Samsung Offers Tough Tribute to Paralytic Athletes

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Samsung removes the kid gloves sometimes used to salute disabled athletes in this ad, themed "What's your problem? Sport doesn't care."


The South Korean brand's tough tribute shows the athletes waking up in the dark in the dead of winter to practice. "I'll never get used to this," says one who is taking an ice bath. "Headwind is the worst," says a skier. A few go beyond that and offer bleeped-out cusswords as they stumble and otherwise screw up. There's no sympathy here. Just a warts-and-all depiction of the monotony and pain of practice.



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