Audi: Start-stop app

Everyday we have several applications working in the background which use up the resources of our Smartphone unnecessarily. To solve this, we’ve created the Audi start-stop app, an app which applies the same principle as the Audi start-stop system: a system of energy saving that turns off the engine when the car stops at a traffic light and turns it on again when the car starts. So we made this simple app that uses this same principle to save phone battery. The app detects which applications have been open longest without being used and sends an alert to the user to close them. This way it saves battery and makes the phone an even more efficient tool.

Advertising Agency: DDB, Spain

General Creative Director: José María Roca de Vinyals

Executive Creative Director: Fernando Barbella

Creative Director: Jaume Badia

Copywriter: Andrés Travi

Art Director: Javier Rodríguez

Technical Director: Emilio González

Account Director: María José Moreno

Account Executive: Meri Cots

Digital Partners: RSB Media

Published: April 2013

via Business Feeds

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