10 Advanced Email Segmentation Tactics for eCommerce

Random email blasts have become a ‘thing of the past’!

Gone are the days when a single email message was enough for all the subscribers. Current times are bringing in customization like never before. The moment your subscribers will feel that your emails aren’t bringing any unique value proposition to the table, they will start losing interest or worst still, will mark your emails as spam. The benchmark email marketing success theory relies upon personalization; and email list segmentation is its linchpin!

eCommerce email segmentation

Generalizing your audiences can cost you, thus, email segmentation tops the list of email marketing best practices.

Email Segmentation is a process of splitting up your subscribers into smaller groups based on different criteria.…

The post 10 Advanced Email Segmentation Tactics for eCommerce appeared first on SMALL BUSINESS CEO.



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