Pay to Place Twitter Video Ads at the Top of Every Timeline with First View

twitter timeline ads video

The impact of video in advertising is undeniable, and whether it is GIFs that are seconds long or longer formats, everyone is using video ads to connect with their audience.

Twitter’s First View takes the popularity of video and lets brands share their message in a highly visible way with premium placement.

While the market has many different outlets for brands to advertise with video, the benefit of using Twitter is it allows advertisers to insert themselves when an event is trending. Whether it is the Super Bowl, the Grammys or any other large event, Twitter video ads will provide a strong reach because it is highly targeted.

Twitter makes this possible by giving advertisers the opportunity to own Twitter’s most valuable property for 24 hours. The top ad slot in the timeline can now be purchased with a promoted video, so anytime a user initially opens the app or first visits Twitter.com they will see your brand.

Although details are still pouring in, First View will be video only in the beginning. A Twitter spokesperson told TechCrunch they will be adding other types of Tweets in the future.

First View ads will be available only in the U.S. with select U.S.-managed clients across Twitter’s mobile and desktop apps and Twitter.com. The company announced global expansion will be available in the coming months.

This new advertising format is a premium product, and Twitter has not announced the pricing structure. But it is fair to say since the company selected only managed clients, it is primarily geared for large brands, at least for the moment. And it is these large brands that will benefit greatly by advertising for the 24-hour period.

According to Twitter Data, big events have had millions of users and billions of views. Super Bowl 50, for example, had a total audience of 4.3 billion views based on 27 million Tweets. The Grammys had 17.2 million Tweets and 2.1 billion views. These are all numbers brands can capitalize on by using First View when events with national and global audience participation take place.

As one of the U.S. managed clients that will be using First View, Marc Weinstock, President of Domestic Theatrical Marketing, 20th Century Fox, said, “Word of mouth is more important than it has ever been in movie marketing. And there is no better word of mouth social platform than Twitter. Twitter’s First View is a great opportunity to widely distribute our trailer for Mike and Dave Need Wedding Dates while generating buzz and social conversation. We are able to hit a broad movie-going audience with great video in a way that not just garners views, but actually creates social momentum.”

Image: Small Business Trends via Twitter

This article, "Pay to Place Twitter Video Ads at the Top of Every Timeline with First View" was first published on Small Business Trends



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Pay to Place Twitter Video Ads at the Top of Every Timeline with First View

twitter timeline ads video

The impact of video in advertising is undeniable, and whether it is GIFs that are seconds long or longer formats, everyone is using video ads to connect with their audience.

Twitter’s First View takes the popularity of video and lets brands share their message in a highly visible way with premium placement.

While the market has many different outlets for brands to advertise with video, the benefit of using Twitter is it allows advertisers to insert themselves when an event is trending. Whether it is the Super Bowl, the Grammys or any other large event, Twitter video ads will provide a strong reach because it is highly targeted.

Twitter makes this possible by giving advertisers the opportunity to own Twitter’s most valuable property for 24 hours. The top ad slot in the timeline can now be purchased with a promoted video, so anytime a user initially opens the app or first visits Twitter.com they will see your brand.

Although details are still pouring in, First View will be video only in the beginning. A Twitter spokesperson told TechCrunch they will be adding other types of Tweets in the future.

First View ads will be available only in the U.S. with select U.S.-managed clients across Twitter’s mobile and desktop apps and Twitter.com. The company announced global expansion will be available in the coming months.

This new advertising format is a premium product, and Twitter has not announced the pricing structure. But it is fair to say since the company selected only managed clients, it is primarily geared for large brands, at least for the moment. And it is these large brands that will benefit greatly by advertising for the 24-hour period.

According to Twitter Data, big events have had millions of users and billions of views. Super Bowl 50, for example, had a total audience of 4.3 billion views based on 27 million Tweets. The Grammys had 17.2 million Tweets and 2.1 billion views. These are all numbers brands can capitalize on by using First View when events with national and global audience participation take place.

As one of the U.S. managed clients that will be using First View, Marc Weinstock, President of Domestic Theatrical Marketing, 20th Century Fox, said, “Word of mouth is more important than it has ever been in movie marketing. And there is no better word of mouth social platform than Twitter. Twitter’s First View is a great opportunity to widely distribute our trailer for Mike and Dave Need Wedding Dates while generating buzz and social conversation. We are able to hit a broad movie-going audience with great video in a way that not just garners views, but actually creates social momentum.”

Image: Small Business Trends via Twitter

This article, "Pay to Place Twitter Video Ads at the Top of Every Timeline with First View" was first published on Small Business Trends



via Small Business Trends Business Feeds

Are You Making These 3 Ecommerce Website Design Mistakes?

ecommerce website design mistakes

The growth of the ecommerce industry has been very rapid over the past few years.

Many organizations and individuals are selling different products and services online to the point where the competition has gotten fierce and is even getting fiercer as everyone, through their ecommerce sites, fight for the attention of customers.

This makes the design of your ecommerce site a very crucial factor for success. It is something that has become very delicate and requires special attention, so you can achieve the best result. From catching the attention of a potential customer, to growing their interest and finally convincing them to buy your product or service, your site is the shop, the sales rep, customer service agent, and more.

Knowing this, your ecommerce site must be designed to attract more page views and maximize conversions. But certain ecommerce website design mistakes are very common, and they have huge negative effects on ecommerce sites. Just as sales persons are tasked with the job of getting people to buy products or services, and their performances are evaluated, it is important to do a very careful evaluation of your site and ascertain that it is yielding maximum results.

According to Tammy Everts, a senior researcher and evangelist at SOASTA, there are three common ecommerce website design mistakes to avoid. Look out for them, and if your site is a victim, make the necessary corrections.

Common Ecommerce Website Design Mistakes

The Page Appears Blank, then Suddenly Populates All Your Content at Once

According to Kissmetrics, the following issues usually affect the conversion rates for your website:

  • 47 percent of consumers expect a Web page to load in two seconds or less.
  • 40 percent of people will abandon a website that takes more than three seconds to load.
  • A one second delay in page response can result in a 7 percent reduction in conversions.

These stats are from a study in 2009. If all that was true in 2009, the figures might have even grown worse by now, as online shoppers’ impatience keeps growing.

Instant gratification is what any are looking for when they turn to the Internet for purchases, and that is also what ecommerce promises. If your page takes time to load, appears blank at first then populates all at once later, or does not load all content simultaneously, such a first impression is capable of putting visitors and potential customers off. The problem can be from unoptimized images, poorly executed style sheets, analytic tags or ad network codes, etc.

There’s an Absence of Clear Call-to-Action

The reason why you have a website up and running is because you want to get certain response(s) from those who visit it. For you to get your desired result from your visitors and page viewers, your call-to-action (CTA) is very important. It lets the viewer know what you want them to do, and must be able to motivate and direct them to carry out the desired action or respond in the particular way you want. As important as this is, it is painfully true that not all calls-to-action are effective at achieving the desired conversions. From poorly designed, unattractive calls-to-action, to badly written, non-motivating ones, several mistakes make calls-to-action ineffective.

However, even after making efforts to get your call-to-action beautifully designed or written, and compelling, it still fails to perform maximally when it is the last thing to load.

Your call-to-action must not be hidden, or load lastly on the page. It is one of the first things you want your visitors to see. They should not be placed at the bottom of large images, rather at the top. Your visitors must not miss your call-to-action.

Your Pop-up Blocks the Rest of the Content

Pop-ups are cool. They offer some advantages like helping in increasing traffic conversions and in getting feedback from customers. Many times, pop-ups have proven to be more effective advert points than banner advertisements. They immediately grab the attention of the page viewer, interrupting them momentarily from what they are doing on the page. Some banner ads may be easily ignored and missed by viewers, but pop-ups, once deployed, are almost impossible to disregard.

Well, we cannot also deny the irritating feeling pop-ups bring to viewers when they are interrupted and made (compulsorily) to pause whatever they are doing or seeing on the page. This gets even worse when pop-ups appear immediately after a viewer gets onto a page.

And overly large pop-ups that block the entire page can be really annoying.

This interruption in the user experience can make a viewer close the page altogether. Another thing to avoid is pop-ups designed without the close or exit button clearly visible. Users don’t want to feel compelled. Pop-ups should be delayed for some seconds, and should be designed optimally, so as to complement the user experience.

Conversion is key for your ecommerce site, and anything that is capable of reducing it must be dealt with. These ecommerce website design mistakes can result in a huge annual sales loss. Watch out for them.

Image: Soasta

This article, "Are You Making These 3 Ecommerce Website Design Mistakes?" was first published on Small Business Trends



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Are You Making These 3 Ecommerce Website Design Mistakes?

ecommerce website design mistakes

The growth of the ecommerce industry has been very rapid over the past few years.

Many organizations and individuals are selling different products and services online to the point where the competition has gotten fierce and is even getting fiercer as everyone, through their ecommerce sites, fight for the attention of customers.

This makes the design of your ecommerce site a very crucial factor for success. It is something that has become very delicate and requires special attention, so you can achieve the best result. From catching the attention of a potential customer, to growing their interest and finally convincing them to buy your product or service, your site is the shop, the sales rep, customer service agent, and more.

Knowing this, your ecommerce site must be designed to attract more page views and maximize conversions. But certain ecommerce website design mistakes are very common, and they have huge negative effects on ecommerce sites. Just as sales persons are tasked with the job of getting people to buy products or services, and their performances are evaluated, it is important to do a very careful evaluation of your site and ascertain that it is yielding maximum results.

According to Tammy Everts, a senior researcher and evangelist at SOASTA, there are three common ecommerce website design mistakes to avoid. Look out for them, and if your site is a victim, make the necessary corrections.

Common Ecommerce Website Design Mistakes

The Page Appears Blank, then Suddenly Populates All Your Content at Once

According to Kissmetrics, the following issues usually affect the conversion rates for your website:

  • 47 percent of consumers expect a Web page to load in two seconds or less.
  • 40 percent of people will abandon a website that takes more than three seconds to load.
  • A one second delay in page response can result in a 7 percent reduction in conversions.

These stats are from a study in 2009. If all that was true in 2009, the figures might have even grown worse by now, as online shoppers’ impatience keeps growing.

Instant gratification is what any are looking for when they turn to the Internet for purchases, and that is also what ecommerce promises. If your page takes time to load, appears blank at first then populates all at once later, or does not load all content simultaneously, such a first impression is capable of putting visitors and potential customers off. The problem can be from unoptimized images, poorly executed style sheets, analytic tags or ad network codes, etc.

There’s an Absence of Clear Call-to-Action

The reason why you have a website up and running is because you want to get certain response(s) from those who visit it. For you to get your desired result from your visitors and page viewers, your call-to-action (CTA) is very important. It lets the viewer know what you want them to do, and must be able to motivate and direct them to carry out the desired action or respond in the particular way you want. As important as this is, it is painfully true that not all calls-to-action are effective at achieving the desired conversions. From poorly designed, unattractive calls-to-action, to badly written, non-motivating ones, several mistakes make calls-to-action ineffective.

However, even after making efforts to get your call-to-action beautifully designed or written, and compelling, it still fails to perform maximally when it is the last thing to load.

Your call-to-action must not be hidden, or load lastly on the page. It is one of the first things you want your visitors to see. They should not be placed at the bottom of large images, rather at the top. Your visitors must not miss your call-to-action.

Your Pop-up Blocks the Rest of the Content

Pop-ups are cool. They offer some advantages like helping in increasing traffic conversions and in getting feedback from customers. Many times, pop-ups have proven to be more effective advert points than banner advertisements. They immediately grab the attention of the page viewer, interrupting them momentarily from what they are doing on the page. Some banner ads may be easily ignored and missed by viewers, but pop-ups, once deployed, are almost impossible to disregard.

Well, we cannot also deny the irritating feeling pop-ups bring to viewers when they are interrupted and made (compulsorily) to pause whatever they are doing or seeing on the page. This gets even worse when pop-ups appear immediately after a viewer gets onto a page.

And overly large pop-ups that block the entire page can be really annoying.

This interruption in the user experience can make a viewer close the page altogether. Another thing to avoid is pop-ups designed without the close or exit button clearly visible. Users don’t want to feel compelled. Pop-ups should be delayed for some seconds, and should be designed optimally, so as to complement the user experience.

Conversion is key for your ecommerce site, and anything that is capable of reducing it must be dealt with. These ecommerce website design mistakes can result in a huge annual sales loss. Watch out for them.

Image: Soasta

This article, "Are You Making These 3 Ecommerce Website Design Mistakes?" was first published on Small Business Trends



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Easy Fixes for 5 Ways Your Website is Losing Customers

website is losing customers

As a small business owner, your website is just about the most powerful marketing tool you have. Time and time again, when I meet with clients needing a new website, they simply want something they can point people to. You know, so they can “check us out online.” This is extremely common for businesses that don’t really sell anything on their websites, and just want to get people to pick up the phone, or come into their brick and mortar store.

But I’m here to tell you that your website can be a huge tool for you to use to get more leads, and more customers. Regardless of if you sell anything online or not. But only if you do it right.

Let’s talk about the biggest mistakes small businesses make with their websites that end up losing them valuable customers, and how you can easily overcome them.

Your Website is Losing Customers if …

1. There’s No Call-to-Action

Every website needs a goal. Maybe it’s to make a sale. Maybe it’s to convince someone to come to your physical location. Or maybe it’s just to get an email address. In any case, the goal should be crafted as a “call-to-action” (CTA) that you want every visitor to take on your site. So make sure you design with this ultimate goal in mind, funneling people to that specific goal.

2. Your Website is All About You

When businesses come up with the copy that will go on their websites, they usually default to talking about themselves as a business. “We’re a hair salon that has been in business since 1989, and we love what we do.” We’ve all seen this a million times.
Unfortunately, your customers don’t really care about you, or even what you do. They only care how you can help them. So be specific, and speak succinctly about how what you do or sell will impact their lives for the better. Tell them what they will get, and more importantly, what that will do for them.

3. You’re Forgetting the People Who are “Just Looking”

As many as 96 percent of the people coming to your website aren’t ready to buy yet. They may be researching options with the intent to come back later. Unfortunately, they will probably forget once they decide to pull the trigger. So, by just pushing for a quick sale in the short-term, you may be missing out on the long-term benefits.

In order to fix this, and stay in the minds of your prospects throughout their decision-making process, you’ll want to get as many email addresses as you can. This way, you can continue to market to them through email and Facebook re-targeting until they are ready. But before you simply add a form inviting customers to “sign up for your newsletter,” you should come up with some sort of incentive you can offer in exchange for the email addresses. This will dramatically increase the number of emails you capture, increasing your marketing reach.

4. You Have a Tired, Out-of-Shape Design

If your current website looks dated, or is just plain ugly, you’re going to turn off a large chunk of your audience. Not just because it’s an eyesore, but because it makes you look much less credible as a business.

If it’s time for a redesign, find a web designer or agency that not only has a great eye, but knows all about what makes for an excellent user experience. This will ensure more prospects find your site easy to use, thus increasing your click-through rates and conversions.

5. Where’s the Trust?

It’s pretty simple: If your site visitors don’t trust your business, they will keep looking.

We’re all intrinsically wired to avoid risk, so we often go for the option that we deem to be the safest. Think about when you browse products on Amazon. If there are multiple options of the same product, you look at the star ratings, don’t you? When you choose a restaurant or car mechanic, you probably turn to Yelp. You want to see that others have used and vetted these services already, minimizing your perceived risk.

Well you can use the same principles, and let prospects know that you are tested and approved by your current customer roster by adding testimonials to your site. Simple text will do, but try to add a photo of the real person who left the testimonial when possible, and if you can include a few video testimonials, even better.

Online Shopper Photo via Shutterstock

This article, "Easy Fixes for 5 Ways Your Website is Losing Customers" was first published on Small Business Trends



RSS Business Feeds

Easy Fixes for 5 Ways Your Website is Losing Customers

website is losing customers

As a small business owner, your website is just about the most powerful marketing tool you have. Time and time again, when I meet with clients needing a new website, they simply want something they can point people to. You know, so they can “check us out online.” This is extremely common for businesses that don’t really sell anything on their websites, and just want to get people to pick up the phone, or come into their brick and mortar store.

But I’m here to tell you that your website can be a huge tool for you to use to get more leads, and more customers. Regardless of if you sell anything online or not. But only if you do it right.

Let’s talk about the biggest mistakes small businesses make with their websites that end up losing them valuable customers, and how you can easily overcome them.

Your Website is Losing Customers if …

1. There’s No Call-to-Action

Every website needs a goal. Maybe it’s to make a sale. Maybe it’s to convince someone to come to your physical location. Or maybe it’s just to get an email address. In any case, the goal should be crafted as a “call-to-action” (CTA) that you want every visitor to take on your site. So make sure you design with this ultimate goal in mind, funneling people to that specific goal.

2. Your Website is All About You

When businesses come up with the copy that will go on their websites, they usually default to talking about themselves as a business. “We’re a hair salon that has been in business since 1989, and we love what we do.” We’ve all seen this a million times.
Unfortunately, your customers don’t really care about you, or even what you do. They only care how you can help them. So be specific, and speak succinctly about how what you do or sell will impact their lives for the better. Tell them what they will get, and more importantly, what that will do for them.

3. You’re Forgetting the People Who are “Just Looking”

As many as 96 percent of the people coming to your website aren’t ready to buy yet. They may be researching options with the intent to come back later. Unfortunately, they will probably forget once they decide to pull the trigger. So, by just pushing for a quick sale in the short-term, you may be missing out on the long-term benefits.

In order to fix this, and stay in the minds of your prospects throughout their decision-making process, you’ll want to get as many email addresses as you can. This way, you can continue to market to them through email and Facebook re-targeting until they are ready. But before you simply add a form inviting customers to “sign up for your newsletter,” you should come up with some sort of incentive you can offer in exchange for the email addresses. This will dramatically increase the number of emails you capture, increasing your marketing reach.

4. You Have a Tired, Out-of-Shape Design

If your current website looks dated, or is just plain ugly, you’re going to turn off a large chunk of your audience. Not just because it’s an eyesore, but because it makes you look much less credible as a business.

If it’s time for a redesign, find a web designer or agency that not only has a great eye, but knows all about what makes for an excellent user experience. This will ensure more prospects find your site easy to use, thus increasing your click-through rates and conversions.

5. Where’s the Trust?

It’s pretty simple: If your site visitors don’t trust your business, they will keep looking.

We’re all intrinsically wired to avoid risk, so we often go for the option that we deem to be the safest. Think about when you browse products on Amazon. If there are multiple options of the same product, you look at the star ratings, don’t you? When you choose a restaurant or car mechanic, you probably turn to Yelp. You want to see that others have used and vetted these services already, minimizing your perceived risk.

Well you can use the same principles, and let prospects know that you are tested and approved by your current customer roster by adding testimonials to your site. Simple text will do, but try to add a photo of the real person who left the testimonial when possible, and if you can include a few video testimonials, even better.

Online Shopper Photo via Shutterstock

This article, "Easy Fixes for 5 Ways Your Website is Losing Customers" was first published on Small Business Trends



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Judge Sides With Retailer in Challenge to FDA Tobacco Enforcement Practices

Orton Motor Company won a significant victory for tobacco retailers in recent weeks, successfully convincing a judge that the Food and Drug Administration's Center for Tobacco Products has exceeded its authority in its tobacco enforcement efforts.  The legal battle was waged alongside the National Association for Convenience Stores. 

Tobacco retailers have long objected to FDA's policy of citing them for multiple violations resulting from a single transaction or inspection. The law that they are enforcing clearly limits FDA's authority to impose violations to one-per-inspection. For example, FDA has accused retailers of two different violations in instances where a poorly trained clerk fails to check an underage customer's identification (violation #1) and sells that customer cigarettes (violation #2).
 
The Administrative Law Judge hearing the case ruled in favor of Orton Motor Company by finding that Orton's failure to check a customer's identification and sale of a tobacco product to an underage individual constituted one violation of the law rather than two (as FDA alleged). 
 
Additionally, tobacco retailers have been concerned that they do not have the right to request a hearing to challenge the first alleged tobacco sale violation.  The law calls for such violations to result in a warning letter (rather than a fine), so FDA has said there is no real "violation" to challenge. The fact is, however, that receiving a warning letter results in a retailer being more harshly punished for subsequent violations, so retailers should have the right to challenge accusations contained in a warning letter.  The judge agreed with retailers on this issue as well. 
 
NATSO has provided for its members a summary and compliance guide regarding FDA's tobacco enforcement efforts. 


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Insurance Discounts, Credit Card Savings and More: 10 Benefits of NFIB Membership

Sponsored Post

nfib membership benefits

As a small business owner, you strive to give your business its best chance of success. And many times, savings on things like regular expenses or access to free information can make a big difference.

The National Federation of Independent Business (NFIB) is an organization that offers exactly those benefits to small business owners. Below we detail several of the key NFIB membership benefits that you may not even know about.

NFIB Membership Benefits

Financial Services Savings

NFIB works with trusted suppliers to offer discounts on a variety of business related services. For instance, you can realize significant savings on credit card processing. According to NFIB, members save an average of $1,200 annually on credit card processing. You can also receive discounts on things like tax filing, a payroll system and background checks.

Commercial Insurance Comparison Tools

Procuring the right business insurance for your particular needs can be both complicated and expensive. But NFIB gives its members tools that allow them to compare quotes from multiple providers. By becoming a member, you can rest assured that your business has access to a variety of insurance products from workers’ compensation to business auto, all at great rates.

Access to Cost Effective Personal Insurance

As you know, business owners have more to worry about than just their business. You also have personal expenses and insurance needs. NFIB members receive access to cost effective insurance solutions for their individual needs, from home and auto to individual health insurance and life insurance plans.

Free HR Support and Resources

Building a solid team and/or managing your existing employees is no easy task. There are plenty of state and federal regulations of which you need to be aware. When trying to manage your human resources department, you can benefit from NFIB’s large library of hiring and HR related forms and resources. The organization offers things like hiring forms, FAQ’s, legal guides, sample interview questions, webinars, posters and more. You can use all of these to make sure that your business is compliant and that you’re building the best possible team.

Payroll Services

In addition, members of the NFIB have access to discounts on payroll services, as well as access to training and other premium features. You can work with suppliers like XpressPayroll and PowerPayroll and receive 10 percent off their regular rates. You can also get your setup, training and installation fees waived with membership. In doing so, you ensure that you’re not only saving money but that you’re also fully aware of all the features and processes of your payroll provider. This can help avoid difficulties down the road.

Discounts on Equipment and Supplies

NFIB members save on tangible items for their business through discounts on everyday things like uniform rentals, vehicles, computer systems and more. In fact, NFIB states that members can save up to 70 percent off standard uniform rental rates. You can also save 35 percent or more on some computer systems.

Travel Savings

If you do any traveling for your business, or if you regularly send any of your team members on business trips, you can save on those expenses with NFIB membership as well. The organization offers a 20 to 40 percent discount on the lowest published rates for select hotel rooms.

Access to the Latest Research and Business Updates

NFIB regularly shares news, updates and research that are relevant to your business. As a member, you receive expert resources and information that you can use to grow your business. The organization shares must-read updates about laws and regulations, marketing ideas, leadership tips and research that apply to small businesses in a variety of industries.

Business Advocacy Services

NFIB’s primary mission is to advocate for small business owners when it comes to state and federal laws and regulations. Membership supports these efforts and gives you the ability to share your input, which impacts the organization’s efforts in a way that ultimately helps your business.

Credibility for Your Business

As a member, you have the opportunity to display the NFIB member badge on your storefront, website and other marketing materials. Doing so shows your customers, potential collaborators, colleagues and anyone else visiting your business that you are a credible business that has professional affiliations with organizations like NFIB. This can also help you network with other business owners and professionals who are also members of NFIB.

Benefits Image via Shutterstock

This article, "Insurance Discounts, Credit Card Savings and More: 10 Benefits of NFIB Membership" was first published on Small Business Trends



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Insurance Discounts, Credit Card Savings and More: 10 Benefits of NFIB Membership

Sponsored Post

nfib membership benefits

As a small business owner, you strive to give your business its best chance of success. And many times, savings on things like regular expenses or access to free information can make a big difference.

The National Federation of Independent Business (NFIB) is an organization that offers exactly those benefits to small business owners. Below we detail several of the key NFIB membership benefits that you may not even know about.

NFIB Membership Benefits

Financial Services Savings

NFIB works with trusted suppliers to offer discounts on a variety of business related services. For instance, you can realize significant savings on credit card processing. According to NFIB, members save an average of $1,200 annually on credit card processing. You can also receive discounts on things like tax filing, a payroll system and background checks.

Commercial Insurance Comparison Tools

Procuring the right business insurance for your particular needs can be both complicated and expensive. But NFIB gives its members tools that allow them to compare quotes from multiple providers. By becoming a member, you can rest assured that your business has access to a variety of insurance products from workers’ compensation to business auto, all at great rates.

Access to Cost Effective Personal Insurance

As you know, business owners have more to worry about than just their business. You also have personal expenses and insurance needs. NFIB members receive access to cost effective insurance solutions for their individual needs, from home and auto to individual health insurance and life insurance plans.

Free HR Support and Resources

Building a solid team and/or managing your existing employees is no easy task. There are plenty of state and federal regulations of which you need to be aware. When trying to manage your human resources department, you can benefit from NFIB’s large library of hiring and HR related forms and resources. The organization offers things like hiring forms, FAQ’s, legal guides, sample interview questions, webinars, posters and more. You can use all of these to make sure that your business is compliant and that you’re building the best possible team.

Payroll Services

In addition, members of the NFIB have access to discounts on payroll services, as well as access to training and other premium features. You can work with suppliers like XpressPayroll and PowerPayroll and receive 10 percent off their regular rates. You can also get your setup, training and installation fees waived with membership. In doing so, you ensure that you’re not only saving money but that you’re also fully aware of all the features and processes of your payroll provider. This can help avoid difficulties down the road.

Discounts on Equipment and Supplies

NFIB members save on tangible items for their business through discounts on everyday things like uniform rentals, vehicles, computer systems and more. In fact, NFIB states that members can save up to 70 percent off standard uniform rental rates. You can also save 35 percent or more on some computer systems.

Travel Savings

If you do any traveling for your business, or if you regularly send any of your team members on business trips, you can save on those expenses with NFIB membership as well. The organization offers a 20 to 40 percent discount on the lowest published rates for select hotel rooms.

Access to the Latest Research and Business Updates

NFIB regularly shares news, updates and research that are relevant to your business. As a member, you receive expert resources and information that you can use to grow your business. The organization shares must-read updates about laws and regulations, marketing ideas, leadership tips and research that apply to small businesses in a variety of industries.

Business Advocacy Services

NFIB’s primary mission is to advocate for small business owners when it comes to state and federal laws and regulations. Membership supports these efforts and gives you the ability to share your input, which impacts the organization’s efforts in a way that ultimately helps your business.

Credibility for Your Business

As a member, you have the opportunity to display the NFIB member badge on your storefront, website and other marketing materials. Doing so shows your customers, potential collaborators, colleagues and anyone else visiting your business that you are a credible business that has professional affiliations with organizations like NFIB. This can also help you network with other business owners and professionals who are also members of NFIB.

Benefits Image via Shutterstock

This article, "Insurance Discounts, Credit Card Savings and More: 10 Benefits of NFIB Membership" was first published on Small Business Trends



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USDA Official Grilled Over Proposed SNAP Rule

An official with the Food and Nutrition Service at the federal Department of Agriculture was questioned at a Congressional hearing over the potential unintended consequences of his office's proposed SNAP regulation, which would substantially, and unnecessarily, increase the requirements SNAP retailers must meet.

The proposed rule, which NATSO summarized for members would require SNAP retailers to stock and offer for sale a larger quantity of "staple food" items. Furthermore, it would narrow the definition of "staple food" item in a manner that would require many NATSO members wishing to redeem SNAP benefits a number of items for which their customers have not expressed a demand. 

NATSO members play an important role in the SNAP program, especially in areas where there are few other locations for financially challenged Americans to purchase food. It was a positive development, therefore, when last week both Democrats and Republicans questioned an official responsible for proposing the new enhanced retailer requirements.  
 
Reps. Steven Palazzo (R-Miss.) and Sanford Bishop (D-Ga.) both said that the Department of Agriculture's proposal could result in the entire convenience store industry -- including stores operated by travel plaza owners -- exiting the SNAP program. They specifically expressed concern with a proposed provision eliminating any multi-ingredient item (such as macaroni and cheese or vegetable soup) from qualifying as a "staple food" for purposes of retailer eligibility. 
 
The proposed rule is part of a multi-year effort to try and require SNAP beneficiaries to purchase -- and SNAP retailers to sell -- a larger quantity of healthy items.  NATSO is actively participating in the rulemaking process to ensure that its members can continue being a crucial food source for economically disadvantaged Americans. 


via Business Feeds