Groupon Redesigns Website for First Time in Five-Year History


Groupon is getting a facelift just in time for its fifth birthday

The daily deals service announced Friday that it has overhauled the look and functionality of its website for the first time since it launched in November 2008. The site, which has received the occasional tweak over the years, has now been rebuilt from the ground up with entirely new code, new search and browse options and perhaps most noticeably at first, a new color. Groupon green is out, replaced by a plain white background.

"The original site was designed for a deal of the day and the new site is designed for a marketplace," Jeff Holden, Groupon's SVP of product management, told Mashable in a recent interview. The web redesign has been in the works for about a year. Read more...

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