Keeping Up with the Times: 5 Business Strategies to Consider This Year

Your company may have some methods that it has employed since its inception, or perhaps you’re using tips passed on to you by older generations of your family. While these techniques can prove fruitful for your company, you should also look for ways to modernize. Failure to do so may mean that your competition gets all of the business.

Create a Mobile App

The thought of venturing to a website may seem slightly laborious when compared to the ease of accessing an app. Many of your customers probably feel the same way. By developing a mobile app, you’re offering consumers the opportunity to learn more about your business and to shop with ease. Also, some of your competitors may very well not have apps yet, so you are showing consumers that your business is modern and relevant. Depending on your type of business, you may feel like an app wouldn’t be of benefit to your customers. Remember that in many ways having a mobile app is often more about showing consumers that you are willing to change and adopt tech changes than anything else. For this reason even companies like Xfinity and ACN Inc that provide phone and internet services have developed mobile interfaces for their customers.

Use Content Marketing

Lengthy passages of text on websites tend to turn visitors away. Many modern shoppers have been taught with visuals. Therefore, they are used to this type of artistic expression alongside informative text. Content marketing allows companies to use this appeal to their advantage. Opting to include videos, photos and blogs onto the website provides your company with a more interactive and gregarious way to speak to consumers. In fact, you may even want to ask professionals in the neighborhood to contribute to your website, thereby incorporating that desirable local appeal.

Renovate Social Media Accounts

A defunct social media account may be worse than no social media account at all. If consumers see that a social media account is never updated, they may assume that the business has closed down. While you may not currently have time to update your social media pages every day, work toward that goal. A post every day or every other day about what’s going on lets consumers get a closer look at the business. It also helps to inspire inquiries, which can then lead to more business. Developing a team of social media experts can allow your business to have a more regular presence on social media.

Streamline Efforts

When you first learned about modern methods of marketing, you may have wanted to incorporate all of them into your business model, but that doesn’t mean they all work for you. Instead of having scores of poorly developed tools, consider the value of having a smaller number of high-quality ones. Then, you can take the time to put the effort into these few avenues, and you can see an increase in the number of customers that you have. Many consumers value quality over quantity, so this move can prove a pivotal one for your company.

Host Events

While consumers do love to learn about businesses on the internet, they also like to interact with other people. When your business hosts events, you can advertise them on social media. Hosting events allows customers to meet with one another, and they also provide you with the opportunity to network with potential clients. You may also want to consider hosting events that are just for businesses at times. Events give you an opportunity to help millennial shoppers break through the stereotype that they are not social beings.

The modern world has placed an array of demands on businesses. If you are still using the same strategies that you did when the 21st century first began, you may notice that your company is having trouble with money. Upgrading your business to incorporate newer strategies can help you speak to a wider audience base. Once you are able to do that, you can start to see your corporate goals come into life.

About the Author

Kara Masterson is a freelance writer from West Jordan, Utah. She graduated from the University of Utah and enjoys writing and spending time with her dog, Max.

The post Keeping Up with the Times: 5 Business Strategies to Consider This Year appeared first on Creative Income.



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7 Ways You Can Humanize Your Brand and Win Big

humanize your brand

People are innately social beings. We crave connection and interaction – specifically with other humans. Ten times out of ten, a customer is going to choose to interact with a person over a cold, corporate entity. This puts brands at a distinct disadvantage, but it doesn’t necessarily knock you out of the game.

The most successful brands – the Coca Colas, Apples, and Nikes of the world – don’t allow this inhibiting factor to prevent them from engaging with consumers. Instead of fighting an uphill battle to reset the way people think and interact, they work with the natural tendencies of the human brain. They humanize their brands in ways that make their marketing more relatable and magnetic – and you can, too.

7 Tips to Humanize Your Brand

To humanize your brand is to make your brand feel like a friend that your customers have known for years. It’s not about predictability, but rather familiarity. Your goal is to be relatable and magnetic, consistent and honest, reliable and warm.

Here are some ways you can humanize your brand online and win big:

1. Be True to Yourself

“For many brands, being human is a projection rather than a practice. However, sounding human is different from being human,” GetCraft points out. “Brand humanization is not a simple task that can be enacted merely by social media managers. It should spread inherently from one’s company culture.”

The notion that you should be true to yourself sounds cliché and cheesy, but it’s absolutely essential. We’re not talking about being true to yourself in the sense that you “chase your dreams.” We’re talking about authenticity and consistency.

Your branding should be consistent with who your company really is. If your company is full of quirky individuals who like to have a good time, your branding should be creative and spontaneous. If your company is very professional and pensive, your branding should reflect these behaviors.

When you’re true to your brand, your marketing comes much more naturally. You don’t have to worry about filtering, censoring, or tweaking how you say something. It naturally flows out of what you’re already doing. (And people notice this!)

2. Educate, Don’t Sell

Think about the last time a friend recommended a product to you – a product that you eventually went out and bought. Whether it was a book, a car, or a new restaurant, it’s highly unlikely that your friend came in and delivered a buttoned-up sales pitch. Instead, he made you aware of why he liked the product so much and why you needed it.

Think of your online audience as a group of your friends. Don’t deliver an infomercial. Instead, focus on educating them. Highlight their problems, acknowledge the friction they’re dealing with, and gently mention how your products address these issues.

When discussing your products, focus on solutions, not features. In other words, don’t sell your audience on the fact that your flashlight has twice the lumens as the closest competitor. Instead, help them understand why a brighter flashlight is better and what solution your model offers (in this case, increased visibility and safety).

3. Go Behind the Scenes

People love to see what goes on behind the scenes. It’s why film outtakes, documentaries, backstage tours, and biographies are so popular. Any opportunity you have to take your audience behind the scenes will do wonders for your brand.

Facebook Live is one of the best options. Something as simple as pictures from a company picnic or a blog post about how the idea for the latest product came about can work, too.

4. Leverage Visual Content

Nothing against written copy, but it doesn’t come anywhere close to matching the value of visual content. Sight is one of the strongest human senses. In order to truly connect with people, your brand needs to leverage as much visual content as possible. This includes:

  • Professional quality video content production can help you build your audience and convey meaningful ideas in a way that a traditional blog post simply cannot. Consider using video to showcase your employees and tell your company’s story.
  • Humor is important; you just have to know when and where to use it. Memes can be super effective. (Make sure they’re relevant and appropriate to your brand. Otherwise, they’ll create confusion for your audience.)
  • Original photos. Your customers want to see the people behind the logo. Make sure your Instagram feed is filled with more than product pictures and graphics. Toss in the occasional picture of team members for humanization.

5. Stay Consistent

People occasionally act out of character, but for the most part, people tend to behave in ways that are consistent with their personalities. The same should be true of your brand.

The best way to keep your brand voice consistent is to establish and maintain a brand style guide. Any time a new employee is brought on, they should be required to read this style guide from front to back (regardless of whether they produce content or work in a customer-facing position).

6. Engage Back and Forth

A human-to-human relationship is a two-way street. If one person suddenly stops interacting, the relationship ceases to exist. The same is true with a brand.

It’s important to engage back and forth. Make sure you’re asking questions, answering questions, sharing ideas, and listening. Social media is the perfect environment for this, but you can also engage via blog comment sections, forums and message boards, email, and even podcasts.

7. Work With Influencers

It’s hard to be everywhere at once, even if you have a large marketing team at your disposal. One way to ease some of this pressure and still maximize engagement is to partner with social media influencers.

Influencers should be chosen very carefully (and monitored on an ongoing basis). You want people who reflect your brand values and understand your objectives. They’re free to be themselves, but you need to ensure their true selves align with your brand’s identity at the core. Too much inconsistency will create problems for your brand.

Give Your Brand a Winning Edge

 There are a lot of good brands out there, but very few take the time to humanize their approach in a way that maximizes engagement and produces healthy, long-term relationships with customers. However, you can be the exception.

As you can see, humanizing your brand just means cutting through all of the cold, corporate jargon and showing the marketplace who you really are, what you believe, where your passion lies, and how you can help move people from where they are to where they want to be. Do these things well and you’ll beat the competition with consistency and predictability.

CHECK OUT:

This article, "7 Ways You Can Humanize Your Brand and Win Big" was first published on Small Business Trends



RSS Business Feeds

7 Ways You Can Humanize Your Brand and Win Big

humanize your brand

People are innately social beings. We crave connection and interaction – specifically with other humans. Ten times out of ten, a customer is going to choose to interact with a person over a cold, corporate entity. This puts brands at a distinct disadvantage, but it doesn’t necessarily knock you out of the game.

The most successful brands – the Coca Colas, Apples, and Nikes of the world – don’t allow this inhibiting factor to prevent them from engaging with consumers. Instead of fighting an uphill battle to reset the way people think and interact, they work with the natural tendencies of the human brain. They humanize their brands in ways that make their marketing more relatable and magnetic – and you can, too.

7 Tips to Humanize Your Brand

To humanize your brand is to make your brand feel like a friend that your customers have known for years. It’s not about predictability, but rather familiarity. Your goal is to be relatable and magnetic, consistent and honest, reliable and warm.

Here are some ways you can humanize your brand online and win big:

1. Be True to Yourself

“For many brands, being human is a projection rather than a practice. However, sounding human is different from being human,” GetCraft points out. “Brand humanization is not a simple task that can be enacted merely by social media managers. It should spread inherently from one’s company culture.”

The notion that you should be true to yourself sounds cliché and cheesy, but it’s absolutely essential. We’re not talking about being true to yourself in the sense that you “chase your dreams.” We’re talking about authenticity and consistency.

Your branding should be consistent with who your company really is. If your company is full of quirky individuals who like to have a good time, your branding should be creative and spontaneous. If your company is very professional and pensive, your branding should reflect these behaviors.

When you’re true to your brand, your marketing comes much more naturally. You don’t have to worry about filtering, censoring, or tweaking how you say something. It naturally flows out of what you’re already doing. (And people notice this!)

2. Educate, Don’t Sell

Think about the last time a friend recommended a product to you – a product that you eventually went out and bought. Whether it was a book, a car, or a new restaurant, it’s highly unlikely that your friend came in and delivered a buttoned-up sales pitch. Instead, he made you aware of why he liked the product so much and why you needed it.

Think of your online audience as a group of your friends. Don’t deliver an infomercial. Instead, focus on educating them. Highlight their problems, acknowledge the friction they’re dealing with, and gently mention how your products address these issues.

When discussing your products, focus on solutions, not features. In other words, don’t sell your audience on the fact that your flashlight has twice the lumens as the closest competitor. Instead, help them understand why a brighter flashlight is better and what solution your model offers (in this case, increased visibility and safety).

3. Go Behind the Scenes

People love to see what goes on behind the scenes. It’s why film outtakes, documentaries, backstage tours, and biographies are so popular. Any opportunity you have to take your audience behind the scenes will do wonders for your brand.

Facebook Live is one of the best options. Something as simple as pictures from a company picnic or a blog post about how the idea for the latest product came about can work, too.

4. Leverage Visual Content

Nothing against written copy, but it doesn’t come anywhere close to matching the value of visual content. Sight is one of the strongest human senses. In order to truly connect with people, your brand needs to leverage as much visual content as possible. This includes:

  • Professional quality video content production can help you build your audience and convey meaningful ideas in a way that a traditional blog post simply cannot. Consider using video to showcase your employees and tell your company’s story.
  • Humor is important; you just have to know when and where to use it. Memes can be super effective. (Make sure they’re relevant and appropriate to your brand. Otherwise, they’ll create confusion for your audience.)
  • Original photos. Your customers want to see the people behind the logo. Make sure your Instagram feed is filled with more than product pictures and graphics. Toss in the occasional picture of team members for humanization.

5. Stay Consistent

People occasionally act out of character, but for the most part, people tend to behave in ways that are consistent with their personalities. The same should be true of your brand.

The best way to keep your brand voice consistent is to establish and maintain a brand style guide. Any time a new employee is brought on, they should be required to read this style guide from front to back (regardless of whether they produce content or work in a customer-facing position).

6. Engage Back and Forth

A human-to-human relationship is a two-way street. If one person suddenly stops interacting, the relationship ceases to exist. The same is true with a brand.

It’s important to engage back and forth. Make sure you’re asking questions, answering questions, sharing ideas, and listening. Social media is the perfect environment for this, but you can also engage via blog comment sections, forums and message boards, email, and even podcasts.

7. Work With Influencers

It’s hard to be everywhere at once, even if you have a large marketing team at your disposal. One way to ease some of this pressure and still maximize engagement is to partner with social media influencers.

Influencers should be chosen very carefully (and monitored on an ongoing basis). You want people who reflect your brand values and understand your objectives. They’re free to be themselves, but you need to ensure their true selves align with your brand’s identity at the core. Too much inconsistency will create problems for your brand.

Give Your Brand a Winning Edge

 There are a lot of good brands out there, but very few take the time to humanize their approach in a way that maximizes engagement and produces healthy, long-term relationships with customers. However, you can be the exception.

As you can see, humanizing your brand just means cutting through all of the cold, corporate jargon and showing the marketplace who you really are, what you believe, where your passion lies, and how you can help move people from where they are to where they want to be. Do these things well and you’ll beat the competition with consistency and predictability.

CHECK OUT:

This article, "7 Ways You Can Humanize Your Brand and Win Big" was first published on Small Business Trends



via Small Business Trends Business Feeds

30% Reverse a Negative Reviews When Companies Respond

reverse negative reviews

30% of consumers admit to reversing negative reviews once their concern has been responded to. Despite consumer demand to have online reviews answered by businesses, only 12% report that their reviews are often or always responded to.

These statistics were unveiled by ZenBusiness’s ‘The Customer Is Always Right’ survey. The research surveyed 352 employees and 698 customers about their customer review habits.

The importance of positive reviews on small businesses has long been documented and understood. What is less widely acknowledged is the significance of responding to reviews.

Reverse Negative Reviews by Interacting with Customers

ZenBusiness’s research confirmed the long-established principle that the customer is always worth listening to. As ZenBusiness notes in a blog about the research:

“How companies do business has evolved quite a bit in the last 100 years, but opinions about how to handle customer relationships have remained fairly consistent.

“Our findings show that more than half of companies still hold the belief that “the customer is always right,” but not in the way we think. It’s less about facts and more about listening to customer concerns to show them that businesses value their feedback.”

The survey explored the frequency that customers made online reviews. It found that the average reviewer writes approximately 6.5 reviews every year. It also looked at different demographic trends in relation to online reviews. Reviewers in their 30s tend to be most inclined to leave reviews, at an average 7.1 reviews a year.

Importance of Responding to Negative Reviews

Underlining the importance of responding to online reviews, the survey explored the thoughts of different age demographics of consumers in relation to review feedback. It found that consumers in their 40s and above are most likely to stop using a business if their concern was not addressed.

Reverse Negative Reviews into a Positive

Customers in their 20s (33%) are the leading demographic to admit to changing a negative review to more positive feedback after receiving a response. This age group are also most likely to remove a negative review after receiving a response from the business, with 27% of participants reporting doing so.

The research looked at how the age of a business affected how owners view the stature of customer reviews. The responses unveiled that newer businesses (56%) believe that reviews have a moderate to extreme impact on the success of their business. This compared to 45% of older businesses that hold similar beliefs.

Dismissing a Business if Reviews Aren’t Addressed

The study provides valuable insight into the impact of customer reviews on sales. Almost 65% of participants said they stopped going to a business if their review was not addressed.

The overall message of ‘The Customer is Always Right’ study is that reviews continue to play a vital role in business growth and success. In these challenging times, small businesses should make responding to online reviews a priority in order to maintain customer satisfaction and loyalty. Reacting to customer reviews can be one of the easiest and most cost-effective ways to nurture customer loyalty and business growth.

READ MORE: 

Image: Depositphotos.com

This article, "30% Reverse a Negative Reviews When Companies Respond" was first published on Small Business Trends



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30% Reverse a Negative Reviews When Companies Respond

reverse negative reviews

30% of consumers admit to reversing negative reviews once their concern has been responded to. Despite consumer demand to have online reviews answered by businesses, only 12% report that their reviews are often or always responded to.

These statistics were unveiled by ZenBusiness’s ‘The Customer Is Always Right’ survey. The research surveyed 352 employees and 698 customers about their customer review habits.

The importance of positive reviews on small businesses has long been documented and understood. What is less widely acknowledged is the significance of responding to reviews.

Reverse Negative Reviews by Interacting with Customers

ZenBusiness’s research confirmed the long-established principle that the customer is always worth listening to. As ZenBusiness notes in a blog about the research:

“How companies do business has evolved quite a bit in the last 100 years, but opinions about how to handle customer relationships have remained fairly consistent.

“Our findings show that more than half of companies still hold the belief that “the customer is always right,” but not in the way we think. It’s less about facts and more about listening to customer concerns to show them that businesses value their feedback.”

The survey explored the frequency that customers made online reviews. It found that the average reviewer writes approximately 6.5 reviews every year. It also looked at different demographic trends in relation to online reviews. Reviewers in their 30s tend to be most inclined to leave reviews, at an average 7.1 reviews a year.

Importance of Responding to Negative Reviews

Underlining the importance of responding to online reviews, the survey explored the thoughts of different age demographics of consumers in relation to review feedback. It found that consumers in their 40s and above are most likely to stop using a business if their concern was not addressed.

Reverse Negative Reviews into a Positive

Customers in their 20s (33%) are the leading demographic to admit to changing a negative review to more positive feedback after receiving a response. This age group are also most likely to remove a negative review after receiving a response from the business, with 27% of participants reporting doing so.

The research looked at how the age of a business affected how owners view the stature of customer reviews. The responses unveiled that newer businesses (56%) believe that reviews have a moderate to extreme impact on the success of their business. This compared to 45% of older businesses that hold similar beliefs.

Dismissing a Business if Reviews Aren’t Addressed

The study provides valuable insight into the impact of customer reviews on sales. Almost 65% of participants said they stopped going to a business if their review was not addressed.

The overall message of ‘The Customer is Always Right’ study is that reviews continue to play a vital role in business growth and success. In these challenging times, small businesses should make responding to online reviews a priority in order to maintain customer satisfaction and loyalty. Reacting to customer reviews can be one of the easiest and most cost-effective ways to nurture customer loyalty and business growth.

READ MORE: 

Image: Depositphotos.com

This article, "30% Reverse a Negative Reviews When Companies Respond" was first published on Small Business Trends



via Small Business Trends Business Feeds

How To Convince Someone to Apply for a Loan?

Every person has different perspectives, especially when it comes to purchases and in availing of any financial product. And this concept stands true to loan applications as well.

Loan application

Convincing someone to apply for a loan will undoubtedly take a lot of effort. To help in your approach, here are some strategies to consider and concepts to ponder to persuade a person to apply for a loan.

Build Relationships and your Network

Before trying to convince clients to get a loan, you must first have a network to offer it to. Spread the word by reaching out to various professionals in different industries and build your relationship with them.…

The post How To Convince Someone to Apply for a Loan? appeared first on SMALL BUSINESS CEO.



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Google My Business Allowing Service Businesses to Book Appointments Online

google my business online booking

Google My Business will begin allowing service businesses to book appointments soon. This includes allowing Google My Business merchants to add “online appointments,” “online classes,” or “online estimates” attributes to their Business Profiles.

The more information a business can provide online to its customers, the better they can serve them. And more than ever this is highlighting the importance of having a digital presence.

In the announcement, Jen Fitzpatrick, Senior Vice President, Google Maps, explains the goal is to “Help businesses get the support they need, adapt their operations, and quickly update customers about their latest changes.” And this includes implementing new features and helping businesses communicate their latest services, operating hours, options and promotions. And increasingly digital technology is making this information readily available to customers.

Not only is digital technology making this possible, but it is also ensuring small businesses stay operational during this time. A recent report by the Connected Commerce Council in partnership with Google reveals as much.

According to the report, close to a third or 31% said they would close all or part of their business without digital tools. Furthermore, 70% say these tools have been useful with another 74% adding they will return to normal in another six months. So, what are the new tools from Google?

Transitioning Online

The one thing the pandemic is doing is making small business owners aware of the importance of having an online presence. With that in mind, the new features from Google are going to make it easier for businesses to connect with their customers.

As a verified merchant on Google My Business, you can now offer more ways to serve your customers. You can take online appointments, hold online classes, and give estimates. For now, you can add these features using Google My Business, but in the coming weeks, it will be visible on your Business Profiles in Search and Maps.

Google is making this possible by expanding Reserve with Google to help merchants take appointment bookings online. Once a business is part of the platform, it will allow customers to take online bookings directly on Google. They can then share the details on how to pay and take part in the online event using a video platform.

Your Business Information

Access is another benefit of having an online presence. Your customers can quickly find out key operational information so they can come to your place of business or order online. However, you have to keep this information up to date to fully take advantage of it.

The new tools will help you inform your customers about how and when you are operating. You can mark “Temporarily Closed,” “Reopen,” and “Secondary Hours,” directly on Google Search and Maps.

If you are a small business in the restaurant industry, Google has added more third-party ordering providers. This now makes it possible for customers to order delivery and takeout from an additional 25,000 restaurants directly on Google. Additionally, Google will also add options for adding your preferred online ordering partners on your Business Profiles.

This particular feature comes as restaurants struggle with processing fees from third-party delivery services. By being able to specify the ordering platform you prefer, you can choose the most cost effecting company on your delivery for you and your customers.

To date, this is responsible for more than 3 million restaurants changing their dining features in order to adapt to the pandemic. This includes the ability to add support links to their business profile.

Support Links

Let’s face it, small businesses are hurting. And as part of the community they serve, there are many people in those communities who want to help.

Goggle is making this easier by allowing businesses to add support links directly to their Business Profiles on Google. If you chose to do so you can add, one or both, donation and gift card links on your profile. Using these links, your customers can donate directly or buy a gift card.

Goggle is partnering with PayPal and GoFundMe for the donations. For the gift cards, you can use the eligible partners from Google including Square, Toast, Clover and Vagaro.

READ MORE: 

Image: Depositphotos.com

This article, "Google My Business Allowing Service Businesses to Book Appointments Online" was first published on Small Business Trends



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Google My Business Allowing Service Businesses to Book Appointments Online

google my business online booking

Google My Business will begin allowing service businesses to book appointments soon. This includes allowing Google My Business merchants to add “online appointments,” “online classes,” or “online estimates” attributes to their Business Profiles.

The more information a business can provide online to its customers, the better they can serve them. And more than ever this is highlighting the importance of having a digital presence.

In the announcement, Jen Fitzpatrick, Senior Vice President, Google Maps, explains the goal is to “Help businesses get the support they need, adapt their operations, and quickly update customers about their latest changes.” And this includes implementing new features and helping businesses communicate their latest services, operating hours, options and promotions. And increasingly digital technology is making this information readily available to customers.

Not only is digital technology making this possible, but it is also ensuring small businesses stay operational during this time. A recent report by the Connected Commerce Council in partnership with Google reveals as much.

According to the report, close to a third or 31% said they would close all or part of their business without digital tools. Furthermore, 70% say these tools have been useful with another 74% adding they will return to normal in another six months. So, what are the new tools from Google?

Transitioning Online

The one thing the pandemic is doing is making small business owners aware of the importance of having an online presence. With that in mind, the new features from Google are going to make it easier for businesses to connect with their customers.

As a verified merchant on Google My Business, you can now offer more ways to serve your customers. You can take online appointments, hold online classes, and give estimates. For now, you can add these features using Google My Business, but in the coming weeks, it will be visible on your Business Profiles in Search and Maps.

Google is making this possible by expanding Reserve with Google to help merchants take appointment bookings online. Once a business is part of the platform, it will allow customers to take online bookings directly on Google. They can then share the details on how to pay and take part in the online event using a video platform.

Your Business Information

Access is another benefit of having an online presence. Your customers can quickly find out key operational information so they can come to your place of business or order online. However, you have to keep this information up to date to fully take advantage of it.

The new tools will help you inform your customers about how and when you are operating. You can mark “Temporarily Closed,” “Reopen,” and “Secondary Hours,” directly on Google Search and Maps.

If you are a small business in the restaurant industry, Google has added more third-party ordering providers. This now makes it possible for customers to order delivery and takeout from an additional 25,000 restaurants directly on Google. Additionally, Google will also add options for adding your preferred online ordering partners on your Business Profiles.

This particular feature comes as restaurants struggle with processing fees from third-party delivery services. By being able to specify the ordering platform you prefer, you can choose the most cost effecting company on your delivery for you and your customers.

To date, this is responsible for more than 3 million restaurants changing their dining features in order to adapt to the pandemic. This includes the ability to add support links to their business profile.

Support Links

Let’s face it, small businesses are hurting. And as part of the community they serve, there are many people in those communities who want to help.

Goggle is making this easier by allowing businesses to add support links directly to their Business Profiles on Google. If you chose to do so you can add, one or both, donation and gift card links on your profile. Using these links, your customers can donate directly or buy a gift card.

Goggle is partnering with PayPal and GoFundMe for the donations. For the gift cards, you can use the eligible partners from Google including Square, Toast, Clover and Vagaro.

READ MORE: 

Image: Depositphotos.com

This article, "Google My Business Allowing Service Businesses to Book Appointments Online" was first published on Small Business Trends



via Small Business Trends Business Feeds

How Long Does a Background Check Take?

Before a manager makes a hiring decision, or before a landlord agrees to sign a lease, a background check might be conducted. Depending on the nature of the information that is requested, ease of access to said information, and legal implications, background checks usually take between 1 and five days. Manual searches or searches that require cooperation from other entities may take longer.

Background checking

Because a background check requires knowledge and technology, you’ll get better and faster results if you leave it in the hands of professionals.

Instant Background Searches

Services like https://checkpeople.com offer instant results for certain searches, such as identity verification, social security number, and criminal and sex offenders registries.…

The post How Long Does a Background Check Take? appeared first on SMALL BUSINESS CEO.



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Be Ready for a Business Crisis

Whatever your business, whether it’s a pet supply store, hardware for barn doors supply store, or a house cleaning service, it is important to set up a crisis management system to protect the lifeline of your business in case of disaster. Your business needs to be ready to withstand it all.

Business team ready to go

Let’s face it. We will always have to conquer tribulations. Something is going to happen at some point in the life span of your business endeavors, which is why you need to prepare and set up a few processes to help you manage any future emergency that could occur.

Ensure Strong Leadership

Strong business leaders build up strong cultures and values within a business.…

The post Be Ready for a Business Crisis appeared first on SMALL BUSINESS CEO.



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DigiMarCon Helps Boost Your Online Marketing Efforts

Event post - May 29, 2020

The DigiMarCon America 2020 Digital Marketing Conference is going to take place online; Live and On Demand.

As more small businesses increase their digital presence, this conference will deliver actionable insights you can use right away.

You will learn how to reinforce customer loyalty, improve lead generation, increase sales, drive stronger consumer engagement and much more. The session will focus on all things digital marketing. This includes building traffic, expanding brand awareness, improving customer service and gaining insight into the latest digital solutions and techniques.

DigiMarCon America 2020 program is going to be carried out over 3 consecutive days from June 16th to 18th, 2020. In those days there will be 3 hours of live stream content every day split into two one and a half hour sessions with a one hour break in between.

This format will make it possible for attendees to keep their work schedule. If you can see any of the live stream presentations, you can see them with video on demand after the event.

Click the red button, register and save $50

Register Now



Check out these other small business events coming up soon and the rest of the year:

More Events

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: digimarconamerica.com

This article, "DigiMarCon Helps Boost Your Online Marketing Efforts" was first published on Small Business Trends



RSS Business Feeds

DigiMarCon Helps Boost Your Online Marketing Efforts

Event post - May 29, 2020

The DigiMarCon America 2020 Digital Marketing Conference is going to take place online; Live and On Demand.

As more small businesses increase their digital presence, this conference will deliver actionable insights you can use right away.

You will learn how to reinforce customer loyalty, improve lead generation, increase sales, drive stronger consumer engagement and much more. The session will focus on all things digital marketing. This includes building traffic, expanding brand awareness, improving customer service and gaining insight into the latest digital solutions and techniques.

DigiMarCon America 2020 program is going to be carried out over 3 consecutive days from June 16th to 18th, 2020. In those days there will be 3 hours of live stream content every day split into two one and a half hour sessions with a one hour break in between.

This format will make it possible for attendees to keep their work schedule. If you can see any of the live stream presentations, you can see them with video on demand after the event.

Click the red button, register and save $50

Register Now



Check out these other small business events coming up soon and the rest of the year:

More Events

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

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This article, "DigiMarCon Helps Boost Your Online Marketing Efforts" was first published on Small Business Trends



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Tips for Making the Most of a Tight Budget for Your Small Business

Making the Most of a Tight Budget

Small businesses don’t often have a ton of extra cash lying around. If you’re looking to get a new business off the ground or market an existing venture, you may need to find creative ways to do so on a budget. Here, find tips from members of the online small business community for starting and growing a business without spending a ton of money.

Try the New Small Business Trends Business Loan Calculator

Getting a business started often requires the need for a small business loan. You may need it for a company vehicle or a new computer or a building repair or upgrade. But how big of a loan will you need and how long will you need to pay it off? Small Business Trends just introduced a new Business Loan Calculator which helps you figure out how much a loan could cost your business over time. This will definitely help you manage your money better as you’re getting started in business.

Enhance Visibility for Your Business Without Breaking the Bank

Search engines are especially important for local businesses looking to get found. But sometimes promoting your search listings and upgrading your SEO efforts can seem a bit expensive. In this Search Engine Watch post, Toby Nwazor examines how small businesses can maximize SEO without breaking the bank.

Consider a Small Business Line of Credit

A small business line of credit can help you grow or start a business, even if you don’t have access to a ton of your own funds. In this post on The Franchise King blog, Stephen Halasnik dives into the idea of using a small business line of credit for a franchise.

Create Organic Reach on Facebook

Facebook is an incredibly effective tool for small businesses to reach and communicate with customers. However, constantly promoting posts and purchasing ads can add up. If you want to reach more consumers without paying for ads, read the tips in this Social Media Examiner post by Michael Stelzner.

Find High Paying Work from Home Opportunities

If you’re looking for a new venture or just want to add new income streams to your business, you may be interested in some of the work from home opportunities included in this post by Philip Verghese Ariel on Philips.com. You can also see what BizSugar members are saying about the post here.

Get Your Business Going Without Investors

Sometimes, starting a business without investors can give you more freedom to run and grow your operations in your own way. If you want to enjoy this type of freedom without struggling financially, check out this Startup Professionals Musings post by Martin Zwilling.

Learn About PPP Loan Forgiveness

The PPP loan program has been providing relief for small businesses, and now there are forgiveness options available to help even further. If you’ve utilized this program for funding during this time, this Acuity post by Matthew May includes the forgiveness details you need to know.

Get Inspired to Earn More Thanks to These Podcast Episodes

The resources you surround yourself with as you run a business can inspire you to reach your goals. If you’re looking for new podcast episodes to listen to, Janice Wald of Mostly Blogging shares reviews in this post. You can also see commentary from the BizSugar community here.

Help Your Small Business Survive a Recession

The current economic situation has a lot of small businesses worried about their finances. But you don’t necessarily need to spend a ton to make some sensible changes that prepare your business for a recession. Katie Lundin explores some strategies in this Crowdspring post.

Build Revenue Quickly with Customer Incentives

If you’re ready to make some immediate sales for your small business, you may need to incentivize customer activity. In this SMB CEO post, Ivan Widjaya explains some methods for delivering incentives to potential buyers so you can boost revenue right away.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Image: Depositphotos.com

This article, "Tips for Making the Most of a Tight Budget for Your Small Business" was first published on Small Business Trends



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