Philosophical Business Perspectives - Alexander Wagner's Talk About Ethical Business is on Fraud (TrendHunter.com)

(TrendHunter.com) In his talk about ethical business, Alexander Wagner discusses what motivates companies to remain honest. The economist states that one in seven large public companies commit fraud in the United...
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(TrendHunter.com) In her talk about meaning, Emily Esfahani Smith answers some of life's big questions, like is there more to being happy? And what is the difference between happiness and having meaning? The...
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Meaningful Work Conundrums - Allison Osborn's Quarter Life Crisis Talk Shares Key Learnings (TrendHunter.com)

(TrendHunter.com) In her quarter life crisis talk, Allison Osborn explains why the millennial generation feels so stressed out concerning meaningful work. The speaker and coach defines a quarter life crisis as a...
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(TrendHunter.com) In his manufacturing talk, supply chain professional Augie Picado explains the actual reason behind disappearing manufacturing jobs. This is an issue that has been discussed a lot lately, especially...
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Pair of Upcoming Webinars Can Help Your Business with Financing, Budgeting


Small businesses looking for financing have way more options today than they would have in the past. But all those extra choices can lead to confusion for small business owners.

If you’re trying to sort through the range of financing options available to small businesses, an upcoming webinar might be able to help. The webinar, Understanding Alternative Financing Options for Business Owners, is scheduled for October 5 and registration is currently open.

And that’s not all! Another webinar aimed at helping small businesses with budgeting is scheduled for the same day.

You can learn about both upcoming webinars and more by checking out the Featured Events section and list below.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.



Featured Events, Contests and Awards

Webinar: Understanding Alternative Financing Options for Business OwnersWebinar: Understanding Alternative Financing Options for Business Owners
October 05, 2017, Online

Take the confusion out of choosing the best financing for your business. Join us for this webinar to gain a better understanding of the alternative lending landscape. Register today!


WEBINAR: Dimes to Dollars: Use Apps, Conserve Energy and Recycle to Control Your BudgetWEBINAR: Dimes to Dollars: Use Apps, Conserve Energy and Recycle to Control Your Budget
October 05, 2017, Online

Learn the techniques small businesses are using to gain control of their budgets. Hear from experts, including small business experts Anita Campbell, Ivana Taylor and Michael Cammon, Director, Digital Marketing & Development at Constellation, an energy supplier, for practical ideas to implement in minutes, including how to save money through light bulbs, how to win the thermostat wars in your office, how to switch energy providers to lower energy rates, recycling to save money (as well as helping the environment), how to get an energy audit done – and how it can help, smart building” apps for you and your team to manage costs, how landscaping, caulk and window coverings can save big and energy tax breaks available. REGISTER TODAY!


ONTRApaloozaONTRApalooza
October 04, 2017, Santa Barbara, Calif.

ONTRApalooza is a three-day conference for entrepreneurs, marketers and business leaders packed to the brim with hands-on workshops, in-depth software sessions, and inspiring keynotes from leading experts. Join in on Oct. 4 – 6, 2017 to learn the strategies that are getting results now. Leave prepared to make a bigger impact.


Rule Breaker Awards Ceremony Rule Breaker Awards Ceremony
October 24, 2017, Scottsdale, Ariz.

On October 24, 2017 at the Talking Stick Resort in Scottsdale, Arizona, the Rule Breaker Awards will honor and celebrate those entrepreneurs who have succeeded by doing it their way in a ceremony featuring the Rule Breaker of the Year and Rule Breaker Award winners.


NextConNextCon
October 23, 2017, Scottsdale, Ariz.

At NextCon, you’ll gain:

– Proven techniques to garner higher customer satisfaction.
– Insider strategies from leading experts to help you provide amazing customer service.
– Methods of engaging your employees to better deliver on your customer experience.
– Hands-on training with Nextiva’s technology and products so you can take advantage of tools you already have, or learn about new ones.


Sales World 2017Sales World 2017
November 08, 2017, Online

Sales World 2017 takes place November 8th to 9th, 2017, Online; Live and On Demand. It is the largest Sales Industry Event in the World and will be attended by over 10,000 Sales Professionals. It’s the one sales event you can’t afford to miss!


DIGIMARCON WORLD 2017 - Digital Marketing ConferenceDIGIMARCON WORLD 2017 – Digital Marketing Conference
November 14, 2017, Online

DIGIMARCON WORLD 2017 Digital Marketing Conference takes place November 14th to 16th, 2017. Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DIGIMARCON WORLD 2017’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.

Business Budgeting and Financing via Shutterstock

This article, "Pair of Upcoming Webinars Can Help Your Business with Financing, Budgeting" was first published on Small Business Trends



RSS Business Feeds

Pair of Upcoming Webinars Can Help Your Business with Financing, Budgeting


Small businesses looking for financing have way more options today than they would have in the past. But all those extra choices can lead to confusion for small business owners.

If you’re trying to sort through the range of financing options available to small businesses, an upcoming webinar might be able to help. The webinar, Understanding Alternative Financing Options for Business Owners, is scheduled for October 5 and registration is currently open.

And that’s not all! Another webinar aimed at helping small businesses with budgeting is scheduled for the same day.

You can learn about both upcoming webinars and more by checking out the Featured Events section and list below.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.



Featured Events, Contests and Awards

Webinar: Understanding Alternative Financing Options for Business OwnersWebinar: Understanding Alternative Financing Options for Business Owners
October 05, 2017, Online

Take the confusion out of choosing the best financing for your business. Join us for this webinar to gain a better understanding of the alternative lending landscape. Register today!


WEBINAR: Dimes to Dollars: Use Apps, Conserve Energy and Recycle to Control Your BudgetWEBINAR: Dimes to Dollars: Use Apps, Conserve Energy and Recycle to Control Your Budget
October 05, 2017, Online

Learn the techniques small businesses are using to gain control of their budgets. Hear from experts, including small business experts Anita Campbell, Ivana Taylor and Michael Cammon, Director, Digital Marketing & Development at Constellation, an energy supplier, for practical ideas to implement in minutes, including how to save money through light bulbs, how to win the thermostat wars in your office, how to switch energy providers to lower energy rates, recycling to save money (as well as helping the environment), how to get an energy audit done – and how it can help, smart building” apps for you and your team to manage costs, how landscaping, caulk and window coverings can save big and energy tax breaks available. REGISTER TODAY!


ONTRApaloozaONTRApalooza
October 04, 2017, Santa Barbara, Calif.

ONTRApalooza is a three-day conference for entrepreneurs, marketers and business leaders packed to the brim with hands-on workshops, in-depth software sessions, and inspiring keynotes from leading experts. Join in on Oct. 4 – 6, 2017 to learn the strategies that are getting results now. Leave prepared to make a bigger impact.


Rule Breaker Awards Ceremony Rule Breaker Awards Ceremony
October 24, 2017, Scottsdale, Ariz.

On October 24, 2017 at the Talking Stick Resort in Scottsdale, Arizona, the Rule Breaker Awards will honor and celebrate those entrepreneurs who have succeeded by doing it their way in a ceremony featuring the Rule Breaker of the Year and Rule Breaker Award winners.


NextConNextCon
October 23, 2017, Scottsdale, Ariz.

At NextCon, you’ll gain:

– Proven techniques to garner higher customer satisfaction.
– Insider strategies from leading experts to help you provide amazing customer service.
– Methods of engaging your employees to better deliver on your customer experience.
– Hands-on training with Nextiva’s technology and products so you can take advantage of tools you already have, or learn about new ones.


Sales World 2017Sales World 2017
November 08, 2017, Online

Sales World 2017 takes place November 8th to 9th, 2017, Online; Live and On Demand. It is the largest Sales Industry Event in the World and will be attended by over 10,000 Sales Professionals. It’s the one sales event you can’t afford to miss!


DIGIMARCON WORLD 2017 - Digital Marketing ConferenceDIGIMARCON WORLD 2017 – Digital Marketing Conference
November 14, 2017, Online

DIGIMARCON WORLD 2017 Digital Marketing Conference takes place November 14th to 16th, 2017. Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DIGIMARCON WORLD 2017’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.

Business Budgeting and Financing via Shutterstock

This article, "Pair of Upcoming Webinars Can Help Your Business with Financing, Budgeting" was first published on Small Business Trends



via Small Business Trends Business Feeds

Update Your Online Marketing Strategy with These 10 Tips


You know all of the basic ways to market a business online: create content, use social media, buy online ads. But your competitors know all of those methods too. So you need to step up your efforts if you want to stand out. Here are some new ways to update your online marketing from members of the online small business community.

Make Your Content More Relevant in Search

In order for your content marketing to be effective, people need to easily be able to find it. And search engines are a big part of that. To learn how to make your content more relevant in search, check out this Content Marketing Institute post by Marcia Riefer Johnston.

Avoid These Common AdWords Mistakes

AdWords has been a major tool for online marketers for years. But in that time, many have made costly mistakes that have lessened the effectiveness of their ads. See some of those common mistakes so you can avoid them in your own efforts in this Search Engine Journal post by Susan Wenograd.

Create Processes for Regular Web Maintenance

Once you’ve created a great website for your business, the work isn’t over. You have to perform regular web maintenance. And creating processes can help with that. Benjamin Brandall provides a helpful checklist for doing so in this Process Street post.

Make Your Business Happy with These Landing Page Benefits

Think you don’t need to use landing pages as part of your online marketing strategy? Think again! In this post, Mike Allton of the Social Media Hat shares why you’re wrong to believe landing pages are unimportant. BizSugar members also shared thoughts on the post here.

Learn the Art and Science of Retargeting

Retargeting gives businesses a unique opportunity to procure more repeat shoppers online. But there’s a lot that goes into this process. Learn the art and science of retargeting in this Target Marketing post by Patrick Kuehn and Daniel Ripes.

Implement These Marketing Automation Workflows

Online marketing can be a time consuming undertaking. But you can save time and increase effectiveness by automating certain processes. In this SUCCESS Agency post, Mary Blackiston suggests seven marketing automation workflows that you should implement in order to save time.

Use These Affiliate Marketing Strategies for Success During the Holidays

The holidays are quickly approaching, providing opportunities to boost sales with unique holiday promotions. And affiliate marketing can be a huge part of your strategy. In this Marketing Land post, Adam Weiss offers some affiliate marketing strategies you can use for success during the holidays.

Boost Retention Rates with These Customer Support Hacks

Online marketing isn’t just about gaining new customers. You also need strategies for retaining current ones. The customer support hacks listed in this Post Funnel article by Sam Hurley can help in that area. And you can also see commentary on the post over on BizSugar.

Avoid These Common Blogging Mistakes

Blogging has been a popular way for businesses to promote their offerings and earn extra income for years now. But some are still just getting started with blogging, meaning they could be more prone to mistakes. To learn more about some of the common mistakes to avoid, read this Basic Blog Tips post by Erik Emanuelli.

Maximize Your Email Marketing Strategy with These Platforms

Through all of the changes to online marketing tools and platforms, email remains a powerful way to communicate with customers and potential customers. If you’re looking to maximize your email marketing strategy, this SMB CEO post by Megan Totka may be able to provide some useful insights.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Online Marketing Strategy via Shutterstock

This article, "Update Your Online Marketing Strategy with These 10 Tips" was first published on Small Business Trends



via Small Business Trends Business Feeds

Update Your Online Marketing Strategy with These 10 Tips


You know all of the basic ways to market a business online: create content, use social media, buy online ads. But your competitors know all of those methods too. So you need to step up your efforts if you want to stand out. Here are some new ways to update your online marketing from members of the online small business community.

Make Your Content More Relevant in Search

In order for your content marketing to be effective, people need to easily be able to find it. And search engines are a big part of that. To learn how to make your content more relevant in search, check out this Content Marketing Institute post by Marcia Riefer Johnston.

Avoid These Common AdWords Mistakes

AdWords has been a major tool for online marketers for years. But in that time, many have made costly mistakes that have lessened the effectiveness of their ads. See some of those common mistakes so you can avoid them in your own efforts in this Search Engine Journal post by Susan Wenograd.

Create Processes for Regular Web Maintenance

Once you’ve created a great website for your business, the work isn’t over. You have to perform regular web maintenance. And creating processes can help with that. Benjamin Brandall provides a helpful checklist for doing so in this Process Street post.

Make Your Business Happy with These Landing Page Benefits

Think you don’t need to use landing pages as part of your online marketing strategy? Think again! In this post, Mike Allton of the Social Media Hat shares why you’re wrong to believe landing pages are unimportant. BizSugar members also shared thoughts on the post here.

Learn the Art and Science of Retargeting

Retargeting gives businesses a unique opportunity to procure more repeat shoppers online. But there’s a lot that goes into this process. Learn the art and science of retargeting in this Target Marketing post by Patrick Kuehn and Daniel Ripes.

Implement These Marketing Automation Workflows

Online marketing can be a time consuming undertaking. But you can save time and increase effectiveness by automating certain processes. In this SUCCESS Agency post, Mary Blackiston suggests seven marketing automation workflows that you should implement in order to save time.

Use These Affiliate Marketing Strategies for Success During the Holidays

The holidays are quickly approaching, providing opportunities to boost sales with unique holiday promotions. And affiliate marketing can be a huge part of your strategy. In this Marketing Land post, Adam Weiss offers some affiliate marketing strategies you can use for success during the holidays.

Boost Retention Rates with These Customer Support Hacks

Online marketing isn’t just about gaining new customers. You also need strategies for retaining current ones. The customer support hacks listed in this Post Funnel article by Sam Hurley can help in that area. And you can also see commentary on the post over on BizSugar.

Avoid These Common Blogging Mistakes

Blogging has been a popular way for businesses to promote their offerings and earn extra income for years now. But some are still just getting started with blogging, meaning they could be more prone to mistakes. To learn more about some of the common mistakes to avoid, read this Basic Blog Tips post by Erik Emanuelli.

Maximize Your Email Marketing Strategy with These Platforms

Through all of the changes to online marketing tools and platforms, email remains a powerful way to communicate with customers and potential customers. If you’re looking to maximize your email marketing strategy, this SMB CEO post by Megan Totka may be able to provide some useful insights.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Online Marketing Strategy via Shutterstock

This article, "Update Your Online Marketing Strategy with These 10 Tips" was first published on Small Business Trends



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25 Examples of Halloween Displays to Inspire Your Retail Store

25 Examples of Halloween Retail Displays to Inspire You - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

Americans are expected to spend more than $9 billion on Halloween purchases this year. So if you don’t have some kind of Halloween display ideas, you might want to put your thinking cap on. Here’s some inspiration to help you come up with a Halloween retail display to boost sales for your small business this fall.

Halloween Retail Displays to Inspire You

Graveyard Candy Display

25 Examples of Halloween Retail Displays to Inspire You - Graveyard Candy Display - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

Candy is a product you’d naturally want to showcase for Halloween. Dylan’s Candy Bar in New York took a unique and colorful approach by arranging candy to look like tombstones.

Halloween Display Ideas for the Classic Cake Shop

25 Examples of Halloween Retail Displays to Inspire You - Classic Cake Shop Display - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

This cake shop in Cyprus took a pretty classic approach, simply arranging some festive treats along a table and a simple message stated with window decals.

Cute Sweet Shop Display

25 Examples of Halloween Retail Displays to Inspire You - Cute Sweet Shop Display - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

This window display at Waseda Doori in Japan features a lot of the shop’s normal products and then simply integrates some little pumpkins and other cute decorations.

Orange Decor Display

25 Examples of Halloween Retail Displays to Inspire You - Orange Decor Display - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

For a stylish look, decor boutique Willow and Stone in England created a display that includes products and decorative elements that fit into just one color category — orange for the Halloween season.

White Pumpkin Home Decor Vignette

25 Examples of Halloween Retail Displays to Inspire You - White Pumpkin Home Decor Vignette - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

Orange and black don’t necessarily go with the style of every business. For FOUND by domestic bliss, a vintage and decor shop in Arizona, the off white palette of this display is more consistent. But the store still integrated pumpkins and fall elements into the design.

Apothecary Decor Window Display

25 Examples of Halloween Retail Displays to Inspire You - Apothecary Decor Window Display - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

Scout in Michigan also created a subtle Halloween display showing off some home decor items that look like they might belong in an apothecary or be used for casting spells or making spooky potions.

Skeleton Kitchen Antiques Setup

25 Examples of Halloween Retail Displays to Inspire You - Skeleton Kitchen Antiques Setup - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

Country Meadows, an antique shop in Illinois, took a quirky approach to showing off some of its items by creating a classic kitchen display and then adding some skeletons and halloween decor.

Edgar Allen Poe Book Display

25 Examples of Halloween Retail Displays to Inspire You - Edgar Allen Poe Book Display - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

This photo is from a library display at a school in Kansas. But something similar that features Poe or other authors that specialize in spooky fiction could work at a bookstore or similar business.

Makeshift Costume Display

25 Examples of Halloween Retail Displays to Inspire You - Makeshift Costume Display - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

An American Apparel store in California created this display showing how some of its items could be used for various superhero costumes.

Witch Outfit Fashion Showcase

25 Examples of Halloween Retail Displays to Inspire You - Witch Outfit Fashion Showcase - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

At Whimsy, a retail fashion boutique in Illinois, the Halloween display ideas featured a mannequin with a gray and black outfit, A broom and witch’s hat are other clever Halloween retail ideas.

Bridal Pumpkin Head Display

25 Examples of Halloween Retail Displays to Inspire You - Bridal Pumpkin Head Display - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

At Alexandra’s Bridal Boutique in Massachusetts, the store created window displays featuring its dresses on mannequins with pumpkin heads, along with some spooky lighting.

Kids’ Clothing Pumpkin Display

25 Examples of Halloween Retail Displays to Inspire You - Kids’ Clothing Pumpkin Display - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

To show off its line of fall kids’ clothes, Ralph Lauren in New York created a window display featuring a large jack-o-lantern and some smaller fall elements alongside mannequins featuring fall outfits.

Skeleton Mannequin Window

25 Examples of Halloween Retail Displays to Inspire You - Skeleton Mannequin Window - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

Another way of displaying clothing in a spooky way, this retail boutique in New York used skeletons instead of mannequins.

Eyewear Mummy Mannequin

25 Examples of Halloween Retail Displays to Inspire You - Eyewear Mummy Mannequin - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

You can also use spooky mannequins like mummies to show off smaller accessories like eyewear, as Luxury Eyesight in Illinois did with this display.

Skull Window Display

25 Examples of Halloween Retail Displays to Inspire You - Skull Window Display - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

Or if you’re more interested in getting attention than showing off your products, you could do something like this Marc Jacobs window in New York that just features stacks of fake skulls and bones.

Jack-o-lantern Retail Window

25 Examples of Halloween Retail Displays to Inspire You - Jack-o-lantern Retail Window - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

Halloween retail ideas can be found all over the world At Mono, a retail shop in Japan, the window features a cutout of a jack-o-lantern so you can see pumpkins and mannequins decked out with the store’s accessories through the cutouts.

Broom Hardware Store Display

25 Examples of Halloween Retail Displays to Inspire You - Broom Hardware Store Display - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

You might think that there’s not a lot of opportunity to create fun halloween displays featuring hardware store products. But Cole Hardware in California proves that sentiment wrong with this spooky broom window display.

Stylish Bat Window Display

25 Examples of Halloween Retail Displays to Inspire You - Stylish Bat Window Display - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

This window at Grasse, a retail shop in Norway, features a white and gold color palette with a set of paper bats in the background to add a festive touch.

Classic Character Gift Shop Display

25 Examples of Halloween Retail Displays to Inspire You - Classic Character Gift Shop Display - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

This window at a gift shop in Walt Disney World features some simple Halloween decor and then some festive products displayed around classic characters Mickey and Minnie.

Eclectic and Magical Gift Shop

25 Examples of Halloween Retail Displays to Inspire You - Eclectic and Magical Gift Shop - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

Roger’s Gardens in California hosts a series of pop-up boutiques each fall. This year, its focus is on shops with a magical feel, including this eclectic “Owl Post” shop that mixes Halloween items with references to popular magical tales.

Giant Witch Feet Outdoor Display

25 Examples of Halloween Retail Displays to Inspire You - Giant Witch Feet Outdoor Display - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

Harrods in London created a large outdoor display a few years ago featuring the witch’s feet from the Wizard of Oz. It might not be a Halloween movie exactly. But it was certainly an attention grabbing display.

Colorful Halloween Display Ideas for Your Sporting Goods Store

25 Examples of Halloween Retail Displays to Inspire You - Colorful Sporting Goods Display - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

Chums, a sporting goods store in Japan, kept its window display fun and colorful, but added a spooky element with a masked mannequin and some pumpkins for Halloween.

Plush Animal Hospital Window

25 Examples of Halloween Retail Displays to Inspire You - Plush Animal Hospital Window - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

This animal hospital also got into the Halloween spirit with a window display featuring plush dogs with costumes and pumpkins.

Giant Scream Soda Display

25 Examples of Halloween Retail Displays to Inspire You - Giant Scream Soda Display - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

Grocery or convenience stores, there are plenty of Halloween images you can conjure up by arranging boxes of soda or other beverages, like this one showing ghostface from Scream.

Carved Pumpkin Display

25 Examples of Halloween Retail Displays to Inspire You - Carved Pumpkin Display - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

Your Studio is a service based business that provides branding and design services, so it doesn’t really have products to showcase in a window display. To show some Halloween spirit, the business chose a theme for some carved pumpkins and created a window display around those instead.

For more Halloween marketing ideas please read:

Halloween Photo via Shutterstock

This article, "25 Examples of Halloween Displays to Inspire Your Retail Store" was first published on Small Business Trends



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