Fast food chains are using apps to speed customers through checkout and drive sales higher

BII Quick Service Restaurants Total US Sales

Fast food chains — dubbed Quick Service Restaurants — have started embracing apps that let customers order ahead of time and pick up in-store. In part, it's about convenience but it's also about helping these retailers drive revenues higher.

Recently, Taco Bell launched a mobile order-ahead app that allows customers to purchase food from the app and pick it up without waiting in line. The app has seen significant early success — with higher average order sales boosting total revenues.

In new research from BI Intelligence, we look at how fast-food chains are leveraging mobile order-ahead to attract more customers, intensify loyalty, ease payment friction, and drive additional incremental revenues. 

Access The Full Report By Signing Up For A Trial Membership Today >>

Here are some of the key takeaways: 

In full, the report: 

To access the full report from BI Intelligence, sign up for a 14-day trial here. Members also gain access to new in-depth reportshundreds of charts and datasets, as well as daily newsletters on the digital industry.

Join the conversation about this story »

NOW WATCH: This is what happens to your brain and body when you check your phone before bed




http://ift.tt/1isG0ym via Business Feeds

0 nhận xét:

Post a Comment