Advertising Watchdog 'Concerned' About Native Advertising

The National Advertising Division's first official look into sponsored content determined that an article series running on Mashable earlier this year was appropriately identified, the group said Monday.

An NAD spokeswoman said the nearly six-month examination into a campaign from Qualcomm for its Snapdragon processor chip was part of the group's routine monitoring program. The NAD is the marketing industry's self-regulatory body, backed by agencies and marketers.

The campaign had come to the NAD's attention after Mashable removed the "sponsored by" label that ran with a 20-article series Snapdragon had sponsored. The removal is what prompted the NAD's examination of the campaign, according to Laura Brett, staff attorney at NAD.

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via Business Feeds

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