How to Use APIs to Strengthen Customer Interactions

While many small business owners and entrepreneurs might not yet know what “APIs” stands for, the good news is that they don’t have to be developers to use these application programming interfaces and bring value to their companies.

API

With APIs, projects are completed faster and operations are more efficient, meaning that this technology is quickly revolutionizing the business world. As APIs allow software across multiple platforms to “speak the same language,” integrations that once took a team of developers months can now be done in a matter of hours. The APIs expose those methods to a public interface, and because there’s no need to build systems from scratch, this technology helps small businesses and entrepreneurs remain viable and even grow in an increasingly technological marketplace.…



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