Are Brand Rivalries Like the Taco Bell-McDonald's Dust-Up Good Marketing?

Christopher Heine - April 01, 2014 at 03:23AM

Taco Bell and McDonald's last week had an epic exchange after the former debuted its "Ronald McDonald" TV spot. And Ford took on Cadillac in what has been a late March defined by brand marketers having a little fun at another's expense.

It raises the question: Do public rivalries make for good brand marketing?

We asked a few folks at the 5th I-Com Global Summit, which kicked off proceedings this afternoon in Sevilla, Spain.

Here's how they answered:

Tania Yuki, CEO of Shareablee:

Stuart Wilkinson, comScore's head of industry relations:

Lucas Olmedo, CEO of online recommendations engine Fligoo:

via Business Feeds