Learn How to Use Research Data to Gauge Customer Needs at this Event

As a business, you create products and services for your customers. So you must listen to what they say. This is of paramount importance. The Voice of the Customer (VOC), whether it is for B2B or B2C companies, has to be heeded.

The Applied Marketing Science (AMS) “Listening to the Voice of the Customer” workshop will teach you how to listen. And use the information to keep your customers longer and acquire new ones.

After you attend the workshop, AMS says you can use VOC skills to accelerate innovation in your particular market.

The two-day workshop will use a live and interactive format to teach the latest applications of VOC techniques with hands-on activities. This will include practice exercises to build and reinforce the skills you have learned.

The use of machine learning and journey mapping will be explored in VOC and how they are applied to use research data more effectively.

Download the course overview here (PDF).

The workshop will be held from October 16-17, 2019 at the University Club of Chicago.

Get $100 off the course registration price by entering Discount Code SMALLBIZ.

 

Click the red button and register.

Register Now



Featured Events, Contests and Awards

Listening to the Voice of the Customer Listening to the Voice of the Customer
October 16, 2019, Chicago, Ill.

Led by veteran product development and market research experts, this course will introduce Voice of the Customer (VOC) market research and teach you to use it to accelerate innovation in business-to-business markets. The workshop uses a lively, interactive format with numerous hands-on activities and practice exercises to build skills and will also expose you to the latest applications of these techniques in areas such as machine learning and journey mapping.
Discount Code
SMALLBIZ ($100 Off)


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: Depositphotos.com

This article, "Learn How to Use Research Data to Gauge Customer Needs at this Event" was first published on Small Business Trends



via Small Business Trends Business Feeds

Learn How to Use Research Data to Gauge Customer Needs at this Event

As a business, you create products and services for your customers. So you must listen to what they say. This is of paramount importance. The Voice of the Customer (VOC), whether it is for B2B or B2C companies, has to be heeded.

The Applied Marketing Science (AMS) “Listening to the Voice of the Customer” workshop will teach you how to listen. And use the information to keep your customers longer and acquire new ones.

After you attend the workshop, AMS says you can use VOC skills to accelerate innovation in your particular market.

The two-day workshop will use a live and interactive format to teach the latest applications of VOC techniques with hands-on activities. This will include practice exercises to build and reinforce the skills you have learned.

The use of machine learning and journey mapping will be explored in VOC and how they are applied to use research data more effectively.

Download the course overview here (PDF).

The workshop will be held from October 16-17, 2019 at the University Club of Chicago.

Get $100 off the course registration price by entering Discount Code SMALLBIZ.

 

Click the red button and register.

Register Now



Featured Events, Contests and Awards

Listening to the Voice of the Customer Listening to the Voice of the Customer
October 16, 2019, Chicago, Ill.

Led by veteran product development and market research experts, this course will introduce Voice of the Customer (VOC) market research and teach you to use it to accelerate innovation in business-to-business markets. The workshop uses a lively, interactive format with numerous hands-on activities and practice exercises to build skills and will also expose you to the latest applications of these techniques in areas such as machine learning and journey mapping.
Discount Code
SMALLBIZ ($100 Off)


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: Depositphotos.com

This article, "Learn How to Use Research Data to Gauge Customer Needs at this Event" was first published on Small Business Trends



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Drive Real Content Marketing Results with These Expert Tips

Your business needs a content marketing strategy. This holds true if you don’t create any online content. Or if your content is not getting the results you hoped for. So here are some tips from members of the online small business community for creating a strategy that actually works for your business goals.

Create a Successful Native Advertising Campaign

Native advertising allows you to reach potential customers online in a way that feels natural and organic. And when making use of this tactic to promote your business’s content, make sure you do it correctly. Read this Content Marketing Institute post by Megan Morreale for tips.

Use Facebook Engagement Strategies for Promotion

When promoting your content on Facebook, it’s important to find ways to engage your audience. The more engagement you get, the more people see your content. Ileane Smith offers some tips for content creators in this post.

Build a Content Experience Framework to Drive Engagement and Revenue

What type of experience does your content provide for potential customers? If you’re not thinking about this, you could be missing out. In this Target Marketing post, Randy Frisch outlines how you can create a content experience framework and how it can benefit your business.

Rank New Content Faster

The faster you can get your content to rank in searches, the more people you’ll be able to attract. There are several things that go into creating high ranking content quickly. Neil Patel goes over the most important things to know in this blog post.

Audit Your Site With Alternative SEO Tools

To ensure your content gets found online, you need to make sure your SEO is up to industry standards. This starts with evaluating your current site with SEO audit tools, like the ones included in this Onaplatterofgold.com post by Anthony Williams. Check out what BizSugar members are saying about the post here.

Flip the Content Experience Switch

When creating content for your business, it’s essential to always keep the customer experience in mind. Lots of marketers overlook this part of the process. But a simple shift in perspective can make a major difference. Caitlin Burgess elaborates in this TopRank Marketing post.

Fill Your Editorial Calendar with Relevant Topics

To create an effective content strategy, you need an editorial calendar full of topics that are actually relevant to your target customers. So how do you go about finding such topics? Elise Dopson discusses in this Databox blog post.

Refresh Your Image as a Business

Your website, content and branding can all make a major impact on how potential customers view your business. In this Mostly Blogging post, Janice Wald offers some tips for refreshing your image online. And BizSugar members shared thoughts on the post here.

Understand Intent to Boost SEO

SEO is all about getting your online content in front of searchers. In order to do that, you need to think about what people’s intent is while searching for things related to your business. Syed Balkhi discusses this concept and how it can impact businesses in this Search Engine Watch post.

Drive Repeat Customers to Your Business

Loyal customers are essential for creating sustained success in any industry. So how should you go about driving not only sales, but also repeat sales from the same customers? Ivan Widjaya explains in this SMB CEO post.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Image: Depositphotos.com

This article, "Drive Real Content Marketing Results with These Expert Tips" was first published on Small Business Trends



RSS Business Feeds

Drive Real Content Marketing Results with These Expert Tips

Your business needs a content marketing strategy. This holds true if you don’t create any online content. Or if your content is not getting the results you hoped for. So here are some tips from members of the online small business community for creating a strategy that actually works for your business goals.

Create a Successful Native Advertising Campaign

Native advertising allows you to reach potential customers online in a way that feels natural and organic. And when making use of this tactic to promote your business’s content, make sure you do it correctly. Read this Content Marketing Institute post by Megan Morreale for tips.

Use Facebook Engagement Strategies for Promotion

When promoting your content on Facebook, it’s important to find ways to engage your audience. The more engagement you get, the more people see your content. Ileane Smith offers some tips for content creators in this post.

Build a Content Experience Framework to Drive Engagement and Revenue

What type of experience does your content provide for potential customers? If you’re not thinking about this, you could be missing out. In this Target Marketing post, Randy Frisch outlines how you can create a content experience framework and how it can benefit your business.

Rank New Content Faster

The faster you can get your content to rank in searches, the more people you’ll be able to attract. There are several things that go into creating high ranking content quickly. Neil Patel goes over the most important things to know in this blog post.

Audit Your Site With Alternative SEO Tools

To ensure your content gets found online, you need to make sure your SEO is up to industry standards. This starts with evaluating your current site with SEO audit tools, like the ones included in this Onaplatterofgold.com post by Anthony Williams. Check out what BizSugar members are saying about the post here.

Flip the Content Experience Switch

When creating content for your business, it’s essential to always keep the customer experience in mind. Lots of marketers overlook this part of the process. But a simple shift in perspective can make a major difference. Caitlin Burgess elaborates in this TopRank Marketing post.

Fill Your Editorial Calendar with Relevant Topics

To create an effective content strategy, you need an editorial calendar full of topics that are actually relevant to your target customers. So how do you go about finding such topics? Elise Dopson discusses in this Databox blog post.

Refresh Your Image as a Business

Your website, content and branding can all make a major impact on how potential customers view your business. In this Mostly Blogging post, Janice Wald offers some tips for refreshing your image online. And BizSugar members shared thoughts on the post here.

Understand Intent to Boost SEO

SEO is all about getting your online content in front of searchers. In order to do that, you need to think about what people’s intent is while searching for things related to your business. Syed Balkhi discusses this concept and how it can impact businesses in this Search Engine Watch post.

Drive Repeat Customers to Your Business

Loyal customers are essential for creating sustained success in any industry. So how should you go about driving not only sales, but also repeat sales from the same customers? Ivan Widjaya explains in this SMB CEO post.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Image: Depositphotos.com

This article, "Drive Real Content Marketing Results with These Expert Tips" was first published on Small Business Trends



via Small Business Trends Business Feeds

Texas Passes Lemonade Stand Law Protecting Young Entrepreneurs

Texas Lemonade Stand Law Prevents Police from Shutting Down Kids' Lemonade Stands

Texas Governor Greg Abbot signed the “Lemonade stand law” on June 10, 2019, to prevent police or code enforcement officers from shutting down lemonade stands run by kids.

The governor called it a “common sense law” on his Twitter feed.

Texas Lemonade Stand Law

The bill will go into effect on September 1. And when it does, it will stop cities and neighborhood/homeowners associations from regulating or passing rules on kids who sell nonalcoholic beverages (such as lemonades) on private property.

Authored by state Rep. Matt Krause, R-Fort Worth, the bill passed both Texas chambers unanimously before Gov. Abbot signed it.

Why all the Hoopla?

This all started in 2015 in Overton, TX when two sisters received a citation for running their lemonade stand and it was shut down. Considering they were trying to raise money to take their dad to Splash Kingdom for Father’s Day, you know it was going to be a PR nightmare for the city of Overton.

Eventually, the story was picked up nationally, and there was more news of lemon stands being closed. This includes the lemon stand of Jerry Seinfeld’s kids in East Hampton, NY.

The picture Jessica Seinfeld (his wife) posted on her Instagram page says it all.

Texas Lemonade Stand Law Prevents Police from Shutting Down Kids' Lemonade Stands

In the case of Texas, state representatives got involved and a law was passed.

At first glance, it looks like another regulation the people of Texas don’t have to deal with. But this story has lessons for everyone involved, including the kids.

Lessons

There is no question running a lemonade stand is a great learning opportunity. It teaches responsibility, business skills, financial literacy, goal setting, teamwork, problem-solving, and communication skills to name but a few of the lessons it provides.

Since most kids use the money for a particular cause, it also teaches philanthropy early in life.

The Texas case provides another lesson, the rule of law. Rules are put in place for a reason. And while some go far beyond what is necessary, for the most part, they are designed to protect the society everyone lives in.

We support the idea of giving kids a break in the interest of them learning the ropes of running a business. Shouldn’t part of those ropes also be the compliance issues and permits you need to follow if you run a food business?

The Texas Baker’s Bill or Texas House Bill 970 states it is illegal to sell foods requiring time or temperature control to prevent them from spoiling. By law, lemonade has to be refrigerated to prevent the growth of bacteria. Without the proper inspection and permit, you can’t sell lemonade in Texas, until September that is.

The state of Texas set up this and other health guidelines for a reason. Without the appropriate prep area and refrigeration, an innocent lemonade stand can be ground zero for a salmonella outbreak. So, the law has merit.

With this law out of the way, it won’t be long before a case is heard in a Texas courtroom for a suit brought on by a customer who purchased lemonade from a stand and got sick. Whichever way the case goes, it will be a costly one for the homeowners. Much more expensive than the $150 certification fee.

Entrepreneurship and Rules

The spirit of the Texas law supports early entrepreneurship for “kidpreneurs,” and that is a wonderful thing.

At the same time, it’s not such a bad thing that kids get a taste of red tape. The fact the government has to pass a law to prevent the enforcement of laws is another civic lesson.

Image: Depositphotos.com

This article, "Texas Passes Lemonade Stand Law Protecting Young Entrepreneurs" was first published on Small Business Trends



RSS Business Feeds

Texas Passes Lemonade Stand Law Protecting Young Entrepreneurs

Texas Lemonade Stand Law Prevents Police from Shutting Down Kids' Lemonade Stands

Texas Governor Greg Abbot signed the “Lemonade stand law” on June 10, 2019, to prevent police or code enforcement officers from shutting down lemonade stands run by kids.

The governor called it a “common sense law” on his Twitter feed.

Texas Lemonade Stand Law

The bill will go into effect on September 1. And when it does, it will stop cities and neighborhood/homeowners associations from regulating or passing rules on kids who sell nonalcoholic beverages (such as lemonades) on private property.

Authored by state Rep. Matt Krause, R-Fort Worth, the bill passed both Texas chambers unanimously before Gov. Abbot signed it.

Why all the Hoopla?

This all started in 2015 in Overton, TX when two sisters received a citation for running their lemonade stand and it was shut down. Considering they were trying to raise money to take their dad to Splash Kingdom for Father’s Day, you know it was going to be a PR nightmare for the city of Overton.

Eventually, the story was picked up nationally, and there was more news of lemon stands being closed. This includes the lemon stand of Jerry Seinfeld’s kids in East Hampton, NY.

The picture Jessica Seinfeld (his wife) posted on her Instagram page says it all.

Texas Lemonade Stand Law Prevents Police from Shutting Down Kids' Lemonade Stands

In the case of Texas, state representatives got involved and a law was passed.

At first glance, it looks like another regulation the people of Texas don’t have to deal with. But this story has lessons for everyone involved, including the kids.

Lessons

There is no question running a lemonade stand is a great learning opportunity. It teaches responsibility, business skills, financial literacy, goal setting, teamwork, problem-solving, and communication skills to name but a few of the lessons it provides.

Since most kids use the money for a particular cause, it also teaches philanthropy early in life.

The Texas case provides another lesson, the rule of law. Rules are put in place for a reason. And while some go far beyond what is necessary, for the most part, they are designed to protect the society everyone lives in.

We support the idea of giving kids a break in the interest of them learning the ropes of running a business. Shouldn’t part of those ropes also be the compliance issues and permits you need to follow if you run a food business?

The Texas Baker’s Bill or Texas House Bill 970 states it is illegal to sell foods requiring time or temperature control to prevent them from spoiling. By law, lemonade has to be refrigerated to prevent the growth of bacteria. Without the proper inspection and permit, you can’t sell lemonade in Texas, until September that is.

The state of Texas set up this and other health guidelines for a reason. Without the appropriate prep area and refrigeration, an innocent lemonade stand can be ground zero for a salmonella outbreak. So, the law has merit.

With this law out of the way, it won’t be long before a case is heard in a Texas courtroom for a suit brought on by a customer who purchased lemonade from a stand and got sick. Whichever way the case goes, it will be a costly one for the homeowners. Much more expensive than the $150 certification fee.

Entrepreneurship and Rules

The spirit of the Texas law supports early entrepreneurship for “kidpreneurs,” and that is a wonderful thing.

At the same time, it’s not such a bad thing that kids get a taste of red tape. The fact the government has to pass a law to prevent the enforcement of laws is another civic lesson.

Image: Depositphotos.com

This article, "Texas Passes Lemonade Stand Law Protecting Young Entrepreneurs" was first published on Small Business Trends



via Small Business Trends Business Feeds

Top Story: Data Says Offering Career Development Boosts Employee Retention

Are you giving your employees what they want?

You might think that means, “Am I giving them more money?”

Well, you’re probably right to a degree. But according to a new survey this week from Instructure, it’s not money — all the time — that forces employees away from your company.

Instead, 70% say they’d quit working for you if you didn’t offer enough of a career development opportunity. And that speaks to people not wanting to be stuck in the same position forever.

But there are other ways to develop someone’s career within your company, no matter what they do. Consider simple things like offering more responsibilities to employees. And give them a bigger stake in the success of the company. Or allow them to add a skill to their resume.

For the rest of the week in small business news, check out our weekly roundup below:

Economy

43% of Small Business Owners Say Chinese Tariffs Will Increase Their Costs

The longer the US-China trade war continues, the more it will affect small businesses. And according to the latest survey from BizBuySell, it is proving to be true. Almost half or 43% of small business owners said the Chinese tariffs are increasing their costs.  But for 64% of these owners, it means raising prices in order to stay afloat.

Marketing Tips

FDA Cracks Down on Vape Companies, How Were Small Social Media Influencers Involved?

The Food and Drug Administration (FDA) went after four e-cigarette companies Friday for violating FDA requirements with their advertisements on social media, including through partnerships with “influencers.

Product Lists

Easy Checklist: Packing for Your Next Business Trip

Business trips give entrepreneurs the opportunity to meet with clients or partners from all parts of the world, attend special events or expand into new markets. These trips can be fun and productive. But packing can seem a bit overwhelming. The average business trip lasts for just over three days.

Sales

Salesforce Acquires Tableau Software in Mega Deal, How Could This Impact Your Small Business?

In the biggest acquisition in company history, Salesforce has bought Tableau Software for $15.7 billion. And the deal is expected to fuel competition between Salesforce and Microsoft in the data analytics/visualization segments of the CRM industry. So Small Business Trends contacted several industry experts to get their take on how the purchase will affect SMBs.

Image: Depositphotos.com

This article, "Top Story: Data Says Offering Career Development Boosts Employee Retention" was first published on Small Business Trends



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