What Conflict? Auto Companies Take 'Relaxed' Approach to Publicis-Omnicom



When you think about car companies, "relaxed" is not the first word that springs to mind -- especially when it comes to the competition. But that's how Volkswagen AG described the attitude of senior executives at its global headquarters in Wolfsburg, Germany, about the proposed merger of Omnicom and Publicis Groupe.


Omnicom's DDB handles VW in many countries around the world. Under the deal, much of VW's ad business will be parked within the same corporate entity as General Motors, since Publicis' Leo Burnett has Buick and GMC in the U.S.


But VW -- like GM, Toyota and the Nissan-Renault alliance -- said it's not concerned about an apparent conflict.


Continue reading at AdAge.com






via Business Feeds

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