Groupon Pivots Further From Daily Deals With Upscale Restaurant Reservations


It's a strange position to be in when your core business — the service everyone knows your company for — is exactly the thing you're trying to move away from, but that's the position Groupon finds itself in today.

The daily deal business has proven to be a tough one for companies like Groupon and LivingSocial, as they struggle with slowing user growth and mounting marketing costs. With that in mind, Groupon has shifted its focus away from daily deals by doubling down on promotions that don't expire and edging into mobile payments.

On Monday, Groupon will unveil the next step in this transition away from daily deals: restaurant reservations. Groupon users can now reserve tables at more than 500 upscale restaurants in 10 cities around the U.S. — including New York, Boston, Los Angeles and San Francisco — at a discount of up to 40% off. The feature is part of Groupon Reserve, the section of Groupon's site that focuses on promotions for luxury dining, activities and goods Read more...

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