Tesla's in for a shock. BMW will heavily target the urban hipsters and city-dwellers that drive its expensive electric car with its first true electric vehicle: the new i3.
Describing it as a "mega-city vehicle," the luxury car maker simultaneously unveiled the new i3 in Manhattan, London and Beijing on Monday. With a driving range of 80-100 miles, the new compact hits the U.S. market early next year at a price of $42,275.
BMW's the first luxury nameplate to roll out a true electric. The marketing strategy for the funky-looking car is aimed at the kind of upscale, urban consumers who drive a Tesla, the country's best-selling EV. Or who even prefer a bike or subway to get around town.
via Business Feeds
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