Small Business Must-Reads -- Thursday, April 30

By WSJ SMALL BUSINESS TEAM Student investing: Venture-capital firms are setting up student-run investing groups in an effort to spot the next big startup while its founder is still in college. The students typically get mentorship and several million dollars to invest in the businesses they think will take off. The Wall Street Journal. Employment trends: A broad measure of wage and benefit expenses rose 0.7% in the first quarter, the Labor Department said today, a sign that the job market may be tightening and beginning to generate a long-awaited pickup in worker’s wages. The Wall Street Journal. Vietnam: Forty years after the fall of Saigon, Vietnamese-born entrepreneurs are returning to reap the benefits of the country’s economic transition. The Wall Street Journal. Passing down the business: Health food stores are making way for the next generation. With about 5,000 such independent stores around the country, many owners are now reaching retirement age and face a decision on whether to close, sell out to strangers, or turn the business over to their children. The New York Times. Facebook’s small firms: Facebook wants its 40 million small business users to beef up their offerings. That could mean helping customers book flights, get directions or schedule an appointment with a plumber through their Facebook page. The Wall Street Journal. Secret shuts down: After just 16 months and a fleeting stint as a popular app, the anonymous social-networking service Secret is shutting down. The Wall Street Journal. Affordable Care Act: Small businesses are among the most vulnerable to steep cost increases in healthcare coverage if the Supreme Court rules against ObamaCare, according to new data from the Urban Institute. It says nearly 3.5 million people on small-business plans would face much higher premiums. The Hill. Going local: Chicken-coop rentals are booming nationwide as residents in cities, suburbs and the countryside flock to the anti-factory, locally sourced food movement. Associated Press. Opinion: A case for being pessimistic about the future of small business. The Wall Street Journal. Crowdfunding: Gizmodo is collecting examples and stories of fraudulent crowdfunding campaigns. While giving money to these projects will never have a guaranteed outcome, scams and Ponzi schemes run rampant on some sites. Gizmodo. Follow WSJSmallbiz on Twitter @WSJsmallbiz What are you reading today? Please add your comments, or shoot us a note at smalltalk@wsj.com .

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