Spoleto Restaurant: Beautiful women don't pay



Spoleto is a fast food chain restaurant that works on the concept “Create good moments here”. So we helped women to increase their self-esteem, making their own good moments in the International Womens'Day. In Brazil, there's a very popular saying that says: “Beautiful women don't pay, but also don't get it.” Spoleto surprised everyone by breaking this rule. We asked every women “Are you beautiful?”. Every single one that said “Yes, I am beautiful” didn't have to pay for the meal.


Advertising Agency: Artplan, Rio de Janeiro, Brazil

Executive Creative Director: Roberto Vilhena

Creative Directors: Gustavo Tirre, Alessandra Sadock

Creative Supervisor: Betoca jencarelli

Copywriter: Bruno Pimentel

Art Directors: João Santos, Eduardo Ferraz

Art Assistant: Caroline Gomes

Account Directors: Guilherme Giuliani, Viviane Sade

Executive Account: Bianca Barata

RTVC: Ana Ourique

Production: Capim Filmes







via Business Feeds

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