Nike’s controversial new ad

“Republicans buy sneakers too.” That is what Michael Jordan, Nike’s best-known and famously apolitical endorser, is said to have quipped in the 1990s. That was then. On September 3rd Colin Kaepernick, a former quarterback for the San Francisco 49ers (pictured), tweeted an image from a new campaign for the firm. In 2016 Mr Kaepernick began kneeling during America’s national anthem to protest against racial injustice. Other players copied him. President Donald Trump has demanded they be fired; this week he attacked Nike’s new ad. His supporters posted videos of themselves burning Nike trainers, and the firm’s share price fell by 3%. The controversy may help bury another: this year accusations that Nike was a boys’ club led to layoffs of senior managers. And Nike is betting that even as it alienates some consumers, it will win more.

via Business Feeds

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