Why is Retargeting Worth a Try (Infographic)

Retargeting requires some practice and knowledge to get positive results. It is well worth the effort, though. The fact that only 2% of website visitors purchase on their first visit to a website should be reason enough to consider the many options of a retargeting campaign. Through cookies, you can bring your ads to visitors anywhere online, encouraging them to return to your website.

Retargeting tips

The following are crucial facts on the effectiveness of retargeting:

  • Increases engagement by 400%
  • Boosts sales by 50% by combining retargeting with another marketing channel
  • Retargeted ads’ click-through-rate is 0.7%, while display ads’ click-through-rate is 0.07%.

The post Why is Retargeting Worth a Try (Infographic) appeared first on SMALL BUSINESS CEO.



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