All You Need to Know About Account-based Sales and Marketing

ABS stands for Always Be Selling – everyone knows that, right? After all, if you relax on your sales strategy for even a moment, your customers could forget you, your competition could gain an edge, and your business could fold completely. But, while you should continue to practice sales, you should also know that there is a lesser-known meaning of that business-related acronym: account-based selling.

Account-based sales - B2B sales

Account-based selling or ABS is a sales strategy that targets specific customers (called accounts), learns about them in-depth and predicts which accounts will be most receptive to making purchases after which sales tactics. If you have mastered the art of Always Be Selling, it might be time for you to learn a little more about the other ABS.…

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