Christopher Heine - April 01, 2014 at 03:23AM
via Business Feeds
Taco Bell and McDonald's last week had an epic exchange after the former debuted its "Ronald McDonald" TV spot. And Ford took on Cadillac in what has been a late March defined by brand marketers having a little fun at another's expense.
It raises the question: Do public rivalries make for good brand marketing?
We asked a few folks at the 5th I-Com Global Summit, which kicked off proceedings this afternoon in Sevilla, Spain.
Here's how they answered:
Tania Yuki, CEO of Shareablee:
Stuart Wilkinson, comScore's head of industry relations:
Lucas Olmedo, CEO of online recommendations engine Fligoo:
via Business Feeds
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