Thousands of People Want Victoria’s Secret to Apologize for ‘Perfect Body’ Ad

Laura Stampler

More than 16,000 people have signed a petition asking Victoria’s Secret to apologize for an “irresponsible,” “body-shaming” ad.


The lingerie company sparked outrage for a new campaign celebrating “The Perfect ‘Body.” The ad promotes the “Body” lingerie line, but since the wording hovers over supermodels’ bodies, people are saying it’s sending the wrong message.






Dear Kate, an underwear company “made by women for women,” insists that the lingerie industry as a whole can and should do better. “As if women need a reminder of our society’s homogenous definition of beauty, the ad features ten models with almost identical body shapes,” its website reads. “The creators of the ad probably didn’t think twice about the message it is sending, and to us, it’s irresponsible marketing.”


Here is Dear Kate’s alternative:






But can the petition incite change? Petition writers Frances Black, Gabriella Kountourides and Laura Ferris note that “we have yet to hear a single word from Victoria’s Secret! It can’t be much longer until they listen up and realise that they have some apologising to do.”


Victoria’s Secret did not reply to TIME’s request for comment.


But the “Perfect Body” campaign is in line with past marketing efforts. Just look at the juxtaposition between Victoria’s Secret’s “Love Your Body” campaign (which also incited backlash) and Dove’s other take on promoting an ideal body image:



Some companies just prefer companies opt to promote “perfect bodies” rather than “real beauty.”






via Business Feeds

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