Fighting for Freedom in Science - Kristy Duncan Advocates for Open Discourse with a Talk on Science (TrendHunter.com)

(TrendHunter.com) Kristy Duncan is the Minister of Science and Minister of Sport and Persons with Disabilities for the Government of Canada and in her TED talk on science, the politician underlines the crucial role...
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Sprint Launches the IoT Factory for Small Business

Sprint IoT Factory Launched for Small Business

Making the Internet of Things (IoT) accessible, affordable, and easy to deploy is a great way to bring small businesses into the fold with this technology. With its Sprint (NYSE: S) IoT Factory, the company has developed an IoT platform businesses of any size can leverage to improve their organization or provide IoT enabled services.

Sprint has formed a partnership with myDevices and The Goldie Group to deliver comprehensive IoT solutions. The ready-made boxed units are available in a wide selection of monitoring options across several industries, and with more on the way.

This new IoT approach by Sprint is going to give small business owners access to an industry slated to grow to trillions of dollars in the next 7 to 10 years. According to the McKinsey Global Institute, potential IoT economic impact could range from $3.9 trillion to $11.1 trillion a year by 2025. There is no reason small businesses should miss on this this enormous opportunity.

Ivo Rook, senior vice president for IoT at Sprint, pointed out the importance of harnessing this technology for small businesses owners in a press release. Rook said, “We’re excited about the effect this has on small and medium sized businesses. They can now attain the latest in advanced and secure technology at reasonable costs – with the ease of being able to buy a complete solution from the digital store, having it shipped quickly and installing it themselves within a matter of minutes. That truly drives business forward in an unprecedented manner.”

What is the Internet of Things?

IoT or the Internet of Things is an ecosystem of connected devices with unique identifiers and the ability to transfer data over a network. The devices in the Internet of Things could include a thermostat, vehicle, refrigerator, pacemaker and almost anything else for that matter.

If it can be assigned an IP address, it can be part of the IoT ecosystem. And with the full integration of IPv6 and 5G, there could literally be trillions of devices with their own IP address monitoring everything soon.

How Many Devices are Going to be Connected?

The number is always growing, but it is in the tens of billions of devices. Statista has forecast the number of IoT devices is set to reach 31 billion by 2020 and will go to over 75.4 billion devices by 2025.

The Sprint IoT Factory

In as few as two days, the Sprint Iot Factory will deliver your ready-made package so you can deploy your device without IT or technical expertise. Some of the devices you can get right now include refrigerator temperature monitoring, energy management tools, property monitoring, rodent monitoring and more.

Small business owners running restaurants, grocery stores, rental properties and other businesses can introduce new levels of efficiency with these devices.

Rook added, “From family-owned restaurants, medical companies to heavy equipment fleet operators and everything in between, the Sprint IoT Factory is giving business owners the power to easily enhance operations — using IoT technology to track assets and connect what’s most important to them.”

IoT Business Opportunity

In addition to using the Sprint IoT Factory devices to improve the operations of your business, you can also start providing IoT related services.

Start designing, prototyping and commercializing IoT solutions with myDevices Cayenne with your own branded Box Solutions. This will give you a business opportunity in an industry worth trillions of dollars.

Sprint IoT Factory Launched for Small Business

Image via Shutterstock

This article, "Sprint Launches the IoT Factory for Small Business" was first published on Small Business Trends



RSS Business Feeds

Sprint Launches the IoT Factory for Small Business

Sprint IoT Factory Launched for Small Business

Making the Internet of Things (IoT) accessible, affordable, and easy to deploy is a great way to bring small businesses into the fold with this technology. With its Sprint (NYSE: S) IoT Factory, the company has developed an IoT platform businesses of any size can leverage to improve their organization or provide IoT enabled services.

Sprint has formed a partnership with myDevices and The Goldie Group to deliver comprehensive IoT solutions. The ready-made boxed units are available in a wide selection of monitoring options across several industries, and with more on the way.

This new IoT approach by Sprint is going to give small business owners access to an industry slated to grow to trillions of dollars in the next 7 to 10 years. According to the McKinsey Global Institute, potential IoT economic impact could range from $3.9 trillion to $11.1 trillion a year by 2025. There is no reason small businesses should miss on this this enormous opportunity.

Ivo Rook, senior vice president for IoT at Sprint, pointed out the importance of harnessing this technology for small businesses owners in a press release. Rook said, “We’re excited about the effect this has on small and medium sized businesses. They can now attain the latest in advanced and secure technology at reasonable costs – with the ease of being able to buy a complete solution from the digital store, having it shipped quickly and installing it themselves within a matter of minutes. That truly drives business forward in an unprecedented manner.”

What is the Internet of Things?

IoT or the Internet of Things is an ecosystem of connected devices with unique identifiers and the ability to transfer data over a network. The devices in the Internet of Things could include a thermostat, vehicle, refrigerator, pacemaker and almost anything else for that matter.

If it can be assigned an IP address, it can be part of the IoT ecosystem. And with the full integration of IPv6 and 5G, there could literally be trillions of devices with their own IP address monitoring everything soon.

How Many Devices are Going to be Connected?

The number is always growing, but it is in the tens of billions of devices. Statista has forecast the number of IoT devices is set to reach 31 billion by 2020 and will go to over 75.4 billion devices by 2025.

The Sprint IoT Factory

In as few as two days, the Sprint Iot Factory will deliver your ready-made package so you can deploy your device without IT or technical expertise. Some of the devices you can get right now include refrigerator temperature monitoring, energy management tools, property monitoring, rodent monitoring and more.

Small business owners running restaurants, grocery stores, rental properties and other businesses can introduce new levels of efficiency with these devices.

Rook added, “From family-owned restaurants, medical companies to heavy equipment fleet operators and everything in between, the Sprint IoT Factory is giving business owners the power to easily enhance operations — using IoT technology to track assets and connect what’s most important to them.”

IoT Business Opportunity

In addition to using the Sprint IoT Factory devices to improve the operations of your business, you can also start providing IoT related services.

Start designing, prototyping and commercializing IoT solutions with myDevices Cayenne with your own branded Box Solutions. This will give you a business opportunity in an industry worth trillions of dollars.

Sprint IoT Factory Launched for Small Business

Image via Shutterstock

This article, "Sprint Launches the IoT Factory for Small Business" was first published on Small Business Trends



via Small Business Trends Business Feeds

The Seduction of Fascism - Yuvah Noah Harari's Talk on Fascism Explains the Impeding Dangers of It (TrendHunter.com)

(TrendHunter.com) Yuvah Noah Harari — a historian and an author, known for his book ‘Homo Deus,' delivers a talk on fascism that first explains how the technology age can call for its return and then...
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How to Compete Against Offshore Manufacturing — Especially in China

How to Compete Against Offshore Manufacturers -- Especially in China

Today’s global economy offers more opportunities than ever to small businesses. But for U.S. manufacturers specifically, it also has led to more competition than ever.

Offshore manufacturers, particularly those in China, have been able to produce products at a fraction of the cost that those same products require in the U.S. In fact, about 5 million U.S. manufacturing jobs were offshored between 2001 and 2011, with a third of those going to China. That shift has slowed in recent years, but U.S. manufacturers still face higher labor and operations costs and other challenges due to offshore competition.

How to Compete Against Offshore Manufacturers

But this doesn’t mean your manufacturing business can’t compete on a global level. Here are some tips on how to compete agaist offshore manufacturers, even as a small business.

Don’t Try to Compete on Price

Customers love a great deal. But the fact of the matter is that you simply can’t compete with manufacturers from China and select other countries when it comes to price. So don’t cut yourself short by attempting to play that game.

Andrew Clarke, founder and president of consulting firm Ground Floor Partners said in an email interview with Small Business Trends, “Many foreign countries have much looser standards when it comes to labor and the environment. When you have to pay unskilled or semi-skilled workers $12 an hour plus insurance, taxes and some benefits here, but a competitor can pay $3.00 per hour (or less) in another country, it is hard to compete.”

Label Products as “Made in America”

If you sell to customers in the U.S., make sure they know your products are made domestically. Plenty of consumers will be willing to pay extra in those cases due to pride and perceptions about quality.

Clarke says, “That carries a lot of weight in the United States. The key is to back up the claim with reality. Some companies manufacture everything overseas and then assemble the components in the United States, but claim they are made in America. That is not being totally honest.”

Focus on Quality

Customers are also often willing to pay a bit more for products that are made with quality parts or ingredients. So be specific in your labeling and marketing materials about exactly what it is that sets your products apart from the competition.

Clarke says, “The domestic end product might look exactly the same as the foreign product, but the components, materials and processing are probably held to higher standards in the US. For example, no melamine in the food. No insecticides in the produce. Etc”

Get Certified

Certifications like those from the USDA, EPA and CPSC are made to indicate specific levels of quality, testing and performance. Customers tend to trust these third parties more than your own marketing claims. So it can offer some extra weight behind your own quality claims.

Clarke adds, “Do you have a LEED certified facility? Is your final product USDA certified organic? Certifications give people confidence about quality, care and safety.”

Connect with the Community

“Buy local” has become a popular sentiment that can stretch beyond the corner store or farmers market. In the area where your business operates, you can get involved with charitable groups or civic organizations, sponsor local initiatives, or simply provide an open and active presence in the community. This can help you appeal to those in your own backyard as well as others throughout the country who look to do business with socially conscious companies.

Clarke says, “Emphasize how well you treat your workers and what you do for the local community. For example, give real or virtual tours of your manufacturing facilities to show people how clean and safe the work environment is. Sponsor local park cleanups. Sponsor events at local non-profit fundraisers.”

Focus on Service

Another way you can set your business apart is by creating a great customer experience. If you can’t compete with others on price, then you need to give customers a reason to pay extra in order to buy your products. Quality is one major standout, but service is another. So focus on creating a really exceptional experience that will keep customers coming back again and again.

Clarke says, “Emphasize customer service, transparency, reliability, delivery times, or time between initial order and final product delivery.”

Photo via Shutterstock

This article, "How to Compete Against Offshore Manufacturing — Especially in China" was first published on Small Business Trends



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How to Compete Against Offshore Manufacturing — Especially in China

How to Compete Against Offshore Manufacturers -- Especially in China

Today’s global economy offers more opportunities than ever to small businesses. But for U.S. manufacturers specifically, it also has led to more competition than ever.

Offshore manufacturers, particularly those in China, have been able to produce products at a fraction of the cost that those same products require in the U.S. In fact, about 5 million U.S. manufacturing jobs were offshored between 2001 and 2011, with a third of those going to China. That shift has slowed in recent years, but U.S. manufacturers still face higher labor and operations costs and other challenges due to offshore competition.

How to Compete Against Offshore Manufacturers

But this doesn’t mean your manufacturing business can’t compete on a global level. Here are some tips on how to compete agaist offshore manufacturers, even as a small business.

Don’t Try to Compete on Price

Customers love a great deal. But the fact of the matter is that you simply can’t compete with manufacturers from China and select other countries when it comes to price. So don’t cut yourself short by attempting to play that game.

Andrew Clarke, founder and president of consulting firm Ground Floor Partners said in an email interview with Small Business Trends, “Many foreign countries have much looser standards when it comes to labor and the environment. When you have to pay unskilled or semi-skilled workers $12 an hour plus insurance, taxes and some benefits here, but a competitor can pay $3.00 per hour (or less) in another country, it is hard to compete.”

Label Products as “Made in America”

If you sell to customers in the U.S., make sure they know your products are made domestically. Plenty of consumers will be willing to pay extra in those cases due to pride and perceptions about quality.

Clarke says, “That carries a lot of weight in the United States. The key is to back up the claim with reality. Some companies manufacture everything overseas and then assemble the components in the United States, but claim they are made in America. That is not being totally honest.”

Focus on Quality

Customers are also often willing to pay a bit more for products that are made with quality parts or ingredients. So be specific in your labeling and marketing materials about exactly what it is that sets your products apart from the competition.

Clarke says, “The domestic end product might look exactly the same as the foreign product, but the components, materials and processing are probably held to higher standards in the US. For example, no melamine in the food. No insecticides in the produce. Etc”

Get Certified

Certifications like those from the USDA, EPA and CPSC are made to indicate specific levels of quality, testing and performance. Customers tend to trust these third parties more than your own marketing claims. So it can offer some extra weight behind your own quality claims.

Clarke adds, “Do you have a LEED certified facility? Is your final product USDA certified organic? Certifications give people confidence about quality, care and safety.”

Connect with the Community

“Buy local” has become a popular sentiment that can stretch beyond the corner store or farmers market. In the area where your business operates, you can get involved with charitable groups or civic organizations, sponsor local initiatives, or simply provide an open and active presence in the community. This can help you appeal to those in your own backyard as well as others throughout the country who look to do business with socially conscious companies.

Clarke says, “Emphasize how well you treat your workers and what you do for the local community. For example, give real or virtual tours of your manufacturing facilities to show people how clean and safe the work environment is. Sponsor local park cleanups. Sponsor events at local non-profit fundraisers.”

Focus on Service

Another way you can set your business apart is by creating a great customer experience. If you can’t compete with others on price, then you need to give customers a reason to pay extra in order to buy your products. Quality is one major standout, but service is another. So focus on creating a really exceptional experience that will keep customers coming back again and again.

Clarke says, “Emphasize customer service, transparency, reliability, delivery times, or time between initial order and final product delivery.”

Photo via Shutterstock

This article, "How to Compete Against Offshore Manufacturing — Especially in China" was first published on Small Business Trends



via Small Business Trends Business Feeds

10 Things You’re Missing Out on by Using a Personal Email Account to Do Your Email Marketing

Sponsored Post

Why Use an Email Marketing Service? Here's 10 Reasons

If you’re like a lot of small businesses and organizations, you may be using a personal email account — like Gmail, Outlook, AOL, or Yahoo — to communicate with a group of email contacts.

Chances are you’ve also noticed some limitations in what you can and can’t do with a personal email account.

One of the biggest limitations of using a personal account is in the design of your emails.

If you’re not a professional designer, it’s tough to create emails that actually match your brand and make your business look professional.

Other limitations include:

  • Problems getting messages delivered: Has anyone ever told you they didn’t receive your email? Sending mass emails from a personal account can result in more emails being sent to the spam folder.
  • Difficulty keeping track of your email contacts: Manually keeping track of new email addresses and people who have asked to be taken off your list can cause headaches and take up hours of your time.
  • No understanding of who opened an email or clicked a link: You hope your emails are getting opened and read, but personal accounts don’t provide that information.

Email marketing services like Constant Contact are built to make it easy to create beautiful emails that drive real business results.

They have the tools you need to manage your email contacts and provide in-depth reporting tools to track important metrics like opens, clicks, and shares for your emails.

They also provide tools and training to help you stay compliant with important email laws, which are easy to violate if you’re trying to do marketing from a personal email account.

One of the best ways to see how an email marketing service can benefit your business is to try it for yourself.

You can try Constant Contact free for 60 days.

Still have questions about why an email marketing service is right for you? Here are 10 things you’re missing out on by not using a service for your email marketing.

1. You’re not prepared to send bulk emails

Many email accounts and most Internet Service Providers (ISPs) limit the number of emails that you can send at one time. This means that as your email database grows, you could run into more and more problems with getting your emails delivered.

Email providers like Constant Contact work diligently to maintain strong relationships with ISPs and establish reputations for sending permission-based emails.  As a result, our customers see more of their emails delivered to their recipients’ inboxes, and less emails in the spam folder.

2. You’re putting relationships at risk

When someone joins your email list, they trust you to protect their information. They also trust that you’ll respect their privacy and give them the option to opt-out.

But as hard as you try to fulfill these obligations to your audience, when sending email using Outlook or another email account, mistakes can happen. Perhaps the biggest mistake is exposing your entire list in the To: line of your email.

Another mistake is failing to offer an easy way to unsubscribe. This can not only damage your reputation as a business, but can also put you at risk of violating email laws, which require an unsubscribe link in every message you send out.

3. You can’t host and manage your list from one location

An email marketing service hosts your email list and automatically performs critical list management functions. These functions include sign-up for new subscribers, editing capabilities so that subscribers can edit their own profiles, and the ability to unsubscribe with one click.

An email service will also manage bounced emails for you, differentiating between reasons for the bounce (including full mailbox, vacation message, non-existent address or blocked).

4. You’re on your own

Email marketing services like Constant Contact are built to make it quick and easy to do email marketing for your small business.

If you’re switching from a personal email account, we’ll give you the tools and training to help you get started — from uploading your existing email contacts to setting up your first email campaign.

If you do run into any problems or have questions about how to improve the look of your emails, simply pick up the phone and give us a call. Our award-winning support team is committed to your success.

5. You’re unable to deliver emails in the right format

Emails can display differently, based on the email client and device a recipient is using.

With an email service like Constant Contact, you’re able to send both a text and HTML version of each message you send out. This means that your emails will be delivered to your subscribers in the correct format every time.

In comparison, your email account can’t tell which email format each recipient is able to receive — which can make your email unreadable or send it to the spam folder.

6. You can’t create professional-looking emails that match your brand

With an email marketing service, you’ll have access to hundreds of professionally-designed email templates that make it easy to create great looking emails.

We handle the design work for you — you just need to customize the template with your colors and branding, choose the images you’d like to include, and add your content. These templates will make your message look great in any inbox, whether someone is reading on a desktop or a mobile device.

Check out these 30 examples of the types of emails you can send out.

7. You can’t protect yourself from delivery problems

A good email marketing service maintains strong permission policies and has an active anti-blocking team working with ISPs on your behalf to ensure that your email is delivered.

At Constant Contact, we monitor all outgoing email to ensure that all major ISPs and corporate domains are successfully accepting your email. If there is a “blip” on the receiver’s end when your email campaign is being sent, an email marketing service makes continued attempts to send your email while quickly addressing the problem with the ISP.

8. You can’t see who opened or clicked

Using an email marketing service like Constant Contact gives you access to in-depth reporting to see key metrics like emails sent, opened, who opened, who clicked through, and which links they clicked on. You’re also able to see important details like spam reports, bounces, and opt-outs.

This will allow you to see what’s working and identify opportunities to make improvements, or identify potential issues that could put your business at risk.

9. You don’t have the newest tools and features

Here at Constant Contact, we have a team of people who are focused on staying on top of the latest trends in the industry. We provide regular updates and new features to enhance functionality, comply with the law, and optimize email delivery though ISPs.

In addition, we are members of groups like The Email Service Provider Coalition (ESPC). The goal of the ESPC is to provide unique and effective spam-fighting solutions that will optimize your email delivery and response and minimize the spam in your subscribers’ inbox.

10. You could be breaking the law

You don’t have the time or resources to stay up-to-date with the latest email laws and regulations. Unfortunately, if you’ve been using a personal email account to send your marketing emails, there’s a good chance you’re already in violation of some important laws like Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM) and the Canadian Anti-Spam Legislation (CASL).

Email marketing services like Constant Contact are responsible for ensuring that your emails are compliant with these legislations. We provide the tools you need to follow the laws, and let you know when there’s a change that could impact your business.

Don’t wait to make the switch.

Email marketing is the most effective marketing tool available to small businesses today.

Consider the following:

  • 91 percent of U.S. adults like to receive promotional emails from the companies they do business with. (MarketingSherpa)
  • 66 percent of consumers have made a purchase based on an email marketing message they’ve received (Direct Marketing Association)
  • Email is almost 40 times more effective than Facebook and Twitter combined in helping your business attract new customer (McKinsey)

Photo via Constant Contact

This article, "10 Things You’re Missing Out on by Using a Personal Email Account to Do Your Email Marketing" was first published on Small Business Trends



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10 Things You’re Missing Out on by Using a Personal Email Account to Do Your Email Marketing

Sponsored Post

Why Use an Email Marketing Service? Here's 10 Reasons

If you’re like a lot of small businesses and organizations, you may be using a personal email account — like Gmail, Outlook, AOL, or Yahoo — to communicate with a group of email contacts.

Chances are you’ve also noticed some limitations in what you can and can’t do with a personal email account.

One of the biggest limitations of using a personal account is in the design of your emails.

If you’re not a professional designer, it’s tough to create emails that actually match your brand and make your business look professional.

Other limitations include:

  • Problems getting messages delivered: Has anyone ever told you they didn’t receive your email? Sending mass emails from a personal account can result in more emails being sent to the spam folder.
  • Difficulty keeping track of your email contacts: Manually keeping track of new email addresses and people who have asked to be taken off your list can cause headaches and take up hours of your time.
  • No understanding of who opened an email or clicked a link: You hope your emails are getting opened and read, but personal accounts don’t provide that information.

Email marketing services like Constant Contact are built to make it easy to create beautiful emails that drive real business results.

They have the tools you need to manage your email contacts and provide in-depth reporting tools to track important metrics like opens, clicks, and shares for your emails.

They also provide tools and training to help you stay compliant with important email laws, which are easy to violate if you’re trying to do marketing from a personal email account.

One of the best ways to see how an email marketing service can benefit your business is to try it for yourself.

You can try Constant Contact free for 60 days.

Still have questions about why an email marketing service is right for you? Here are 10 things you’re missing out on by not using a service for your email marketing.

1. You’re not prepared to send bulk emails

Many email accounts and most Internet Service Providers (ISPs) limit the number of emails that you can send at one time. This means that as your email database grows, you could run into more and more problems with getting your emails delivered.

Email providers like Constant Contact work diligently to maintain strong relationships with ISPs and establish reputations for sending permission-based emails.  As a result, our customers see more of their emails delivered to their recipients’ inboxes, and less emails in the spam folder.

2. You’re putting relationships at risk

When someone joins your email list, they trust you to protect their information. They also trust that you’ll respect their privacy and give them the option to opt-out.

But as hard as you try to fulfill these obligations to your audience, when sending email using Outlook or another email account, mistakes can happen. Perhaps the biggest mistake is exposing your entire list in the To: line of your email.

Another mistake is failing to offer an easy way to unsubscribe. This can not only damage your reputation as a business, but can also put you at risk of violating email laws, which require an unsubscribe link in every message you send out.

3. You can’t host and manage your list from one location

An email marketing service hosts your email list and automatically performs critical list management functions. These functions include sign-up for new subscribers, editing capabilities so that subscribers can edit their own profiles, and the ability to unsubscribe with one click.

An email service will also manage bounced emails for you, differentiating between reasons for the bounce (including full mailbox, vacation message, non-existent address or blocked).

4. You’re on your own

Email marketing services like Constant Contact are built to make it quick and easy to do email marketing for your small business.

If you’re switching from a personal email account, we’ll give you the tools and training to help you get started — from uploading your existing email contacts to setting up your first email campaign.

If you do run into any problems or have questions about how to improve the look of your emails, simply pick up the phone and give us a call. Our award-winning support team is committed to your success.

5. You’re unable to deliver emails in the right format

Emails can display differently, based on the email client and device a recipient is using.

With an email service like Constant Contact, you’re able to send both a text and HTML version of each message you send out. This means that your emails will be delivered to your subscribers in the correct format every time.

In comparison, your email account can’t tell which email format each recipient is able to receive — which can make your email unreadable or send it to the spam folder.

6. You can’t create professional-looking emails that match your brand

With an email marketing service, you’ll have access to hundreds of professionally-designed email templates that make it easy to create great looking emails.

We handle the design work for you — you just need to customize the template with your colors and branding, choose the images you’d like to include, and add your content. These templates will make your message look great in any inbox, whether someone is reading on a desktop or a mobile device.

Check out these 30 examples of the types of emails you can send out.

7. You can’t protect yourself from delivery problems

A good email marketing service maintains strong permission policies and has an active anti-blocking team working with ISPs on your behalf to ensure that your email is delivered.

At Constant Contact, we monitor all outgoing email to ensure that all major ISPs and corporate domains are successfully accepting your email. If there is a “blip” on the receiver’s end when your email campaign is being sent, an email marketing service makes continued attempts to send your email while quickly addressing the problem with the ISP.

8. You can’t see who opened or clicked

Using an email marketing service like Constant Contact gives you access to in-depth reporting to see key metrics like emails sent, opened, who opened, who clicked through, and which links they clicked on. You’re also able to see important details like spam reports, bounces, and opt-outs.

This will allow you to see what’s working and identify opportunities to make improvements, or identify potential issues that could put your business at risk.

9. You don’t have the newest tools and features

Here at Constant Contact, we have a team of people who are focused on staying on top of the latest trends in the industry. We provide regular updates and new features to enhance functionality, comply with the law, and optimize email delivery though ISPs.

In addition, we are members of groups like The Email Service Provider Coalition (ESPC). The goal of the ESPC is to provide unique and effective spam-fighting solutions that will optimize your email delivery and response and minimize the spam in your subscribers’ inbox.

10. You could be breaking the law

You don’t have the time or resources to stay up-to-date with the latest email laws and regulations. Unfortunately, if you’ve been using a personal email account to send your marketing emails, there’s a good chance you’re already in violation of some important laws like Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM) and the Canadian Anti-Spam Legislation (CASL).

Email marketing services like Constant Contact are responsible for ensuring that your emails are compliant with these legislations. We provide the tools you need to follow the laws, and let you know when there’s a change that could impact your business.

Don’t wait to make the switch.

Email marketing is the most effective marketing tool available to small businesses today.

Consider the following:

  • 91 percent of U.S. adults like to receive promotional emails from the companies they do business with. (MarketingSherpa)
  • 66 percent of consumers have made a purchase based on an email marketing message they’ve received (Direct Marketing Association)
  • Email is almost 40 times more effective than Facebook and Twitter combined in helping your business attract new customer (McKinsey)

Photo via Constant Contact

This article, "10 Things You’re Missing Out on by Using a Personal Email Account to Do Your Email Marketing" was first published on Small Business Trends



via Small Business Trends Business Feeds

4 Ways for Startup Trucking Companies to Reduce Costs

Many entrepreneurs are starting to see the value of operating a business within the industry of truck driving. However, startup companies suffer from high failure rates, and new establishments survive on thin profit margins. On top of that, the trucker’s ongoing requirement to maintain equipment, buy fuel and do payroll can sometimes leave the short-term fiscal strength of a company in a precarious state.

Trucking business opportunities

So how does a business owner plan for growth in such a tumultuous situation? Increasing loads/deliveries could be an option, but it comes with the risk of employees getting infuriated from the increased workload. Luckily, a better solution exists.…



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What is CIBIL Score and How to Improve Your CIBIL Score?

Does the word CIBIL score ring any bell? Do you know what it is? Or why does it matter to you? Well, read on!

CIBIL score refers to 3 numerical digits which signify the credit history effectiveness of an individual. CIBIL stands for Credit Information Bureau (India) Limited who prepares a Credit Information Report (CIR) for every individual.

CIBIL score

This score is essential to evaluate and approve loan applications.

A Brief Intro

Founded in 2000, CIBIL is India’s first Credit Information Company. It is also known as the Credit Bureau and is regulated under the Credit Information Companies Regulation Act, 2005. By providing fair ratings to each individual, they play a major role in preventing loan risks.…



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How to Spot a Phishing Email or Fake Landing Page and Save Your Business (INFOGRAPHIC)

How to Spot a Phishing Email and Fake Landing Page (INFOGRAPHIC)

Are you sure that email from FedEx is actually from FedEx?

A major problem for small businesses is recognizing phishing emails. Oftentimes, hackers trick employees into clicking malware infected zip files and malicious links in emails that redirect to fake landing pages. This type of cybercrime involving sending fraudulent emails that appear to come from a reputable company with the aim to steal financial and confidential information is known as phishing — and it’s a real threat.

Phishing Email Threats

According to a 2018 Data Breach Investigations Report by Verizon, almost half of malware (49 percent) is installed via email. This is because a large percent of people in the workplace cannot identify a phishing email. Since people cannot identify phishing emails, simple errors generate a significant percentage of data breaches, reports Verizon.

“Ignore the stereotype of sophisticated cybercriminals targeting billion-dollar businesses,” Verizon writes in its report. “Most attacks are opportunistic and target not the wealthy or famous, but the unprepared.”

If you and your employees don’t know how to identify a phishing email, your business is at risk. Everyone needs to know how to spot a phishing email and play their part in avoiding the threat.

How to Spot a Phishing Email

Some of the most common ways to spot a phishing email include:

  1. Fake email addresses: Phishing emails use fake email addresses that imitate a known brand, such as PeyPal@info.com or ApplePaySupport@fasteb.com.
  2. Impersonal messages: Phishing emails don’t address you by your name. Instead, they use general addresses like “Dear Apple User.”
  3. Fear tactics: Phishing emails use scare tactics like threats to close accounts to create a sense of urgency and cause you to make hasty or impulsive decisions that can prove disastrous.

If you click on a link in an email (or on a website) taking you to a landing page, inspect the page to see if it is a genuine landing page or a fake one.

How to Spot a Fake Landing Page

Some of the things to look out for to determine if a landing page is fake include:

  1. Incorrect website address: Fake landing pages attempt to mimic the web address of a legitimate company, but errors such as misspellings and unsecure connections denote a phishing scam.
  2. Missing navigation and footer: Fake landing pages are often bare-bones, sometimes missing both the header and footer in the web page.
  3. Information collection: Fake landing pages will almost always include some type of information collection form that deviates slightly from the company’s legitimate landing page.

If you are not sure a landing page or email belongs to a legitimate company, don’t click links, confirm your personal data or download file attachments from it.

More Tips to Recognize Phishing Scams – Infographic

Varonis Systems, Inc., which provides solutions to protect data from insider threats and cyberattacks, offers additional tips to recognize phishing scams. Check out the infographic they created below for more ways to identify a phishing email and things to look out for in a fake landing page:

How to Spot a Phishing Email and Fake Landing Page (INFOGRAPHIC)

Image: Varonis

This article, "How to Spot a Phishing Email or Fake Landing Page and Save Your Business (INFOGRAPHIC)" was first published on Small Business Trends



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How to Spot a Phishing Email or Fake Landing Page and Save Your Business (INFOGRAPHIC)

How to Spot a Phishing Email and Fake Landing Page (INFOGRAPHIC)

Are you sure that email from FedEx is actually from FedEx?

A major problem for small businesses is recognizing phishing emails. Oftentimes, hackers trick employees into clicking malware infected zip files and malicious links in emails that redirect to fake landing pages. This type of cybercrime involving sending fraudulent emails that appear to come from a reputable company with the aim to steal financial and confidential information is known as phishing — and it’s a real threat.

Phishing Email Threats

According to a 2018 Data Breach Investigations Report by Verizon, almost half of malware (49 percent) is installed via email. This is because a large percent of people in the workplace cannot identify a phishing email. Since people cannot identify phishing emails, simple errors generate a significant percentage of data breaches, reports Verizon.

“Ignore the stereotype of sophisticated cybercriminals targeting billion-dollar businesses,” Verizon writes in its report. “Most attacks are opportunistic and target not the wealthy or famous, but the unprepared.”

If you and your employees don’t know how to identify a phishing email, your business is at risk. Everyone needs to know how to spot a phishing email and play their part in avoiding the threat.

How to Spot a Phishing Email

Some of the most common ways to spot a phishing email include:

  1. Fake email addresses: Phishing emails use fake email addresses that imitate a known brand, such as PeyPal@info.com or ApplePaySupport@fasteb.com.
  2. Impersonal messages: Phishing emails don’t address you by your name. Instead, they use general addresses like “Dear Apple User.”
  3. Fear tactics: Phishing emails use scare tactics like threats to close accounts to create a sense of urgency and cause you to make hasty or impulsive decisions that can prove disastrous.

If you click on a link in an email (or on a website) taking you to a landing page, inspect the page to see if it is a genuine landing page or a fake one.

How to Spot a Fake Landing Page

Some of the things to look out for to determine if a landing page is fake include:

  1. Incorrect website address: Fake landing pages attempt to mimic the web address of a legitimate company, but errors such as misspellings and unsecure connections denote a phishing scam.
  2. Missing navigation and footer: Fake landing pages are often bare-bones, sometimes missing both the header and footer in the web page.
  3. Information collection: Fake landing pages will almost always include some type of information collection form that deviates slightly from the company’s legitimate landing page.

If you are not sure a landing page or email belongs to a legitimate company, don’t click links, confirm your personal data or download file attachments from it.

More Tips to Recognize Phishing Scams – Infographic

Varonis Systems, Inc., which provides solutions to protect data from insider threats and cyberattacks, offers additional tips to recognize phishing scams. Check out the infographic they created below for more ways to identify a phishing email and things to look out for in a fake landing page:

How to Spot a Phishing Email and Fake Landing Page (INFOGRAPHIC)

Image: Varonis

This article, "How to Spot a Phishing Email or Fake Landing Page and Save Your Business (INFOGRAPHIC)" was first published on Small Business Trends



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How to Fix 5 Conversion-Killing Copywriting Mistakes

A sales page lies at the end of the conversion path. When a prospect arrives on that page, it’s the result of a lot of planning and hard work. So the next part really sucks. Because most of those visitors will leave the page without buying anything. Fortunately — a small silver lining — there
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The post How to Fix 5 Conversion-Killing Copywriting Mistakes appeared first on Copyblogger.



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Moonlighting Doesn’t Impact Your Employee’s Job Performance, Study Says

This is the Biggest Downside of a Second Job

People who hold two jobs, otherwise known as “moonlighters,” are just as engaged and productive in the workplace as their colleagues who have one job. However, moonlighters are likely to sacrifice personal time and family as a result, says a new study from Ball State University.

Bryan Webster, a management professor at Ball State University led a multi-university research group that recently published the study Is Holding Two Jobs Too Much? An Examination of Dual Job Holders (PDF) in Springer’s Journal of Business and Psychology.

The study challenges the commonly-held notion that people who “moonlight” are not as focused or dedicated as those with only one job. Before this study, little research had been done on moonlighters’ job performances and productivity, even though the U.S. Bureau of Labor Statistics found 7.2 million Americans had two jobs in 2016.

Downside of a Second Job

According to the U.S. Bureau of Labor Statistics, people with two jobs work an average of 46.8 hours, which is significantly more hours compared to the 38.6 hours per week an average American employee works. According to the study, neither small businesses or larger companies need policies to keep their employees from taking on second jobs, since it is not in fact harmful to their work performance. The downside, however, is that spending so many hours away from home can cause family strife.

“In general, it appears that dual jobholders are able to perform as adequately as their single jobholding counterparts,” said Webster. “However, dual jobholders reported higher levels of work-family conflict as compared to single job employees.”

This study is among the first to challenge the popular notion holding two jobs can reduce employees’ productivity. While this study disproves the notion, Webster advises small businesses and companies to enact policies to help dual jobholders strike a healthy balance between work and life.

Photo via Shutterstock

This article, "Moonlighting Doesn’t Impact Your Employee’s Job Performance, Study Says" was first published on Small Business Trends



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