CKNW Orphans' Fund / Pink Shirt Day: Car Alarm

Most anti–bullying ads target victims or bullies. With our research showing that acts of bullying can stop within 10 seconds of intervention, we spoke to those who see bullying and have the power to make noise and stop it. Here, bystanders instinctively recreate car alarms to demonstrate the potential of the silent majority.

Advertising Agency: Taxi, Vancouver, Canada

Executive Creative Director: Kevin Barclay

Art Director: Ryan Semeniuk

Copywriter: Alex Bird

Producer: Ann Rubenstein

Account Director: Stephanie Santiago

Account Manager: Becky Holmes

Production Company: Untitled Films

Director: Curtis Wehrfritz

Published: January 2013

via Business Feeds

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