Building a Strong Brand Identity: The Key to Small Business Branding Success

If you want your business to succeed, one of the things you need to take seriously is branding. Your company’s unique identity is what sets it apart from everyone else, a representation of your story and goals to your customers. Take Dunkin Donuts’ latest rebranding, for instance — dropping the word “Donuts” from their name. This is their effort to show their vision of becoming the “store of the future.” As a customer, you will not go to Dunkin just for their donuts anymore, but for their coffee, sandwiches, and shakes as well.

As a small business, your job to create the kind of identity that differentiates you from everyone else may be challenging.…



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