Is High-Quality Video Production a Critical Factor in Advertising?

Do companies really need to spend hundreds of thousands of dollars on production to create quality videos for advertising? Furthermore, does a more expensive advertisement actually provide a greater return? As a software company designed to help companies grow using video, the team here at Wistia had to find out.

Video production crew

So, we decided to perform an experiment: We commissioned an ad agency to create three ads, for the same product, with budgets of $1,000, $10,000 and $100,000. Thus, the One, Ten, One Hundred campaign and docuseries was born.

One, Ten, One Hundred takes a good hard look at the impact different budgets have on production quality; this campaign ended up being a huge creative challenge—and a lot of fun!…

The post Is High-Quality Video Production a Critical Factor in Advertising? appeared first on SMALL BUSINESS CEO.



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