Liqui-Fruit: Cops

Liqui-Fruit asked us to come up with a TV campaign to promote their new packaging. The most notable change to the pack is the removal of the straw, a characteristic that led us straight to a simple, humorous insight.

Advertising Agency: Bester Burke, Cape Town, South Africa

Creative Director: Stephen Burke

Art Director: Romano Cardinal

Copywriter: Jacques Laubscher

Director: Peri van Papendorp

Production Company: Giant Films

Published: September 2013

via Business Feeds

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