10 Best Small Business Credit Cards

small business credit cards

The best credit card for one business may not be the best choice for another.

What’s more important to you? Do you want no fees, 0% APR? Or would you rather have a healthy rewards program and robust cash back percentages? Are you looking for a winning Welcome offer upon account opening? Do you need additional cards for employees? How much for the credit limit on our business credit card?

Do you have a good payment history on your personal credit card? If not, you may need a secured card (you’ll make a cash deposit as a personal guarantee).

Top business credit cards perform best for your specific business needs.

How to Find the Best Small Business Credit Card for Your Business

For small business owners, the search can be daunting, which might lead you to ask Amazon Business Prime card. The fact of the matter is, offers for business and personal credit cards abound – just check your mail!

Stop worrying about how to find the best business credit cards for small businesses. We’ve done it for you. And if you want to know Amazon Business Prime card, we also have the answer.

Top 10 Small Business Credit Cards

After lots of research, we’ve chosen the leaders for a small business card. For everyday business purchases of various types, you’d be hard pressed to top our top ten.

All offer purchase protection no foreign transaction fees and free employee cards. You’ll need a good or excellent credit record. Remember you must pay eligible purchases to get cash back, points per dollar and/or rewards. And remember that after the 0% APR for 12 months, the APR will change on the account anniversary year.

1. US Bank Business Platinum Card

This US Bank Card has all the features you expect in business cards, plus 0% APR for 20 months.

  • Annual Fee: $0
  • Regular APR: 0% for 20 months, then 11.99 to 20.99%

Benefits: In addition to 0% APR for 20 billing cycles, you can instantly turn business purchases into rewards. In other words, as you make a business purchase or other eligible purchases, you can use your mobile device to immediately use account information/ redeem points towards that purchase.

2. Chase Ink Business Cash Credit Card

The Chase Ink Business Cash business credit card has a welcome offer that gives you a $750 credit after you spend $7,500 in the first 3 months. If you spend another $7,500 in the next 3 months, you’ll get another $750 credit on this business credit card.

  • Annual Fee: $0
  • Regular APR: 0% for 12 months, then 13.24 to 19.24%

Benefits: You’ll get 5% cash bank on the first $25,000 spent on combined eligible purchases at office supply stores and for internet, cable and phone services (including wireless telephone purchases) for your business. Chase also offers an ink business preferred credit card (100,000 bonus points when you spend $15,000 in the first 3 months) and the ink business unlimited credit card (1.5% cash back). The more you spend, the higher level you’ll reach for Chase ultimate rewards.

3. American Express Business Platinum Card

Take a look at the Business Platinum Card | American Express if you like rewards points.

  • Annual Fee: $0
  • Regular APR: 0% for 12 months, then 14.24 to 22.24%

Benefits: This platinum card from American Express awards 150,000 points after you spend $15,000 in combined purchases during the first 3 months.

4. American Express Blue Business Plus Credit Card

With this business credit card, you don’t have to spend as much to get rewards points with the Blue Business Plus Credit Card from American Express.

  • Annual Fee: $0
  • Regular APR: 0% for 12 months, then 13.24 to 19.24%

Benefits: You’ll get 15,000 rewards points after $3,000 spent in combined purchases, such as office supplies, paper supplies and other eligible purchase in key business categories, in the first 3 months. You’ll get a $500 statement credit after you spend $5,000 in the first 3 months. Also check the express Blue Business Cash Card, if cashback percentages are more important to you.

5. American Express Business Gold Card

The Business Gold Card | American Express has an annual fee but a great rewards program, making it a top pick from the business American Express card offerings.

  • Annual Fee: $295
  • Regular APR: 0% for the first 12 months, then 14.24 to 22.24%

Benefits: This American Express Gold card gives 80,000 rewards points after you spend $10,000 in purchases in the first 3 months of card membership.

6. United Business Card

  • Regular APR: 16.49 to 23.49%
  • Credit Limit: Starts at $5,000
  • Credit Needed: Good

Benefits: If you spend and pay $5,000 in the first three months with United Business Card, you’ll get 75,000 bonus miles. You’ll earn double miles on all United flights. You’ll also earn double miles on commuting expenses such as gas, as well as cab, bus and train fare. You’ll earn double miles on office supplies purchases at office supply stores. Cards for employees are free. You may earn annual credits based on card use.

7. Bank of America Customized Cash Rewards

You’ll need excellent credit on your credit score to get this Bank of America card.

  • Annual Fee: $0
  • Regular APR: 12.24 to 22.24%

Benefits: You’ll get 3% cash back on purchases for the first $50,000 in expenditures (you choose the category). The current welcome offer is a $300 statement credit as a sign up bonus.

8. Discover IT Credit Card

Business owners love this offering from Discover, especially if they’re fueling a fleet.

  • Annual Fee: $0
  • Regular APR: 11.99 to 22.99%

Benefits: You’ll get 5% cash back on Amazon purchases, and also on gas purchases. You’ll also get 5% cash back when you’re paying through the Pay Pal website and choose the Discover IT as your payment choice.

9.Wells Fargo Business Elite Signature Card

Wells Fargo has many choices for a credit score of good to excellent. The Business Elite Signature offers you a choice, cash back or rewards.

  • Annual Fee: $0
  • Regular APR: Prime plus 3.99%

Benefits: You’ll get $1,000 cash back when you spend $25,000 in the first 3 months from account opening. Or you can choose 100,000 bonus points instead.

10.Ramp

Ramp offers significant partner rewards from leading companies.

  • Annual Fee: $0
  • Regular APR: 0 for 12 months, then 13.24 to 19.24%

Benefits: You need an excellent personal credit score plus $250,000 in the bank to prove financial resources and credit worthiness. If you have the excellent score but not as much equity, someone who already has a Ramp card can recommend you. You must set up an automatic debit from a linked account, such as a business checking account. You’ll get 1.5% cash back, as you do on traditional business credit cards. The difference with Ramp is expanded buying power through those partnerships with leading companies, where you’ll be approved for significant savings and rewards.

Image: Depositphotos

This article, "10 Best Small Business Credit Cards" was first published on Small Business Trends



via Small Business Trends Business Feeds

10 Best Small Business Credit Cards

small business credit cards

The best credit card for one business may not be the best choice for another.

What’s more important to you? Do you want no fees, 0% APR? Or would you rather have a healthy rewards program and robust cash back percentages? Are you looking for a winning Welcome offer upon account opening? Do you need additional cards for employees? How much for the credit limit on our business credit card?

Do you have a good payment history on your personal credit card? If not, you may need a secured card (you’ll make a cash deposit as a personal guarantee).

Top business credit cards perform best for your specific business needs.

How to Find the Best Small Business Credit Card for Your Business

For small business owners, the search can be daunting, which might lead you to ask Amazon Business Prime card. The fact of the matter is, offers for business and personal credit cards abound – just check your mail!

Stop worrying about how to find the best business credit cards for small businesses. We’ve done it for you. And if you want to know Amazon Business Prime card, we also have the answer.

Top 10 Small Business Credit Cards

After lots of research, we’ve chosen the leaders for a small business card. For everyday business purchases of various types, you’d be hard pressed to top our top ten.

All offer purchase protection no foreign transaction fees and free employee cards. You’ll need a good or excellent credit record. Remember you must pay eligible purchases to get cash back, points per dollar and/or rewards. And remember that after the 0% APR for 12 months, the APR will change on the account anniversary year.

1. US Bank Business Platinum Card

This US Bank Card has all the features you expect in business cards, plus 0% APR for 20 months.

  • Annual Fee: $0
  • Regular APR: 0% for 20 months, then 11.99 to 20.99%

Benefits: In addition to 0% APR for 20 billing cycles, you can instantly turn business purchases into rewards. In other words, as you make a business purchase or other eligible purchases, you can use your mobile device to immediately use account information/ redeem points towards that purchase.

2. Chase Ink Business Cash Credit Card

The Chase Ink Business Cash business credit card has a welcome offer that gives you a $750 credit after you spend $7,500 in the first 3 months. If you spend another $7,500 in the next 3 months, you’ll get another $750 credit on this business credit card.

  • Annual Fee: $0
  • Regular APR: 0% for 12 months, then 13.24 to 19.24%

Benefits: You’ll get 5% cash bank on the first $25,000 spent on combined eligible purchases at office supply stores and for internet, cable and phone services (including wireless telephone purchases) for your business. Chase also offers an ink business preferred credit card (100,000 bonus points when you spend $15,000 in the first 3 months) and the ink business unlimited credit card (1.5% cash back). The more you spend, the higher level you’ll reach for Chase ultimate rewards.

3. American Express Business Platinum Card

Take a look at the Business Platinum Card | American Express if you like rewards points.

  • Annual Fee: $0
  • Regular APR: 0% for 12 months, then 14.24 to 22.24%

Benefits: This platinum card from American Express awards 150,000 points after you spend $15,000 in combined purchases during the first 3 months.

4. American Express Blue Business Plus Credit Card

With this business credit card, you don’t have to spend as much to get rewards points with the Blue Business Plus Credit Card from American Express.

  • Annual Fee: $0
  • Regular APR: 0% for 12 months, then 13.24 to 19.24%

Benefits: You’ll get 15,000 rewards points after $3,000 spent in combined purchases, such as office supplies, paper supplies and other eligible purchase in key business categories, in the first 3 months. You’ll get a $500 statement credit after you spend $5,000 in the first 3 months. Also check the express Blue Business Cash Card, if cashback percentages are more important to you.

5. American Express Business Gold Card

The Business Gold Card | American Express has an annual fee but a great rewards program, making it a top pick from the business American Express card offerings.

  • Annual Fee: $295
  • Regular APR: 0% for the first 12 months, then 14.24 to 22.24%

Benefits: This American Express Gold card gives 80,000 rewards points after you spend $10,000 in purchases in the first 3 months of card membership.

6. United Business Card

  • Regular APR: 16.49 to 23.49%
  • Credit Limit: Starts at $5,000
  • Credit Needed: Good

Benefits: If you spend and pay $5,000 in the first three months with United Business Card, you’ll get 75,000 bonus miles. You’ll earn double miles on all United flights. You’ll also earn double miles on commuting expenses such as gas, as well as cab, bus and train fare. You’ll earn double miles on office supplies purchases at office supply stores. Cards for employees are free. You may earn annual credits based on card use.

7. Bank of America Customized Cash Rewards

You’ll need excellent credit on your credit score to get this Bank of America card.

  • Annual Fee: $0
  • Regular APR: 12.24 to 22.24%

Benefits: You’ll get 3% cash back on purchases for the first $50,000 in expenditures (you choose the category). The current welcome offer is a $300 statement credit as a sign up bonus.

8. Discover IT Credit Card

Business owners love this offering from Discover, especially if they’re fueling a fleet.

  • Annual Fee: $0
  • Regular APR: 11.99 to 22.99%

Benefits: You’ll get 5% cash back on Amazon purchases, and also on gas purchases. You’ll also get 5% cash back when you’re paying through the Pay Pal website and choose the Discover IT as your payment choice.

9.Wells Fargo Business Elite Signature Card

Wells Fargo has many choices for a credit score of good to excellent. The Business Elite Signature offers you a choice, cash back or rewards.

  • Annual Fee: $0
  • Regular APR: Prime plus 3.99%

Benefits: You’ll get $1,000 cash back when you spend $25,000 in the first 3 months from account opening. Or you can choose 100,000 bonus points instead.

10.Ramp

Ramp offers significant partner rewards from leading companies.

  • Annual Fee: $0
  • Regular APR: 0 for 12 months, then 13.24 to 19.24%

Benefits: You need an excellent personal credit score plus $250,000 in the bank to prove financial resources and credit worthiness. If you have the excellent score but not as much equity, someone who already has a Ramp card can recommend you. You must set up an automatic debit from a linked account, such as a business checking account. You’ll get 1.5% cash back, as you do on traditional business credit cards. The difference with Ramp is expanded buying power through those partnerships with leading companies, where you’ll be approved for significant savings and rewards.

Image: Depositphotos

This article, "10 Best Small Business Credit Cards" was first published on Small Business Trends



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 SBA Announces $3 Million in Grants for Small Business Cyber Security

Grants for Small Business Cyber Security

The Small Business Administration (SBA) has announced $3 million in new funding for state governments to assist emerging small businesses develop their cyber security infrastructure.

Grants for Cybersecurity for Small Business

The funding is part of the Cybersecurity for Small Business Pilot Program, offering through the Office of Entrepreneurial Development.

State governments are able to compete for grants that will help small business owners and start-ups maintain robust cybersecurity measures.

Protecting Small Businesses Against Cyber Crime

With more reliance on technology and the digitalization of business operations, cybercrime is increasing at an alarming speed. Subsequently, it is more important than ever that small businesses are protected against the threat of hacks and other cybercrime that could potentially devastate them.

The new funding will help create a safer cyber environment for small businesses by giving them the right training and tools to help make them less prone to potentially crippling cyberattacks.

Talking about the growing cybercrime threat and the aim of the cybersecurity funding, SBA Administrator Isabella Casillas Guzman said:

“Throughout the COVID-19 pandemic, small businesses have adopted technology at high rates to survive, operate, and grow their businesses. As a result, cybersecurity has become increasingly important as now, more than ever before, small business owners face cyber risks and challenges that could disrupt their operations and competitive advantages.

“As we seek to build a stronger and more inclusive entrepreneurial ecosystem, we must innovate and provide resources to meet the evolving needs of the growing number of small businesses. With this new funding opportunity, the SBA intends on leveraging the strengths across our state governments, territories, and tribal governments to provide services to help small businesses get cyber ready and, in the process, fortify our nation’s supply chains,” the SBA Administrator continued.

Eligible applicants consist of state governments with aspirations to provide cybersecurity training, counseling, remediation and other services related to limiting the cybercrime threat to small businesses.

Grantees will be awarded up to $1 million to assist small businesses.

Image: Depositphotos

This article, " SBA Announces $3 Million in Grants for Small Business Cyber Security" was first published on Small Business Trends



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How to Get Started with TikTok Advertising

tiktok advertising

Brands can reach the global masses by advertising on TikTok. The social media platform boasts more than 3 billion downloads and 1 billion monthly active users. Businesses targeting youthful demographics, in particular, can benefit from Tiktok’s advertising program.

Interested in advertising your small business on the TikTok app? Read on to learn how to get started with TikTok advertising.

What is TikTok Advertising?

TikTok is a social media platform launched in 2016, and its popularity has skyrocketed, particularly among users younger than 30. TikTok users share and discover short, personal videos, and the platform has launched its own share of trends.

TikTok offers a variety of ads to help businesses reach their target audiences. Considering 90% of TikTok users visit the platform more than once a day, advertising on TikTok offers brands the potential to reach a massive global audience. Learning how to use TikTok for business is a must if you want to reach a young demographic.

Why Should You Advertise on TikTok in 2022

TikTok advertising is ideal for businesses looking for large, engaged audiences. It’s a great time to get started with TikTok ads in 2022, for the following reasons:

  • The market of TikTok users is hungry to buy. Almost two-thirds of TikTok users said they tend to purchase brands they see advertised when surveyed by Global Web Index.
  • TikTok is dominated by Generation Z, and its users are largely in the key demographic aged between 18 and 34. The age group has buying power equal to more than $140 billion.
  • Young adults spend more time on Tiktok than they spend on Facebook and other social media platforms. The highly engaged audience spends 80 minutes every day on Tiktok, time they can be interacting with ads.
  • TikTok offers various ad formats to meet the needs of different brands and their audiences. The platform features ad formats like in-feed ads, top view ads, brand takeover ads, In-feed ads, and branded hashtag challenges, all with which users can engage in personal and effective ways.

Types of TikTok Ads for Businesses

When a brand establishes a Tiktok advertising campaign, it can choose to place ads in a variety of formats. TikTok’s advertising platform offers multiple ad types to meet the needs of various businesses and help them engage with their target audience.

In-Feed Ads

One of the most common TikTok advertising formats, in-feed video ads play for users as they scroll through their TikTok feeds. This full-screen, audio-on in-feed ad blends with native content, boosting engagement with TikTok users.

Top View Video Ads

Top-view ads appear at the top of a user’s feed, and they boast the highest levels of engagement with a 67% higher sales effectiveness than other TikTok advertising videos. Because of the high visibility, top-view ads are ideal for brand awareness campaigns and businesses that create video ads of the highest quality.

Branded Effect Ads

Want users to engage with your brand and promote brand awareness in their own videos? Branded effect ads on TikTok allow brands to create custom AR “effects” that users can apply like a filter to their own video posts.

Influencer Collaborations

Influencers’ TikTok videos are followed by millions, and brands can harness the power of these followings by partnering with influencers. Influencer collaborations on Tiktok allow a brand to engage with the influencers ‘audiences through brand mentions, promotions and video collaborations.

Branded Hashtag Ads

Branded hashtag ads are a popular advertising choice on TikTok. These promotions boost engagement and brand recognition when users post videos of themselves interacting with a product in a branded hashtag challenge. The accompanying hashtag feauting the brand’s name helps these ads go viral when the ads appear at the top of the Tiktok discovery page.

Brand Takeover Ads

A brand takeover ad is another popular marketing choice on TikTok. When users open the platform, these advertisements domainte their screen for the first few seconds before transitioning to another type of TikTok ad. These attention-grabbing ads also appear in other areas of TikTok, and they can feature links to branded landing pages within the platform.

How Much does it cost to advertise on TikTok?

How much do TikTok ads cost? TikTok advertising costs can vary based on a variety of factors, including the brand’s advertising budget, its campaign level, ad groups and the ad type it purchases.

While TikTok ads can cost more than advertising on some other social media platforms, they typically start at $10 per CPM. According to AdAge, brands spent between $50,000 and $120,000 on their TikTok ad spend in 2019, varying based on ad format and the duration of the campaign.

10 Important Steps for Success with TikTok Ads

How do you cstablish successful TikTok advertising campaigns? TikTok users can purchase ad placements for their brands by setting up a TikTok ad account, understanding their campaign objective and following a few simple steps and TikTok advertising best practices.

1. Create a TikTok Ads Account

The first step is creating a business account on TikTok’s ad platform. Simply visit the TikTok for Business landing page and click, “Get Started.” You’ll be asked to enter details about your business, including its legal name, description and contact information.

2. Have an Objective

What is the objective of your TikTok advertising campaign? Do you want engage with TikTok users, boost your website traffic or generate customer leads? All can result in greater brand recognition and sales, but the strategy to achieve that ultimate goal will differ based on your TikTok advertising goals. Brands also must identify their target audience so the ads can target the proper TikTok users.

3. Set a Budget

What is your ad budget for your TikTok ad campaign? Business accounts can specify a daily or lifetime budget for their campaigns. Brands also determine the length of their campaign, so be sure to consider your total budget when determining the number of days against a daily budget.

4. Create and Name Your Ad Campaign

Now it’s time to create your video ad for TikTok! If you haven’t already, Login with your TikTok profile, and create the content you want to use in your TikTok advertisement, mu9ch as you would create your own user-generated content. Remember your choice of TikTok ad formats when crafting your promotional content.

5. Choose an Ad Group

To successfully run a TikTok advertising campaign, you next need to create your ad group. Just choose your promotion type and enter your brand’s URL. You’ll also want to enter a display name, a profile image and specify how you want your target audience to engage with your ads based on your ad format.

6. Automated Vs. Creative

How you you want your ad placement to appear on TikTok? Most users rely on TikTok’s automated placement, in which the platform’s algorithms will test various options to determine which placement offers the best results for a brand’s target audience at the best price.

Some businesses, however, choose the creative placement option, in which TikTok’s automated creative optimization feature guides them through choosing their own preferred placement. The automated creative optimization will allows advertisers to upload up to 10 images, five videos, five ad texts and one call to action.

7. Select a Custom Audience

Who is the target audience for your TikTok ads campaign? There’s no need to pay for ads to display for users outside of your target market. TikTok business accounts placing ads can target audiences based on demographics, location, interests, device type or in-app behavior. For example, a brand can target its ads to display for women between the ages of 24 and 45 who live in New Mexico, use an iPhone and enjoy eating pizza.

8. Choose a Bidding Strategy

How do you want to be billed for your TikTok advertising engagements? An essential step in establishing a TikTok advertising campaign, users must choose if they want to pay for their ads based on the total number of impressions, the number of video ads viewed or the number of users who click on the ad.

9. Make Sure You Meet TikTok’s Ad Requirements

Before your ad can be approved to appear on TikTok, it must meet the platform’s advertising requirements. TikTok offers a list of guidelines for its advertisers, including rules that ads must be in approved languages, ads must lack spelling and other errors, ads must not encourage actions not supported by the platform, and ads must meet image and video specifications.

Although it’s not all-inclusive, TikTok offers a list of guidelines to help advertisers meet approval.

10. Finalize Your TikTok Ad Campaign and Optimize

Once you’ve previewed your TikTok advertisements, it’s time to finalize your campaign and prepare for your ad delivery. Brands can manage multiple TikTok campaigns use the TikTok ads manager and the TikTok ads dashboard, which features easy-to-use tabs, like the campaign tab, where users can view and manage ad details.

Image: Depositphotos

This article, "How to Get Started with TikTok Advertising" was first published on Small Business Trends



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 SBA Announces $3 Million in Grants for Small Business Cyber Security

Grants for Small Business Cyber Security

The Small Business Administration (SBA) has announced $3 million in new funding for state governments to assist emerging small businesses develop their cyber security infrastructure.

Grants for Cybersecurity for Small Business

The funding is part of the Cybersecurity for Small Business Pilot Program, offering through the Office of Entrepreneurial Development.

State governments are able to compete for grants that will help small business owners and start-ups maintain robust cybersecurity measures.

Protecting Small Businesses Against Cyber Crime

With more reliance on technology and the digitalization of business operations, cybercrime is increasing at an alarming speed. Subsequently, it is more important than ever that small businesses are protected against the threat of hacks and other cybercrime that could potentially devastate them.

The new funding will help create a safer cyber environment for small businesses by giving them the right training and tools to help make them less prone to potentially crippling cyberattacks.

Talking about the growing cybercrime threat and the aim of the cybersecurity funding, SBA Administrator Isabella Casillas Guzman said:

“Throughout the COVID-19 pandemic, small businesses have adopted technology at high rates to survive, operate, and grow their businesses. As a result, cybersecurity has become increasingly important as now, more than ever before, small business owners face cyber risks and challenges that could disrupt their operations and competitive advantages.

“As we seek to build a stronger and more inclusive entrepreneurial ecosystem, we must innovate and provide resources to meet the evolving needs of the growing number of small businesses. With this new funding opportunity, the SBA intends on leveraging the strengths across our state governments, territories, and tribal governments to provide services to help small businesses get cyber ready and, in the process, fortify our nation’s supply chains,” the SBA Administrator continued.

Eligible applicants consist of state governments with aspirations to provide cybersecurity training, counseling, remediation and other services related to limiting the cybercrime threat to small businesses.

Grantees will be awarded up to $1 million to assist small businesses.

Image: Depositphotos

This article, " SBA Announces $3 Million in Grants for Small Business Cyber Security" was first published on Small Business Trends



via Small Business Trends Business Feeds

How to Get Started with TikTok Advertising

tiktok advertising

Brands can reach the global masses by advertising on TikTok. The social media platform boasts more than 3 billion downloads and 1 billion monthly active users. Businesses targeting youthful demographics, in particular, can benefit from Tiktok’s advertising program.

Interested in advertising your small business on the TikTok app? Read on to learn how to get started with TikTok advertising.

What is TikTok Advertising?

TikTok is a social media platform launched in 2016, and its popularity has skyrocketed, particularly among users younger than 30. TikTok users share and discover short, personal videos, and the platform has launched its own share of trends.

TikTok offers a variety of ads to help businesses reach their target audiences. Considering 90% of TikTok users visit the platform more than once a day, advertising on TikTok offers brands the potential to reach a massive global audience. Learning how to use TikTok for business is a must if you want to reach a young demographic.

Why Should You Advertise on TikTok in 2022

TikTok advertising is ideal for businesses looking for large, engaged audiences. It’s a great time to get started with TikTok ads in 2022, for the following reasons:

  • The market of TikTok users is hungry to buy. Almost two-thirds of TikTok users said they tend to purchase brands they see advertised when surveyed by Global Web Index.
  • TikTok is dominated by Generation Z, and its users are largely in the key demographic aged between 18 and 34. The age group has buying power equal to more than $140 billion.
  • Young adults spend more time on Tiktok than they spend on Facebook and other social media platforms. The highly engaged audience spends 80 minutes every day on Tiktok, time they can be interacting with ads.
  • TikTok offers various ad formats to meet the needs of different brands and their audiences. The platform features ad formats like in-feed ads, top view ads, brand takeover ads, In-feed ads, and branded hashtag challenges, all with which users can engage in personal and effective ways.

Types of TikTok Ads for Businesses

When a brand establishes a Tiktok advertising campaign, it can choose to place ads in a variety of formats. TikTok’s advertising platform offers multiple ad types to meet the needs of various businesses and help them engage with their target audience.

In-Feed Ads

One of the most common TikTok advertising formats, in-feed video ads play for users as they scroll through their TikTok feeds. This full-screen, audio-on in-feed ad blends with native content, boosting engagement with TikTok users.

Top View Video Ads

Top-view ads appear at the top of a user’s feed, and they boast the highest levels of engagement with a 67% higher sales effectiveness than other TikTok advertising videos. Because of the high visibility, top-view ads are ideal for brand awareness campaigns and businesses that create video ads of the highest quality.

Branded Effect Ads

Want users to engage with your brand and promote brand awareness in their own videos? Branded effect ads on TikTok allow brands to create custom AR “effects” that users can apply like a filter to their own video posts.

Influencer Collaborations

Influencers’ TikTok videos are followed by millions, and brands can harness the power of these followings by partnering with influencers. Influencer collaborations on Tiktok allow a brand to engage with the influencers ‘audiences through brand mentions, promotions and video collaborations.

Branded Hashtag Ads

Branded hashtag ads are a popular advertising choice on TikTok. These promotions boost engagement and brand recognition when users post videos of themselves interacting with a product in a branded hashtag challenge. The accompanying hashtag feauting the brand’s name helps these ads go viral when the ads appear at the top of the Tiktok discovery page.

Brand Takeover Ads

A brand takeover ad is another popular marketing choice on TikTok. When users open the platform, these advertisements domainte their screen for the first few seconds before transitioning to another type of TikTok ad. These attention-grabbing ads also appear in other areas of TikTok, and they can feature links to branded landing pages within the platform.

How Much does it cost to advertise on TikTok?

How much do TikTok ads cost? TikTok advertising costs can vary based on a variety of factors, including the brand’s advertising budget, its campaign level, ad groups and the ad type it purchases.

While TikTok ads can cost more than advertising on some other social media platforms, they typically start at $10 per CPM. According to AdAge, brands spent between $50,000 and $120,000 on their TikTok ad spend in 2019, varying based on ad format and the duration of the campaign.

10 Important Steps for Success with TikTok Ads

How do you cstablish successful TikTok advertising campaigns? TikTok users can purchase ad placements for their brands by setting up a TikTok ad account, understanding their campaign objective and following a few simple steps and TikTok advertising best practices.

1. Create a TikTok Ads Account

The first step is creating a business account on TikTok’s ad platform. Simply visit the TikTok for Business landing page and click, “Get Started.” You’ll be asked to enter details about your business, including its legal name, description and contact information.

2. Have an Objective

What is the objective of your TikTok advertising campaign? Do you want engage with TikTok users, boost your website traffic or generate customer leads? All can result in greater brand recognition and sales, but the strategy to achieve that ultimate goal will differ based on your TikTok advertising goals. Brands also must identify their target audience so the ads can target the proper TikTok users.

3. Set a Budget

What is your ad budget for your TikTok ad campaign? Business accounts can specify a daily or lifetime budget for their campaigns. Brands also determine the length of their campaign, so be sure to consider your total budget when determining the number of days against a daily budget.

4. Create and Name Your Ad Campaign

Now it’s time to create your video ad for TikTok! If you haven’t already, Login with your TikTok profile, and create the content you want to use in your TikTok advertisement, mu9ch as you would create your own user-generated content. Remember your choice of TikTok ad formats when crafting your promotional content.

5. Choose an Ad Group

To successfully run a TikTok advertising campaign, you next need to create your ad group. Just choose your promotion type and enter your brand’s URL. You’ll also want to enter a display name, a profile image and specify how you want your target audience to engage with your ads based on your ad format.

6. Automated Vs. Creative

How you you want your ad placement to appear on TikTok? Most users rely on TikTok’s automated placement, in which the platform’s algorithms will test various options to determine which placement offers the best results for a brand’s target audience at the best price.

Some businesses, however, choose the creative placement option, in which TikTok’s automated creative optimization feature guides them through choosing their own preferred placement. The automated creative optimization will allows advertisers to upload up to 10 images, five videos, five ad texts and one call to action.

7. Select a Custom Audience

Who is the target audience for your TikTok ads campaign? There’s no need to pay for ads to display for users outside of your target market. TikTok business accounts placing ads can target audiences based on demographics, location, interests, device type or in-app behavior. For example, a brand can target its ads to display for women between the ages of 24 and 45 who live in New Mexico, use an iPhone and enjoy eating pizza.

8. Choose a Bidding Strategy

How do you want to be billed for your TikTok advertising engagements? An essential step in establishing a TikTok advertising campaign, users must choose if they want to pay for their ads based on the total number of impressions, the number of video ads viewed or the number of users who click on the ad.

9. Make Sure You Meet TikTok’s Ad Requirements

Before your ad can be approved to appear on TikTok, it must meet the platform’s advertising requirements. TikTok offers a list of guidelines for its advertisers, including rules that ads must be in approved languages, ads must lack spelling and other errors, ads must not encourage actions not supported by the platform, and ads must meet image and video specifications.

Although it’s not all-inclusive, TikTok offers a list of guidelines to help advertisers meet approval.

10. Finalize Your TikTok Ad Campaign and Optimize

Once you’ve previewed your TikTok advertisements, it’s time to finalize your campaign and prepare for your ad delivery. Brands can manage multiple TikTok campaigns use the TikTok ads manager and the TikTok ads dashboard, which features easy-to-use tabs, like the campaign tab, where users can view and manage ad details.

Image: Depositphotos

This article, "How to Get Started with TikTok Advertising" was first published on Small Business Trends



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18 LinkedIn Headline Examples

 linkedin headline examples

Whether you’re using LinkedIn to launch your career, expand your opportunities or network with like-minded professionals, it’s vital to create an attractive and engaging profile, including an effective LinkedIn headline. Not only is your headline one of the most visible elements of your Linkedin profile, but it’s one of the first things users see in their LinkedIn search results.

Exactly what is a LinkedIn headline, and how can you ensure your own headline stands out among the masses? What makes an effective LinkedIn headline?

What is a LinkedIn Headline?

On LinkedIn, a headline is the short description appearing just under a user’s name. For many, the headline simply states their current job title, but an effective LinkedIn headline can communicate so much more. Job seekers might utilize their LinkedIn headlines to promote their background and skills, while a sales professional’s headline could employ keywords designed to boost networking opportunities.

Regardless, everyone from LinkedIn influencers to small business owners should select a headline that gives their target audience a reason to connect with them. What do you most want other LinkedIn users to know about you?

What to Include in a Great LinkedIn Headline

What makes a great LinkedIn headline? What are some effective LinkedIn headline examples? Remember, your headline is more than just your job title, especially if you want it to boost your LinkedIn search appearances. An effective LinkedIn profile headline should include the following attributes:

  • Job titles or skills – Who are you, and why should another LinkedIn user connect with you? While your LinkedIn headline is more than your exact job title, that doesn’t mean you shouldn’t include your job title, professional background or specific skills. Be brief, LinkedIn headlines only allow for 120 characters.
  • Relevant keywords – If you want to appear in more LinkedIn searches, you should focus on LinkedIn SEO when composing your headline. Be sure to include relevant keywords that relate to searches by your target audience in which you might want to appear. Some users will even include hashtags in their headlines on LinkedIn.
  • Clarity – You might be tempted to say as much as possible in your 120-character allowance, but it’s important your LinkedIn headline is written clearly. Most users will spend only a couple of seconds glancing at the headline, and if they have to decipher your meaning, they’ll likely keep scrolling.
  • Simplicity – Most LinkedIn users aren’t going to spend time pondering what you’re trying to say in in the headline of your LinkedIn profile. Use simple language, and keep your message short, sweet and to the point.
  • Creativity – Clear and simple doesn’t mean dull and boring. If you want to ensure your LinkedIn profile stands apart, it’s important to create a unique headline. After all, there’s no one headline formula that works best for everyone. Creatively write a headline that sets your profile apart from even the best examples. Consider briefly describing your core values or other attributes that set you apart as a professional.

Things NOT to Include in a Good LinkedIn Headline

Just as there are ways to improve your LinkedIn headline, there are plenty of ways to make it worse. Whether you’re setting up a new LinkedIn profile, or changing to a new headline to boost your networking, be sure and avoid the following:

  • Unprofessional language – If you are using LinkedIn to pursue professional opportunities, then it’s important your profile remain professional. Avoid inappropriate language, religion, politics and other controversial topics. If you woudln’t say it during a job interview, leave it out of your potential LinkedIn headline.
  • Industry jargon – If you want to boost your LinkedIn search rankings and entice users to click on your profile, it’s important your headline is clear and simple, which means free of industry jargon that won’t carry much meaning to the larger population.
  • Negative language – Remain positive when crafting your LinkedIn headline. Instead of saying you’re unemployed, try phrases like, “seeking opportunities.” Highlight the positive aspects of your background and career, and avoid negativity.
  • Too much information – Remember, you are limited to 120 characters, and plenty of users will read even fewer. You shouldn’t try to use your LinkedIn headline as a miniature version of your resume. Choose two or three of the most important aspects you’d like your target audience to know about you.

Small Business Owner Headline Examples for LinkedIn

Small business owners compose LinkedIn headlines for a variety of reasons, including attracting more clients, soliciting new employees and networking with competitors and colleagues. To stand apart, it’s important for a small business owners’ LinkedIn headline to be as effective and unique as their businesses.

Are you a new business owner, a founder, CEO or managing director looking to craft the perfect professional LinkedIn headline? The following examples can serve as a guide.

1. Michal Eisikowitz, Thorough but Direct Headline

CopyTribe founder Michal Eisikowitz‘s default LinkedIn headline communicates a variety of information in a few short words. Eisikowitz’s headline efficiently tells viewers what she does and what she has to offer, while even effectively promoting her free e-course at the same time.

2. Dave Jackson, Professionally Passionate Headline

Visitors to Dave Jackson‘s LinkedIn profile instantly know what he brings to the table. Jackson’s headline summarizes his professional background and professional values in a simple phrase. Not only does he highlight his passion, but Jackson also notes important professional accomplishments.

3. Josh Turner, Clear but Concise Headline

It takes less than one second to know Josh Turner is a bestselling author and founder of a company from glancing at his LinkedIn headline. Turner uses clear language and strong descriptions to capture his professional background in just a few words.

4. Laura Belgray, Attention-grabbing and Unique Headline

Small business owner Laura Belgray‘s LinkedIn headline has a unique value, and captures attention with a single sentence. Rather than focus on a job title, skills or mention of her business, Belgray entices viewers’ interest by focusing on her company newsletter. If her LinkedIn goal is to attract interest in her newsletter, mission accomplished!

LinkedIn Headline Examples for Salespeople

Before salespeople can promote a brand, they have to promote themselves. When shopping for products and services, people want to know who they are dealing with, and a LinkedIn headline is a great start to accomplishing that goal. Because a salesperson’s purpose for being on LinkedIn will be different than a job seeker’s objective, their LinkedIn headline will use keywords supporting those goals.

5. Ryan Reisert, A Personal Touch Headline

An effective LinkedIn headline calls for engaging description that set the profile apart, especially in the uber-competative sales sphere. In his headline, brand ambassador Ryan Reisert employs subtle humor in describing his experience.

6. Sam Feldotto, Focus on Keywords Headline

In this great example, sales executive Sam Feldotto places a heavy focus on the right keywords he wants associated with his profile. LinkedIn’s search algorithm is sure to appreciate the focus, and users of the platform quickly can discern Feldotto’s professional background.

7. Alex Boyd, Straightforward and Professional Headline

RevenueZen founder Alex Boyd‘s LinkedIn headline is professional and straightforward, consisting of his job title, company name and a simple statement of his services. The style will appeal to both LinkedIn users and the platform’s search engine.

8. Matt Macnamara, Engaging and Emotive Headline

Some LinkedIn headlines are so unique they stand out without any professional description. Not only does Matt Macnamara engage LinkedIn users by including emojis in his headline, but the sales professional’s entire headline consists of engaging questions designed to generate interest in his services.

LinkedIn Headlines for HR Managers

Human resources professionals such as recruiters and HR managers often use LinkedIn with very different goals from the general population. Instead of promoting their own careers, they visit LinkedIn to recruit other talented users. Thus, their headlines will take different approaches and focus on different keywords than those of a job seeker or salesperson.

9. Vanessa Castillo, Standout Skills Headline

LinkedIn users with stand-out skills should highlight them in their headlines. In this professional headline example, HR director Vanessa Castillo has focused on her bilinguality.

10. Mandy Emory, Clear and Complete Headline

There’s nothing wrong with taking advantage of all 120 characters, or close to it. In her LinkedIn headline example, HR professional Mandy Emory not only highlights her current job status, but her professional values and experience.

11. Ariel LaChance, Short and Sweet Headline

There’s nothing wrong with stating your objective in your LinkedIn headline. HR professional Ariel LaChance‘s headline invites LinkedIn users to join her company’s team, openly inviting a connection.

LinkedIn Headlines for Job Seekers

LinkedIn is one of the most popular platforms for users actively seeking their next job, and millions of users regularly visit the social network in search of employment opportunities. Headlines are of particular importance to job seekers, as they serve as a primary introduction to each recruiter and hiring manager. The following headline examples for job seekers will help users secure more job offers from their LinkedIn profile.

12. Dana Trent, To-the-Point Headline

Job seeker Dana Trent gets straight to the point in her LinkedIn headline, telling the world that she’s looking to find jobs. Trent leaves her options open by suggesting the field of office administration without additional detail.

13. Celest Worden, Descriptive Yet Simple Headline

Celest Warden introduces herself as talented, creative and professional… all sought-after qualities in a job applicant. Her LinkedIn headline also ensures users know she’s job searching by clearly stating that goal.

14. Sean Smith, Multi-talented Headline

Some professionals have talents in a variety of areas, and Sean Smith must consider himself part of that group. His LinkedIn headline hits the pertinent keywords by clearly listing his professional roles before stating that he is seeking opportunities.

15. Beka Romanies, Past and Present Headline

Some LinkedIn profiles boast headlines that could serve as a miniature resume. In her LinkedIn headline, Beka Romanies lists her previous position, her job title and a statement that she’s job hunting. Need she say more?

LinkedIn Headlines for a Recent Graduate

Whether they are looking for career coaching or trying to impress hiring managers, recent graduates turn to LinkedIn for important networking opportunities. While a current college student or recent graduate might be merely starting down their career path, and they might not have an extensive resume to capture recruiters’ attention, they can make a statement with a great headline attached to their profiles.

16. Montana White, Eager and Willing Headline

In just a few words, student Montana White demonstrates an important employment quality, a willingness to learn. By also stating that she’s seeking opportunities, she ensures her profile will appear in recruiters’ searches.

17. Forrest Harrell III, Geographic Headline

Looking for opportunities in a specific geographic region? Be sure and include this vital information in your LinkedIn headline, much as fresh graduates like Forrest Harrell, III has done on his profile. Not only will this information save Harrell and recruiters in other regions time, but it will promise his profile appears in more searches of his local area.

18. Natalie Garner, Recent Grad Headline

If up until recently your job title was, “student,” there’s nothing wrong with highlighting your recent graduation in your LinkedIn headline. Recent grad Natalie Garner‘s headline focuses on her education, her industry and her job seeker status.

Use these Examples to Inspire Your Own LinkedIn Headline

The above examples can act as a guide to create an effective LinkedIn headline, but it’s important for professionals to add their own unique twists. After all, there are no exact LinkedIn headline formulas. Craft a headline with the elements that best serve your objectives using these and other LinkedIn profile tips.

Image: Depositphotos

This article, "18 LinkedIn Headline Examples" was first published on Small Business Trends



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