ANA Members Divided over Implications of Publicis Omnicom Merger



In the wake of the Publicis Omnicom merger announcement, clients are having mixed reactions. Some are brushing off concerns about newly-created conflicts with competitors, others are optimistic scale will have its benefits, and many are taking a wait-and-see approach. After all, it's unclear yet whether the deal will definitely be approved, and assuming it is, it'll take time before the fallout from the integration of the two companies becomes clear.


Suffice it to say, there will be far-reaching implications for marketers. Here's what Bill Duggan, group EVP-Association of National Advertisers, has to say about the marketing industry trade group's view on the biggest deal in adland history.


We've heard concerns from some members about competitive conflicts. Bringing Publicis and Omnicom together will bring competitors under the same holding company umbrella. In some cases fierce and direct competitors. In other cases, indirect competitors.


Continue reading at AdAge.com






via Business Feeds

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