Built Not Born: Reading it is Like Picking a Billionaire’s Brain

Built Not Born: Reading it is Like Picking a Billionaire's Brain

Can a billionaire’s advice book be relevant to an entrepreneur or small business owner?

That is a question I usually start with when I pick up a book written by an uber-successful person. Sometimes such books are relevant and useful. More often, they are not.

Built Not Born luckily falls into the category of relevant and useful — in fact, very much so.

A Review of Built Not Born

If you are an entrepreneur or owner with a burning desire to do better, this is one book you need to get. After reading it I guarantee you will walk away with insights to make your business more successful. Most of all, it will make you a more more effective business owner.

And you will have no trouble digesting the advice. The writing style is plain spoken and pragmatic. It mirrors how most small business owners speak. The book is logically organized and easy to follow. You’re going to love it!

Picking a Billionaire’s Brain

If you ever wanted to be able to pick a billionaire’s brain, you get that experience reading this book.

Built Not Born: A Self-Made Billionaire’s No-Nonsense Guide for Entrepreneurs is exactly what the title says.

In one sense the book is the story of the author’s business life. It has plenty of reminiscences from the author’s 50 years in business.

But it’s not a biography. The stories from the author’s business career are there to illustrate business points.

Built Not Born (HarperCollins, 2020) by Tom Golisano is a business advice book. Think of it as business mentoring from a billionaire, in a book form.

Who is Tom Golisano?

Just exactly who is Tom Golisano and how did he get to be a billionaire? Turns out, he founded Paychex, the huge payroll service.

Golisano has the street cred to write this book because he himself started as an entrepreneur. He writes, “Unlike many books on the market, none of what I’ll tell you in these pages is theory. I’m going to share with you what I learned when, with $3,000 and a credit card, I took a basic business idea and turned it into one of America’s largest and most profitable corporations.”

Today Paychex (PAYX on NASDAQ) has a market cap of $30 billion.  Not bad for an initial $3,000 stake, is it?

I had heard the name Golisano because I am located in Naples, Florida. Nearby we have a Golisano Children’s Hospital supported by the author’s charitable foundation. The name association is what made me take a first look at the book, after receiving an advance review copy from the publisher.

But what made me keep reading is what I discovered once I cracked it open. More on that in a moment.

Golisano had the help of ghostwriter Mike Wicks.  Wicks seems like a good choice because he has experience writing how-to books for small business people.  According to his website, his work includes a number of books about starting and growing a business.

Built Not Born by Tom Golisano - section

Why You Should Read Built Not Born

Golisano’s pragmatic style is what makes this book so valuable. The book covers topics that keep business owners up at night. You will find sections on topics such as:

  • Staffing (“Hire for Attitude, Train for Skill, Fire When Necessary”)
  • Making sales (“It’s Not a Cash Flow Problem — It’s a Sales Problem”)
  • Business models (“Would You Buy What You Sell?”)
  • Finances (“Money Matters”)
  • Mistakes in business (“Regrets, I’ve Had a Few”)

When I first crack open a book, I usually pick a random page. In this case I happened to land on page 16, and it instantly grabbed my attention.

That page has a table, “Annual Overhead on a Small Store”.  (See image above.)  The table illustrates a back-of-the-envelope approach to assessing whether a business is viable.  Golisano says that for any business you should be able to “grab a piece of paper and outline a plan detailing how it might become profitable — on a single page.”

So he did just that. He created a chart outlining the main expenses of a small retail store as an example. He then estimated how many sales would be necessary to make a profit in the store.  And he did it in three paragraphs!

No fluff, no enterprise-speak with big words.  Just straight to the point.

Throughout the book Golisano emphasizes why business acumen is important. He is a proponent of an entrepreneurial life, but believes entrepreneurs need more than business passion to succeed. He observes, “… an entrepreneur needs to possess a sense of reality. Too often passion overtakes common sense.”

Nuggets of Small Business Wisdom

Built Not Born is full of small nuggets dropped here and there, sometimes with dry humor.

At one point Golisano notes that just about any “company that bills by the hour is hazardous to your bottom line.”  If you’ve ever hired a law firm or PR agency that charges by the hour, you know exactly what he means!

One of the best parts of the book is a section called Takeaways. At the end of each chapter you will find key points summarized in about seven to 10 bullets.

In fact, a good way to go through this book is to flip to the Takeaways at the end of each chapter. Find a few bullets on topics that interest you. Then go backwards and read the sections that address those bullets.

Or, you could read this book the conventional way, from page one through to the end. Nothing wrong with that.

Other Thoughts about Built Not Born

By now, I hope this review of Built Not Born conveys that it’s an excellent business book.

But I always ask myself, is there more I wanted to hear from the author? If the author is any good, I always want more. Two things come to mind:

  • Technology:  It would have been good to get Golisano’s guidance on when to apply technology and how to evaluate ROI from it.  Today, tech is key to small businesses driving greater profitability. And without the right tech you may disappoint customers.  For example, imagine you run a boutique e-commerce business. Today we have the Amazon effect, where shoppers expect “also bought” suggestions and fast delivery.  Do you have the technology to keep up? Can you afford to try?
  • Taxes: More emphasis on the benefits of tax planning would have been good, also.  Golisano addresses taxes to a degree in the context of choosing a legal structure. But understanding tax deductions and credits helps owners “find” the money to invest in business expansion. Certain tax strategies such as the 20% ‘Qualified Business Income Deduction’ can make a nice difference.  Owners who have been around for a few tax seasons know it’s not just about what you make. It’s about what you keep. And it’s about the other things you can invest in to make your future more profitable, instead of writing big checks to the IRS.

Perhaps Golisano will write a follow-up book covering issues like these.

Why Read Built Not Born

Read this book if you are an entrepreneur, seasoned business owner, or aspiring entrepreneur. Whether you are just starting out or have been in business for 16 years like me, you can’t know everything. There’s value in continuous learning from someone who’s been there, done that.

Built Not Born is available for pre-order and comes out in February 2020. It will also be available in audio formats.

Images: Amazon; Anita Campbell

This article, "Built Not Born: Reading it is Like Picking a Billionaire’s Brain" was first published on Small Business Trends



via Small Business Trends Business Feeds

Built Not Born: Reading it is Like Picking a Billionaire’s Brain

Built Not Born: Reading it is Like Picking a Billionaire's Brain

Can a billionaire’s advice book be relevant to an entrepreneur or small business owner?

That is a question I usually start with when I pick up a book written by an uber-successful person. Sometimes such books are relevant and useful. More often, they are not.

Built Not Born luckily falls into the category of relevant and useful — in fact, very much so.

A Review of Built Not Born

If you are an entrepreneur or owner with a burning desire to do better, this is one book you need to get. After reading it I guarantee you will walk away with insights to make your business more successful. Most of all, it will make you a more more effective business owner.

And you will have no trouble digesting the advice. The writing style is plain spoken and pragmatic. It mirrors how most small business owners speak. The book is logically organized and easy to follow. You’re going to love it!

Picking a Billionaire’s Brain

If you ever wanted to be able to pick a billionaire’s brain, you get that experience reading this book.

Built Not Born: A Self-Made Billionaire’s No-Nonsense Guide for Entrepreneurs is exactly what the title says.

In one sense the book is the story of the author’s business life. It has plenty of reminiscences from the author’s 50 years in business.

But it’s not a biography. The stories from the author’s business career are there to illustrate business points.

Built Not Born (HarperCollins, 2020) by Tom Golisano is a business advice book. Think of it as business mentoring from a billionaire, in a book form.

Who is Tom Golisano?

Just exactly who is Tom Golisano and how did he get to be a billionaire? Turns out, he founded Paychex, the huge payroll service.

Golisano has the street cred to write this book because he himself started as an entrepreneur. He writes, “Unlike many books on the market, none of what I’ll tell you in these pages is theory. I’m going to share with you what I learned when, with $3,000 and a credit card, I took a basic business idea and turned it into one of America’s largest and most profitable corporations.”

Today Paychex (PAYX on NASDAQ) has a market cap of $30 billion.  Not bad for an initial $3,000 stake, is it?

I had heard the name Golisano because I am located in Naples, Florida. Nearby we have a Golisano Children’s Hospital supported by the author’s charitable foundation. The name association is what made me take a first look at the book, after receiving an advance review copy from the publisher.

But what made me keep reading is what I discovered once I cracked it open. More on that in a moment.

Golisano had the help of ghostwriter Mike Wicks.  Wicks seems like a good choice because he has experience writing how-to books for small business people.  According to his website, his work includes a number of books about starting and growing a business.

Built Not Born by Tom Golisano - section

Why You Should Read Built Not Born

Golisano’s pragmatic style is what makes this book so valuable. The book covers topics that keep business owners up at night. You will find sections on topics such as:

  • Staffing (“Hire for Attitude, Train for Skill, Fire When Necessary”)
  • Making sales (“It’s Not a Cash Flow Problem — It’s a Sales Problem”)
  • Business models (“Would You Buy What You Sell?”)
  • Finances (“Money Matters”)
  • Mistakes in business (“Regrets, I’ve Had a Few”)

When I first crack open a book, I usually pick a random page. In this case I happened to land on page 16, and it instantly grabbed my attention.

That page has a table, “Annual Overhead on a Small Store”.  (See image above.)  The table illustrates a back-of-the-envelope approach to assessing whether a business is viable.  Golisano says that for any business you should be able to “grab a piece of paper and outline a plan detailing how it might become profitable — on a single page.”

So he did just that. He created a chart outlining the main expenses of a small retail store as an example. He then estimated how many sales would be necessary to make a profit in the store.  And he did it in three paragraphs!

No fluff, no enterprise-speak with big words.  Just straight to the point.

Throughout the book Golisano emphasizes why business acumen is important. He is a proponent of an entrepreneurial life, but believes entrepreneurs need more than business passion to succeed. He observes, “… an entrepreneur needs to possess a sense of reality. Too often passion overtakes common sense.”

Nuggets of Small Business Wisdom

Built Not Born is full of small nuggets dropped here and there, sometimes with dry humor.

At one point Golisano notes that just about any “company that bills by the hour is hazardous to your bottom line.”  If you’ve ever hired a law firm or PR agency that charges by the hour, you know exactly what he means!

One of the best parts of the book is a section called Takeaways. At the end of each chapter you will find key points summarized in about seven to 10 bullets.

In fact, a good way to go through this book is to flip to the Takeaways at the end of each chapter. Find a few bullets on topics that interest you. Then go backwards and read the sections that address those bullets.

Or, you could read this book the conventional way, from page one through to the end. Nothing wrong with that.

Other Thoughts about Built Not Born

By now, I hope this review of Built Not Born conveys that it’s an excellent business book.

But I always ask myself, is there more I wanted to hear from the author? If the author is any good, I always want more. Two things come to mind:

  • Technology:  It would have been good to get Golisano’s guidance on when to apply technology and how to evaluate ROI from it.  Today, tech is key to small businesses driving greater profitability. And without the right tech you may disappoint customers.  For example, imagine you run a boutique e-commerce business. Today we have the Amazon effect, where shoppers expect “also bought” suggestions and fast delivery.  Do you have the technology to keep up? Can you afford to try?
  • Taxes: More emphasis on the benefits of tax planning would have been good, also.  Golisano addresses taxes to a degree in the context of choosing a legal structure. But understanding tax deductions and credits helps owners “find” the money to invest in business expansion. Certain tax strategies such as the 20% ‘Qualified Business Income Deduction’ can make a nice difference.  Owners who have been around for a few tax seasons know it’s not just about what you make. It’s about what you keep. And it’s about the other things you can invest in to make your future more profitable, instead of writing big checks to the IRS.

Perhaps Golisano will write a follow-up book covering issues like these.

Why Read Built Not Born

Read this book if you are an entrepreneur, seasoned business owner, or aspiring entrepreneur. Whether you are just starting out or have been in business for 16 years like me, you can’t know everything. There’s value in continuous learning from someone who’s been there, done that.

Built Not Born is available for pre-order and comes out in February 2020. It will also be available in audio formats.

Images: Amazon; Anita Campbell

This article, "Built Not Born: Reading it is Like Picking a Billionaire’s Brain" was first published on Small Business Trends



RSS Business Feeds

Founders Will Pitch Their Ideas at this Upcoming Event

It seems like there are as many venture capital firms and accelerators as there are ideas for businesses these days.

The good news is it is allowing people across all demographics to find a source of funding for their startups.

Outliers was especially created to bring in those new and radical thinking founders and bring them together in one place

Outliers Batch 1 is an accelerator program that looks to provide a platform for these founders so they can be seen.

The event will hold a startup pitch competition with 9 superstar founders. In this forum, they will have the eyes and ears of 300 prominent investors, enterprise adopters and media outlets. This group will judge the founders and their ideas using a Crypto Voting System built specifically for this event.

You can attend the event on Wednesday Oct. 30, 2019, 1:00 PM to Thursday Oct 31, 2019, 1:00 AM PDT. It is going to be held at Broadway Studios Venue San Francisco, Calif.

Register by clicking the red button.

Register Now



Featured Events, Contests and Awards

Free seminar: Learn how to optimize your business (Miami, FL)Free seminar: Learn how to optimize your business (Miami, Fla.)
October 22, 2019, Miami, Fla.

Join us to learn how one complete view of your business, with apps that effortlessly integrate, can enhance your productivity, increase customer satisfaction, and help you effectively collaborate with staff, partners, and investors. Our free educational seminar will cover basics of the Zoho One platform, plus tips, tricks, and best practices to help optimize your business.


Free seminar: Learn how to optimize your business (Boston, MA)Free seminar: Learn how to optimize your business (Boston, Mass.)
October 24, 2019, Boston, Mass.

Join us to learn how one complete view of your business, with apps that effortlessly integrate, can enhance your productivity, increase customer satisfaction, and help you effectively collaborate with staff, partners, and investors. Our free educational seminar will cover basics of the Zoho One platform, plus tips, tricks, and best practices to help optimize your business.


Free seminar: Learn how to optimize your business (New York, NY)Free seminar: Learn how to optimize your business (New York, NY)
October 25, 2019, New York, NY

Join us to learn how one complete view of your business, with apps that effortlessly integrate, can enhance your productivity, increase customer satisfaction, and help you effectively collaborate with staff, partners, and investors. Our free educational seminar will cover basics of the Zoho One platform, plus tips, tricks, and best practices to help optimize your business.


Outliers HashedOutliers Hashed
October 30, 2019, San Francisco, Calif.

Meet the minorities who will change the lives of the majority. Nine superstar founders will compete against each other, five prestigious speakers will share their failure experiences, and 300 outliers will spark for new startup/venture opportunities. Join us!


Free seminar: Learn how to optimize your business (Seattle, WA)Free seminar: Learn how to optimize your business (Seattle, Wash.)
November 12, 2019, Seattle, Wash.

Join us to learn how one complete view of your business, with apps that effortlessly integrate, can enhance your productivity, increase customer satisfaction, and help you effectively collaborate with staff, partners, and investors. Our free educational seminar will cover basics of the Zoho One platform, plus tips, tricks, and best practices to help optimize your business.


The Funders ForumThe Funders Forum
November 12, 2019, Washington, DC

The FundersForum is the first conference organized for the small business finance industry, by the small business finance industry. It is an opportunity to engage and learn from industry thought leaders and policymakers.
Discount Code
FUNDERSDC10 (30%)


Free seminar: Learn how to optimize your business (Denver, CO)Free seminar: Learn how to optimize your business (Denver, Colo)
November 14, 2019, Denver, Colo.

Join us to learn how one complete view of your business, with apps that effortlessly integrate, can enhance your productivity, increase customer satisfaction, and help you effectively collaborate with staff, partners, and investors. Our free educational seminar will cover basics of the Zoho One platform, plus tips, tricks, and best practices to help optimize your business.


Free seminar: Learn how to optimize your business (Chicago, IL)Free seminar: Learn how to optimize your business (Chicago, Ill.)
November 15, 2019, Chicago, Ill.

Join us to learn how one complete view of your business, with apps that effortlessly integrate, can enhance your productivity, increase customer satisfaction, and help you effectively collaborate with staff, partners, and investors. Our free educational seminar will cover basics of the Zoho One platform, plus tips, tricks, and best practices to help optimize your business.


Free seminar: Learn how to optimize your business (Atlanta, GA)Free seminar: Learn how to optimize your business (Atlanta, Ga.)
November 19, 2019, Atlanta, Ga.

Join us to learn how one complete view of your business, with apps that effortlessly integrate, can enhance your productivity, increase customer satisfaction, and help you effectively collaborate with staff, partners, and investors. Our free educational seminar will cover basics of the Zoho One platform, plus tips, tricks, and best practices to help optimize your business.


Small Biz: Banking ConferenceSmall Biz: Banking Conference
November 19, 2019, Los Angeles, Calif.

The small biz: banking conference delivers access to thought leadership, best practices and leading solution providers. Discover how industry leaders attract and retain small business deposits, fee-based services, and loans, and much more.
Discount Code
BIZTRENDS ($200)


Free seminar: Learn how to optimize your business (Dallas, TX)Free seminar: Learn how to optimize your business (Dallas, Texas)
November 21, 2019, Dallas, Texas

Join us to learn how one complete view of your business, with apps that effortlessly integrate, can enhance your productivity, increase customer satisfaction, and help you effectively collaborate with staff, partners, and investors. Our free educational seminar will cover basics of the Zoho One platform, plus tips, tricks, and best practices to help optimize your business.


Free seminar: Learn how to optimize your business (Phoenix, AZ)Free seminar: Learn how to optimize your business (Phoenix, Ariz.)
November 22, 2019, Phoenix, Ariz.

Join us to learn how one complete view of your business, with apps that effortlessly integrate, can enhance your productivity, increase customer satisfaction, and help you effectively collaborate with staff, partners, and investors. Our free educational seminar will cover basics of the Zoho One platform, plus tips, tricks, and best practices to help optimize your business.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: Hashoutliers.com

This article, "Founders Will Pitch Their Ideas at this Upcoming Event" was first published on Small Business Trends



RSS Business Feeds

Founders Will Pitch Their Ideas at this Upcoming Event

It seems like there are as many venture capital firms and accelerators as there are ideas for businesses these days.

The good news is it is allowing people across all demographics to find a source of funding for their startups.

Outliers was especially created to bring in those new and radical thinking founders and bring them together in one place

Outliers Batch 1 is an accelerator program that looks to provide a platform for these founders so they can be seen.

The event will hold a startup pitch competition with 9 superstar founders. In this forum, they will have the eyes and ears of 300 prominent investors, enterprise adopters and media outlets. This group will judge the founders and their ideas using a Crypto Voting System built specifically for this event.

You can attend the event on Wednesday Oct. 30, 2019, 1:00 PM to Thursday Oct 31, 2019, 1:00 AM PDT. It is going to be held at Broadway Studios Venue San Francisco, Calif.

Register by clicking the red button.

Register Now



Featured Events, Contests and Awards

Free seminar: Learn how to optimize your business (Miami, FL)Free seminar: Learn how to optimize your business (Miami, Fla.)
October 22, 2019, Miami, Fla.

Join us to learn how one complete view of your business, with apps that effortlessly integrate, can enhance your productivity, increase customer satisfaction, and help you effectively collaborate with staff, partners, and investors. Our free educational seminar will cover basics of the Zoho One platform, plus tips, tricks, and best practices to help optimize your business.


Free seminar: Learn how to optimize your business (Boston, MA)Free seminar: Learn how to optimize your business (Boston, Mass.)
October 24, 2019, Boston, Mass.

Join us to learn how one complete view of your business, with apps that effortlessly integrate, can enhance your productivity, increase customer satisfaction, and help you effectively collaborate with staff, partners, and investors. Our free educational seminar will cover basics of the Zoho One platform, plus tips, tricks, and best practices to help optimize your business.


Free seminar: Learn how to optimize your business (New York, NY)Free seminar: Learn how to optimize your business (New York, NY)
October 25, 2019, New York, NY

Join us to learn how one complete view of your business, with apps that effortlessly integrate, can enhance your productivity, increase customer satisfaction, and help you effectively collaborate with staff, partners, and investors. Our free educational seminar will cover basics of the Zoho One platform, plus tips, tricks, and best practices to help optimize your business.


Outliers HashedOutliers Hashed
October 30, 2019, San Francisco, Calif.

Meet the minorities who will change the lives of the majority. Nine superstar founders will compete against each other, five prestigious speakers will share their failure experiences, and 300 outliers will spark for new startup/venture opportunities. Join us!


Free seminar: Learn how to optimize your business (Seattle, WA)Free seminar: Learn how to optimize your business (Seattle, Wash.)
November 12, 2019, Seattle, Wash.

Join us to learn how one complete view of your business, with apps that effortlessly integrate, can enhance your productivity, increase customer satisfaction, and help you effectively collaborate with staff, partners, and investors. Our free educational seminar will cover basics of the Zoho One platform, plus tips, tricks, and best practices to help optimize your business.


The Funders ForumThe Funders Forum
November 12, 2019, Washington, DC

The FundersForum is the first conference organized for the small business finance industry, by the small business finance industry. It is an opportunity to engage and learn from industry thought leaders and policymakers.
Discount Code
FUNDERSDC10 (30%)


Free seminar: Learn how to optimize your business (Denver, CO)Free seminar: Learn how to optimize your business (Denver, Colo)
November 14, 2019, Denver, Colo.

Join us to learn how one complete view of your business, with apps that effortlessly integrate, can enhance your productivity, increase customer satisfaction, and help you effectively collaborate with staff, partners, and investors. Our free educational seminar will cover basics of the Zoho One platform, plus tips, tricks, and best practices to help optimize your business.


Free seminar: Learn how to optimize your business (Chicago, IL)Free seminar: Learn how to optimize your business (Chicago, Ill.)
November 15, 2019, Chicago, Ill.

Join us to learn how one complete view of your business, with apps that effortlessly integrate, can enhance your productivity, increase customer satisfaction, and help you effectively collaborate with staff, partners, and investors. Our free educational seminar will cover basics of the Zoho One platform, plus tips, tricks, and best practices to help optimize your business.


Free seminar: Learn how to optimize your business (Atlanta, GA)Free seminar: Learn how to optimize your business (Atlanta, Ga.)
November 19, 2019, Atlanta, Ga.

Join us to learn how one complete view of your business, with apps that effortlessly integrate, can enhance your productivity, increase customer satisfaction, and help you effectively collaborate with staff, partners, and investors. Our free educational seminar will cover basics of the Zoho One platform, plus tips, tricks, and best practices to help optimize your business.


Small Biz: Banking ConferenceSmall Biz: Banking Conference
November 19, 2019, Los Angeles, Calif.

The small biz: banking conference delivers access to thought leadership, best practices and leading solution providers. Discover how industry leaders attract and retain small business deposits, fee-based services, and loans, and much more.
Discount Code
BIZTRENDS ($200)


Free seminar: Learn how to optimize your business (Dallas, TX)Free seminar: Learn how to optimize your business (Dallas, Texas)
November 21, 2019, Dallas, Texas

Join us to learn how one complete view of your business, with apps that effortlessly integrate, can enhance your productivity, increase customer satisfaction, and help you effectively collaborate with staff, partners, and investors. Our free educational seminar will cover basics of the Zoho One platform, plus tips, tricks, and best practices to help optimize your business.


Free seminar: Learn how to optimize your business (Phoenix, AZ)Free seminar: Learn how to optimize your business (Phoenix, Ariz.)
November 22, 2019, Phoenix, Ariz.

Join us to learn how one complete view of your business, with apps that effortlessly integrate, can enhance your productivity, increase customer satisfaction, and help you effectively collaborate with staff, partners, and investors. Our free educational seminar will cover basics of the Zoho One platform, plus tips, tricks, and best practices to help optimize your business.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: Hashoutliers.com

This article, "Founders Will Pitch Their Ideas at this Upcoming Event" was first published on Small Business Trends



via Small Business Trends Business Feeds

10 Tips for Making Major Changes in Your Small Business

If you run a small business for a long time, you’ll probably need to navigate through a lot of major changes. Members of the online small business community are very familiar with these shifts. From getting started to deciding when to retire, here are some valuable insights for making big changes in your business.

Help Your Financing Chances with Online Credit Tools

If you plan on making any major changes to your business that require extra funding, you need to really focus on building your business credit. Sometimes, small businesses could use a bit of extra help in that area. The tools in this Smallbiztechnology.com post by Matt Shealy may be able to help.

Gather Consumer Insights Before Starting Your Business

If you’re just getting started in the business community, you need to really understand your customers. That means you may need to do some serious research and gain insights straight from your potential customers. This SmallBizDaily post by Chris Keller offers some methods you can use to gather those insights.

Set a Digital Marketing Budget

Before you make any big changes to your business, you need to determine what your budget is. In this InfoBunny post, Dexter Roona offers some tips for setting a budget for your digital marketing strategy. Then BizSugar members commented on the post here.

Determine What to Trust When It Comes to Franchise Business Reviews

If you’re considering buying a franchise, you might consider looking at some online reviews to research different opportunities. These can be very helpful, but likely shouldn’t be the only research that goes into your decision. Joel Libava dives into more detail in this post on The Franchise King blog.

Start Saving for Retirement

Small business owners aren’t always able to plan for retirement in the same ways that many traditional employees do. But it’s still important to plan for the future, both for you as an individual and your business. In this Noobpreneur post, Ivan Widjaya discusses the importance of planning for retirement as an entrepreneur.

Build a Powerful Network on LinkedIn

Anytime you want to make a major change in your business, it helps to have business connections around you who can help. LinkedIn can be a useful tool for organizing and nurturing your network. If you’re looking to build a powerful network on the platform, read this Social Media Examiner post by Louise Brogan.

Make Money from Social Media

Adding extra income streams can really help your business achieve more of your goals. Social media can be a perfect venue for earning more money, as this No Passive Income post by Erik Emanuelli suggests. For more on the subject, head to BizSugar to see what the community is saying.

Automate Your Tax Payments

Unfortunately, taxes are a part of running any business. If you want to make this task as simple as possible, you might consider automation. In this Acuity blog post, Matthew May explains what steps you need to take in order to make this change in your business.

Use Your Personal Branding Profile to Drive Leads

Many businesses only use their dedicated business profiles to market their business and increase sales. But your personal profiles could also help you drive leads, especially in B2B businesses. Read this Process Street post by Adam Henshall for more on this subject.

Practice Corporate Social Responsibility

Creating a socially conscious business can help you appeal to more customers and keep employees engaged and happy at work. If you’re interested in integrating more corporate social responsibility into your company culture and processes, check out the do’s and don’ts in this UpCity post by Jason Woehrle.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Image: Depositphotos.com

This article, "10 Tips for Making Major Changes in Your Small Business" was first published on Small Business Trends



RSS Business Feeds