NATSO Members Connect with Customers Through Signage

Editor's note: Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operations improvements. Contact Schulte at dschulte@natso.com or (915) 526-5820 to learn more about the costs and details of this service.

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Signage is one of the most important tools to connect with customers. It not only attracts customers from the street and draws them into the location, but also communicates sales or promotions, spurs point-of-sale purchases and directs customers where to go. Signs are often the first introduction to your business, and if you aren’t featuring signage, you’re missing an opportunity. 

Here are five NATSO members that are effectively using signage to grow their businesses.

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Coffee Cup Fuel Stop in Summit, South Dakota, does just that and has plenty of signage both inside and out to attract and direct its customers.

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Customers at Anew Travel Center in Cambridge, Nebraska, will never wander around wondering where they should go. The location does an excellent job communicating with customers with its signage, which presents a clear and clean message throughout the location. 

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Space Age Travel Center in Hermiston, Oregon, has used modern signage with a distinct look to connect the location’s profit centers. During a recent remodel, the location deemphasized cigarette and tobacco signage, added signage so customers know about the free Wi-Fi

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The bright and colorful signage at Sheetz helps draw customers deeper into the location. 

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The signage at Baker Travel Plaza in Baker, California, is beautiful, and the colorful signage on the outside of the building let’s customers know what is waiting inside. Once they walk through the door, signs let customers know where to find what they’re looking for. 

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If you’re looking for ideas on how to best implement signage at your location, check out my past posts on digital signage, including why it is a great idea, 12 benefits of digital signage, and how retailers abroad are using digital signage.

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/// Did you know most weeks you can find me visiting a NATSO member truckstop location, spending three to four days, using my merchandising and operations expertise to help them grow their business? I periodically share about those great retailers I visit here on the blog. Read more Truckstop Travels here.   

Photo Credit: Darren Schulte/NATSO



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