Inventory Event for Small Businesses Coming Dec. 13

5 Inventory Tracking Trends For 2017
Proper inventory management allows your small business to run with greater efficiency.

Scott Gregory is holding a webinar on Thursday, December 13, 2018, from 11:00 AM to 12:30 PM (EST) to show you just how efficient your business can be using QuickBooks for inventory.

If you want to get a basic understanding of how to use inventory correctly in QuickBooks Pro, Premier or Enterprise, Gregory will usehis 30+ years in accounting inventory as well as more than 17 years with QuickBooks software to teach you.

Some of the topics Gregory will address in the webinar include a review of how the purchase order cycle works from order to receipt; how the flow of information works between quote, sales order, and invoice; inventory reports in QuickBooks to help you understand how they work and more.

You can attend the webinar by clicking the register button. If you want to save on the event, enter code 20Off and you will get 20% off on all tickets.

Register Now



Featured Events, Contests and Awards

Win a Chromebook for Your Small BusinessWin a Chromebook for Your Small Business
November 23, 2018, Online

It’s nearly the holiday season and we’re in a giving spirit. To celebrate, on Black Friday 2018 we’re giving away a shiny new Samsung Chromebook. One of our lucky readers is going to be getting this great gadget to keep around the house, around the office or take with you on your next business trip. Entering to win is a cinch. And to make things even easier, we’re giving you several ways to win with multiple entries into our giveaway.


Basics of Tracking Inventory in QuickBooks Pro/Premier/EnterpriseBasics of Tracking Inventory in QuickBooks Pro/Premier/Enterprise
December 13, 2018, Online

This event features a live demonstration of the QuickBooks item list, inventory items, non-inventory items, and much more relating to inventory. Learn how the inventory flow works from purchase order to customer shipment. Register today and follow @qbguy!

Discount Code
20Off (20% off on all tickets)


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

This article, "Inventory Event for Small Businesses Coming Dec. 13" was first published on Small Business Trends



via Small Business Trends Business Feeds

Inventory Event for Small Businesses Coming Dec. 13

5 Inventory Tracking Trends For 2017
Proper inventory management allows your small business to run with greater efficiency.

Scott Gregory is holding a webinar on Thursday, December 13, 2018, from 11:00 AM to 12:30 PM (EST) to show you just how efficient your business can be using QuickBooks for inventory.

If you want to get a basic understanding of how to use inventory correctly in QuickBooks Pro, Premier or Enterprise, Gregory will usehis 30+ years in accounting inventory as well as more than 17 years with QuickBooks software to teach you.

Some of the topics Gregory will address in the webinar include a review of how the purchase order cycle works from order to receipt; how the flow of information works between quote, sales order, and invoice; inventory reports in QuickBooks to help you understand how they work and more.

You can attend the webinar by clicking the register button. If you want to save on the event, enter code 20Off and you will get 20% off on all tickets.

Register Now



Featured Events, Contests and Awards

Win a Chromebook for Your Small BusinessWin a Chromebook for Your Small Business
November 23, 2018, Online

It’s nearly the holiday season and we’re in a giving spirit. To celebrate, on Black Friday 2018 we’re giving away a shiny new Samsung Chromebook. One of our lucky readers is going to be getting this great gadget to keep around the house, around the office or take with you on your next business trip. Entering to win is a cinch. And to make things even easier, we’re giving you several ways to win with multiple entries into our giveaway.


Basics of Tracking Inventory in QuickBooks Pro/Premier/EnterpriseBasics of Tracking Inventory in QuickBooks Pro/Premier/Enterprise
December 13, 2018, Online

This event features a live demonstration of the QuickBooks item list, inventory items, non-inventory items, and much more relating to inventory. Learn how the inventory flow works from purchase order to customer shipment. Register today and follow @qbguy!

Discount Code
20Off (20% off on all tickets)


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

This article, "Inventory Event for Small Businesses Coming Dec. 13" was first published on Small Business Trends



RSS Business Feeds

Level Up Your Social and Content Marketing with These Expert Tips

5 Ways SEO and Social Media Do Not Always Play Well Together

Chances are, you already have some kind of content marketing or social media strategy for your business. But how much of an impact are your posts actually making? If you want to step it up a bit, it helps to get input from the experts. Here, see what members of the online small business community have done to take their own social and content marketing to the next level.

Drive Traffic with Video Marketing

Video is one way to take your content marketing to the next level. But you need to produce high quality video content that provides value to your customers if you really want to drive traffic. In this DIY Marketers post, Amir Shahzeidi offers a few different types of video that you should add to your marketing toolbox.

Learn How to Tag People on Social Media

Tagging relevant individuals or brands in your social media posts can help you make connections and get your content in front of more people — if you do it correctly. In this Inspire to Thrive post, Lisa Sicard details how this concept works and when you should use it. You can also see input from the BizSugar community here.

Promote Your Podcast on Instagram

Cross promotion is another effective strategy for increasing your reach across your various social and content marketing platform. If you have a podcast, Instagram can be a wonderful place to connect with people and share your expertise. Learn more helpful strategies in this blog post by Ileane Smith.

Take Advantage of New Instagram Shopping Features

Content and social marketing don’t have to only be about sharing your expertise or building community. You can also use them to actually make sales. In fact, Instagram recently unveiled some new shopping features that could come in handy over the holidays. Read more about these features in this Marketing Land post by Amy Gesenhues.

Grade Your Site’s SEO Implementation

You probably know that search engine optimization is incredibly important for content marketing. But how is your site actually doing? Google recently launched a new tool that can give you an idea of your strategy’s effectiveness. Matt Southern shares more about this offering in this Search Engine Journal post.

Measure Your Content Marketing Correctly

In order for your content marketing to be effective for a long period of time, you need to measure its impact and make adjustments accordingly. In this Content Marketing Institute post, Sarah Mitchell discusses some of the common mistakes and best practices for measuring right in your content marketing.

Avoid Basic SEO Mistakes

Since SEO can be such a complicated and ever-changing concept, content marketers tend to make some mistakes with it. To avoid making these mistakes in your own strategy, check out this Noobpreneur post by Paul Hunter that includes some of the most common ones.

Pick the Right Marketing Tools

When it comes to content and social marketing, having the right tools can make all the difference. In this Pixel Productions post, Alexia Wolker shares some powerful tools specifically for email and social media. And BizSugar members commented on the post here.

Create Exciting Content even for a Less Than Exciting Brand

If you have a brand that tends to be exciting for customers, you probably already have a content marketing strategy. But even in industries that might not seem super interesting on the surface, content creation can be a worthy strategy. Tim Majors explores that concept further in this Uptick post.

Enhance Your Marketing Strategy with Free Google Tools

Google is at the center of many SEO and content marketing campaigns. The online giant also has plenty of tools available to help you make the most of your marketing efforts — including some that are completely free. In this Quick Sprout post, Neil Patel lists some of these free tools to help you improve your online marketing.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Image: Shutterstock

This article, "Level Up Your Social and Content Marketing with These Expert Tips" was first published on Small Business Trends



RSS Business Feeds

Level Up Your Social and Content Marketing with These Expert Tips

5 Ways SEO and Social Media Do Not Always Play Well Together

Chances are, you already have some kind of content marketing or social media strategy for your business. But how much of an impact are your posts actually making? If you want to step it up a bit, it helps to get input from the experts. Here, see what members of the online small business community have done to take their own social and content marketing to the next level.

Drive Traffic with Video Marketing

Video is one way to take your content marketing to the next level. But you need to produce high quality video content that provides value to your customers if you really want to drive traffic. In this DIY Marketers post, Amir Shahzeidi offers a few different types of video that you should add to your marketing toolbox.

Learn How to Tag People on Social Media

Tagging relevant individuals or brands in your social media posts can help you make connections and get your content in front of more people — if you do it correctly. In this Inspire to Thrive post, Lisa Sicard details how this concept works and when you should use it. You can also see input from the BizSugar community here.

Promote Your Podcast on Instagram

Cross promotion is another effective strategy for increasing your reach across your various social and content marketing platform. If you have a podcast, Instagram can be a wonderful place to connect with people and share your expertise. Learn more helpful strategies in this blog post by Ileane Smith.

Take Advantage of New Instagram Shopping Features

Content and social marketing don’t have to only be about sharing your expertise or building community. You can also use them to actually make sales. In fact, Instagram recently unveiled some new shopping features that could come in handy over the holidays. Read more about these features in this Marketing Land post by Amy Gesenhues.

Grade Your Site’s SEO Implementation

You probably know that search engine optimization is incredibly important for content marketing. But how is your site actually doing? Google recently launched a new tool that can give you an idea of your strategy’s effectiveness. Matt Southern shares more about this offering in this Search Engine Journal post.

Measure Your Content Marketing Correctly

In order for your content marketing to be effective for a long period of time, you need to measure its impact and make adjustments accordingly. In this Content Marketing Institute post, Sarah Mitchell discusses some of the common mistakes and best practices for measuring right in your content marketing.

Avoid Basic SEO Mistakes

Since SEO can be such a complicated and ever-changing concept, content marketers tend to make some mistakes with it. To avoid making these mistakes in your own strategy, check out this Noobpreneur post by Paul Hunter that includes some of the most common ones.

Pick the Right Marketing Tools

When it comes to content and social marketing, having the right tools can make all the difference. In this Pixel Productions post, Alexia Wolker shares some powerful tools specifically for email and social media. And BizSugar members commented on the post here.

Create Exciting Content even for a Less Than Exciting Brand

If you have a brand that tends to be exciting for customers, you probably already have a content marketing strategy. But even in industries that might not seem super interesting on the surface, content creation can be a worthy strategy. Tim Majors explores that concept further in this Uptick post.

Enhance Your Marketing Strategy with Free Google Tools

Google is at the center of many SEO and content marketing campaigns. The online giant also has plenty of tools available to help you make the most of your marketing efforts — including some that are completely free. In this Quick Sprout post, Neil Patel lists some of these free tools to help you improve your online marketing.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Image: Shutterstock

This article, "Level Up Your Social and Content Marketing with These Expert Tips" was first published on Small Business Trends



via Small Business Trends Business Feeds

Can Your Business Pull Off a Publicity Stunt? Take This Quiz

Can Your Business Pull Off a Publicity Stunt? Take This Quiz

Over the past few years, we’ve seen large brands like IHOP and Burger King pull publicity stunts that gained a lot of attention. But can those same tactics work for smaller brands?

Entrepreneur and author Judge Graham believes they can. He said in a phone interview with Small Business Trends, “Smaller brands have got to be bigger and bolder and take riskier opportunities in order to get to that next level.”

Are You Prepared for a Publicity Stunt?

While there are certainly benefits to quickly gaining publicity for your business, there are still risks involved. So you need to be ready before taking that leap. Here’s what you should ask yourself before getting started.

Are You Ready to Grow Your Business?

If you’re happy with the level you’re at and want to simply maintain the status quo, then a publicity stunt isn’t for you. But if you’re looking to get your products or services in front of more customers, it’s at least worth considering.

Graham says, “The main benefit of a publicity stunt is exposure. When a small brand gains a lot of attention, especially in a social environment where a piece of content goes viral, you’re going to be exposed to new prospects or potential customers that had never heard of you before.”

Can You Sell Products at Volume?

If successful, publicity stunts tend to bring in a high volume of potential customers in a short amount of time. If you only work with one client a year, all that attention isn’t going to do you much good.

Graham adds, “Stunts lend themselves more to consumer packaged goods or products that you can sell at volume. If you have a service based business and a stunt helps you take off quickly, you can still only handle so many calls coming in.”

Do You Have a Clear Target in Mind?

Graham says, “Some brands try to do these huge, outlandish stunts where they try to catch the attention of everybody. But that’s much more expensive and harder to pull off.”

Instead of casting a wide net, it’s a good idea to treat your publicity stunt like another type of marketing campaign and target it specifically to your ideal customers.

Does Your Idea Call Attention to Your Value Proposition?

Graham says, “Your goal is ultimately to sell more of your product or service. So make sure the idea is rooted in that concept so you get the attention of people who are interested in your product and can pay for it.”

While your stunt doesn’t have to just be about your product, it should relate in some way. For example, if you’re creating a viral video, it could have a link at the end that brings people to a landing page that includes relevant info.

Does It Include a Call to Action?

In order for it to be effective, you should also have a call to action of some kind. It could be a link at the end of a video, a call to visit your store, a special offer – something. Otherwise, people may just enjoy or take note of your content without really interacting with your business.

Are You Willing to Take a Real Stance?

Publicity stunts aren’t meant to be boring. You have to do something out of the ordinary for people to take notice. That usually means creating some kind of mild controversy or talking point.

Graham adds, “You have to be committed. You can’t play around in the gray area. For this to be successful, it has to be black or white. You’re not going to get anyone’s attention by being vanilla.”

Does Your Stunt Avoid Anything Political or Offensive?

However, this doesn’t mean you should offend people or weigh in on the political scandal of the day. In fact, Graham says this is a good way to alienate half of your customers immediately.

He explains, “We’re in such a divisive political environment now. So I wouldn’t advise any brand, whether they’re big or small, to necessarily choose a side in that area. Things like that could be a little more controversial and risky. So try to take a stance on something that doesn’t involve politics or anything seriously offensive.”

Are You Willing to Invest in Creation and Execution?

If you want your publicity stuff to work, you should treat it like any other type of marketing campaign. That means you have to be willing to devote both time and money into it. Graham says you should focus most of your efforts and budget on the development of the idea, then on the media and the logistics of handling an increased order volume.

Can Your Company Logistically Handle New Business?

If your stunt is successful, it’s likely to lead to more customers for your business. If you’re not able to actually handle an increase in orders, then customers are going to have a negative experience that can potentially hurt your brand. The logistics may differ from business to business. But as yourself the relevant questions: Is your call center equipped to handle a larger call volume? Does your website have enough bandwidth to accommodate extra traffic? Can you fulfill orders at a faster pace than usual?

Are You Able to Measure Results?

Finally, you need to be able to determine in some concrete way whether your stunt was successful or not. So before you even get started, you should have some metrics in place and some type of goal for capturing attention or leads.

Graham says, “Try to measure the amount of views or email captures or something. It should always be rooted in measurement so you can look at it from that lense to determine how successful it was.”

If you answered “yes” to all of these questions, then you’re probably ready to pull off a publicity stunt. If you had a few no’s, it doesn’t mean that you can never use this tactic. Just examine those factors and make changes if necessary. If you had more no’s than yesses, then a publicity stunt probably isn’t right for your business.

Photo via Shutterstock

This article, "Can Your Business Pull Off a Publicity Stunt? Take This Quiz" was first published on Small Business Trends



via Small Business Trends Business Feeds

Can Your Business Pull Off a Publicity Stunt? Take This Quiz

Can Your Business Pull Off a Publicity Stunt? Take This Quiz

Over the past few years, we’ve seen large brands like IHOP and Burger King pull publicity stunts that gained a lot of attention. But can those same tactics work for smaller brands?

Entrepreneur and author Judge Graham believes they can. He said in a phone interview with Small Business Trends, “Smaller brands have got to be bigger and bolder and take riskier opportunities in order to get to that next level.”

Are You Prepared for a Publicity Stunt?

While there are certainly benefits to quickly gaining publicity for your business, there are still risks involved. So you need to be ready before taking that leap. Here’s what you should ask yourself before getting started.

Are You Ready to Grow Your Business?

If you’re happy with the level you’re at and want to simply maintain the status quo, then a publicity stunt isn’t for you. But if you’re looking to get your products or services in front of more customers, it’s at least worth considering.

Graham says, “The main benefit of a publicity stunt is exposure. When a small brand gains a lot of attention, especially in a social environment where a piece of content goes viral, you’re going to be exposed to new prospects or potential customers that had never heard of you before.”

Can You Sell Products at Volume?

If successful, publicity stunts tend to bring in a high volume of potential customers in a short amount of time. If you only work with one client a year, all that attention isn’t going to do you much good.

Graham adds, “Stunts lend themselves more to consumer packaged goods or products that you can sell at volume. If you have a service based business and a stunt helps you take off quickly, you can still only handle so many calls coming in.”

Do You Have a Clear Target in Mind?

Graham says, “Some brands try to do these huge, outlandish stunts where they try to catch the attention of everybody. But that’s much more expensive and harder to pull off.”

Instead of casting a wide net, it’s a good idea to treat your publicity stunt like another type of marketing campaign and target it specifically to your ideal customers.

Does Your Idea Call Attention to Your Value Proposition?

Graham says, “Your goal is ultimately to sell more of your product or service. So make sure the idea is rooted in that concept so you get the attention of people who are interested in your product and can pay for it.”

While your stunt doesn’t have to just be about your product, it should relate in some way. For example, if you’re creating a viral video, it could have a link at the end that brings people to a landing page that includes relevant info.

Does It Include a Call to Action?

In order for it to be effective, you should also have a call to action of some kind. It could be a link at the end of a video, a call to visit your store, a special offer – something. Otherwise, people may just enjoy or take note of your content without really interacting with your business.

Are You Willing to Take a Real Stance?

Publicity stunts aren’t meant to be boring. You have to do something out of the ordinary for people to take notice. That usually means creating some kind of mild controversy or talking point.

Graham adds, “You have to be committed. You can’t play around in the gray area. For this to be successful, it has to be black or white. You’re not going to get anyone’s attention by being vanilla.”

Does Your Stunt Avoid Anything Political or Offensive?

However, this doesn’t mean you should offend people or weigh in on the political scandal of the day. In fact, Graham says this is a good way to alienate half of your customers immediately.

He explains, “We’re in such a divisive political environment now. So I wouldn’t advise any brand, whether they’re big or small, to necessarily choose a side in that area. Things like that could be a little more controversial and risky. So try to take a stance on something that doesn’t involve politics or anything seriously offensive.”

Are You Willing to Invest in Creation and Execution?

If you want your publicity stuff to work, you should treat it like any other type of marketing campaign. That means you have to be willing to devote both time and money into it. Graham says you should focus most of your efforts and budget on the development of the idea, then on the media and the logistics of handling an increased order volume.

Can Your Company Logistically Handle New Business?

If your stunt is successful, it’s likely to lead to more customers for your business. If you’re not able to actually handle an increase in orders, then customers are going to have a negative experience that can potentially hurt your brand. The logistics may differ from business to business. But as yourself the relevant questions: Is your call center equipped to handle a larger call volume? Does your website have enough bandwidth to accommodate extra traffic? Can you fulfill orders at a faster pace than usual?

Are You Able to Measure Results?

Finally, you need to be able to determine in some concrete way whether your stunt was successful or not. So before you even get started, you should have some metrics in place and some type of goal for capturing attention or leads.

Graham says, “Try to measure the amount of views or email captures or something. It should always be rooted in measurement so you can look at it from that lense to determine how successful it was.”

If you answered “yes” to all of these questions, then you’re probably ready to pull off a publicity stunt. If you had a few no’s, it doesn’t mean that you can never use this tactic. Just examine those factors and make changes if necessary. If you had more no’s than yesses, then a publicity stunt probably isn’t right for your business.

Photo via Shutterstock

This article, "Can Your Business Pull Off a Publicity Stunt? Take This Quiz" was first published on Small Business Trends



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Borderless Voice Turns Personal Narrative into a Competitive Advantage

Borderless Voice Turns Inspiration into a Strategic Advantage

Inspiration can come from many places. But how you see yourself and your surroundings can turn that inspiration into a strategic advantage.

Gbenga Ogunjimi shows how to develop that advantage with his book, Borderless Voice: The Power of Telling Your Story and Defining Your Identity. It is a very small book that conveys how believing in your dreams connects to your objectives.

Ogunjimi offers a background in social entrepreneurship, using identity strategy and storytelling to empower immigrant and minority leaders.

What Is Borderless Voice About?

Ogunjimi believes that people can rise beyond their background to achieve their goals when they imagine the right narrative. Ogunjimi defines a framework for that narrative, called Borderless Voice.  That voice leads to better entrepreneurial options and leadership choices.

Ogunjimi deftly explains how as he teaches what people should look for. When he explains the importance of storytelling, he highlights why it is an asset for a career.

“Storytelling is your strongest asset … Starting with your story is an incredible way to connect with a potential employer, venture capitalist, or potential partners because, while it is unique, it is likely to touch upon meaningful, universal themes. Such moments often resonate with others, helping you to connect.”

This approach encourages entrepreneurs to explore how to sell themselves through sharing their stories.

The book speaks from the perspective of immigrants and minorities seeking a positive self-narrative. This approach is particularly valuable for those who are transitioning from an employment to entrepreneurial environment, all while being a newcomer to a city or country. Peppered with Ogumjimi’s own experiences, the book advocates auditing how one’s self-narrative by identifying one’s psychological borders and self paradigms about the world.

What I Liked about Borderless Voice

I liked that Ogunjimi sought to step beyond a number of coaching books with pragmatic advice.  I liked the phrase he used in a later chapter on monetization strategies — serve with your skills. Here’s an example, a call for consultants to produce rather than just take on ad-hoc projects.

“It is my experience in working with skilled and talented professionals that they struggle to distill their vast experience and know-how into products and services that can be monetized. As an excuse for this, they would rather remain pro bono consultants rather than give themselves permission to create and test out their products in the marketplace. This is what I tell them….you will have to trust in the generosity of the marketplace — it will tell you what your are doing that is right and what you can improve upon.”

That perspective makes his advice actionable and can be a good primer for an action plan.

I also liked that Ogunjimi describes his experiences entering the United States, while developing his points so that any stranger in a strange land can adapt to his or her environment.

What could have Worked Better

Some of the chapter brevity can limit the information conveyed. That brevity often shortchanges the reader by not allowing the full expression of an author’s ideas. In Borderless Voice, for example, comments from others  are cited as support for Ogunjimi’s points, but these comments lave little room for the author to develop his own argument fully. Take the chapter on changing one’s narrative which was dominated by the personal experiences of just two people (called Jane D. and Mike K.) Here the experiences of more people with different  countries of origin would have made Ogunjimi’s point better.

Why Borderless Voice?

This is a brief book, with a structure similar to personal development books like Felicia Shakespeare’s You Are Your Brand, or the excellent Adrienne Graham book on business self-affirmation, No, You Can’t Pick My Brain: It Costs Too Much.  But Ogunjimi successfully forges his own path by helping readers find their own voices regardless of background by dissecting their environments and barriers.

Image: Amazon

This article, "Borderless Voice Turns Personal Narrative into a Competitive Advantage" was first published on Small Business Trends



via Small Business Trends Business Feeds

Borderless Voice Turns Personal Narrative into a Competitive Advantage

Borderless Voice Turns Inspiration into a Strategic Advantage

Inspiration can come from many places. But how you see yourself and your surroundings can turn that inspiration into a strategic advantage.

Gbenga Ogunjimi shows how to develop that advantage with his book, Borderless Voice: The Power of Telling Your Story and Defining Your Identity. It is a very small book that conveys how believing in your dreams connects to your objectives.

Ogunjimi offers a background in social entrepreneurship, using identity strategy and storytelling to empower immigrant and minority leaders.

What Is Borderless Voice About?

Ogunjimi believes that people can rise beyond their background to achieve their goals when they imagine the right narrative. Ogunjimi defines a framework for that narrative, called Borderless Voice.  That voice leads to better entrepreneurial options and leadership choices.

Ogunjimi deftly explains how as he teaches what people should look for. When he explains the importance of storytelling, he highlights why it is an asset for a career.

“Storytelling is your strongest asset … Starting with your story is an incredible way to connect with a potential employer, venture capitalist, or potential partners because, while it is unique, it is likely to touch upon meaningful, universal themes. Such moments often resonate with others, helping you to connect.”

This approach encourages entrepreneurs to explore how to sell themselves through sharing their stories.

The book speaks from the perspective of immigrants and minorities seeking a positive self-narrative. This approach is particularly valuable for those who are transitioning from an employment to entrepreneurial environment, all while being a newcomer to a city or country. Peppered with Ogumjimi’s own experiences, the book advocates auditing how one’s self-narrative by identifying one’s psychological borders and self paradigms about the world.

What I Liked about Borderless Voice

I liked that Ogunjimi sought to step beyond a number of coaching books with pragmatic advice.  I liked the phrase he used in a later chapter on monetization strategies — serve with your skills. Here’s an example, a call for consultants to produce rather than just take on ad-hoc projects.

“It is my experience in working with skilled and talented professionals that they struggle to distill their vast experience and know-how into products and services that can be monetized. As an excuse for this, they would rather remain pro bono consultants rather than give themselves permission to create and test out their products in the marketplace. This is what I tell them….you will have to trust in the generosity of the marketplace — it will tell you what your are doing that is right and what you can improve upon.”

That perspective makes his advice actionable and can be a good primer for an action plan.

I also liked that Ogunjimi describes his experiences entering the United States, while developing his points so that any stranger in a strange land can adapt to his or her environment.

What could have Worked Better

Some of the chapter brevity can limit the information conveyed. That brevity often shortchanges the reader by not allowing the full expression of an author’s ideas. In Borderless Voice, for example, comments from others  are cited as support for Ogunjimi’s points, but these comments lave little room for the author to develop his own argument fully. Take the chapter on changing one’s narrative which was dominated by the personal experiences of just two people (called Jane D. and Mike K.) Here the experiences of more people with different  countries of origin would have made Ogunjimi’s point better.

Why Borderless Voice?

This is a brief book, with a structure similar to personal development books like Felicia Shakespeare’s You Are Your Brand, or the excellent Adrienne Graham book on business self-affirmation, No, You Can’t Pick My Brain: It Costs Too Much.  But Ogunjimi successfully forges his own path by helping readers find their own voices regardless of background by dissecting their environments and barriers.

Image: Amazon

This article, "Borderless Voice Turns Personal Narrative into a Competitive Advantage" was first published on Small Business Trends



RSS Business Feeds

Small Business Saturday Poised to be a Big One, According to Experts

It’s almost the big day!

No, not Thanksgiving. Or Black Friday. We’re talking about Small Business Saturday. It’s coming up soon — November 24!

The day that was created as a promotion by American Express has turned itself into somewhat of a household name, as it were.

And amid all the hooplah and madness of Thanksgiving travels and Black Friday shopping, it’s easy to get lost in that.

Don’t fret. There’s still time to prepare for this other big day next week. We’ve got resources and information you’ll need to get your business ready for Small Business Saturday this year.

For the rest of the small business headlines this week, check out our weekly news roundup below, including details on why some experts expect this to be one of the busiest holiday shopping seasons in recent memory and how to prepare your business for it.

Retail Trends

SCORE Tells Small Businesses to Prepare for Another Busy Holiday Shopping Season

The revenues for Thanksgiving week in 2017 was up by 33% from 2016. And according to SCORE, small businesses better be ready for another busy holiday shopping season in 2018. The organization, which mentors small business owners, is bullish on the 2018 season, predicting sales will remain strong.

These 3 Things are the Biggest Online Holiday Season Pains for Retailers

Speed, cost, and the seasonal increase in volume are the biggest holiday shopping season pain points for retailers. This according to a new survey by Simplr, which looked at the pulse of small-medium sized ecommerce retailers handling customer service inquiries to determine how businesses were getting ready for the holiday shopping season.

Employment

29% Prefer Communicating with Remote Employees by Phone, Survey Says

A new survey from Voxbone reveals the phone is still the preferred technology for staying in touch for remote workers. This might be somewhat surprising considering the popularity of text and IM, but a phone call is hard to beat to quickly get your point across; especially with complex subject matters.

Marketing Tips

Google Shares Tips for Attracting More Customers Online This Holiday Season

The holiday shopping season is responsible for generating a large percentage of the yearly profits for many businesses. A new infographic from Google wants to help you prepare your site and ads for the increased activity which will come your way as the season moves along. According to the National Retail Federation (NRF), the holiday sales during November and December 2017 was up 5.

93% of Marketers Say Video Has Brought New Customers

How big is the impact of video in today’s digital environment? According to a new report by Animoto, 93% of marketers say video is responsible for landing them a new customer. When it comes to consumers and social media, video is first with everything else coming in second.

Research

New  Report Shares Facts Small Business Owners MUST Know about Carbon Monoxide Poisoning

According to the Center for Disease Control and Prevention or CDC, unintentional carbon monoxide (CO), poisoning is responsible for hundreds of deaths each year. This is especially important to remember for small business owners who have employees on site.

Small Business Operations

Businesses  Prefer Regional Trade as Tariffs and Protectionism Threaten Global Prospects

Due to customer demand and favorable economic conditions, businesses worldwide have growing confidence. But however confident they may be, many companies are beginning to shift toward doing business within their own regions due to uncertainty surrounding global trade, according to a new HSBC survey of over 8,500 companies.

Technology Trends

FTC Launches New Cyber Security Tools for Small Business

The Federal Trade Commission (FTC) has launched a resource to raise awareness about the vital role cybersecurity plays for the 32+ million small businesses in the US. This effort was part of the National Cyber Security Awareness Month (NCSAM) in October, which has been recognized every month since 2003. The NCSAM was established with the collaboration of the U.S.

New Apple iPad Pro Could Supplement Your Small Business PC

The new Apple iPad Pro is bigger, faster and more integrated with applications creatives like to use in two different models. The 11-inch and 12.9-inch versions have a new edge-to-edge display, upgraded specs, and they support the new Apple Pencil. If you are ready to shell out a starting price of $799 for 11-inch version and $999 for its 12.

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