, Email Marketing Basics: Writing Effective Copy, that will show you the tips and tricks to write a better email for your marketing campaign.

In this webinar, you will learn how to establish your brand’s voice, hone in on your goals, and get some campaign ideas. And once you get these skills under your belt, you can continue to further your email expertise with the next three webinars ZOHO will be holding in the month of February.

The first one, Email Marketing Basics: Writing Effective Copy, will be on February 10, 2021, from 12:00 PM to 1:00 PM EST.  All you need to join the session is to have the latest version of Chrome, Firefox, or Opera browsers.

Click the red button and register now.

Register Now



Featured Events, Contests and Awards

Women in Cloud Summit 2021Women in Cloud Summit 2021
January 28, 2021, Online

The Women in Cloud Summit is a three-day, life-changing event for women tech entrepreneurs, corporate and community leaders, policymakers, and allies from around the globe. Women are key drivers of economic growth, and the Summit strives to change the industry narrative by creating economic access for women in the cloud economy. Summit attendees will hear from inspirational speakers, connect and communicate with industry leaders and experts, and network with other community members and entrepreneurs. Join us virtually from January 28-30, 2021.


Email Marketing Basics Webinar: Writing Effective CopyEmail Marketing Basics Webinar: Writing Effective Copy
February 10, 2021, Online

Want to write impactful email marketing copy that utilizes your unique voice? Join this webinar for tips and tricks! Learn how to establish your brand’s voice, hone in on your goals, and get some campaign ideas.


WEBINAR: Email Marketing Basics: Building and Maintaining Your ListWEBINAR: Email Marketing Basics: Building and Maintaining Your List
February 17, 2021, Online

Learn how to build, segment, and nurture your email lists in order to improve engagement and retain quality campaign subscribers. In this webinar you will also gain a better understanding of GDPR, avoiding spam filters, and the importance of keeping your lists clean.


WEBINAR: Email Marketing Basics: Automating and Monitoring Your CampaignsWEBINAR: Email Marketing Basics: Automating and Monitoring Your Campaigns
February 24, 2021, Online

Learn how to build, segment, and nurture your email lists in order to improve engagement and retain quality campaign subscribers. In this webinar you will also gain a better understanding of GDPR, avoiding spam filters, and the importance of keeping your lists clean.


Email Marketing Basics Webinar: Automating and Monitoring Your ListsEmail Marketing Basics Webinar: Automating and Monitoring Your Lists
February 24, 2021, Online

Learn how to create automated email marketing campaigns to streamline your customer acquisition process. You’ll also learn about managing your sender reputation score, as well as key email marketing metrics to track to make sure your emails are performing as well as they can.


WEBINAR: What Business Structure is Right for You?WEBINAR: What Business Structure is Right for You?
April 28, 2021, Online

Picking a business structure is usually the first big legal decision for a new business owner and one of the most confusing. However confusing, it is an essential step to protecting your personal assets from any liabilities of the company. In this webinar, Nellie Akalp CEO of CorpNet.com, will share insight on business entities to help guide you to the best decision for your new venture.


WEBINAR: Best State to IncorporateWEBINAR: Best State to Incorporate
July 28, 2021, Online

Some say Delaware, others say Nevada while someone else may say your home state. What is the best state to register a business in? What if your business is expanding into new territory? At what point should you Foreign Qualify? Nellie Akalp, CEO of CorpNet.com, will go in-depth to answer these questions and more in this webinar.


WEBINAR: Steps to Start Your BusinessWEBINAR: Steps to Start Your Business
October 20, 2021, Online

Starting a business can be an exhilarating time, where everything seems full of potential and purpose. But navigating the logistics of launching a business can be daunting. In this webinar Nellie Akalp, CEO of CorpNet.com, will outline the steps necessary to legally start a business and get up and running on the right foot.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: Depositphotos.com

This article, "Hone Your Email Marketing Writing with Zoho’s Free Webinar" was first published on Small Business Trends



RSS Business Feeds

Hone Your Email Marketing Writing with Zoho’s Free Webinar

 Email Marketing Writing with Zoho

According to HubSpot, There are almost 4 billion daily email users. And 99% of consumers check their email every day and it is the preferred way of getting an update from a brand. So it goes without saying, being able to write a writing an impactful email marketing copy is extremely important.

ZOHO is holding a free webinar titled, Email Marketing Basics: Writing Effective Copy, that will show you the tips and tricks to write a better email for your marketing campaign.

In this webinar, you will learn how to establish your brand’s voice, hone in on your goals, and get some campaign ideas. And once you get these skills under your belt, you can continue to further your email expertise with the next three webinars ZOHO will be holding in the month of February.

The first one, Email Marketing Basics: Writing Effective Copy, will be on February 10, 2021, from 12:00 PM to 1:00 PM EST.  All you need to join the session is to have the latest version of Chrome, Firefox, or Opera browsers.

Click the red button and register now.

Register Now



Featured Events, Contests and Awards

Women in Cloud Summit 2021Women in Cloud Summit 2021
January 28, 2021, Online

The Women in Cloud Summit is a three-day, life-changing event for women tech entrepreneurs, corporate and community leaders, policymakers, and allies from around the globe. Women are key drivers of economic growth, and the Summit strives to change the industry narrative by creating economic access for women in the cloud economy. Summit attendees will hear from inspirational speakers, connect and communicate with industry leaders and experts, and network with other community members and entrepreneurs. Join us virtually from January 28-30, 2021.


Email Marketing Basics Webinar: Writing Effective CopyEmail Marketing Basics Webinar: Writing Effective Copy
February 10, 2021, Online

Want to write impactful email marketing copy that utilizes your unique voice? Join this webinar for tips and tricks! Learn how to establish your brand’s voice, hone in on your goals, and get some campaign ideas.


WEBINAR: Email Marketing Basics: Building and Maintaining Your ListWEBINAR: Email Marketing Basics: Building and Maintaining Your List
February 17, 2021, Online

Learn how to build, segment, and nurture your email lists in order to improve engagement and retain quality campaign subscribers. In this webinar you will also gain a better understanding of GDPR, avoiding spam filters, and the importance of keeping your lists clean.


WEBINAR: Email Marketing Basics: Automating and Monitoring Your CampaignsWEBINAR: Email Marketing Basics: Automating and Monitoring Your Campaigns
February 24, 2021, Online

Learn how to build, segment, and nurture your email lists in order to improve engagement and retain quality campaign subscribers. In this webinar you will also gain a better understanding of GDPR, avoiding spam filters, and the importance of keeping your lists clean.


Email Marketing Basics Webinar: Automating and Monitoring Your ListsEmail Marketing Basics Webinar: Automating and Monitoring Your Lists
February 24, 2021, Online

Learn how to create automated email marketing campaigns to streamline your customer acquisition process. You’ll also learn about managing your sender reputation score, as well as key email marketing metrics to track to make sure your emails are performing as well as they can.


WEBINAR: What Business Structure is Right for You?WEBINAR: What Business Structure is Right for You?
April 28, 2021, Online

Picking a business structure is usually the first big legal decision for a new business owner and one of the most confusing. However confusing, it is an essential step to protecting your personal assets from any liabilities of the company. In this webinar, Nellie Akalp CEO of CorpNet.com, will share insight on business entities to help guide you to the best decision for your new venture.


WEBINAR: Best State to IncorporateWEBINAR: Best State to Incorporate
July 28, 2021, Online

Some say Delaware, others say Nevada while someone else may say your home state. What is the best state to register a business in? What if your business is expanding into new territory? At what point should you Foreign Qualify? Nellie Akalp, CEO of CorpNet.com, will go in-depth to answer these questions and more in this webinar.


WEBINAR: Steps to Start Your BusinessWEBINAR: Steps to Start Your Business
October 20, 2021, Online

Starting a business can be an exhilarating time, where everything seems full of potential and purpose. But navigating the logistics of launching a business can be daunting. In this webinar Nellie Akalp, CEO of CorpNet.com, will outline the steps necessary to legally start a business and get up and running on the right foot.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: Depositphotos.com

This article, "Hone Your Email Marketing Writing with Zoho’s Free Webinar" was first published on Small Business Trends



via Small Business Trends Business Feeds

10 Tips to Adjust Your Current Small Business Strategies for Success in 2021

Business Strategies for Success

No matter how established you are in the business world, there’s always something to learn and change. From auditing your strategies to improving small aspects of your marketing, it’s important to look for areas of improvement. Read on for tips from members of the online small business community for adjusting your current strategies.

Start a Marketing Communications Audit After These Events

Auditing your marketing strategy regularly can help you find the tactics that work and eliminate those that don’t. But when should you perform this important task? In this UpCity post, Taylor Haynes details four business events that should trigger an audit.

Sharpen Your Content Processes

If you’ve used content marketing for your business, you likely have processes in place to produce and publish. However, using the same processes for years may lead to stale content or inefficiencies. If it’s time to sharpen your processes, read the tips in this Content Marketing Institute post by Andrea Fryrear.

Use These Smart Strategies to Improve Your Blog

Bloggers must constantly adjust and change their strategies. Whether you’re new or established in the blogging world, there’s always something to learn. In this Blogging Wizard post, Adam Connell shares lessons he’s learned through the years. And BizSugar members discussed further here.

Reach Hyper-Growth Status

Lots of small businesses want to grow quickly. But there are a few that actually reach hyper-growth status. This may not be possible for every startup. But you may be able to learn something from the strategies these companies use. Learn more in this Process Street post by Leks Drakos.

Rebrand Successfully in 2021

You may have a strong brand that has served your small business well for years. But every company needs a refresh now and again. If you plan to rebrand this year, this Crowdspring post by Ross Kimbarovsky may help.

Improve Email Marketing Deliverability

If you want to step up your email marketing this year, you might focus on improving deliverability. This puts your messages in the hands of more subscribers and potential customers. And there’s one very simple step that may help. Kevin George elaborates in this Biz Penguin post.

Increase App Store Downloads and Engagement

Apps provide a powerful opportunity to reach mobile customers. But if you want to accomplish these goals, you need solid engagement. To improve in this area, check out the tips in this Search Engine Watch post by Guy Sheetrit.

Get Familiar with the Social Media Universe in 2021

Just because you’ve used social media in the past, doesn’t mean you’re familiar with how things work in 2021. Many platforms and trends have changed in recent years and months. So you need to learn about the landscape in 2021 to create an effective strategy. Learn more in this Social Media HQ post by Christian Zilles.

Follow These Small Business Blogs in 2021

Small business blogs offer helpful resources and tips for aspiring and established entrepreneurs. But if you haven’t updated your subscription list in a while, you may be missing out on quality content. This Loganix post by Adam Steele includes 20 blogs to follow this year. And the BizSugar community provided commentary here.

Improve Google Rankings Without Getting Penalized

Improving SEO requires constant adjustments. You might improve and then get penalized, which could undo all your hard work. To make improvements without taking those steps back, read this post by Neil Patel.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Image: Depositphotos.com

This article, "10 Tips to Adjust Your Current Small Business Strategies for Success in 2021" was first published on Small Business Trends



RSS Business Feeds