Ambient: Swisscom, Samsung S4: All eyes on the S4

Media: Ambient

Category: Electronics & Technology

Agency: Heimat

Brand: Swisscom

Geo: Europe, Switzerland

Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. Its inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes.

Advertising Agency: Heimat Berlin / Perfect Fools, Switzerland

via Business Feeds

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