Mobile World Congress 2015: location and programmatic in the spotlight

Past years have seen big announcements from the likes of Facebook and Samsung, but the 2015 event may be a year of evolution rather than revolution


It’s nearly time for this year’s highly anticipated Mobile World Congress (MWC), and therefore an appropriate time to look back at last year’s event and look forward to what might emerge in 2015.


Last year we had some clearly defined announcements and themes: the Samsung Galaxy S5, Facebook’s $19bn purchase of WhatsApp, Mark Zuckerberg’s internet.org project, the £24 Nokia smartphone, wearables, mobile-health, the internet of things and connected and driverless cars.


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