What Is Big Data? Understanding the Role Data Plays in Modern Business

Are you trying to figure out the true significance of big data to your business operations, but feeling overwhelmed by the answers? Use this basic primer to learn its value and how it’s used. It doesn’t matter how big or small your business is. If you don’t make proper use of data, then you can’t make smart decisions. The introduction of big data has been changing the way businesses operate for years now.

Marketers analyzing consumer data

Some 97.2% of companies are now investing in big data and AI to help them run their business. So now you have to answer this question: what is big data, and how can it help?…

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