SEAT: Hush Little Baby

Hush, little baby, don't say a word.

Papa's kinda tired like a mockingbird.

And if he’s tired you see it in his face,

Papa’s gonna be driving all over the place.

And if his eyes begin to close,

Pappa’s gonna yawn and start to dose.

And if he’s travelling way too fast,

Papa's gonna go straight through the glass.

And if that windscreen glass gets broke,

Papa's gonna get hurt and start to croak.

And if no one rescues him quick,

Papa's gonna get very very sick.

And if his heart stops beating,

Papa’s time on earth is all but fleeting.

The SEAT Tiredness Recognition System. Hard to fall asleep to. Drive awake.

Radio campaign where we take famous lullabies and change the words to highlight the dangers of drifting off at the wheel and in doing so make the ad impossible to drift off to.

Advertising Agency: Grey, London, UK

Global Creative Director: Alejandro Arriagada

Creative Directors: Jason Bramley, Jonny Biggins

Art Director: Jason Bramley

Copywriter: Jonny Biggins

Sound Studio: BSO

Published: April 2013

via Business Feeds

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