Century 21 Puts Walter White's House on Craigslist

After six gripping seasons, "Breaking Bad", the award-winning drama from Vince Gilligan is coming to a close.

At a time when TV events capable of attracting millions of viewers in real-time are few and far between, the AMC show's finale presents a rare opportunity for advertisers to capture eyeballs. Last weekend's episode drew 6.6 million watchers, the most in the show's history, and as Ad Age reported this week, advertisers paid up to $400,000 for a 30-second commercial for the final episode.

But one brand opted to get in on the buzz around the show without a big broadcast media buy. Just hours before the finale's start on Sunday, real estate marketer Century 21 took to the web with a clever digital stunt: placing a phony ad on Craiglist for the New Mexico home of the main character, Walter White. The three-bedroom ranch style house is listed as an "Albuquerque Palace Waiting for You" at a price tag of $150,000. Die-hard fans of "Breaking Bad" will appreciate the insider references in the post and the fact that the number listed on the ad actually works.

Continue reading at AdAge.com

via Business Feeds

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