Prices, premises, people Tesco's new boss has a long to-do list

New chief executive Dave Lewis is being rushed into the job as the retailer's crisis grows. We ask experts to help him prioritise

Tomorrow morning Dave Lewis will start his new job as chief executive of Tesco. His task: to lead the mother of all turnarounds despite never having run a retailer before let alone Britain's biggest. The business is in a mess, sales are falling, staff morale is low and shoppers have fallen out of love with the brand, increasingly tempted by the charms of the German discounters Aldi and Lidl.


The urgency is evident: Lewis was parachuted in just 48 hours after leaving Unilever. As he'll have had little time to review his plans, we asked a group of retail experts to give him some help.


Continue reading...



via Business Feeds

0 nhận xét:

Post a Comment