Why Your Business Should Have an Active Social Media Presence

Active Social Media Presence

Did you know that the ad spend on Facebook grew by almost 30% in 2020? According to the same report, the trend indicated that budgets were tightened but more budget was allocated to digital channels and social media.

Furthermore, the trend is set to continue in 2021.

Role of Social Media

Image via Socialbakers

If you are still not investing in social media marketing, it’s time to get on board with the trends. 

Still on the fence about the role of social media in growing your business? 

Here are the benefits that you can get from it:

1. Boost Brand Awareness

One of the biggest advantages of having an active social media presence is that you can increase your brand awareness. Social media gives you a platform to reach out to users who may not have even heard about your brand before.

What’s more, social media platforms enable you to send targeted ads. When you send relevant ads based on a user’s tastes and preferences, they are more likely to be interested in your content. 

Additionally, you can also target ads based on location, gender, age, and other criteria. All in all, you can boost your brand awareness among your target audience more easily. 

2. Increase Website Traffic and Leads

As more people get to learn about what you have to offer, you are likely to see a surge in website traffic. Since you are reaching out to a targeted audience, you are also likely to see more traffic coming from qualified leads. 

This, in turn, can give a boost to your lead generation efforts. Not just that, you’re also likely to see a boost in other metrics like average time spent on a website.

Pro Tip: To keep track of your leads coming from different platforms, use an advanced program specially designed for lead generation.

3. Improve Your Brand Recall

Don’t you want users to think of your brand first when they think about your niche? Of course, you do! A memorable social media marketing campaign can go a long way in creating a lasting impression in front of your target audience.

It’s okay if users don’t purchase your product right away. If users can recall your brand easily, you can move them down the sales funnel with a few more touchpoints.

Social media helps you boost your visibility and improve your ad recall. If you run a social media campaign for a long time, you can make sure that you are reaching out to more people and improving their ability to recognize your brand. 

For example, LA CREMERIA, a Malaysian ice-cream brand, leveraged Instagram to run influencer campaign campaigns with popular celebrities. As a result, they were able to get a 5.6 point lift in their ad recall in the age group of 35-to-40-year-olds. Their ad recall among women saw a 4.5-point lift as well.

4. Get More Brand Credibility

Social media enables you to work with influencers to promote your products on different channels. Not only can you boost your reach and get more engagement, but also boost your brand credibility. 

Not sure how?

Well, social media influencers work really hard to build a rapport with their followers. Because of their expertise, they also have a certain level of credibility in their field. In fact, their followers wait for their recommendations and advice. 

When they vouch for your products, their followers may tend to establish some trust in your brand. It’s almost like you are piggybacking on their reputation. 

 In addition to influencer content, other sponsored content can also help you establish your brand as a thought leader in the industry. In fact, roadmap software company, Aha!, were able to leverage LinkedIn to gain audience trust by creating meaningful content on the platform.

5. Get More Engagement

When you upload content on social media that resonates with your audience, they are likely to respond to it. You’ll get more likes, shares, and comments if it strikes a chord with them. This, in turn, can boost your overall engagement.

What’s more, you can also host contests, create polls, and publish live videos to keep your audience entertained. In a nutshell, social media enables you to create content that can engage them. 

Why does it matter?

Before you can turn a prospect into a customer, you need to keep them engaged. It’s a stepping stone in the right direction.

6. Get Detailed Customer Insights

One of the biggest advantages of advertising via social media is that you can get access to customer insights. All social media platforms collect user data. From user interests to demographics, these platforms record all kinds of behavioral data. 

When you run an ad campaign, you can also get insights into how people are engaging with your content. This data can help you figure out which content your audience resonates with the most. Based on that, you can create a more robust content and marketing strategy. You can also use specialized tools for social media management to get detailed insights.

What’s more, this data can help you learn how to get the most out of your ad spend. In the long run, it can help your business save money and get the most out of your budget through campaign optimization.

Once you have data on what works, you can leverage retargeting to follow up multiple times with users who may be interested in your brand. This, in turn, can help you boost your conversion rate.

Conclusion

Regardless of your industry or business size, social media can be a powerful tool to grow your business. It can help you get more visibility, reach out to a broader audience, and generate more qualified leads. 

Not only can it help you increase your sales and revenue, but it can also help you create more cost-effective campaigns. You can leverage social media to gain more credibility and improve your brand recall value.

By tracking your campaign results, you can optimize future social media campaigns for better results. All in all, it has multiple benefits, so you shouldn’t miss out. 

Are you ready to create a social media strategy to grow your business?

Do you have any questions about the role of social media in growing businesses? Please feel free to mention them in the comments section.

Image: Depositphotos.com

This article, "Why Your Business Should Have an Active Social Media Presence" was first published on Small Business Trends



RSS Business Feeds

Why Your Business Should Have an Active Social Media Presence

Active Social Media Presence

Did you know that the ad spend on Facebook grew by almost 30% in 2020? According to the same report, the trend indicated that budgets were tightened but more budget was allocated to digital channels and social media.

Furthermore, the trend is set to continue in 2021.

Role of Social Media

Image via Socialbakers

If you are still not investing in social media marketing, it’s time to get on board with the trends. 

Still on the fence about the role of social media in growing your business? 

Here are the benefits that you can get from it:

1. Boost Brand Awareness

One of the biggest advantages of having an active social media presence is that you can increase your brand awareness. Social media gives you a platform to reach out to users who may not have even heard about your brand before.

What’s more, social media platforms enable you to send targeted ads. When you send relevant ads based on a user’s tastes and preferences, they are more likely to be interested in your content. 

Additionally, you can also target ads based on location, gender, age, and other criteria. All in all, you can boost your brand awareness among your target audience more easily. 

2. Increase Website Traffic and Leads

As more people get to learn about what you have to offer, you are likely to see a surge in website traffic. Since you are reaching out to a targeted audience, you are also likely to see more traffic coming from qualified leads. 

This, in turn, can give a boost to your lead generation efforts. Not just that, you’re also likely to see a boost in other metrics like average time spent on a website.

Pro Tip: To keep track of your leads coming from different platforms, use an advanced program specially designed for lead generation.

3. Improve Your Brand Recall

Don’t you want users to think of your brand first when they think about your niche? Of course, you do! A memorable social media marketing campaign can go a long way in creating a lasting impression in front of your target audience.

It’s okay if users don’t purchase your product right away. If users can recall your brand easily, you can move them down the sales funnel with a few more touchpoints.

Social media helps you boost your visibility and improve your ad recall. If you run a social media campaign for a long time, you can make sure that you are reaching out to more people and improving their ability to recognize your brand. 

For example, LA CREMERIA, a Malaysian ice-cream brand, leveraged Instagram to run influencer campaign campaigns with popular celebrities. As a result, they were able to get a 5.6 point lift in their ad recall in the age group of 35-to-40-year-olds. Their ad recall among women saw a 4.5-point lift as well.

4. Get More Brand Credibility

Social media enables you to work with influencers to promote your products on different channels. Not only can you boost your reach and get more engagement, but also boost your brand credibility. 

Not sure how?

Well, social media influencers work really hard to build a rapport with their followers. Because of their expertise, they also have a certain level of credibility in their field. In fact, their followers wait for their recommendations and advice. 

When they vouch for your products, their followers may tend to establish some trust in your brand. It’s almost like you are piggybacking on their reputation. 

 In addition to influencer content, other sponsored content can also help you establish your brand as a thought leader in the industry. In fact, roadmap software company, Aha!, were able to leverage LinkedIn to gain audience trust by creating meaningful content on the platform.

5. Get More Engagement

When you upload content on social media that resonates with your audience, they are likely to respond to it. You’ll get more likes, shares, and comments if it strikes a chord with them. This, in turn, can boost your overall engagement.

What’s more, you can also host contests, create polls, and publish live videos to keep your audience entertained. In a nutshell, social media enables you to create content that can engage them. 

Why does it matter?

Before you can turn a prospect into a customer, you need to keep them engaged. It’s a stepping stone in the right direction.

6. Get Detailed Customer Insights

One of the biggest advantages of advertising via social media is that you can get access to customer insights. All social media platforms collect user data. From user interests to demographics, these platforms record all kinds of behavioral data. 

When you run an ad campaign, you can also get insights into how people are engaging with your content. This data can help you figure out which content your audience resonates with the most. Based on that, you can create a more robust content and marketing strategy. You can also use specialized tools for social media management to get detailed insights.

What’s more, this data can help you learn how to get the most out of your ad spend. In the long run, it can help your business save money and get the most out of your budget through campaign optimization.

Once you have data on what works, you can leverage retargeting to follow up multiple times with users who may be interested in your brand. This, in turn, can help you boost your conversion rate.

Conclusion

Regardless of your industry or business size, social media can be a powerful tool to grow your business. It can help you get more visibility, reach out to a broader audience, and generate more qualified leads. 

Not only can it help you increase your sales and revenue, but it can also help you create more cost-effective campaigns. You can leverage social media to gain more credibility and improve your brand recall value.

By tracking your campaign results, you can optimize future social media campaigns for better results. All in all, it has multiple benefits, so you shouldn’t miss out. 

Are you ready to create a social media strategy to grow your business?

Do you have any questions about the role of social media in growing businesses? Please feel free to mention them in the comments section.

Image: Depositphotos.com

This article, "Why Your Business Should Have an Active Social Media Presence" was first published on Small Business Trends



via Small Business Trends Business Feeds

More Than 60,000 PPP2 Loans Approved in First Week of Lending

60,000 PPP2 Loans Approved in First Week

The Small Business Administration (SBA) has announced that it has so far approved some 60,000 Paycheck Protection Program (PPP) loans in its first week since the second round of PPP2 relief was made available to small businesses. During the period from January 11 to January 17, 2021, over $5 billion in loans were provided through some 3,000 lenders.

During the same period, PPP was able to provide access to community financial institutions that specialize in serving underserved communities. This includes minority-, women- and veteran-owned small businesses by smaller lenders.

More Than 60,000 PPP2 Loans Approved

Through the Consolidated Appropriations Act (CAA) signed into law in December 2020 some $284 billion has been earmarked for small businesses relief through the Paycheck Protection Program (PPP2). Certain existing PPP borrowers can also apply for a Second draw PPP Loan. The first two PPP rounds open between March and August 2020. It helped 5.2 million small businesses keep 51 million American workers employed.

What PPP2 offers:

  • The first draw PPP2 loans are for eligible small businesses who didn’t get a PPP loan before August 8, 2020.
  • The second draw of PPP2 loans are for eligible small businesses with 300 employees or less and that previously received a First Draw PPP loan.
  • Under PPP2 borrowers don’t need collateral or personal guarantees. The federal government provides a 100% guarantee for the loans.
  • PPP2 comes with an interest rate of 1%, calculated on a non-compounding, non-adjustable basis, and has a five-year loan term.
  • Loan payments will be deferred for borrowers who apply for loan forgiveness. This is until the SBA remits the borrower’s loan forgiveness amount to the borrower’s lender.

How PPP2 Plays Out

Under PPP2 four general areas are part of the coverage for businesses. They are operation expenditures, property damage costs, supplier costs and worker protection expenditures. Upon submission of an application by a borrower for either a first draw or second draw under PPP2, the application will now go through a series of automated checks before a borrower gets a loan number. The maximum amount of a Second Draw PPP loan is $2 million. The first and second draw PPP2 loans are open until March 31, 2021.

Image: Depositphotos.com

This article, "More Than 60,000 PPP2 Loans Approved in First Week of Lending" was first published on Small Business Trends



RSS Business Feeds

More Than 60,000 PPP2 Loans Approved in First Week of Lending

60,000 PPP2 Loans Approved in First Week

The Small Business Administration (SBA) has announced that it has so far approved some 60,000 Paycheck Protection Program (PPP) loans in its first week since the second round of PPP2 relief was made available to small businesses. During the period from January 11 to January 17, 2021, over $5 billion in loans were provided through some 3,000 lenders.

During the same period, PPP was able to provide access to community financial institutions that specialize in serving underserved communities. This includes minority-, women- and veteran-owned small businesses by smaller lenders.

More Than 60,000 PPP2 Loans Approved

Through the Consolidated Appropriations Act (CAA) signed into law in December 2020 some $284 billion has been earmarked for small businesses relief through the Paycheck Protection Program (PPP2). Certain existing PPP borrowers can also apply for a Second draw PPP Loan. The first two PPP rounds open between March and August 2020. It helped 5.2 million small businesses keep 51 million American workers employed.

What PPP2 offers:

  • The first draw PPP2 loans are for eligible small businesses who didn’t get a PPP loan before August 8, 2020.
  • The second draw of PPP2 loans are for eligible small businesses with 300 employees or less and that previously received a First Draw PPP loan.
  • Under PPP2 borrowers don’t need collateral or personal guarantees. The federal government provides a 100% guarantee for the loans.
  • PPP2 comes with an interest rate of 1%, calculated on a non-compounding, non-adjustable basis, and has a five-year loan term.
  • Loan payments will be deferred for borrowers who apply for loan forgiveness. This is until the SBA remits the borrower’s loan forgiveness amount to the borrower’s lender.

How PPP2 Plays Out

Under PPP2 four general areas are part of the coverage for businesses. They are operation expenditures, property damage costs, supplier costs and worker protection expenditures. Upon submission of an application by a borrower for either a first draw or second draw under PPP2, the application will now go through a series of automated checks before a borrower gets a loan number. The maximum amount of a Second Draw PPP loan is $2 million. The first and second draw PPP2 loans are open until March 31, 2021.

Image: Depositphotos.com

This article, "More Than 60,000 PPP2 Loans Approved in First Week of Lending" was first published on Small Business Trends



via Small Business Trends Business Feeds

Best Countertop Display Units for Business

Countertop displays organize a collection of items for your customers to browse and make selections. Be they brochures magazines, jewelry, or any item of interest they help boost visibility and sales.

By placing them near checkout counters, they increase the chances of customers making additional purchases. They entice customers to make those last-minute purchases thus improving your bottom line. Countertop displays can also help increase brand awareness by highlighting the main features of the products that are being displayed. This can help reinforce your brand online and offline.

Countertop displays come in a wide range of form factors and materials, and only you can decide which one will best suit your business. If you are you searching for countertop displays here are a small number of styles and materials to give you an idea of what is available.

Best Countertop Displays

 

MOOCA Showcase Rotating Acrylic Display

MOOCA Lockable Showcase Rotating Acrylic Display Stand with 4 Removable Shelves

Top Pick: A key feature in a good countertop display is simplicity. The MOOCA rotating acrylic display is easy to use and it clearly shows your product. The display has four levels with removable shelves so you can place small and large items in it.

You can store and display jewelry, watches, glasses, collectibles and more. Overall, the unit is 13 1/2″W x 7 3/8″D x 17 3/8″H and it has key lock.

MOOCA Lockable Showcase Rotating Acrylic Display Stand with 4 Removable Shelves

Buy on Amazon

 

MyGift 4-Tier Industrial Designed Display

MyGift 4-Tier Industrial Designed Weathered Gray Wood and Metal Pedestal Jewelry Organizer Display Riser Stand

Runner Up: This 4-tier display takes a different approach to showcasing products. The weathered gray wood on a black metal base provides a great spot for jewelry, glasses, electronics, curios, collectibles, and other items. Each riser is at a different height to provide a different angle for each product.

Overall, it is 5.8 H × 8.7 W × 8.7 L inches and each platform is 2.36 H to 5.8 H × 4.3 W × 4.3 L inches weighing in at two pounds.

MyGift 4-Tier Industrial Designed Weathered Gray Wood and Metal Pedestal Jewelry Organizer Display Riser Stand

Buy on Amazon

 

Mind Reader SNACKCAR

Mind Reader SNACKCAR Supreme Snack organizer

Best Value: Mind Reader SNACKCAR is a two-tiered, 3600carousel snack display that allows users to browse through an assortment of snacks and then pick their favorite. Made with plastic this unit comes in at 14 x 14. 5 inches and offers 12 slots on top and large open bottom for convenience.

Weighing just three pounds this is a perfect countertop for small spaces and can allow users to stack almost anything. This includes disposable coffee and teacups, lids, utensils, chips, protein bars, single-serve coffee pods, and much more.

Mind Reader SNACKCAR Supreme Snack organizer, 14 x 14.5 Round, Black

Buy on Amazon

 

MyGift Decorative Clear Glass & Brass Countertop Display

MyGift Decorative Clear Glass & Brass Metal Frame 6 Compartment Jewelry Shadow Box/Counter Top Display Case

This countertop display box provides a different approach to showcasing your products. The brass and glass construction has 6 separate cubes in which you can put your items. And the hinged top lid comes with a latch and a metal chain to keep the lid from swinging back too far.

The clear glass and brass metal design can complement a wide range of decors to showcase jewelry, antiques, collectibles and more. The approximate dimensions are 2.25 H x 9.0 W x 6.25 D inches and weighs 2.29 pounds.

MyGift Decorative Clear Glass & Brass Metal Frame 6 Compartment Jewelry Shadow Box/Countertop Display Case

Buy on Amazon

 

Masqudo Acrylic Display Stands

Masqudo Acrylic Display Stands 2 in 1 Usage Acrylic Riser Display Shelf for Amiibo Funko POP Figures Cupcakes Stand for Cabinet Countertops Table

The Masqudo acrylic display stand is a simple yet effective riser countertop display shelf. You can use the 2 in 1 stand as a three or four-tier display to maximize your countertop space. This design allows you to place almost any small item you want your customers to quickly see and purchase in your store.

The display comes in at 12×9 inches and weighs at 3.9 pounds. And you don’t need any tools to put it together. Best of all, the company provides a zero-risk, 90 days, 100% satisfaction guarantee.


Masqudo Acrylic Display Stands 2 in 1 Usage Acrylic Riser Display Shelf for Amiibo Funko POP Figures Cupcakes Stand for Cabinet Countertops Table

Buy on Amazon

 

Countertop Spinner Rack Display Stand

Display Stand 2 Tier, 3 Tier Counter Top Spinner Rack

This is a classic countertop spinner rack display with three tiers. This is yet another simple design that can hold a range of items. From jewelry to chips, masks, memory cards and so much more. It is easy to assemble, adjust the height, and doesn’t take too much space on your countertop.

It comes in at 2.5 pounds and you can adjust the height up to 20.8 inches. And the silver mirror finish allows it to fit almost any store decor.

Display Stand 2 Tier/3 Tier Countertop Spinner Rack Silver Metal for Malls, Showroom, Retail Store

Buy on Amazon

 

FixtureDisplays Wire Rack for Countertop

FixtureDisplays 23.0-Inch x 23.0-Inch x 13.3-Inch Wire Rack for Countertop Use with 3 Open Shelves

This is another no-nonsense wire rack countertop display that serves multiple uses. Whether you run a convenience store, restaurant, auto parts, or computer store, this display stand can accommodate virtually every industry to showcase products. You can use it to display everything from books to magazines, and newspapers to candy, chips, other snacks, and many other items your store sales.

At eight pounds and 23 x 23 x 13.3 inches, this metal stand is sturdy and you can remove the shelves to create more space for larger items.

FixtureDisplays Wire Rack for Countertop Use with 3 Open Shelves

Buy on Amazon

 

What to Look for in Countertop Displays

The purpose of countertop displays is to help capture the attention of customers and prospects. They are ideal for those grab-n-go Point of Purchase (POP) displays that sit on counters in check-out areas. And this will help you to tap into impulse shoppers or those consumers who can’t resist grabbing items while in line.

They are also equally important for customer service counters. With these displays, you can put up your brochures and marketing collateral for prospects to get more literature and information about your products and services. While shopping for displays look for the following:

  • Easy to assemble and use: Your displays should not require complicated instructions. They should not give you headaches in terms of deciding on the right screwdrivers, hammers, drill bits, and so on. If you plan on using your displays in multiple locations, complicated assemblies can be difficult. They should also be easily cleaned and managed.
  • Size: When you purchase your displays, you need to make sure you actually have sufficient space for them in your store or office.
  • Should stand out: The purpose of countertops is to make sure that what you are showcasing capture the attention of prospects and customers. The color and design of your displays should be in keeping with your desired image while also standing out from competing products.
  • Sturdy: It is important that your displays can hold your products without falling apart. This is because customers will be handling it a lot. They should be designed with that in mind.
  • Return policy: Make sure to check that the supplier has a no-hassle return policy. If the display does not meet your needs ask whether they come with a return policy.

Benefits of Countertop Displays

  • Boosts Brand: Custom display stands can help boost your brand in many ways. Countertop displays strategically placed in front of the customer or visitor help the brand stay on the minds of the customer. Because these displays are so versatile, you can easily reconfigure your graphics and marketing message, creating a specific display for each audience you are trying to reach. They are more visible and are an ideal marketing tool that work 24/7.
  • Convenience: Your sales tactic should be grounded on providing convenience for your customers. You do not need to place additional obstacles for your customers to find your product. The reasoning is simple, if customers can get your product with relative ease, they buy.
  • Customization: When you use different materials for your display stands, they stand out. By using the right color, design, and signage, it will help your placements rise above the competition. This allows you to align your displays with the particular needs of your image and the stores and outlets will be happy to use your display as a showcase.
  • Increase Revenue: Business is all about increasing revenues, and display stands for retail can play a role in how people buy. They help to boost in-store purchases thus putting you in a better position to capitalize on additional sales.
  • Low investment: Displays come with a relatively low price tag and can potentially bring more revenue. Compared to advertisements and sales associates that have to stand around all day and offer literature and insights into your product, the cost of retail displays is a real bargain.

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Images: Amazon.com

This article, "Best Countertop Display Units for Business" was first published on Small Business Trends



via Small Business Trends Business Feeds

Best Countertop Display Units for Business

Countertop displays organize a collection of items for your customers to browse and make selections. Be they brochures magazines, jewelry, or any item of interest they help boost visibility and sales.

By placing them near checkout counters, they increase the chances of customers making additional purchases. They entice customers to make those last-minute purchases thus improving your bottom line. Countertop displays can also help increase brand awareness by highlighting the main features of the products that are being displayed. This can help reinforce your brand online and offline.

Countertop displays come in a wide range of form factors and materials, and only you can decide which one will best suit your business. If you are you searching for countertop displays here are a small number of styles and materials to give you an idea of what is available.

Best Countertop Displays

 

MOOCA Showcase Rotating Acrylic Display

MOOCA Lockable Showcase Rotating Acrylic Display Stand with 4 Removable Shelves

Top Pick: A key feature in a good countertop display is simplicity. The MOOCA rotating acrylic display is easy to use and it clearly shows your product. The display has four levels with removable shelves so you can place small and large items in it.

You can store and display jewelry, watches, glasses, collectibles and more. Overall, the unit is 13 1/2″W x 7 3/8″D x 17 3/8″H and it has key lock.

MOOCA Lockable Showcase Rotating Acrylic Display Stand with 4 Removable Shelves

Buy on Amazon

 

MyGift 4-Tier Industrial Designed Display

MyGift 4-Tier Industrial Designed Weathered Gray Wood and Metal Pedestal Jewelry Organizer Display Riser Stand

Runner Up: This 4-tier display takes a different approach to showcasing products. The weathered gray wood on a black metal base provides a great spot for jewelry, glasses, electronics, curios, collectibles, and other items. Each riser is at a different height to provide a different angle for each product.

Overall, it is 5.8 H × 8.7 W × 8.7 L inches and each platform is 2.36 H to 5.8 H × 4.3 W × 4.3 L inches weighing in at two pounds.

MyGift 4-Tier Industrial Designed Weathered Gray Wood and Metal Pedestal Jewelry Organizer Display Riser Stand

Buy on Amazon

 

Mind Reader SNACKCAR

Mind Reader SNACKCAR Supreme Snack organizer

Best Value: Mind Reader SNACKCAR is a two-tiered, 3600carousel snack display that allows users to browse through an assortment of snacks and then pick their favorite. Made with plastic this unit comes in at 14 x 14. 5 inches and offers 12 slots on top and large open bottom for convenience.

Weighing just three pounds this is a perfect countertop for small spaces and can allow users to stack almost anything. This includes disposable coffee and teacups, lids, utensils, chips, protein bars, single-serve coffee pods, and much more.

Mind Reader SNACKCAR Supreme Snack organizer, 14 x 14.5 Round, Black

Buy on Amazon

 

MyGift Decorative Clear Glass & Brass Countertop Display

MyGift Decorative Clear Glass & Brass Metal Frame 6 Compartment Jewelry Shadow Box/Counter Top Display Case

This countertop display box provides a different approach to showcasing your products. The brass and glass construction has 6 separate cubes in which you can put your items. And the hinged top lid comes with a latch and a metal chain to keep the lid from swinging back too far.

The clear glass and brass metal design can complement a wide range of decors to showcase jewelry, antiques, collectibles and more. The approximate dimensions are 2.25 H x 9.0 W x 6.25 D inches and weighs 2.29 pounds.

MyGift Decorative Clear Glass & Brass Metal Frame 6 Compartment Jewelry Shadow Box/Countertop Display Case

Buy on Amazon

 

Masqudo Acrylic Display Stands

Masqudo Acrylic Display Stands 2 in 1 Usage Acrylic Riser Display Shelf for Amiibo Funko POP Figures Cupcakes Stand for Cabinet Countertops Table

The Masqudo acrylic display stand is a simple yet effective riser countertop display shelf. You can use the 2 in 1 stand as a three or four-tier display to maximize your countertop space. This design allows you to place almost any small item you want your customers to quickly see and purchase in your store.

The display comes in at 12×9 inches and weighs at 3.9 pounds. And you don’t need any tools to put it together. Best of all, the company provides a zero-risk, 90 days, 100% satisfaction guarantee.


Masqudo Acrylic Display Stands 2 in 1 Usage Acrylic Riser Display Shelf for Amiibo Funko POP Figures Cupcakes Stand for Cabinet Countertops Table

Buy on Amazon

 

Countertop Spinner Rack Display Stand

Display Stand 2 Tier, 3 Tier Counter Top Spinner Rack

This is a classic countertop spinner rack display with three tiers. This is yet another simple design that can hold a range of items. From jewelry to chips, masks, memory cards and so much more. It is easy to assemble, adjust the height, and doesn’t take too much space on your countertop.

It comes in at 2.5 pounds and you can adjust the height up to 20.8 inches. And the silver mirror finish allows it to fit almost any store decor.

Display Stand 2 Tier/3 Tier Countertop Spinner Rack Silver Metal for Malls, Showroom, Retail Store

Buy on Amazon

 

FixtureDisplays Wire Rack for Countertop

FixtureDisplays 23.0-Inch x 23.0-Inch x 13.3-Inch Wire Rack for Countertop Use with 3 Open Shelves

This is another no-nonsense wire rack countertop display that serves multiple uses. Whether you run a convenience store, restaurant, auto parts, or computer store, this display stand can accommodate virtually every industry to showcase products. You can use it to display everything from books to magazines, and newspapers to candy, chips, other snacks, and many other items your store sales.

At eight pounds and 23 x 23 x 13.3 inches, this metal stand is sturdy and you can remove the shelves to create more space for larger items.

FixtureDisplays Wire Rack for Countertop Use with 3 Open Shelves

Buy on Amazon

 

What to Look for in Countertop Displays

The purpose of countertop displays is to help capture the attention of customers and prospects. They are ideal for those grab-n-go Point of Purchase (POP) displays that sit on counters in check-out areas. And this will help you to tap into impulse shoppers or those consumers who can’t resist grabbing items while in line.

They are also equally important for customer service counters. With these displays, you can put up your brochures and marketing collateral for prospects to get more literature and information about your products and services. While shopping for displays look for the following:

  • Easy to assemble and use: Your displays should not require complicated instructions. They should not give you headaches in terms of deciding on the right screwdrivers, hammers, drill bits, and so on. If you plan on using your displays in multiple locations, complicated assemblies can be difficult. They should also be easily cleaned and managed.
  • Size: When you purchase your displays, you need to make sure you actually have sufficient space for them in your store or office.
  • Should stand out: The purpose of countertops is to make sure that what you are showcasing capture the attention of prospects and customers. The color and design of your displays should be in keeping with your desired image while also standing out from competing products.
  • Sturdy: It is important that your displays can hold your products without falling apart. This is because customers will be handling it a lot. They should be designed with that in mind.
  • Return policy: Make sure to check that the supplier has a no-hassle return policy. If the display does not meet your needs ask whether they come with a return policy.

Benefits of Countertop Displays

  • Boosts Brand: Custom display stands can help boost your brand in many ways. Countertop displays strategically placed in front of the customer or visitor help the brand stay on the minds of the customer. Because these displays are so versatile, you can easily reconfigure your graphics and marketing message, creating a specific display for each audience you are trying to reach. They are more visible and are an ideal marketing tool that work 24/7.
  • Convenience: Your sales tactic should be grounded on providing convenience for your customers. You do not need to place additional obstacles for your customers to find your product. The reasoning is simple, if customers can get your product with relative ease, they buy.
  • Customization: When you use different materials for your display stands, they stand out. By using the right color, design, and signage, it will help your placements rise above the competition. This allows you to align your displays with the particular needs of your image and the stores and outlets will be happy to use your display as a showcase.
  • Increase Revenue: Business is all about increasing revenues, and display stands for retail can play a role in how people buy. They help to boost in-store purchases thus putting you in a better position to capitalize on additional sales.
  • Low investment: Displays come with a relatively low price tag and can potentially bring more revenue. Compared to advertisements and sales associates that have to stand around all day and offer literature and insights into your product, the cost of retail displays is a real bargain.

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Images: Amazon.com

This article, "Best Countertop Display Units for Business" was first published on Small Business Trends



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6 Tips for Expanding Small Business Sales on a Budget

Expanding Small Business Sales

Despite temporary Covid-related economic setbacks, small business owners across the nation are hopeful for a speedy rebound.

Despite nearly two-thirds of entrepreneurs admitting to SCORE that 2020 didn’t produce company profits, 55% remain optimistic that they’ll be able to grow their businesses in 2021.

Yet growth doesn’t come without careful planning, especially for C-suite executives working on a tight budget.

Expanding Sales on a Budget

Scaling up on the heels of a pandemic may sound tricky. However, it’s doable—and doesn’t have to break the bank. In fact, sales leaders from organizations of all sizes can take a few cost-effective steps to get a larger industry share without risking fiscal security. And if your goal is to gain traction, you’ll want to consider adding at least a few to your operations.

1. Narrow your sales targets.

It’s highly tempting to try to sell to every B2B or B2C prospect at once. The trouble with this type of “see what sticks” approach comes in the form of wasted dollars. Sure, you’ll get some hits. But you’ll get a lot of misses, too.

This doesn’t mean you can’t have several targeted audiences that you’re trying to woo. You just have to know more about each one and create content likely to appeal to specific groups. That way, you’ll avoid spending too much time trying to convert unqualified leads who aren’t poised or authorized to buy.

2. Streamline and systemize your selling processes.

Growing a business isn’t easy without standardized procedures. This includes the way sales meetings are tackled. If each of your salespeople relies on a personalized strategy, they’re not working toward a common objective.

As suggested by PandaDoc, a document automation software, suggests aligning your sales teams’ processes to naturally generate better results. Plus, you’ll be able to determine a baseline understanding of your current conversion rates. As you tweak your processes, you can quickly judge whether or not every new idea adds value (and should therefore be added.)

3. Eliminate “fat” from client-facing employees’ schedules.

What if you learned that even your top sales professionals are only spending a little more than a third of their time actually selling in customer-facing activities? It’s a shocking statistic and reveals just how important it is to get rid of all excess (and unneeded) time-wasters from your sales staffers’ agendas.

Start trimming away hours by seeing if you can help your team automate some of their more arduous, repetitive tasks. For instance, follow-up emails to warm prospects could be auto-generated. Or, templates for all communications could be developed to make copying and pasting—and then customizing—a breeze. Be open to adding advanced software and portals to your tech stack so your sellers can concentrate on bringing in money.

4. Consider ways to earn passive income streams.

Depending upon your type of business, you may be able to reap the benefits of passive income streams. An example could be setting up ecommerce pages so people could order services or goods online 24/7. You don’t necessarily need to spend tons on this aspect of your website, but it’s helpful. It also makes contactless payments simpler.

Another form of passive income could be a subscription-based model, a la Spotify, or Amazon Prime. Would your current customers benefit from exclusivity? Could you offer them specials based on monthly subscriptions? Subscription services enable your business to collect money upfront in exchange for clients being able to get certain perks.

5. Revitalize your website content.

Be sure you’re taking advantage of your company’s organic search results, particularly now. We’re living in a digital age where everyone’s online. Being above the fold in search results can be highly lucrative and help bring target audiences into your sales pipeline.

Spend time each week scouring different pages on your website. Pay attention to those that seem to get the most views, such as a popular blog post or your FAQs section. Are there ways you can beef up the content or refresh it so it’s more valuable to readers? Is it optimized clearly for relevant keywords?

Making updates costs you a bit in terms of your team’s time. Nevertheless, it’s a small investment to make to keep your website from getting nudged off the first page of Google results.

6. Hire talented, early-career salespeople.

When you’re considering hiring someone new for sales or customer experience support, don’t limit yourself to mid-career applicants. Often, someone just starting out will be eager to make a great impression. Therefore, look for hard-working candidates with a penchant for learning.

You’ll save money upfront by being able to offer early-career sellers a lower starting salary. Still, be generous with commissions and bonuses. Many salespeople depend on being able to augment their salaries with extras based on how much they bring into the organization. If you onboard talented folks primed to shine, you could find yourself ramping up business fast.

Building your brand doesn’t have to be an expensive project. You probably can do more with your current sales employees than you thought possible. Sometimes, making just a few operational or systematic changes is all you need to get a handsome bump in profits.

Image: Depositphotos.com

This article, "6 Tips for Expanding Small Business Sales on a Budget" was first published on Small Business Trends



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