May Brings Voting for Small Business Book Awards

vote box

The month of May is almost bursting with great small business events. There’s an expo in Atlanta plus other great events in New York City, Charlotte, North Carolina, and Miami.

But before you do any of that stuff, why not take a minute to pop over to the Small Business Book Awards page and vote for your favorite book or small business resource. Only about a week and a half remains. See details below.

Then go and explore all the small business events on the list below to see what they have to offer.  For a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.



Featured Events, Contests and Awards

Small Business Book Awards - Voting Begins April 28!Small Business Book Awards – Voting Begins April 28!
May 11, 2016, Online

Voting for Small Business Book Awards begins on April 28, 2016 and runs through May 11, 2016 11:59 am PT. Voting is fast and easy. Once the voting period begins, simply visit the Business Book Awards site and click the red vote button. You can also visit on the “Categories” tab and select the categories you’d like to see. Then simply place your votes for the books you would like to see win!


Small Business Market ExpoSmall Business Market Expo
May 21, 2016, Atlanta, Ga.

Don’t miss the opportunity to connect with small businesses, market your organization and tap into a network of entrepreneurs, service providers, financial organizations, business coaches, and franchises.
#SBMExpo
Discount Code
VIP (25% off)


DREAM BIG Small Business of the Year AwardDREAM BIG Small Business of the Year Award
June 14, 2016, Washington, D.C.

The DREAM BIG Small Business of the Year Award, sponsored by Sam’s Club®, celebrates the success of small business and honors its contributions to America’s economic growth. The Small Business of the Year, 7 regional finalists, and 100 Blue Ribbon winners will be honored on June 14 during America’s Small Business Summit in Washington, D.C. There are two ways to participate: 1. Nominate a local small business that’s making a big impact in its community. 2. Apply directly if you are a small business that’s committed to your community, employees, and customers.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.

Vote Photo via Shutterstock

This article, "May Brings Voting for Small Business Book Awards" was first published on Small Business Trends



via Small Business Trends Business Feeds

May Brings Voting for Small Business Book Awards

vote box

The month of May is almost bursting with great small business events. There’s an expo in Atlanta plus other great events in New York City, Charlotte, North Carolina, and Miami.

But before you do any of that stuff, why not take a minute to pop over to the Small Business Book Awards page and vote for your favorite book or small business resource. Only about a week and a half remains. See details below.

Then go and explore all the small business events on the list below to see what they have to offer.  For a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.



Featured Events, Contests and Awards

Small Business Book Awards - Voting Begins April 28!Small Business Book Awards – Voting Begins April 28!
May 11, 2016, Online

Voting for Small Business Book Awards begins on April 28, 2016 and runs through May 11, 2016 11:59 am PT. Voting is fast and easy. Once the voting period begins, simply visit the Business Book Awards site and click the red vote button. You can also visit on the “Categories” tab and select the categories you’d like to see. Then simply place your votes for the books you would like to see win!


Small Business Market ExpoSmall Business Market Expo
May 21, 2016, Atlanta, Ga.

Don’t miss the opportunity to connect with small businesses, market your organization and tap into a network of entrepreneurs, service providers, financial organizations, business coaches, and franchises.
#SBMExpo
Discount Code
VIP (25% off)


DREAM BIG Small Business of the Year AwardDREAM BIG Small Business of the Year Award
June 14, 2016, Washington, D.C.

The DREAM BIG Small Business of the Year Award, sponsored by Sam’s Club®, celebrates the success of small business and honors its contributions to America’s economic growth. The Small Business of the Year, 7 regional finalists, and 100 Blue Ribbon winners will be honored on June 14 during America’s Small Business Summit in Washington, D.C. There are two ways to participate: 1. Nominate a local small business that’s making a big impact in its community. 2. Apply directly if you are a small business that’s committed to your community, employees, and customers.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.

Vote Photo via Shutterstock

This article, "May Brings Voting for Small Business Book Awards" was first published on Small Business Trends



RSS Business Feeds

10 Tips for Online and Content Marketing

shutterstock_319151375

Marketing a business online is no simple task. There’s a lot that goes into it. And members of our small business community have plenty of experience dealing with online and content marketing. Here are some of their top tips for online and content marketing.

Top Tips for Online and Content Marketing

Focus on Epic Content

You’ve probably heard the popular saying that content is king. But that’s not necessarily the case, if you’re talking about creating short, generalized content. Instead, John Jantsch recommends in this Duct Tape Marketing post that you focus on creating content that is long and useful and epic.

Make Your Website a Better Salesperson

Your website can be a major factor when it comes to making sales. So you need to make it really work for you. Here, Joe Peters shares some tips for making your website a better salesperson in the Cirrus Insight blog.

Learn About Marketing Automation

There are plenty of different ways you can automate your marketing efforts to save time and make them more effective. Brent Csutoras shares some thoughts in this Search Engine Land post and Marketing Nerds podcast with James Loomstein. The BizSugar community also comments further on the post here.

Utilize Dynamic Remarketing

Remarketing campaigns can be incredibly effective when it comes to attracting customers who have previously bought from you or at least visited your site. And it’s not just for ecommerce businesses anymore either — as Laura Collins explains in this Marketing Land post.

Don’t Overlook the Power of Social Media

You’ve already heard about how businesses can use social media to interact with customers. But you might not be grasping just how big of a boost social media can provide. Mandy Edwards makes the case for social media marketing in this SteamFeed post.

Use the Crystal Effect to Unlock New Content Ideas

Coming up with a constant stream of ideas is essential to any good content marketing plan. To unlock all of those new content ideas, Jason Quey recommends using the crystal effect in this post on the ContentMarketer.io blog. And BizSugar members share their thoughts on the post here.

Solve Your Email Marketing Challenges With These Tools

Email is a great way to market to and communicate with customers. But you’ll likely need some of the tools outlined in this Exit Bee post by Vanhishikha Bhargava in order to really get the most out of your email marketing strategy.

Make More of Your Content

When you’re utilizing content marketing, you need to be very intentional when it comes to planning, creating and sharing that content. Here, Nick Davies shares some ways that you can make the most of your content in the Pretty Pragmatic blog.

Use Kindness to Make Your Content More Successful

When creating content for your business, you have to consider many different factors. You want it to be relevant and valuable. But you can also use kindness to really make your content stand out, as Sara Wachter-Boettcher explains in this Content Marketing Institute post. You can also see conversation surrounding the post over on BizSugar.

Don’t Believe These Misconceptions About Remote Workers

Businesses today don’t necessarily need teams that all work out of the same office all the time. Whether you’re considering hiring some outside marketing help or just letting your team telecommute from time to time, you might have some misconceptions about remote workers, like the ones outlined in this Redbooth post by Lisette Sutherland.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to:  sbtips@gmail.com.

Online Photo via Shutterstock

This article, "10 Tips for Online and Content Marketing" was first published on Small Business Trends



RSS Business Feeds

10 Tips for Online and Content Marketing

shutterstock_319151375

Marketing a business online is no simple task. There’s a lot that goes into it. And members of our small business community have plenty of experience dealing with online and content marketing. Here are some of their top tips for online and content marketing.

Top Tips for Online and Content Marketing

Focus on Epic Content

You’ve probably heard the popular saying that content is king. But that’s not necessarily the case, if you’re talking about creating short, generalized content. Instead, John Jantsch recommends in this Duct Tape Marketing post that you focus on creating content that is long and useful and epic.

Make Your Website a Better Salesperson

Your website can be a major factor when it comes to making sales. So you need to make it really work for you. Here, Joe Peters shares some tips for making your website a better salesperson in the Cirrus Insight blog.

Learn About Marketing Automation

There are plenty of different ways you can automate your marketing efforts to save time and make them more effective. Brent Csutoras shares some thoughts in this Search Engine Land post and Marketing Nerds podcast with James Loomstein. The BizSugar community also comments further on the post here.

Utilize Dynamic Remarketing

Remarketing campaigns can be incredibly effective when it comes to attracting customers who have previously bought from you or at least visited your site. And it’s not just for ecommerce businesses anymore either — as Laura Collins explains in this Marketing Land post.

Don’t Overlook the Power of Social Media

You’ve already heard about how businesses can use social media to interact with customers. But you might not be grasping just how big of a boost social media can provide. Mandy Edwards makes the case for social media marketing in this SteamFeed post.

Use the Crystal Effect to Unlock New Content Ideas

Coming up with a constant stream of ideas is essential to any good content marketing plan. To unlock all of those new content ideas, Jason Quey recommends using the crystal effect in this post on the ContentMarketer.io blog. And BizSugar members share their thoughts on the post here.

Solve Your Email Marketing Challenges With These Tools

Email is a great way to market to and communicate with customers. But you’ll likely need some of the tools outlined in this Exit Bee post by Vanhishikha Bhargava in order to really get the most out of your email marketing strategy.

Make More of Your Content

When you’re utilizing content marketing, you need to be very intentional when it comes to planning, creating and sharing that content. Here, Nick Davies shares some ways that you can make the most of your content in the Pretty Pragmatic blog.

Use Kindness to Make Your Content More Successful

When creating content for your business, you have to consider many different factors. You want it to be relevant and valuable. But you can also use kindness to really make your content stand out, as Sara Wachter-Boettcher explains in this Content Marketing Institute post. You can also see conversation surrounding the post over on BizSugar.

Don’t Believe These Misconceptions About Remote Workers

Businesses today don’t necessarily need teams that all work out of the same office all the time. Whether you’re considering hiring some outside marketing help or just letting your team telecommute from time to time, you might have some misconceptions about remote workers, like the ones outlined in this Redbooth post by Lisette Sutherland.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to:  sbtips@gmail.com.

Online Photo via Shutterstock

This article, "10 Tips for Online and Content Marketing" was first published on Small Business Trends



via Small Business Trends Business Feeds

Onewheel Skateboard Replaces Hoverboard in Weird Toy Category

onewheel skateboard

There are some really weird products out there. But if you think that toys like the trendy “hoverboard” are as weird as it gets — you’re wrong. A new toy item that has recently hit the shelves is adding a whole new level of weird to the boardsport category.

Onewheel Skateboard, Weird Or Trendy?

Onewheel is a skateboard-type item. But as the name suggests –- there’s only one wheel. It’s a rather large wheel that sits at the very center of the board and even comes up above the board itself in the middle. It uses inertial sensors and a hub motor to balance the board around the one wheel in the center. And like hoverboards, it’s completely handsfree.

However, unlike hoverboards, you ride it facing sideways the way you would a skateboard. So, you just lean forward if you want the board to move forward. You move back if you want the board to stop. And you press with your heels or toes if you want the board to turn.

There’s also a mobile app, available for both Android and iPhone, which you can use to monitor your Onewheel and even customize parts of the handling experience to really fit with your particular riding style. For example, you can set your Onewheel to Extreme mode if you want to go a little faster. It also has LED lighting controls and battery status updates.

The Onewheel skateboard certainly seems to fit into the growing category of weird products. And while being weird can definitely help a business grab a customer’s attention, it’s not necessarily a recipe for success on its own. There have been plenty of weird products that have succeeded, and even more that have failed.

In recent years, these weird products and services have included everything from potato greeting cards to eye massages. But one of the major factors that can separate the weird successes from the rest is whether these weird products also provide something that people can actually use. For example, the idea of an eye massage sounds strange, but it’s a thing that some people actually find to be useful or even necessary.

On the other hand, you have weird products that provide value simply in the form of novelty, like potato greeting cards. Sure, you can send regular old paper greeting cards. But where’s the fun in that? However, there’s a limit to how much people will pay just for that novelty.

And since Onewheel retails for $1,499, it’s likely that this product will need some broader appeal in order to succeed. In addition, the product has to compete with the growing popularity of hoverboards, as well as competing with cheaper products that do essentially the same things, like the regular old skateboard.

It’s still too early to say whether the Onewheel skateboard will be a big hit. It wouldn’t be a huge surprise if it was, given the growing popularity of weird products and high-tech versions of classic items. But it has plenty of competition and other obstacles to overcome.

So what do you think? Is Onewheel here to stay or just a passing fad?

Image: Onewheel

This article, "Onewheel Skateboard Replaces Hoverboard in Weird Toy Category" was first published on Small Business Trends



RSS Business Feeds

Onewheel Skateboard Replaces Hoverboard in Weird Toy Category

onewheel skateboard

There are some really weird products out there. But if you think that toys like the trendy “hoverboard” are as weird as it gets — you’re wrong. A new toy item that has recently hit the shelves is adding a whole new level of weird to the boardsport category.

Onewheel Skateboard, Weird Or Trendy?

Onewheel is a skateboard-type item. But as the name suggests –- there’s only one wheel. It’s a rather large wheel that sits at the very center of the board and even comes up above the board itself in the middle. It uses inertial sensors and a hub motor to balance the board around the one wheel in the center. And like hoverboards, it’s completely handsfree.

However, unlike hoverboards, you ride it facing sideways the way you would a skateboard. So, you just lean forward if you want the board to move forward. You move back if you want the board to stop. And you press with your heels or toes if you want the board to turn.

There’s also a mobile app, available for both Android and iPhone, which you can use to monitor your Onewheel and even customize parts of the handling experience to really fit with your particular riding style. For example, you can set your Onewheel to Extreme mode if you want to go a little faster. It also has LED lighting controls and battery status updates.

The Onewheel skateboard certainly seems to fit into the growing category of weird products. And while being weird can definitely help a business grab a customer’s attention, it’s not necessarily a recipe for success on its own. There have been plenty of weird products that have succeeded, and even more that have failed.

In recent years, these weird products and services have included everything from potato greeting cards to eye massages. But one of the major factors that can separate the weird successes from the rest is whether these weird products also provide something that people can actually use. For example, the idea of an eye massage sounds strange, but it’s a thing that some people actually find to be useful or even necessary.

On the other hand, you have weird products that provide value simply in the form of novelty, like potato greeting cards. Sure, you can send regular old paper greeting cards. But where’s the fun in that? However, there’s a limit to how much people will pay just for that novelty.

And since Onewheel retails for $1,499, it’s likely that this product will need some broader appeal in order to succeed. In addition, the product has to compete with the growing popularity of hoverboards, as well as competing with cheaper products that do essentially the same things, like the regular old skateboard.

It’s still too early to say whether the Onewheel skateboard will be a big hit. It wouldn’t be a huge surprise if it was, given the growing popularity of weird products and high-tech versions of classic items. But it has plenty of competition and other obstacles to overcome.

So what do you think? Is Onewheel here to stay or just a passing fad?

Image: Onewheel

This article, "Onewheel Skateboard Replaces Hoverboard in Weird Toy Category" was first published on Small Business Trends



via Small Business Trends Business Feeds

Rainmaker Rewind: How to Book Engaging Podcast Interviews

Rainmaker.FM rewind

According to The Showrunner hosts Jerod Morris and Jon Nastor, there is one path that stands above all others as the simplest way to build an audience of responsive and loyal listeners.

It’s a path that removes the burden of constant content creation, places you at the forefront of a brand, and harnesses the power of experts and their audiences.

This path is an interview-based podcast.

showrunner-056

In this week’s episode of The Showrunner, Jerod and Jonny thoroughly discuss the essential steps necessary to book engaging interview guests for your podcast — from tips about finding guests, to crafting your pitch to increase the odds of getting a “yes,” and all the way to tools you can use to make the process simple and effective.

Listen, learn, enjoy

Here are two more episodes you shouldn’t miss this week:

elsewhere-018

Brian Clark and The Side Hustle Show host Nick Loper dive into the details of monetizing a blog, what it’s like to start a blog today, and what it means to be “unemployable.”

Elsewhere:
Brian Clark on The Side Hustle Show

pink-059

Sonia Simone has a short episode for you this week, honoring the life of Prince and sharing some ideas about leadership, community, and building something that matters.

Confessions of a Pink-haired Marketer:
Leadership, Categories of One, and Purple Rain

And one more thing …

If you want to get my Rainmaker Rewind pick of the week sent straight to your favorite podcast player, subscribe right here on Rainmaker FM.

See you next week.

The post Rainmaker Rewind: How to Book Engaging Podcast Interviews appeared first on Copyblogger.



RSS Business Feeds

The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]

weighing-pros-cons.jpeg

Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you?

It's not a one-size-fits-all solution.

For example, recent research has shown that teens and millennials are moving away from Facebook and into other social networks like Instagram and Snapchat. So if you're primarily targeting teens, you may want to focus your resources on building a stronger presence on those networks.

To learn more about each social network's strengths and weaknesses, check out the infographic below from Visage. It'll cover the key stats, pros, and cons for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Acknowledging these can help you create and publish the most engaging content possible on the networks that work for you.

pros-cons-social-networks-infographic.jpg

download enviable social media marketing examples



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