Anand Thaker of IntelliPhi: Adobe Acquisition of Magento Reinforces Importance of Martech to Digital Transformation

The 2018 Marketing Technology (Martech) Landscape Supergraphic was released last month. And just like last year, we caught up with Anand Thaker, who led the data research for this year’s landscape through his company, IntelliPhi.

Anand shares with us some of his takeaways from this year’s landscape, including certain categories which went away, and why some were added. And with the big news of the week being Adobe’s acquisition of ecommerce platform Magento, we had to ask him what that means for the whole marketing technology category. And does this mean that HubSpot should go after Shopify.

Below is an edited transcript of our conversation. We go into much more detail in the video, so if you’re interested in learning more about what’s driving martech, check it out below — or click on the embedded SoundCloud player.

* * * * *

Marketing Technology Landscape 2018 - The Importance of Martech to Digital Transformation Small Business Trends: Tell us about this year’s landscape.

Anand Thaker: We started off with 37,000 companies that got harvested so, just because you have the data, doesn’t mean you really, really have the knowledge, or the intel. So you really do have to work at it. We did that. The final tally this year was 6,829.

We removed predictive analytics [as a category] all together and we found that the 70%, 70 plus companies that were in there were already found in other parts of the landscape, being applied in some specific need or problem that marketers were being solved. Same reason we didn’t include AI as a category either. That was a lot of questions we got, a lot of complaints that how come you don’t have AI in there. Well, you don’t just use AI for the sake of using AI. It’s being applied.

Small Business Trends: It’s a foundational piece.

Anand Thaker: It’s a capability. It’s a feature. It is … Maybe it’s a major part of it. But, it’s not something you necessarily need to call out.

Small Business Trends: Right.

Anand Thaker: Another thing that came up too, of course with all the privacy matters that have been going around, we have a new category on privacy/data governance that was included. And two dozen companies are immersed in there. That was certainly a new thing. And then we evolved one category from just simply chat and surveys or feedback, moved all of it into customer experience, because that’s really a core component of customer experience, customer success.

Then, the chat component we expanded into chat-bots and live chat. So, this conversational, which is going to be intriguing — the real time nature of that conversation is going to give us both an interesting deep, qualitative and quantitative aspect and understanding of our customers now. And that’s going to be a new flavor of information we never had before.

And it’s now including the aspect of time into the mix, right? At that time, this customer from Amazon was really upset, and they got onto chat and all of a sudden they gave a five star rating at the end, or a happy face you know, at the end of that chat session. Right? That’s an interesting measure of success.

The biggest other piece that came out of the landscape, or the MarTech conference, that we found was this crossed collaboration of the organization. So, if we see that consumers are demanding more on an iterative basis, companies are having to keep pace to be … to stay differentiated. But, also to stay relevant. In order to do that, more companies — enterprise or small businesses — are breaking down the silos between departments.

We have sales as a category. We have customer success as a category. Because while all of those functions may have departments assigned to them, and they all have respective customer touch-points — being able to understand how to connect that journey which clearly has been very disconnected for a great deal of time — connecting that across the board, marketing still seems to be or will be very responsible or have visibility in the experiential part of that across the board. If something goes wrong in legal, guess what? Marketing’s going to be one to have to handle that. Right?

With privacy, guess what? We’ve got legal and marketing now having to work together. Operations and marketing are working together. Finance and marketing work together.

Small Business Trends: Yeah.

Anand Thaker: But, Brent, how have you seen like a lot of this empathy translate into organizations changing or having to change to meet that demand or perhaps become more connected with the consumers they’ve … may have lost ground with.

Small Business Trends: I think the thing that we hear a lot about digital disruption and digital transformation and kind of the things that move, make things move. Customer adoption is the most disruptive thing out there and it’s the thing that should be at the center of your digital transformation, because as you said, customers are smarter than they every have been. They have more tools at their disposal. They’re demanding that you not only value them for their money, but you value them for their smarts.

Anand Thaker: Absolutely.

Small Business Trends: But one of the more interesting things just happened earlier this week, one of the biggest martech companies of course is Adobe.

Anand Thaker: Right.

Small Business Trends: And what they did with their $1.6 billion announced acquisition of Magento, is basically we’re saying commerce and martech have to be closer together. And this didn’t start with them. This is kind of their answer because Salesforce bought Demandware and CloudCraze, SAP bought Hybris and even well before that, Oracle bought ATG.

Anand Thaker: Mm-hmm (affirmative).

Small Business Trends: As a MarTech expert, what is the importance of this announcement and what does that do to the MarTech landscape overall?

Anand Thaker: I think this is just another add for Adobe who actually in my opinion has been intelligently putting a lot of these things together very silently so, I mean, yes, there’s your traditional press releases, but I have a feeling they’re going to pop this rabbit out of their hat that’s going to be incredible.

We were talking about value at another conversation of ours. You know, they’re adding value of why you would want to need to stick to the Adobe brand. This Magento acquisition, you know, it’s the defacto angle for people to be able to set up ecommerce as you grow out of your say, marketplace version of your store. So, we’re trying to meet the needs of going longer tail into the small business as well, since we’re talking about how much of this new economy is going to be more gig economy to something greater. They want to stay ahead of that and I think that’s one aspect of it. I think all the other companies find that ecommerce and MarTech, or customer data and ecommerce, are extremely powerful together.

Small Business Trends: The theoretical thing you would think is now that they have the Magento-, well it’s not official, but when it’s all totally done. They can put the data that says, all right, not only all this great analytics, but now we know specifically these are the transactions that got closed. We don’t have to go outside now to piece it together. Now we have the actual transaction that we can tie back to. All the efforts you did on your marketing and even on your sales, all of that. So, having it all together, having all the data now makes it even more powerful in addition to giving the people the platform to put it all together. Now, the data’s going to be able to tell you, oh yeah, this stuff really did work.

Anand Thaker: Oh yeah.

Small Business Trends: What if HubSpot bought Shopify? How would that affect things?

Anand Thaker: Makes sense. I don’t want to … there’s no need to really divulge it. I mean, it sounds like a great combination if they ended up doing that. I mean, Shopify has a great, strong community again. The way they operate if you’ve ever been a Shopify customer, they literally are working to help you build your business because they recognize that that would be very beneficial to them. Same MO with HubSpot.

Small Business Trends: I think somebody’s going to have to buy Shopify. I mean, literally. If you want to remain a player at the level of some of the companies that we talked about, I mean I think Shopify, HubSpot is a really great fit because I think there’s a lot of commonality in their customer base. In addition to like I said, some of their philosophies. But it may make even more sense to a company that’s competing with HubSpot to buy Shopify just for that fact.

Anand Thaker: Does Shopify even want to be bought? Right?

Small Business Trends: That’s true too.

Anand Thaker: I still see this trend of, if we’re talking about AI taking over jobs, not all jobs but certainly a lot of the tedious jobs. Certainly going to a gig economy because people don’t work at companies for 30 years. Those baby boomers, right? Gen X’ers, we’re figuring, we’re in the middle of all that right? And then, if that’s all happening, people are going to be starting their own businesses. They’re going to be finding alternate sources of revenue. Shopify is squarely in a great position.

Small Business Trends: There’s like the last man standing at this point.

Anand Thaker: Right.

This article, "Anand Thaker of IntelliPhi: Adobe Acquisition of Magento Reinforces Importance of Martech to Digital Transformation" was first published on Small Business Trends



via Small Business Trends Business Feeds

Anand Thaker of IntelliPhi: Adobe Acquisition of Magento Reinforces Importance of Martech to Digital Transformation

The 2018 Marketing Technology (Martech) Landscape Supergraphic was released last month. And just like last year, we caught up with Anand Thaker, who led the data research for this year’s landscape through his company, IntelliPhi.

Anand shares with us some of his takeaways from this year’s landscape, including certain categories which went away, and why some were added. And with the big news of the week being Adobe’s acquisition of ecommerce platform Magento, we had to ask him what that means for the whole marketing technology category. And does this mean that HubSpot should go after Shopify.

Below is an edited transcript of our conversation. We go into much more detail in the video, so if you’re interested in learning more about what’s driving martech, check it out below — or click on the embedded SoundCloud player.

* * * * *

Marketing Technology Landscape 2018 - The Importance of Martech to Digital Transformation Small Business Trends: Tell us about this year’s landscape.

Anand Thaker: We started off with 37,000 companies that got harvested so, just because you have the data, doesn’t mean you really, really have the knowledge, or the intel. So you really do have to work at it. We did that. The final tally this year was 6,829.

We removed predictive analytics [as a category] all together and we found that the 70%, 70 plus companies that were in there were already found in other parts of the landscape, being applied in some specific need or problem that marketers were being solved. Same reason we didn’t include AI as a category either. That was a lot of questions we got, a lot of complaints that how come you don’t have AI in there. Well, you don’t just use AI for the sake of using AI. It’s being applied.

Small Business Trends: It’s a foundational piece.

Anand Thaker: It’s a capability. It’s a feature. It is … Maybe it’s a major part of it. But, it’s not something you necessarily need to call out.

Small Business Trends: Right.

Anand Thaker: Another thing that came up too, of course with all the privacy matters that have been going around, we have a new category on privacy/data governance that was included. And two dozen companies are immersed in there. That was certainly a new thing. And then we evolved one category from just simply chat and surveys or feedback, moved all of it into customer experience, because that’s really a core component of customer experience, customer success.

Then, the chat component we expanded into chat-bots and live chat. So, this conversational, which is going to be intriguing — the real time nature of that conversation is going to give us both an interesting deep, qualitative and quantitative aspect and understanding of our customers now. And that’s going to be a new flavor of information we never had before.

And it’s now including the aspect of time into the mix, right? At that time, this customer from Amazon was really upset, and they got onto chat and all of a sudden they gave a five star rating at the end, or a happy face you know, at the end of that chat session. Right? That’s an interesting measure of success.

The biggest other piece that came out of the landscape, or the MarTech conference, that we found was this crossed collaboration of the organization. So, if we see that consumers are demanding more on an iterative basis, companies are having to keep pace to be … to stay differentiated. But, also to stay relevant. In order to do that, more companies — enterprise or small businesses — are breaking down the silos between departments.

We have sales as a category. We have customer success as a category. Because while all of those functions may have departments assigned to them, and they all have respective customer touch-points — being able to understand how to connect that journey which clearly has been very disconnected for a great deal of time — connecting that across the board, marketing still seems to be or will be very responsible or have visibility in the experiential part of that across the board. If something goes wrong in legal, guess what? Marketing’s going to be one to have to handle that. Right?

With privacy, guess what? We’ve got legal and marketing now having to work together. Operations and marketing are working together. Finance and marketing work together.

Small Business Trends: Yeah.

Anand Thaker: But, Brent, how have you seen like a lot of this empathy translate into organizations changing or having to change to meet that demand or perhaps become more connected with the consumers they’ve … may have lost ground with.

Small Business Trends: I think the thing that we hear a lot about digital disruption and digital transformation and kind of the things that move, make things move. Customer adoption is the most disruptive thing out there and it’s the thing that should be at the center of your digital transformation, because as you said, customers are smarter than they every have been. They have more tools at their disposal. They’re demanding that you not only value them for their money, but you value them for their smarts.

Anand Thaker: Absolutely.

Small Business Trends: But one of the more interesting things just happened earlier this week, one of the biggest martech companies of course is Adobe.

Anand Thaker: Right.

Small Business Trends: And what they did with their $1.6 billion announced acquisition of Magento, is basically we’re saying commerce and martech have to be closer together. And this didn’t start with them. This is kind of their answer because Salesforce bought Demandware and CloudCraze, SAP bought Hybris and even well before that, Oracle bought ATG.

Anand Thaker: Mm-hmm (affirmative).

Small Business Trends: As a MarTech expert, what is the importance of this announcement and what does that do to the MarTech landscape overall?

Anand Thaker: I think this is just another add for Adobe who actually in my opinion has been intelligently putting a lot of these things together very silently so, I mean, yes, there’s your traditional press releases, but I have a feeling they’re going to pop this rabbit out of their hat that’s going to be incredible.

We were talking about value at another conversation of ours. You know, they’re adding value of why you would want to need to stick to the Adobe brand. This Magento acquisition, you know, it’s the defacto angle for people to be able to set up ecommerce as you grow out of your say, marketplace version of your store. So, we’re trying to meet the needs of going longer tail into the small business as well, since we’re talking about how much of this new economy is going to be more gig economy to something greater. They want to stay ahead of that and I think that’s one aspect of it. I think all the other companies find that ecommerce and MarTech, or customer data and ecommerce, are extremely powerful together.

Small Business Trends: The theoretical thing you would think is now that they have the Magento-, well it’s not official, but when it’s all totally done. They can put the data that says, all right, not only all this great analytics, but now we know specifically these are the transactions that got closed. We don’t have to go outside now to piece it together. Now we have the actual transaction that we can tie back to. All the efforts you did on your marketing and even on your sales, all of that. So, having it all together, having all the data now makes it even more powerful in addition to giving the people the platform to put it all together. Now, the data’s going to be able to tell you, oh yeah, this stuff really did work.

Anand Thaker: Oh yeah.

Small Business Trends: What if HubSpot bought Shopify? How would that affect things?

Anand Thaker: Makes sense. I don’t want to … there’s no need to really divulge it. I mean, it sounds like a great combination if they ended up doing that. I mean, Shopify has a great, strong community again. The way they operate if you’ve ever been a Shopify customer, they literally are working to help you build your business because they recognize that that would be very beneficial to them. Same MO with HubSpot.

Small Business Trends: I think somebody’s going to have to buy Shopify. I mean, literally. If you want to remain a player at the level of some of the companies that we talked about, I mean I think Shopify, HubSpot is a really great fit because I think there’s a lot of commonality in their customer base. In addition to like I said, some of their philosophies. But it may make even more sense to a company that’s competing with HubSpot to buy Shopify just for that fact.

Anand Thaker: Does Shopify even want to be bought? Right?

Small Business Trends: That’s true too.

Anand Thaker: I still see this trend of, if we’re talking about AI taking over jobs, not all jobs but certainly a lot of the tedious jobs. Certainly going to a gig economy because people don’t work at companies for 30 years. Those baby boomers, right? Gen X’ers, we’re figuring, we’re in the middle of all that right? And then, if that’s all happening, people are going to be starting their own businesses. They’re going to be finding alternate sources of revenue. Shopify is squarely in a great position.

Small Business Trends: There’s like the last man standing at this point.

Anand Thaker: Right.

This article, "Anand Thaker of IntelliPhi: Adobe Acquisition of Magento Reinforces Importance of Martech to Digital Transformation" was first published on Small Business Trends



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(TrendHunter.com) Michiel Vandeweert delivers a powerful talk on the value of life, as he exerts a positive outlook as a way of living. Vandeweert is Belgian 19-year-old teen who suffers from a rare genetic disorder...
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Amazon Chime Helps Small Businesses with Web Meetings and Chats

Amazon Chime Web Application for Meetings and Chat Debuts

You can now connect to more devices with Amazon Chime by using the new web application to carry out your meetings and chats.

Amazon Chime Web Application

As long as you have a browser supported device, Amazon (NASDAQ: AMZN) says you can start communicating, even on Linux or ChromeOS platforms, without downloading or installing a client application. And the new feature comes with a pricing model familiar to users of Amazon services — pay-as-you-go.

With more small businesses using video and chat features to talk to their customers, vendors and freelance workers across the world, the pay-as-you-go pricing structure may be a helpful option. And best of all, you are only charged $3 per-day on days you host a meeting, with a cap of $15 for the whole month.

Jeff Barr, Chief Evangelist for Amazon Web Services, writes on the official AWS blog how the decision for the pay-as-you-go pricing model was based on customer feedback. Barr also writes, “Based on historical usage patterns, this will result in an overall price reduction for virtually all Amazon Chime customers.”

The New Web Application

If you want to use Chime on your browser, you go to the web application or click on the link you have been provided to join a meeting.  You don’t need an Amazon Chime account to join a meeting but registered Amazon Chime users can access more features. These include group chats, ad-hoc calls, meeting scheduling, meeting host controls and more. These users can also get notifications to join scheduled meetings with the auto-call feature.

What is Amazon Chime?

Amazon Chime was launched in February 2017 as a real-time unified communications solution which delivers video conferencing, online meetings, calls, and chat through an application in sync across all of your devices.

As Chime continues to sync chats and meetings, users can join on their Android, iOS, Mac and Windows devices while being able to switch between them also.

Flexibility, scalability, low price and the fact no infrastructure is required are all factors making the app popular with users across all budgets.

You can try Amazon Chime free for 30 days with access to all of the features. When the trial period is over, you can still continue to chat and attend meetings at no charge. However, when hosting meetings there will be a charge of $3 per day and a maximum of $15 per month.

Photo via Shutterstock

This article, "Amazon Chime Helps Small Businesses with Web Meetings and Chats" was first published on Small Business Trends



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Virtual Office: Mail Service Only or Full-Fledged Service?

If you find yourself reading this, it’s likely you’ve been considering renting a virtual office for a while. Making the move to a virtual office is a decision that shouldn’t be taken lightly, just as you wouldn’t rent the first physical office your Realtor shows you. For all intents and purposes, the virtual facility you rent will be listed on your website, marketing materials, and government business registration profile.

Businesswoman working in a virtual office

Some CEOs rent a virtual office merely to legitimize the business, receive official mail, and have it forwarded from the virtual location to their actual location. However, that’s not all a virtual office service can offer.…



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Amazon Chime Helps Small Businesses with Web Meetings and Chats

Amazon Chime Web Application for Meetings and Chat Debuts

You can now connect to more devices with Amazon Chime by using the new web application to carry out your meetings and chats.

Amazon Chime Web Application

As long as you have a browser supported device, Amazon (NASDAQ: AMZN) says you can start communicating, even on Linux or ChromeOS platforms, without downloading or installing a client application. And the new feature comes with a pricing model familiar to users of Amazon services — pay-as-you-go.

With more small businesses using video and chat features to talk to their customers, vendors and freelance workers across the world, the pay-as-you-go pricing structure may be a helpful option. And best of all, you are only charged $3 per-day on days you host a meeting, with a cap of $15 for the whole month.

Jeff Barr, Chief Evangelist for Amazon Web Services, writes on the official AWS blog how the decision for the pay-as-you-go pricing model was based on customer feedback. Barr also writes, “Based on historical usage patterns, this will result in an overall price reduction for virtually all Amazon Chime customers.”

The New Web Application

If you want to use Chime on your browser, you go to the web application or click on the link you have been provided to join a meeting.  You don’t need an Amazon Chime account to join a meeting but registered Amazon Chime users can access more features. These include group chats, ad-hoc calls, meeting scheduling, meeting host controls and more. These users can also get notifications to join scheduled meetings with the auto-call feature.

What is Amazon Chime?

Amazon Chime was launched in February 2017 as a real-time unified communications solution which delivers video conferencing, online meetings, calls, and chat through an application in sync across all of your devices.

As Chime continues to sync chats and meetings, users can join on their Android, iOS, Mac and Windows devices while being able to switch between them also.

Flexibility, scalability, low price and the fact no infrastructure is required are all factors making the app popular with users across all budgets.

You can try Amazon Chime free for 30 days with access to all of the features. When the trial period is over, you can still continue to chat and attend meetings at no charge. However, when hosting meetings there will be a charge of $3 per day and a maximum of $15 per month.

Photo via Shutterstock

This article, "Amazon Chime Helps Small Businesses with Web Meetings and Chats" was first published on Small Business Trends



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U.S. Department of Defense Must Work Harder to Include Small Business Contractors, Audit Says

Defense Contracts for Small Businesses too Few

An audit of two Army Contracting Command centers in Redstone, Alabama and Warren, Michigan, revealed The Department of Defense (DOD) must increase its efforts in order to meet small business subcontracting goals.

The DOD Inspector General Audit was carried out in three different branches. One audit was performed on the Army, and two each on the Marine Corps and the Air Force. According to the audit, small businesses may have lost opportunities because protocols were not followed which could have encouraged more small businesses to be part of the federal marketplace.

Defense Contracts for Small Businesses

Small businesses have been specifically included in the federal contract bidding process to both support and encourage growth in communities across the country. Head of the House Small Business Committee U.S. Rep. Sam Graves (R-Missouri) announced in Nov. 2017 his desire to raise the federal government’s contracting goal for small businesses to 25 percent, a two percent increase from the current 23 percent target for contracts to be awarded to small businesses today.

The drive to increase the rate comes after the fed actually did manage to hit its contracting goals for 2017.

In a press release addressing the results of the audit and moving forward, Rep. Stephanie Murphy (D-Florida), Ranking Member of the Contracting and Workforce Subcommittee, said, “The federal procurement process can be a powerful tool for stimulating growth and helping small businesses succeed.  On the Small Business Committee, I’ll continue working to ensure more entrepreneurs can access the federal marketplace and win their fair share of federal work, whether that’s working directly with the U.S. government or as a subcontractor for a larger firm.”

Findings of the Audit

But this year, the Inspector General’s audit reported two Army Contracting Command centers failed to observe the subcontracting plans developed to insure the inclusion of small businesses. Under these plans, prime contractors must make a good-faith effort to ensure they provide small businesses with opportunities for participating in federal contract projects.

The Inspector General found close to half of the contracts it examined failed to meet these requirements, a total of 23 contracts valued at around $915 million.

The two locations awarded six contracts worth $330.7 million without a subcontracting plan in place — or where no subcontracting possibilities existed without a contracting officer’s consent. Another contract valued at $480.3 million didn’t have a monitoring system in place to keep track of a prime contractors’ compliance with subcontracting plans for 11 contracts.

Finally, in the case of six other contracts valued at $103.7 million, small business subcontracting goals were not met and subcontractor goals were misreported.

Photo via Shutterstock

This article, "U.S. Department of Defense Must Work Harder to Include Small Business Contractors, Audit Says" was first published on Small Business Trends



via Small Business Trends Business Feeds

U.S. Department of Defense Must Work Harder to Include Small Business Contractors, Audit Says

Defense Contracts for Small Businesses too Few

An audit of two Army Contracting Command centers in Redstone, Alabama and Warren, Michigan, revealed The Department of Defense (DOD) must increase its efforts in order to meet small business subcontracting goals.

The DOD Inspector General Audit was carried out in three different branches. One audit was performed on the Army, and two each on the Marine Corps and the Air Force. According to the audit, small businesses may have lost opportunities because protocols were not followed which could have encouraged more small businesses to be part of the federal marketplace.

Defense Contracts for Small Businesses

Small businesses have been specifically included in the federal contract bidding process to both support and encourage growth in communities across the country. Head of the House Small Business Committee U.S. Rep. Sam Graves (R-Missouri) announced in Nov. 2017 his desire to raise the federal government’s contracting goal for small businesses to 25 percent, a two percent increase from the current 23 percent target for contracts to be awarded to small businesses today.

The drive to increase the rate comes after the fed actually did manage to hit its contracting goals for 2017.

In a press release addressing the results of the audit and moving forward, Rep. Stephanie Murphy (D-Florida), Ranking Member of the Contracting and Workforce Subcommittee, said, “The federal procurement process can be a powerful tool for stimulating growth and helping small businesses succeed.  On the Small Business Committee, I’ll continue working to ensure more entrepreneurs can access the federal marketplace and win their fair share of federal work, whether that’s working directly with the U.S. government or as a subcontractor for a larger firm.”

Findings of the Audit

But this year, the Inspector General’s audit reported two Army Contracting Command centers failed to observe the subcontracting plans developed to insure the inclusion of small businesses. Under these plans, prime contractors must make a good-faith effort to ensure they provide small businesses with opportunities for participating in federal contract projects.

The Inspector General found close to half of the contracts it examined failed to meet these requirements, a total of 23 contracts valued at around $915 million.

The two locations awarded six contracts worth $330.7 million without a subcontracting plan in place — or where no subcontracting possibilities existed without a contracting officer’s consent. Another contract valued at $480.3 million didn’t have a monitoring system in place to keep track of a prime contractors’ compliance with subcontracting plans for 11 contracts.

Finally, in the case of six other contracts valued at $103.7 million, small business subcontracting goals were not met and subcontractor goals were misreported.

Photo via Shutterstock

This article, "U.S. Department of Defense Must Work Harder to Include Small Business Contractors, Audit Says" was first published on Small Business Trends



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Essence Pro: A Theme that Allows You to Focus on the Essentials

Announcing Essence Pro, a beautiful, clutter-free theme for sites in the health, wellness, and lifestyle niches. Imagined and built by our own Rafal Tomal and Chris Hufnagel, it’s designed for simplicity, both at the exterior and on the back end, allowing you and your readers to focus on the essentials. Some key features include: Customizable
Read More...

The post Essence Pro: A Theme that Allows You to Focus on the Essentials appeared first on Copyblogger.



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They Call the New Consultant – the Sales Charmer

Snake Charmer Business Cartoon

OK, I have to admit, this one makes me nervous.

The idea of a snake charmer influencing a sales graph is fairly good, and it’s a fun visual. But it raises a lot of red flags.

Should the charmer be shaded for ethnicity? Should he not? Is this culturally insensitive somehow? Is it not a big deal?

Seriously, I just want to do a snake charmer joke, but frankly I don’t know how many groups of people I might anger.

I tried my best on this one, but if there’s something I didn’t consider it’s because I don’t know what I don’t know.

Still, it’s kinda funny … I hope.

This article, "They Call the New Consultant – the Sales Charmer" was first published on Small Business Trends



via Small Business Trends Business Feeds

They Call the New Consultant – the Sales Charmer

Snake Charmer Business Cartoon

OK, I have to admit, this one makes me nervous.

The idea of a snake charmer influencing a sales graph is fairly good, and it’s a fun visual. But it raises a lot of red flags.

Should the charmer be shaded for ethnicity? Should he not? Is this culturally insensitive somehow? Is it not a big deal?

Seriously, I just want to do a snake charmer joke, but frankly I don’t know how many groups of people I might anger.

I tried my best on this one, but if there’s something I didn’t consider it’s because I don’t know what I don’t know.

Still, it’s kinda funny … I hope.

This article, "They Call the New Consultant – the Sales Charmer" was first published on Small Business Trends



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How Much Can You Save when Using Virtual Office vs. Physical Office?

The goal of any business is to generate as much revenue as possible while servicing their customers to the very best of their ability. A virtual office is a great way to save tens of thousands of dollars per year in office expenses. Virtual office rental accomplishes this for many businesses by offering a physical office for important meetings, a private place to work as needed, and mail drop off/forwarding that adds a level of professionalism to any business.

Save money on staff

After all, where you reside says a lot to customers about how much value you can offer. Setting up a Virtual Headquarters, you get the prestige of the virtual location you rent, without all the expenses.…



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Obama-Era Union Rules Hit Small Businesses Hardest – But Changes Could be Coming!

Obama Ambush Ruling Hurts Small Business More Than Others

Former President Barack Obama’s labor rules that cut down the time between filing for a union election and the vote have hit small businesses the hardest, The Washington Free Beacon Reports.

Obama’s National Labor Relations Board (NLRB), responsible for overseeing union elections and enforcing labor laws, changed rules governing the process of unionizing the workforce. The changes expedited the election process, cutting down the time business management is notified about an election to when voting begins, from 38 days to 23.

Obama Ambush Ruling

Obama’s “ambush ruling” has appeared to prop up the union success rate in winning elections. Overall, unions are back to winning about 69 percent of elections, which is on par for unions’ historic win rate. Unions usually win elections because they put off petitioning for a vote until they are reasonably sure they can win.

In 2015 after the rule took effect, unions won about three percent more than in 2014. Compared to 2012 and 2013 data, the jump was about 8 percent.

The effect is more pronounced at smaller firms with fewer resources and access to expert labor lawyers. Smaller firms are also less adept at addressing union filings and informing management of labor law.

“Before the rule was changed, the union-win rate for bargaining units with 25 or less people was 69 percent. In the three years since, the win rate went up to 74 percent,” management-side law firm Fisher Phillips’ Steve Bernstein told the Free Beacon.

The NLRB under President Donald Trump has begun reviewing the Obama-era rule changes.

Photo via Shutterstock

This article, "Obama-Era Union Rules Hit Small Businesses Hardest – But Changes Could be Coming!" was first published on Small Business Trends



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