Ad Units in Magazines' iPad Editions Climbed 16% in 2013



Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.


The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular headwinds affecting print media. The number of ad pages in the same titles' print editions was roughly flat this year at 0.1%, the report said.


Total print ad pages and iPad ad units combined increased 6% year-over-year.


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via Business Feeds

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