IR Magazine: Velofenders

Every spring in Latvia comes with a huge increase in bicycle thefts. Everyone knows it, but because of the state laws, police can’t do much about it. We had to change the situation, so we made an experiment called “Velofenders” (Bike theft).It involved 5 bikes equipped with GPS trackers, multiple online cameras, 16000 crime witnesses, every bike thief in Latvia and the local police. After the project IR magazine raised the topic and because of our experiment state police admitted that there is something wrong with the laws, so now they are working on a new and hopefully better law.

Advertising Agency: PIKA, Riga, Latvia

Creative Directors: Valters Jonats, Oskars Cirsis, Renars Liepins, Voldemars Dudums

Art Director: Martins Zutis

Photographer: Oskars Cirsis

Strategic Planner: Artis Krilovs

Project Manager: Rolands Puhovs

Published: April 2012

via Business Feeds

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