Sole Proprietors: How to Appear Bigger to Your Future Clients and Partners?

“The bigger the better” is a phrase we’re all familiar with. It’s true too, no matter how much many of us wish it weren’t so. The first thing you’re supposed to do when you see a bear in the woods is to lift your arms high, puff up your chest as big as you can, and yell as loud as your voice box will allow. Many in the animal kingdom have also learned this trick, such as the peacock who use their massive tail feathers to make themselves appear bigger to predators, and each other.

Appear bigger to clients

As humans, we’re told to “fake it til’ you make it” because it’s a well-known fact that if you can effectively pull off looking the part of a big shot, you might just get lucky enough to actually make it to the big time.…

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