Tipsy Elves Stumbles Out of Ugly Sweater Niche

tipsy elves ugly sweater

In the past few years, the ‘ugly Christmas sweater’ trend has been growing. Ugly sweaters have begun to pop up at popular stores like Target and Forever 21, and several sites now cater specifically to your holiday sweater needs; including Tipsy Elves.

Created in 2011 by Evan Mendelsohn and Nick Morton, Tipsy Elves was the result of a lack of new, interesting Christmas sweaters for a more youthful crowd. They merge classic designs with modern trends, and even slide in some crude humor. Morton mused on the site’s beginning in an interview with Business-Opportunities:

“… neither of us could find any fun, new Christmas sweaters to wear to ugly Christmas sweater parties. We realized there was a huge void in the market for this product and set out to create it. We knew literally nothing about manufacturing apparel, making a website, social media marketing or anything related to starting a business. What we did have was a commitment to figuring it out.”

While the ‘ugly sweater’ trend is not new (Christmas sweaters even have their own, separate holiday now, and we’ve covered several entrepreneurs that have ‘struck gold‘ in this niche before), this online store has expanded out of that niche in order to provide humorous and unique apparel for all occasions.

Users can find sweaters, T-shirts, scarves, socks, and even fanny packs for Christmas, Valentines Day, St. Patrick’s Day and even a patriotic collection for the Fourth of July.

Sweaters run around $65 each and the site often offers discounts for first-time customers. They come in a range of styles and sizes for both men and women, and even kids sizes.

Rather than going to second-hand stores and collecting unique sweaters to upscale and sell on ebay, like Anne Marie Blackman and her store My Ugly Christmas Sweater, this site designs each of their sweaters from the ground up.

This offers a more modern twist on the classic, working in a few jokes that would make your grandmother blush. It also allows them to take a bit of liberty in bringing those classic designs, and the humor, into the rest of the year.

Tipsy Elves also offers a selection of officially licensed college sweaters so fans can show off their pride with a festive twist. They combine classic Christmas patterns with college logos and bright, bold colors, and offer both men’s and women’s styles and cuts.

Thanks to an expansion, the site has been able to crawl out of the Holiday season sales and branch into year-round operation. Rather than keeping themselves in a box like grandma’s sweaters, they’ve been able to expand into people’s wardrobes year-round.

Image: Tipsy Elves

This article, "Tipsy Elves Stumbles Out of Ugly Sweater Niche" was first published on Small Business Trends



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