Fortnite’s developer is entering the retail business

A YEAR AND a half after its launch, “Fortnite Battle Royale” remains one of the world’s most popular games. Epic, the maker of the lighthearted online shooter, reported that 10.7m players watched an in-game concert on February 2nd by Marshmello, a DJ. Concurrent player numbers regularly exceed 7m. Netflix says it views “Fortnite” as more of a competitor than video-streaming rivals like Hulu or HBO. Epic, meanwhile, has set its sights on a new set of rivals: digital shopkeepers.

These days video games are mostly sold not in boxes but as digital downloads. On the PC, the market is dominated by Steam, an online store run by Valve, a reclusive American games developer. On Android, Google’s Play Store rules. Epic wants in.

Steam, the smaller of Epic’s targets, already has competitors, such as Good Old Games and digital stores run by big publishers such as Electronic Arts and Ubisoft. None has made much of a dent. Valve is privately owned, so reliable numbers are scarce. But Steam is thought to have around 290m users and 20,000 titles; its PCmarket share may be above 70%. It takes a 30% cut of each game sold. A conservative estimate puts Valve’s revenues in 2017 at $4.3bn, making the total market worth at least $13bn. Google’s Play Store is even bigger. Once again, the firm does not report detailed numbers. But according to...



via Business Feeds

0 nhận xét:

Post a Comment