Online: Radar for good


Brand: Coca-Cola Media: Online Category: Non-alcoholic drinks Agency: McCann Geo: Romania Coca-Cola: Radar for good See the app at Google Play: http://ift.tt/1jeWE68, Itunes: http://ift.tt/O5iGft As part of the “Crazy for Good” initiative, a global initiative dedicated to people doing good for random strangers, Coca-Cola Romania created “Radar For Good”, the first mobile platform for close range volunteering, to support the people who want to do good in the society right now. How does it work? Through a simple download from AppStore or Google Play, people can give a helping hand to those who need it, instantly, and in their near vicinity. Start the app and let it work for you – the radar in the app will scan the area around you and show you all the places you can help out, right now!. After selecting from various options (NGO’s, soup kitchens, public libraries, orphanage etc) who you want to help - the radar will guide you straight there, through a “walking GPS” technology. Advertising Agency: MRM Worldwide// McCann, Romania Creative Partner: Adrian Botan Chief Innovation Officer: Nir Refuah Executive Creative Director: Catalin Dobre Group Creative Director: Ioana Filip Copywriter: Valentin Lica Junior Art Director: Lia Bira Senior Account Manager: Laura Aldea Account Executive: Amalia Jakab Corporate Communication Manager: Carmen Bistrian Client Service Director: Ionela Buta Account Managers: Alina Marin, Matei Goncea, Alina Chiriac Copywriter: Sandra Bold Art Director: Bogdan Teodorescu






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