IHOP — Make That IHOB — Gets Flame Broiled Over Rebranding

IHOP Rebrand: IHOP -- Make That IHOB -- Gets Flame Broiled Over Rebranding

The International House of Pancakes (IHOP) decided to change its name to IHOb (the “b” stands for burgers”) to roll out seven new meat sandwiches its adding to the menu, and America’s fast food establishments are broiling the restaurant for it.

IHOP Rebrand

IHOP dropped the new acronym slip publicly last week, sparking widespread speculation as to what the “b” stands for in the rejiggered name. People didn’t have to wait for a long time to find out. The stalwart of pancake restaurants released a video Monday morning letting hungry Americans know that the “b” stands for burgers.

Other establishments known for burgers (not pancakes) took immediate notice.

Texas-based Whataburger came out swinging Monday, claiming they love their pancakes but they would never switch their name to “Whatapancake.”

Fast food chain Wendy’s said they aren’t afraid of IHOP’s move, because a place that thinks making pancakes is too hard isn’t going to craft up delicious burgers.

Twitter users also chimed in, largely throwing disapproval, some praise and a few jokes IHOP’s way.

Photo via Shutterstock

This article, "IHOP — Make That IHOB — Gets Flame Broiled Over Rebranding" was first published on Small Business Trends



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