Wendy Clark: All Marketing Strategies Should Start With 'Why'



In a recent strategy meeting with our team, we watched Simon Sinek's landmark TED talk, "Start with Why."


Again.


If you haven't watched it, you really should. It's 17 minutes of marketing common sense. Simon lays out a simple, yet powerful, observation that the companies, leaders and brands we hold up as innovative, market-shaping and successful, start with "why" -- why they are in business, not what they are selling.


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