CBE for the chief executive behind feminist T-shirt

Jane Shepherdson of retailer Whistles joins entrepreneurs James Caan and Brent Hoberman on New Year honours list

A businesswoman behind the controversial “This is what a feminist looks like” T-shirts – which caused one of 2014’s most memorable Westminster spats after they were worn by politicians including Harriet Harman and Ed Miliband – has ended the year on a high by being named among a clutch of small-business bosses in the New Year honours list.


Jane Shepherdson, who is chief executive of the clothing brand Whistles which supplied the shirts to the poverty campaign group the Fawcett Society earlier this year, received a CBE for services to UK retail business. She was previously brand director for high-street store Topshop, and is widely credited with turning the chain into the success it is today, but she hit the front pages in 2014 after it was alleged the Fawcett T-shirts had been sourced from a sweatshop in Mauritius, where migrant women were making the £45 tops for 62p an hour. Whistles and the Fawcett Society both denied they had dealt with a sweatshop and said all workers were paid above the official minimum wage, while an independent audit of the factory had found no concerns over working conditions.


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