The Best 16 Landing Page Builders for Any Business

Lead generation is essential for driving sales and growing an online business.

There are plenty of different methods for generating leads, but one of the most effective options is a well-designed landing page.

Building a fully-optimized landing page has never been easier -- in fact, it's now possible to create a lead generation gold mine using drag-and-drop tools without seeing a single line of code.

Whether you're managing one or multiple pages, there are now so many options available that it can be tricky to find the best one of your needs.

More than likely, the hardest part of designing a landing page is choosing the right tool to get started -- plus, you don’t want to waste months designing a landing page before realizing the software simply isn’t up-to-speed with what you need.

To ensure you’re able to choose the best landing page builder for your team's goals, we've cultivated a list of the 14 best -- but first, let's explore some key features to look for in a landing page builder.

Key Features of a Landing Page Builder

Although there are many landing page builder options with unique strengths and weaknesses, there are certain features you'll want to see in any landing page builder.

Here are four:

1. Easy-to-use visual builder.

These days, users demand ease-of-use, and landing page builders tend to feature a drag-and-drop interface which makes it easy for anyone to build a landing page quickly -- without coding. You'll want to ensure your landing page builder offers a simple and intuitive interface. If it doesn't, you should check out alternatives.

2. Integration with CRM software.

The point of a landing page is to generate leads or make sales, so it's vital that your landing page builder integrates with software that can store those leads and allow you to analyze data on potential prospects.

Ideally, a landing page builder will link to a powerful CRM that can pull together a customer's data and integrate with marketing, sales, and customer management software.

3. A/B testing and optimization.

Testing and optimizing your landing page is an integral part of the process.

It's unlikely you’re going to nail it on the first try, so you want software that enables testing customer behavior and optimizing the content and layout to maximize conversions.

This can either be a part of the product itself, or provided by a third-party, as long as your landing page builder offers the option to integrate with third-party A/B testing tools.

4. Analytics tools. 

Most services offer built-in, specialized landing page analytics tools which enable you to dig into your user data.

Whether providing detailed reports, heat maps, or plain old page-views, analytics tools are essential in assessing how your landing page is doing.

Now that we've explored four key components of any landing page builder, let's take a look at 14 of our favorite options.

1. HubSpot Landing Pages

HubSpot offers one of the most feature-rich, intuitive landing page builders on the market -- which becomes even more useful when combined with HubSpot's free CRM. As with most things HubSpot, the landing page builder is slick, easy-to-use, and powerful.

The software is suitable for single users, small teams, large teams, and even agencies managing multiple pages. You can simply add more paid features as you need them.

For beginners, the software walks you through the process of building a fully-customized landing page, starting with one of the hundreds of tried-and-tested templates.

For more advanced users, there are a host of tools and technologies to play with. One of the most advanced features is the capability for personalization to individuals, utilizing your existing HubSpot contacts and data. The builder also features HubSpot's advanced analytics tools and testing software so you can optimize your page to capture as many leads as possible.

Pages are fully responsive on all devices, as you would expect, and it's possible to create professional looking pages in minutes.

creating a landing page with hubspot's free landing page builder

2. Landingi

Landingi bills itself as the "landing page builder for non-programmers" -- it's all about ease-of-use, and offers more than 200 templates. The interface is drag-and-drop, which enables you to build a page in minutes. It also offers A/B split testing and optimization features.

This is a cheaper option and one that's good for beginners, but if you are looking for more advanced features or scalability, the premium tiers quickly bring you up to the price of more powerful tools without offering the same functionality.

landingi landing page builder

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3. OptimizePress

OptimizePress is a WordPress-based landing page builder with hundreds of templates for lead generation pages, sales pages, and more. It has a library of graphic elements and useful plugins for easy customization, and also integrates with email marketing services like Mailchimp or ActiveCampaign.

It operates on a one-off fee structure, which includes one year of support and updates. This means you only pay for the features you need as you grow.

optimizepress landing page builder

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4. GetResponse

GetResponse is a good option if you want to quickly build optimized and responsive landing pages. It has a user-friendly interface and allows you to publish your page to your own domain.

Along with landing pages, you can also create webinars and email marketing campaigns. Additionally, GetResponse has built-in analytics features and the ability to add a PayPal button for easy mobile payments.

Although it offers an intuitive landing page builder and an all-in-one marketing suite, landing pages are not what GetResponse specializes in -- but it's still a good option for marketers at this price point.

The most basic option offers email marketing and landing pages for up to 1,000 responses. If you grow beyond this point, you will have to go for the more expensive Pro tier, which offers the full landing page building capabilities.getresponse landing page builder

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5. Mailchimp

Mailchimp's landing page builder, unsurprisingly, is geared towards email marketing. It's all about building pages that visually match your Mailchimp email campaigns, and enable you to easily add contacts to your existing lists.

The software is easy-to-use and offers impressive support with a ton of troubleshooting content available. The seamless integration with the Mailchimp suite is a plus if you already use the software, but landing pages are not Mailchimp's main focus, so the editor is limited. In fact, it's not much more advanced than Mailchimp's simple email creation tool.

It is good for email campaigns but a bit limited as a landing page builder. More advanced users will want to go with the optimization, testing, and analytics features of some of the other options in this list.

On the plus side, for novices, you can get a landing page built for free on the most basic tier and build up from there.

mailchimp landing page builder

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6. Unbounce

Unbounce was one of the first dedicated landing page builders to come to market and remains one of the leaders. It features an easy-to-use drag-and-drop editor, custom plugins, mobile optimization, and the ability to add pop-ups and sticky bars.

The product is feature-rich -- it offers WordPress integration, A/B testing, and dynamic keyword insertion for SEM campaigns. While it doesn't offer its own analytics tools, it can be integrated with other services like Mailchimp, HubSpot, or WordPress to achieve this.

Overall, Unbounce is one of the best tools out there -- but it comes at a premium. It is favored by larger marketing agencies with a focus on search engine marketing, but doesn't have the all-rounder capability of tools like HubSpot.

unbounce landing page builder interface

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7. Instapage

Instapage is another leader for landing pages, with a user-friendly drag-and-drop builder and the option to easily integrate your landing pages into your website without coding. It is one of the easiest tools to use, comes with a host of plugins for maximum customization, and offers a simple analytics tool and report generator.

For optimization, there are heatmaps, A/B split testing, dynamic keyword insertion for PPC campaigns, and codeless integration with Google Analytics and Facebook ads. For more advanced options, you'll have to contact the sales team for a tailored price, but you'd be looking at upwards of $175 per month for an agency or team plan.

instapage landing page builder

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8. Squarespace

Although Squarespace is considered a website builder, not a specific landing page tool, it has all the functionality of a landing page builder -- including the benefits of hosting your site and providing you with analytics, G Suite, integration with other CRM's, and much more.

Squarespace is a great option for beginners who don't need all the specific optimization features of a dedicated landing page builder. With the Cover Pages tool, it's easy to create a page using one of the hundreds of templates and drag-and-drop tools.

There is a built-in analytics tool. Additionally, you can hook up Squarespace with a CRM software to use the CRM's optimization and email marketing tools on your Squarespace page.

squarespace landing page builder interface

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9. Leadpages

LeadPages is a cheaper option with a fairly easy to use drag-and-drop builder. However, the interface is a little awkward to use at times and looks a little outdated.

If you want to publish to your own URL, it's not as easy, although if you are a WordPress user there is integration with your site. Overall, it's a reasonable value option if you don't need the higher-end functionality and support of the market leaders -- but it's tricky to get the page looking exactly as you want. 

building a landing page using leadpages

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10. Thrive Architect and Thrive Optimize

Another WordPress-based builder, Thrive Architect is probably the best bargain option available, especially when combined with Thrive Optimize, its optimization tool.

It offers a simple drag-and-drop builder with 250+ templates and a number of conversion elements including testimonial blocks, timers, and CTAs to choose from. This makes it a good option for a quick build at a low price.

Best of all, you can get it for life for a one-off fee.

example of a lead capture form using thrive builder

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11. Lander

Lander targets small businesses and entrepreneurs with a rock-bottom price point and simple builder. Although it doesn't offer the best customization or advanced features like some of the others in this list, it's nonetheless a good option as a simple landing page at a low price.

The app offers over 100 SEO-optimized templates, and supports A/B split testing. It also offers a rare feature among landing page builders -- Facebook integration. Without any coding, you can build your own Facebook tabs and connect them with your account.

Pricing tiers are limited by the number of visitors and domains, so it's prohibitive to larger businesses and agencies.

lander landing page builder

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12. LaunchRock

If you're looking to quickly create high-converting landing pages for free, LaunchRock is the most basic option in this list.

With a focus on simple but impactful visuals, it comes with loads of customizable templates and is an effective starting point for small businesses to jump into the world of landing pages and lead generation forms. Plus, it includes promotional features for running competitions.

It lacks A/B testing and customization is limited, but the super-quick builder is perfect for those who need a landing page without all the bells and whistles, fast.

example of a landing page on desktop and mobile using launchrock landing page builder

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13. KickOffLabs

KickOffLabs is based on the idea of generating leads via viral marketing campaigns -- it allows you to run appealing contests, sweepstakes, and product launches.

It also happens to be a decent landing page builder in its own right, but focuses its marketing efforts on the promise of viral traffic generation.

The templates are mostly geared towards coupon giveaways, referral rewards and the like, so if this is something you're interested in, KickOffLabs helps you quickly and easily create a professional-looking landing page. Whether or not it will go viral -- who knows?

example of a landing page built with kickofflabs

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14. ShortStack

Shortstack specializes in landing pages for contests, giveaways, and quizzes.

It includes email marketing tools to run the competitions and keep contact with participants. The drag-and-drop builder is focused on speed and offers a multitude of templates.

With built-in analytics, you can keep track of your campaigns. Plus, integrations with email services like Mailchimp make it easy to store the leads you collect.

You can build all the pages you want with the free tool, and upgrade at any time for additional features and tools.

examples of mobile and desktop landing pages using shortstack

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15. ConvertFlow

ConvertFlow is a fantastic option when you need both the power of an easy visual builder as well as more complex features suxh as multi-page forms, conditional logic, and automation.

You can have prospects skip steps based on previous actions, add automation for list segmentation, run custom code for event tracking and retargeting, and increase conversion rates by providing a personalized experience. Best of all, it integrates with CRMs, allowing you to get a comprehensive understanding of your leads' behavior.

convertflow landing page builder

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16. involve.me

With this tool, you can create landing pages without a developer and either host them as standalone pages or as part of your existing website.

One powerful feature of involve.me is the ability to get data from partial submissions that can lead you to conversion optimization insights. In addition, the software comes with the ability to create automated drip sequences to collected leads.

involve.me website that reads "converting lead pages for your website within minutes"

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There are so many tools available to build landing pages, but it ultimately comes down to which is right for your specific purpose.

If you're looking for a user-friendly landing page builder that integrates all your customer data and analytics tools from HubSpot's market-leading software suite, get started with HubSpot Landing Pages today.

Editor's note: This post was originally published in May 2019 and has been updated for comprehensiveness.



via Business Feeds

Brother Unveils New Professional Label Maker

Professional Label Maker

Do you want to step up labeling in your small business? If yes, then the recent offering from Brother can interest you.

Brother International Corporation recently added the newest member to its CUBE Bluetooth® wireless technology label maker series. Named as P-touch CUBE XP (PT-P910BT), this label maker is designed considering the needs of businesses.

Brother P-touch CUBE XP Label Maker

It comes with pre-designed templates that users can access through Brother’s software applications to make label printing easier.

An Overview

The P-touch CUBE XP is a connected label maker. And it offers high-print resolution up to 1½” (36mm).

The label maker has the following features:

Print High-Quality Label Tapes

WIth P-touch CUBE XP, you can get high-resolution printing for durable, crisp, easy-to-read labels at up to 360 dpi for sharp graphics, texts, and barcodes. What’s more, you can use Brother P-touch TZe laminated label tapes up to ~1½ in. (36mm) wide for durable labeling.

Brother P-touch TZe laminated label tapes come in a wide range of types and colors. So you can easily get labeling to meet your needs.

Simple App Integration

You can easily print labels using either iPrint&Label app or P-touch Design&Print2 app from your smartphone or tablet via Bluetooth. With P-touch Editor, you can create customized templated with various designs.

What’s more, with Brother Software Development Kits (SDK), you can access to label printing within your own app or software.

Easy to Get Started

P-touch CUBE XP is shipped with a ~1.4” (36mm) wide x ~13.1’ (4m) long white laminated starter label tape. So you can start printing labels right out of the box.

It features a 2-year limited warranty along with Brother At Your Side support for the life of the label maker. And P-touch CUBE XP costs $299.99, according to Brother’s US website.

How Small Business can Leverage P-touch CUBE XP

P-touch CUBE XP can help help your small business in many ways.

Following are some organization and identification Ideas:

  • Create and print custom barcodes that can help you efficiently manage and track your business’s assets
  • Handle storage and general labeling tasks easily with a variety of tape sizes and colors
  • Create clear, influential signage labels for office and warehouse areas
  • Prints price tags for your products
  • Create different labels for cables and files for easy identification

In short, you can employ P-touch CUBE XP to handle any organization & identification task.

Jacquie Hunter, Director of Labeling Product Marketing at Brother, said in a prepared statement, “Finding ways for your retail shop, restaurant, or small business to stand out is more important than ever in this evolving business landscape,”

“We developed the P-touch CUBE XP specifically with small and medium business users in mind, and are excited to introduce business and developer audiences to a tool that enhances their brand by bringing another level of professionalism and consistency to their customer,” Jacquie concluded.

About Brother International Corporation

Brother International Corporation is a leading company offering world-class printers, sewing machines, and many other acclaimed business solutions. It is a wholly-owned subsidiary of Brother Industries Ltd. Click here to know more about the company.

Image: brother-usa.com

This article, "Brother Unveils New Professional Label Maker" was first published on Small Business Trends



RSS Business Feeds

Brother Unveils New Professional Label Maker

Professional Label Maker

Do you want to step up labeling in your small business? If yes, then the recent offering from Brother can interest you.

Brother International Corporation recently added the newest member to its CUBE Bluetooth® wireless technology label maker series. Named as P-touch CUBE XP (PT-P910BT), this label maker is designed considering the needs of businesses.

Brother P-touch CUBE XP Label Maker

It comes with pre-designed templates that users can access through Brother’s software applications to make label printing easier.

An Overview

The P-touch CUBE XP is a connected label maker. And it offers high-print resolution up to 1½” (36mm).

The label maker has the following features:

Print High-Quality Label Tapes

WIth P-touch CUBE XP, you can get high-resolution printing for durable, crisp, easy-to-read labels at up to 360 dpi for sharp graphics, texts, and barcodes. What’s more, you can use Brother P-touch TZe laminated label tapes up to ~1½ in. (36mm) wide for durable labeling.

Brother P-touch TZe laminated label tapes come in a wide range of types and colors. So you can easily get labeling to meet your needs.

Simple App Integration

You can easily print labels using either iPrint&Label app or P-touch Design&Print2 app from your smartphone or tablet via Bluetooth. With P-touch Editor, you can create customized templated with various designs.

What’s more, with Brother Software Development Kits (SDK), you can access to label printing within your own app or software.

Easy to Get Started

P-touch CUBE XP is shipped with a ~1.4” (36mm) wide x ~13.1’ (4m) long white laminated starter label tape. So you can start printing labels right out of the box.

It features a 2-year limited warranty along with Brother At Your Side support for the life of the label maker. And P-touch CUBE XP costs $299.99, according to Brother’s US website.

How Small Business can Leverage P-touch CUBE XP

P-touch CUBE XP can help help your small business in many ways.

Following are some organization and identification Ideas:

  • Create and print custom barcodes that can help you efficiently manage and track your business’s assets
  • Handle storage and general labeling tasks easily with a variety of tape sizes and colors
  • Create clear, influential signage labels for office and warehouse areas
  • Prints price tags for your products
  • Create different labels for cables and files for easy identification

In short, you can employ P-touch CUBE XP to handle any organization & identification task.

Jacquie Hunter, Director of Labeling Product Marketing at Brother, said in a prepared statement, “Finding ways for your retail shop, restaurant, or small business to stand out is more important than ever in this evolving business landscape,”

“We developed the P-touch CUBE XP specifically with small and medium business users in mind, and are excited to introduce business and developer audiences to a tool that enhances their brand by bringing another level of professionalism and consistency to their customer,” Jacquie concluded.

About Brother International Corporation

Brother International Corporation is a leading company offering world-class printers, sewing machines, and many other acclaimed business solutions. It is a wholly-owned subsidiary of Brother Industries Ltd. Click here to know more about the company.

Image: brother-usa.com

This article, "Brother Unveils New Professional Label Maker" was first published on Small Business Trends



via Small Business Trends Business Feeds

How To Make Zoom Meetings Actually Enjoyable

Zoom Meetings

I think it’s fair to say that we are all sick and tired of zoom meetings.

Meetings, in general, are mostly a waste of time but at least you get to interact with other humans in person.

Covid-19 has turned meetings on their head and they have become a drudgery of time.

Tips for Enjoyable Zoom Calls

Here is how to make zoom meetings actually enjoyable.

Email It Over Zoom It

We’ve all been in those zoom meetings where you sit there thinking “this all could have been sent in an email.” This is the fastest way to lose attention and turn it into drudgery. The key to success is to email ahead of an agenda and keep the meeting succinct.

As Andrew Roderick states 

“Make the focus around teamwork, and give each person a section to present a project/issue/anything they are working on for 5 minutes, and allow a 5-minute discussion afterward where everyone can help, offer support, feedback on what’s being done. Hosting your team meetings in this way allows you to ensure each team member is actively engaged and involved, while also making sure priorities from each team member are discussed.”

As an additional note make sure to set a hard out. A time that the meeting ends and you don’t go over. Respecting peoples time is a great way to keep people engaged.

Practice Your On-Camera Speaking Skills

Nothing is worse than having a boring presenter be it in person or on camera. Just like public speaking, presenting on camera is a learned skill anyone can achieve if they have the right guidance. Here are 10 tips to speaking on camera

Dress to Impress

Even though no one can see what you are wearing below the computer desk, you want to suit up.

Know what makes you look good too. As Dagmar Spichale says “Patterned tops make me look more awake and refreshed, and patterned button-downs are especially flattering because they create an elongated neckline that doubles to showcase subtle jewelry to its best advantage. My secret hack is wearing perfume and/or my favorite heels — no-one notices but I KNOW!”

Use Interactive Whiteboard Tools

As Mollie Suggests “To make things interesting in our collaboration sessions, we use Mural in Zoom for whiteboarding. It’s an interactive software where everyone could help in mapping out and bouncing off ideas about a project. We use photos, sticky notes, and doodling tools in brainstorming and getting things together.

Kevin builds on this idea “Sometimes, you just have to draw something out on a whiteboard to help everyone else understand what you mean. Using a tablet for your Zoom calls makes it much easier to sketch out diagrams and flowcharts to engage the other meeting participants.“

Start With A Common Interest

With the plethora of various TV shows, Netflix movies, and online entertainment. Its good to engage people in a common interest. As Jason VanDevere states “I discuss with my team a TV show we all agree on that’s worth watching. After a new episode, we spend the first five minutes of the meeting openly discussing the show. Did the episode ending surprise you? Were you shocked a particular character got killed off? How would you rate the episode?

This can be any television show, sports game, Netflix series, or YouTube show. With all the content out there, surely there’s has to be something out there your team can agree on. Participation is also optional. Employees that prefer not to participate may simply log in five minutes later.

I find that everyone appears to be more engaged in the meeting after coming off a discussion of a common interest.”

Use the 8% Rule

As Michael, the CEO of Teambuilding explains “Any Zoom meeting should have at least 8% of its time dedicated to non-meetings activities. This time could include icebreakers, trivia questions, dance breaks or any other light activity. This “off-time” can quickly reenergize attendees to participate in the more dense content of the meeting

Engage with Outside Interest

Willie Greer states “I always make time for stories. Zoom fatigue is real and can take a toll on a person’s mental and emotional aspect, so relaxing time is a must during meetings. Personally, I ask my employees how they are, is there anything they want to share, like their new hobbies during the lockdown, or online businesses they want to promote. It refreshes their minds after work and before leaving the meeting.”

A lot of people who are working from home are also starting side projects, and side businesses.  You never know what interesting hobbies people have or side business they create. Some of the most used Google Tools have started as side projects of employees. What is your side project? For example, I’ve created an entire side project focused on Unicorns.

Rotate The Hot Seat

Getting everyone to talk can be a bit of a challenge, but an easy way to do that is to call on participants throughout the meeting. Call on the first person and let that person choose the next person to speak. It keeps everyone alert and focused because they could be next!

Use Visual Cue Cards

We’ve all experienced an interruption during a meeting. Your speaker is presenting when someone pipes in with their 2 cents. This can be fine when you are in person because we can naturally slip in with perfect timing but due to the delay of zoom, it throws everyone off.

That’s where visual cue cards can come in and keep the rhythm of the zoom meeting flowing. I use visual cue cards made by DigiCards

DigiCards Visual cue Cards for Zoom Meetings

They seamlessly integrate with my digital team and keep meetings running smoothly. I especially love the timing cards to let me know there are a few minutes left in the presentation.

These are just some of the best tips when it comes to making your zoom call more enjoyable. Let me know what I missed or if there are any other suggestions to make zoom meetings actually enjoyable.

Image: Depositphotos.com

This article, "How To Make Zoom Meetings Actually Enjoyable" was first published on Small Business Trends



RSS Business Feeds

How To Make Zoom Meetings Actually Enjoyable

Zoom Meetings

I think it’s fair to say that we are all sick and tired of zoom meetings.

Meetings, in general, are mostly a waste of time but at least you get to interact with other humans in person.

Covid-19 has turned meetings on their head and they have become a drudgery of time.

Tips for Enjoyable Zoom Calls

Here is how to make zoom meetings actually enjoyable.

Email It Over Zoom It

We’ve all been in those zoom meetings where you sit there thinking “this all could have been sent in an email.” This is the fastest way to lose attention and turn it into drudgery. The key to success is to email ahead of an agenda and keep the meeting succinct.

As Andrew Roderick states 

“Make the focus around teamwork, and give each person a section to present a project/issue/anything they are working on for 5 minutes, and allow a 5-minute discussion afterward where everyone can help, offer support, feedback on what’s being done. Hosting your team meetings in this way allows you to ensure each team member is actively engaged and involved, while also making sure priorities from each team member are discussed.”

As an additional note make sure to set a hard out. A time that the meeting ends and you don’t go over. Respecting peoples time is a great way to keep people engaged.

Practice Your On-Camera Speaking Skills

Nothing is worse than having a boring presenter be it in person or on camera. Just like public speaking, presenting on camera is a learned skill anyone can achieve if they have the right guidance. Here are 10 tips to speaking on camera

Dress to Impress

Even though no one can see what you are wearing below the computer desk, you want to suit up.

Know what makes you look good too. As Dagmar Spichale says “Patterned tops make me look more awake and refreshed, and patterned button-downs are especially flattering because they create an elongated neckline that doubles to showcase subtle jewelry to its best advantage. My secret hack is wearing perfume and/or my favorite heels — no-one notices but I KNOW!”

Use Interactive Whiteboard Tools

As Mollie Suggests “To make things interesting in our collaboration sessions, we use Mural in Zoom for whiteboarding. It’s an interactive software where everyone could help in mapping out and bouncing off ideas about a project. We use photos, sticky notes, and doodling tools in brainstorming and getting things together.

Kevin builds on this idea “Sometimes, you just have to draw something out on a whiteboard to help everyone else understand what you mean. Using a tablet for your Zoom calls makes it much easier to sketch out diagrams and flowcharts to engage the other meeting participants.“

Start With A Common Interest

With the plethora of various TV shows, Netflix movies, and online entertainment. Its good to engage people in a common interest. As Jason VanDevere states “I discuss with my team a TV show we all agree on that’s worth watching. After a new episode, we spend the first five minutes of the meeting openly discussing the show. Did the episode ending surprise you? Were you shocked a particular character got killed off? How would you rate the episode?

This can be any television show, sports game, Netflix series, or YouTube show. With all the content out there, surely there’s has to be something out there your team can agree on. Participation is also optional. Employees that prefer not to participate may simply log in five minutes later.

I find that everyone appears to be more engaged in the meeting after coming off a discussion of a common interest.”

Use the 8% Rule

As Michael, the CEO of Teambuilding explains “Any Zoom meeting should have at least 8% of its time dedicated to non-meetings activities. This time could include icebreakers, trivia questions, dance breaks or any other light activity. This “off-time” can quickly reenergize attendees to participate in the more dense content of the meeting

Engage with Outside Interest

Willie Greer states “I always make time for stories. Zoom fatigue is real and can take a toll on a person’s mental and emotional aspect, so relaxing time is a must during meetings. Personally, I ask my employees how they are, is there anything they want to share, like their new hobbies during the lockdown, or online businesses they want to promote. It refreshes their minds after work and before leaving the meeting.”

A lot of people who are working from home are also starting side projects, and side businesses.  You never know what interesting hobbies people have or side business they create. Some of the most used Google Tools have started as side projects of employees. What is your side project? For example, I’ve created an entire side project focused on Unicorns.

Rotate The Hot Seat

Getting everyone to talk can be a bit of a challenge, but an easy way to do that is to call on participants throughout the meeting. Call on the first person and let that person choose the next person to speak. It keeps everyone alert and focused because they could be next!

Use Visual Cue Cards

We’ve all experienced an interruption during a meeting. Your speaker is presenting when someone pipes in with their 2 cents. This can be fine when you are in person because we can naturally slip in with perfect timing but due to the delay of zoom, it throws everyone off.

That’s where visual cue cards can come in and keep the rhythm of the zoom meeting flowing. I use visual cue cards made by DigiCards

DigiCards Visual cue Cards for Zoom Meetings

They seamlessly integrate with my digital team and keep meetings running smoothly. I especially love the timing cards to let me know there are a few minutes left in the presentation.

These are just some of the best tips when it comes to making your zoom call more enjoyable. Let me know what I missed or if there are any other suggestions to make zoom meetings actually enjoyable.

Image: Depositphotos.com

This article, "How To Make Zoom Meetings Actually Enjoyable" was first published on Small Business Trends



via Small Business Trends Business Feeds

The Pandemic is Motivating 96% of New Entrepreneurs in 2020

motivated by the pandemic

Ninety-six percent of new entrepreneurs say the pandemic is motivating or giving them the motivation they needed to start their own business. This positive statistic comes from Azlo, a banking platform for small business owners, freelancers, and entrepreneurs.

In mid-March 2020, Azlo witnessed an uptick in new accounts opening. Wanting to understand the reasons behind the boost in business, Azlo conducted a survey. ‘The COVID Economy’ report interviewed 1,000 of Azlo’s newest customers across the United States.

The Unexpected Impact of the Pandemic

Since the impact of the Covid-19 pandemic started to escalate in March, businesses have been plagued with negativity. Azlo’s research shows the unexpected impact of the pandemic. It shows how the health crisis has provided many entrepreneurs with the impetus they needed to kickstart their venture.

More Time to Get a Business Off the Ground During the Pandemic

The research found encouraging growth in the “COVID Economy” with the pandemic giving entrepreneurs the opportunity to start a business.

50% of the survey participants said they had more time to get their venture going during the health crisis. This is because other activities were put on hold. 40% of respondents said the pandemic gave them the prompt they needed to start their business.

The “COVID Economy” is Here to Stay?

Rather than being an isolated trend, the study found the renewed sense of confidence in the “COVID Economy” is here to stay. This could give encouragement to entrepreneurs that may be hesitating about starting a venture. Knowing that the pandemic has acted as a motivator for others, could inspire indecisiveness entrepreneurs to take action.

As Jonnita Dockens of Confidante Consulting commented in Azlo’s ‘The COVID Economy’ report: “COVID really motivated me to do something that I was thinking about pre-COVID. It was almost as if COVID was the sign telling me, “You need to do this because everything’s going digital.”

Reasons Why COVID Pushed Entrepreneurs to Start a Business

The survey asked new business owners how the outbreak motivated them to start their own ventures.

63% said they wanted to work for themselves. Over half (58%) said they had a desire to pursue something they were passionate about. 46% of respondents said they felt their business idea was solid.

Money was also a key motivator in the wave of new businesses emerging during the pandemic. 32% of new small business owners said they wanted to make more money than they felt they could in employment. 30% of participants say the started a side business to supplement income from employment.

What is in the Pipeline for COVID-19-Born Businesses?

The crop of COVID-19-born business owners are serious and are in it for the long term, the research found.

37% of the new business owners surveyed said they feel the pandemic created a marketing opportunity. Almost 40% of founders say they either already have employees or intent to hire in the near future.

Almost all (96%) of small business owners say they intend to keep their business going, even as the economy improves.

Azlo’s research proves that small businesses continue to be the backbone of the US economy. Even during times of crisis, with the right attitude and focus, small businesses can start a new and thrive.

Image: Depositphotos.com

This article, "The Pandemic is Motivating 96% of New Entrepreneurs in 2020" was first published on Small Business Trends



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The Pandemic is Motivating 96% of New Entrepreneurs in 2020

motivated by the pandemic

Ninety-six percent of new entrepreneurs say the pandemic is motivating or giving them the motivation they needed to start their own business. This positive statistic comes from Azlo, a banking platform for small business owners, freelancers, and entrepreneurs.

In mid-March 2020, Azlo witnessed an uptick in new accounts opening. Wanting to understand the reasons behind the boost in business, Azlo conducted a survey. ‘The COVID Economy’ report interviewed 1,000 of Azlo’s newest customers across the United States.

The Unexpected Impact of the Pandemic

Since the impact of the Covid-19 pandemic started to escalate in March, businesses have been plagued with negativity. Azlo’s research shows the unexpected impact of the pandemic. It shows how the health crisis has provided many entrepreneurs with the impetus they needed to kickstart their venture.

More Time to Get a Business Off the Ground During the Pandemic

The research found encouraging growth in the “COVID Economy” with the pandemic giving entrepreneurs the opportunity to start a business.

50% of the survey participants said they had more time to get their venture going during the health crisis. This is because other activities were put on hold. 40% of respondents said the pandemic gave them the prompt they needed to start their business.

The “COVID Economy” is Here to Stay?

Rather than being an isolated trend, the study found the renewed sense of confidence in the “COVID Economy” is here to stay. This could give encouragement to entrepreneurs that may be hesitating about starting a venture. Knowing that the pandemic has acted as a motivator for others, could inspire indecisiveness entrepreneurs to take action.

As Jonnita Dockens of Confidante Consulting commented in Azlo’s ‘The COVID Economy’ report: “COVID really motivated me to do something that I was thinking about pre-COVID. It was almost as if COVID was the sign telling me, “You need to do this because everything’s going digital.”

Reasons Why COVID Pushed Entrepreneurs to Start a Business

The survey asked new business owners how the outbreak motivated them to start their own ventures.

63% said they wanted to work for themselves. Over half (58%) said they had a desire to pursue something they were passionate about. 46% of respondents said they felt their business idea was solid.

Money was also a key motivator in the wave of new businesses emerging during the pandemic. 32% of new small business owners said they wanted to make more money than they felt they could in employment. 30% of participants say the started a side business to supplement income from employment.

What is in the Pipeline for COVID-19-Born Businesses?

The crop of COVID-19-born business owners are serious and are in it for the long term, the research found.

37% of the new business owners surveyed said they feel the pandemic created a marketing opportunity. Almost 40% of founders say they either already have employees or intent to hire in the near future.

Almost all (96%) of small business owners say they intend to keep their business going, even as the economy improves.

Azlo’s research proves that small businesses continue to be the backbone of the US economy. Even during times of crisis, with the right attitude and focus, small businesses can start a new and thrive.

Image: Depositphotos.com

This article, "The Pandemic is Motivating 96% of New Entrepreneurs in 2020" was first published on Small Business Trends



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iPhone Photo Tips for Your Etsy Listings

Many people are purchasing smartphones rather than cameras these days. You may be wondering if your iPhone can be used for your Etsy listings’ images. Yes! It’s really easy to take amazing photographs with your phone and you can even edit them on the same device. The “Sell on Etsy” smartphone app makes it a breeze to upload product photos made on your iPhone. Here are some suggestions for taking the best product photos with your phone- with a few organization tips included too!

1. Take a lot of photos.

When doing product shots it’s best to take a bunch of photos and then narrow it down from there. Sometimes you only get one or two really good pictures, but those can be really amazing and you’re going to be using them for years to come. Photos are so important for Etsy listings because that’s the first way your items will be noticed, so you must be selective with those you use. The amount of photos to take varies by your product type and if you are using models, etc. Take a bunch and then you can sort through them later.

2. Make sure you have enough light.

Natural light that isn’t too bright is ideal for product shots. The time and location for taking your photos will vary a bit depending on what you make. You may prefer to use a tabletop light tent for photographing small jewelry items, while winter knit scarves would look great photographed outside. Just make sure you have a good amount of light, no deep shadows, and that the camera is in focus.

3. Edit your photos on your smartphone.

The iPhone photo app has an amazing editing feature. You can crop, rotate, brighten, adjust contrast, etc. right on the photo by clicking the button with three lines at the bottom. There are also many photo editing apps available for the iPhone. Some of them are free and others you have to purchase. Just remember not to use any filters or app features that aren’t for commercial use for your product photos.

4. Use props sparingly.

Props can really enhance a photo if they aren’t too large or distracting. Again, it totally depends on what you are making, but items like soap can look really beautiful with some delicate framing by plants and stones. But if your items are tiny and the props are really overwhelming it can confuse potential customers. You want Etsy shoppers to immediately know what you’re selling. Experiment with different props and arrangements until you find what works best for your products.

5. Don’t zoom in too close.

It’s better to take your photos from a little farther away than to zoom way in on the camera feature. This will make the photo itself less detailed and more pixelated. You can always zoom in and crop later in the editing process. The more space you have to change the angle and to crop your photo, the easier it is to improve- so resist the urge to zoom in!

6. Create albums for your product photos.

Organizing your pics will make it really easy to find them when they’re needed. Create new folders in the “Albums” section of the Photos icon on your iPhone. You can sort out your product shots in your own way, naming each album and selecting photos to go in them. Then when you’re creating listings on Etsy you can find the right photo to upload very quickly!

7. Delete the pics you won’t use.

This might sound obvious, but getting rid of the outtakes you won’t use will keep your photos organized. The less pics you have to sort through, the better. Delete them as you go along to clear up space. But only get rid of those images that you know aren’t useful for your business’ purposes, and save all the rest in the albums you create.

What other suggestions do you have for photographing your products to list on Etsy?

The post iPhone Photo Tips for Your Etsy Listings appeared first on Creative Income.



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