Liberty Petroleum Focuses on the Details

Editor's note: Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operations improvements. Contact Schulte at dschulte@natso.com or (915) 526-5820 to learn more about the costs and details of this service.

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Gerald Danniel, chief operating officer of Liberty Petroleum Distributors, has an eye for detail, and that level of attention shines through at the company’s many locations. 

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The stores are immaculate. Everything is neat and organized. The attention to detail is obvious from the pumps outside of the store to the food service inside.

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I have visited numerous Liberty locations, this particular day it was Duncannon, Pennsylvania, and it was the picture of perfection. This type of execution is a credit to executive leadership teaching, mentoring and educating mid-level leadership and store personnel the importance of fully understanding what the role of the operator is. That is to execute the company’s policies and procedures. The products are all displayed beautifully, and you don’t find a lot of out-of-stocks or merchandise that isn’t placed properly.

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The location’s food service is particularly appealing as it covers the different type of customers who trade with Liberty. From the Hershey branded milk shake maker, Tim Hortons, Burger King to their grab-and-go sandwiches and tasty pastry program. Liberty has their demographics properly blanketed.

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I know not every day is perfect, but you get the feeling at this location that everything is important. Liberty Petroleum Distributors operates 22 retail travel plazas, convenience stores, truckstops and fast food restaurants. 

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