Are Brand Rivalries Like the Taco Bell-McDonald's Dust-Up Good Marketing?

Christopher Heine - April 01, 2014 at 03:23AM

Taco Bell and McDonald's last week had an epic exchange after the former debuted its "Ronald McDonald" TV spot. And Ford took on Cadillac in what has been a late March defined by brand marketers having a little fun at another's expense.


It raises the question: Do public rivalries make for good brand marketing?


We asked a few folks at the 5th I-Com Global Summit, which kicked off proceedings this afternoon in Sevilla, Spain.


Here's how they answered:


Tania Yuki, CEO of Shareablee:



Stuart Wilkinson, comScore's head of industry relations:



Lucas Olmedo, CEO of online recommendations engine Fligoo:







via Business Feeds

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